Yopangidwa: Kupereka Lonjezo Lokometsera Lanu

Opangidwa ndi Myplanet - Makonda a Makonda a Ecommerce

Lonjezo lokhazikitsa makonda lalephera. Kwa zaka zambiri takhala tikumva za zabwino zake zabwino, ndipo otsatsa omwe akuyang'ana kuti apindule nawo agula mayankho amtengo wapatali komanso ovuta, koma kuti tipeze mochedwa kwambiri, kwa ambiri, lonjezo lakusintha limangokhala utsi ndi magalasi. 

Vuto limayamba ndi momwe makonda anu awonekera. Kukhazikitsidwa ngati njira yothetsera bizinesi, idakonzedwa kudzera mu malingaliro othetsera zosowa zamabizinesi pomwe kusanja kwanu kuyenera kukhala kokhudza munthuyo (ngati izi zikuwoneka zomveka, ndichifukwa chake). Kuyika dzina la munthu wina mu imelo sikugwirizana ndi zosowa zawo. Kuwatsata pa intaneti ndikutsatsa kwa chinthu chomwe adachiyang'ana patsamba lanu sichikwaniritsa zosowa zawo. Kupanga tsamba lanu lokhazikika ndikanathera athandize zosowa zawo, koma osati ngati makina omwe amathandizira ali ndi mabowo osasunthika komanso kasamalidwe koyipa, zovuta zomwe zimayambitsa zovuta zambiri zomwe zimayambitsa mabizinesi zimakhumudwa. 

Njira iliyonseyi ili ngati kutsatsa kwadijito kofanana ndi chinyengo chotsika mtengo, ndipo makasitomala anu samangowawona, amawakwiyira. Koma pali dziko momwe chidziwitso chodziwitsidwa bwino, zokumana nazo zomwe zimaperekedwa zimapindulitsanso makasitomala, kuwathandiza kupeza, kufufuza, ndi kugula zinthu zawo mosavuta munjira zomwe zimawayenerera. 

Nthawi zambiri, malonda amakhala ndi njira yakusankhira anzawo asanakwanitse kuti izi zitheke. Maloto owala a madengu akuluakulu ndikubwereza makasitomala amasiya chowonadi chovuta: popanda njira yolimba yodziwira ndi zomangamanga zomwe zitha kuthandizira zokumana nazo za omnichannel, maloto ndi omwe adzakhale. Koma siziyenera kukhala motere. Kusintha kwanu kumatha kuchita bwino.

Ndiye tingasunthire bwanji kuchokera pazomwe zimapangitsa makasitomala kumva kuti alibe chidwi (chabwino) kupita kuzomwe zimawalumikiza ndi zomwe akufuna nthawi komanso momwe amafunira? Ndi kuphatikiza kolondola kwaukadaulo ndi njira.

Chitani Ntchito Yanu Yambiri

Choyambirira komanso chofunikira, mabizinesi amayenera kusanja deta yawo. Dziwani kuti sindinanene ogulitsa akuyenera kusanja deta yawo koma mabizinesi onse. Otsatsa ambiri ali ndi chidziwitso choyera komanso chadongosolo. N'chimodzimodzinso ndi omwe akupanga zinthu, magulu amtundu, ndi gawo lirilonse la bungwe lomwe limatha kupeza gawo lake la deta. 

Zochita za makasitomala okha sizimakhala muzinyalala zoyera ndi zaukhondo; zimachitika mulingo uliwonse komanso nthawi zonse. Kuyembekeza kuzindikira zakubwezeretsanso kampeni kuti udziwe zambiri zamakasitomala ndimasewera opusa. Kuti kusinthira kugwire ntchito, kuyenera kumangidwa mozungulira chochitikacho, osati chidutswa chimodzi chokha.

Izi zikutanthauza kuti bizinesi yanu iyenera kukhala ndi kasitomala kamodzi kokha. Masamba a Makasitomala (Ma CDP) ndizabwino pa izi, komanso bwenzi lodalirika monga Zolemba itha kukuthandizani kudziwa CDP yoyenera zosowa zanu ndikuthandizani kuyigwiritsa ntchito. Mwa kuphwanya ma silos a dipatimenti yanu, mudzayamba kuona bwino zomwe makasitomala anu amakumana nawo, kumapeto mpaka kumapeto. Kusintha kwanu masiku ano kumagulitsa nkhani zapa kasitomala nthawi zambiri, koma zenizeni sizimakhala zowongoka kwenikweni.

Mufunikanso kusungitsa deta yanu yeniyeni (RTD) ntchito. Ndi RTD, muwonetsetsa kuti zokumana nazo zokha zakwaniritsidwa-kutsimikizira kuti chidziwitso cha malonda ndi chatsopano ndipo ntchito zosakira zikuchita bwino kwambiri - koma ndi gawo lofunikira pakupanga njira yokometsera makonda anu pamzere. Zochita zamakasitomala munjira imodzi zimatha kuyambitsa mayankho mu njira iliyonse, kuphatikiza yomwe anali, ndipo ndizotheka ndi RTD.

Kubweretsa zambiri zamakampani kumatha kukuthandizani kuti muchitenso zomwezo. Malonda azamalonda mozungulira mawu osakira angakuthandizeni kudziwa osati mawu omwe makasitomala anu amagwiritsa ntchito kupeza zinthu zomwe mukufuna komanso mawu ogwirizana omwe akuphatikizana ndi malonda, omwe angakuthandizeni mukakhala okonzeka kusintha zomwe mwalandira ndi malingaliro pazogulitsa .

Ndipo pamapeto pake, ndikofunikira kuti pakati pazomwe mukugulitsa mugwirizane. Kuonetsetsa kuti zomwe makasitomala amakhala nazo pa intaneti zikufanana ndi zomwe angasungire, pa pulogalamuyi, pogwiritsa ntchito kiosk yodziyimira payokha, kuyankhula ndi Alexa, kapena china chilichonse chomwe mtundu wanu ungalumikizane ndi omvera anu, muyenera kukhala nawo iliyonse yazokhudza izi yolumikizidwa ndi likulu la data. Apanso, pansi pamzere mukakonzeka kukonzekera ulendo wamakasitomala womwe mwakukonda kwanu, zosakanikirana ndizo zidzakhala msana wa zokumana nazozo.

Pangani Izi Modular

Kukhazikitsa bwino deta kudzakuthandizani kuti mukhale osangalala, koma kuti deta izigwira bwino ntchito ndikuwonetsetsa kuti mukugwiritsa ntchito njira iliyonse yogogoda, muyenera kulingalira zodzaza zomwe mwakumana nazo. Kapangidwe kamutu kopanda mutu (kuwachotsera zokumana nazo zakumapeto kuchokera kumapeto chakumapeto) sikuli kwa aliyense, koma pazinthu zambiri modular ndiyo njira yabwino kwambiri yoyendetsera kuchuluka kwa kusintha kwamatekinoloje.

Popanda ukadaulo wapamwamba kwambiri womwe ungathandize gawo lirilonse la zokumana nazo, zitha kukhala zovuta kutengera zokumana nazozo ndi gawo limodzi ndi oimba. Kutsirizitsa ulendo wamakasitomala kuchokera pazokambirana zomwe zawabweretsa ku mtundu wanu, pa intaneti pomwe amaphunzira zambiri zamagulu anu, ndipo pamapeto pake kugula mkati mwa pulogalamuyi ndizovuta kwambiri ngati mukugwira ntchito ndi monolithic back -zimene sizimasewera bwino ndi ena. 

Opangidwa ndi Myplanet imapereka mawonekedwe omwe amakulolani kuti mugwiritse ntchito bwino ma ecommerce anu. Kugwiritsa ntchito njira zotsimikizira za ecommerce ndi matekinoloje apamwamba kwambiri, Kupanga kumakupatsani zida kuti mupange yankho la omnichannel lomwe lingakwaniritse lonjezo la makonda: deta yolumikizidwa kwathunthu kukuthandizani kudziwa zomwe makasitomala anu akufuna; kasinthidwe kazinthu zosintha kuti zikuthandizireni kupereka izi kumagulu omvera oyenera; ndi maziko omanga omanga kuti akule ndi bizinesi yanu, kusintha maluso atsopano amisika ikamatuluka.

Monoliths ali ndi malo awo, ndipo ngati zopereka zawo zichitika kuti zigwirizane ndi zosowa zanu bwino, mudzakhala bwino. Koma momwe malowa amasinthira, ndizovuta kuwona momwe yankho la monolithic lipitilira kupatsa chilichonse chomwe chizindikiro chikufunika kuti chichitike, ndikuchipereka pamsika wapamwamba kwambiri pamsika. Kukhoza kusankha ndi kusankha mayankho omwe amabwera ndi njira yodziyimira payokha kumatanthauza pamene china chake chasinthira bizinesi yanu-mawonekedwe atsopano omwe mukufuna kupeza, njira yatsopano yomwe muyenera kukhala nawo-ukadaulo wothandizira bizinesi yanu ungasinthe moyenera.

Onani kukwera kwa misika mzaka 2-3 zapitazi. Msika ukhoza kupereka zowonjezera phindu kwa ogula. Ogula amatha kupeza zonse zomwe amafunikira pamalo amodzi ndipo, monga bonasi yowonjezeredwa, atha kupeza mfundo zokhulupirika kapena kusunga mtengo wotumizira nthawi yomweyo. Kuphatikiza apo, amatsegulira mipata yazinthu zonga zowonjezera zowonjezera zomwe zingalimbikitse luso lawo lazogulitsa kapena kupititsa patsogolo magulidwe awo, zonse zomwe zimapereka mwayi kwa ogula. Phindu la bizinesi yaukadaulo uwu limazikidwa mu phindu la ogula ndipo limalumikizana mwachindunji ndi njira yogwiritsira ntchito makonda — pali chifukwa chake misika yanyamuka posachedwa.

Koma kuyesa kubweretsa yankho pamsika papulatifomu yomwe ilipo kale kungakhale kovuta. Ukadaulo wina uliwonse watsopano udzagwira ntchito kuti ukhale wolondola, koma kuyambitsa ukadaulo watsopano m'chilengedwe chomwe chilipo cha monolithic kumatha kukhala kosatheka. Yankho lililonse limagwira ntchito komanso nthawi ndi ndalama. Kusinthasintha kwa njira yodziyimira payokha, yabwino kwambiri, komabe, kumatanthawuza kuti nthawi yonseyo ndi ntchito ndi ndalama sizidzatayika pamzere pamene mukuyenera kusintha kuti mukwaniritse zofuna za ogula. 

Kusintha kwanu sikunakhalepo mpaka kukomeza mpaka pano, koma kutero. Tiyenera kukhala anzeru momwe timagwiritsira ntchito ukadaulo womwe umathandizira. Tiyenera kukhazikitsa maziko olimba ogwiritsa ntchito deta chifukwa zimakhazikika pamawonekedwe onse, ndipo tikuyenera kuwonetsetsa kuti mapangidwe omwe timadalira kuti athandizire njira yokomera anthu akhoza kuthandiziradi. Chofunika kwambiri, tiyenera kuganizira njira zomwe ogwiritsa ntchito amagwiritsa ntchito. Njira iliyonse yosinthira makonda yomwe imayika bizinesi patsogolo pazosowa za ogwiritsa ntchito ikukonzekera kulephera ndikulephera.

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