Kukonzanso kwa GoogleSameSite Kumalimbikitsanso Chifukwa Chomwe Ofalitsa Ayenera Kusunthira Kupitilira Ma Cookies Othandizira Omvera

Cookie Pang'ono Chrome

Kuyambitsa kwa Kupititsa patsogolo Google SameSite mu Chrome 80 Lachiwiri, Feb. 4 akuwonetsanso msomali wina mu bokosi la makeke osatsegula ena. Kutsatira pambuyo pa Firefox ndi Safari, zomwe zatsekera kale ma cookie achitatu, ndi chenjezo la cookie lomwe lilipo la Chrome, kukonzanso kwa SameSite kumapangitsanso kugwiritsa ntchito ma cookie anzeru za anthu ena omwe akuwunikira omvera.

Zotsatira pa Ofalitsa

Kusinthaku mwachidziwikire kudzakhudza ogulitsa maukadaulo omwe amadalira keke za anthu ena, koma ofalitsa omwe samasintha masamba awo kuti azitsatira zatsopano adzakhudzidwanso. Sizingolepheretsa kupanga ndalama ndi mapulogalamu ena, koma kulephera kutsatira izi kuyimitsanso zoyesayesa kutsatira njira zomwe ogwiritsa ntchito ndizofunika kwambiri potumiza zofunikira, zogwirizana ndi makonda anu. 

Izi ndizowona makamaka kwa ofalitsa omwe ali ndi masamba angapo-kampani imodzi siyofanana ndi tsamba lomwelo. Izi zikutanthauza kuti, ndikusintha kwatsopano, ma cookie omwe amagwiritsidwa ntchito m'malo angapo (cross-site) angawoneke ngati gulu lachitatu, chifukwa chake amatsekedwa popanda makonda oyenera. 

Sinthani Ma Drives Innovation

Ngakhale ofalitsa mwachidziwikire adzafunika kuwonetsetsa kuti masamba awo asinthidwa ndi malingaliro oyenera, kusintha kosavuta kwa Google kuyeneranso kupangitsa ofalitsa kulingalira kawiri zakudalira kwawo kutsata ogwiritsa ntchito keke. Chifukwa chiyani? Pazifukwa ziwiri:

  1. Ogulitsa akuda nkhawa kwambiri ndi momwe makampani akugwiritsira ntchito deta yawo.
  2. Pali njira yolondola kwambiri yopangira graph. 

Pankhani yachinsinsi ya deta, ofalitsa amakumana ndi lupanga lakuthwa konsekonse. Zatsopano zikuwonetsa izi ogula amafuna kwambiri zokonda zawo malangizo omwe angaperekedwe pokhapokha posonkhanitsa ndikusanthula zomwe akuchita. Komabe, ogula amakayikira kwambiri zogawana izi. Koma, monga ofalitsa amadziwa, sangakhale nazo zonse ziwiri. Free okhutira amabwera pamtengo, ndipo posowa paywall, njira yokhayo yomwe ogula azilipira ndi chidziwitso chawo. 

Iwo ali ofunitsitsa kutero - 82% angakonde kuwona zothandizidwa ndi zotsatsa m'malo mongolipira kuti azilembetsa. Izi zikutanthauza kuti udindo uli kwa osindikiza kukhala osamala komanso oganizira momwe amagwiritsira ntchito zomwe amagwiritsa ntchito.

Njira Yabwino: Imelo

Koma, zimapezeka kuti, pali njira yothandiza kwambiri, yodalirika komanso yolondola yopangira chithunzi chogwiritsa ntchito kuposa kudalira ma cookie: imelo adilesi. M'malo motaya ma cookie, omwe amapatsa ogwiritsa ntchito chithunzi choti akuwazonda, kutsata ogwiritsa ntchito kudzera pa imelo, ndikulumikiza adilesiyo ndi dzina lodziwika, ndi njira yodalirika komanso yodalirika yomvera omvera. Ichi ndichifukwa chake:

  1. Imelo imalowetsamo - Ogwiritsa ntchito adasaina kuti alandire zamakalata anu kapena kulumikizana kwina, ndikupatsani chilolezo kuti muzilankhula nawo mwachindunji. Akulamulira ndipo amatha kutuluka nthawi iliyonse. 
  2. Imelo ndi yolondola kwambiri - Ma Cookies angakupatseni lingaliro lovuta la wogwiritsa ntchito potengera zomwe akuchita - zaka, zaka, kusaka ndi kudina. Ndipo, amathanso kusokonezedwa mosavuta ngati anthu opitilira m'modzi amagwiritsa ntchito msakatuli. Mwachitsanzo, ngati banja lonse ligawana laputopu, amayi, abambo ndi machitidwe a ana onse amangokhala amodzi, lomwe ndi tsoka lomwe likutsata. Koma, imelo imamangiriridwa kwa munthu wina, ndipo imagwira ntchito pazida. Ngati mumagwiritsa ntchito zida zingapo, kapena mupeza chida chatsopano, imelo imagwirabe ntchito ngati chizindikiritso chosalekeza. Kulimbikira komanso kuthekera kolumikizana ndi kudina ndi kusaka kwa mbiri yogwiritsa ntchito kumalola osindikiza kuti apange chithunzi cholimba, cholongosoka kwambiri cha zomwe amakonda komanso zomwe amakonda. 
  3. Imelo ndiyodalirika - Wogwiritsa ntchito akalembetsa ndi imelo, amadziwa bwino kuti adzawonjezedwa pamndandanda wanu. Ndizowona-akudziwa kuti akukupatsani chilolezo, mosiyana ndi ma cookie omwe amamva ngati mukunyalanyaza zomwe amachita pamapewa awo. Ndipo, kafukufuku akuwonetsa kuti ogwiritsa ntchito ali ndi mwayi 2/3 wokhoza kudina pazomwe zilipo - ngakhale zotsatsa - zomwe zimachokera kwa wofalitsa yemwe amamudalira. Kusunthira kumakalata okhudzana ndi imelo kumatha kuthandiza ofalitsa kukhalabe ndi chidaliro, chomwe ndichofunika kwambiri munkhani zabodza zamasiku ano, malo okayikira kwambiri.
  4. Imelo imatsegula chitseko cha mayendedwe ena a m'modzi ndi m'modzi - Mukakhazikitsa ubale wolimba podziwa wogwiritsa ntchitoyo ndikuwonetsa kuti mupereka zomwe zili zofunikira komanso zogwirizana ndi zofuna zawo, ndizosavuta kuzichita nawo pa njira yatsopano, monga zidziwitso zakukankha. Ogwiritsa ntchito akangodalira zomwe mukuwerenga, cadence ndi malingaliro, amatha kukulitsa ubale wawo ndi inu, ndikupatsanso mwayi wogwira nawo ntchito ndikupanga ndalama.

Pomwe kusinthitsa masamba kuti mugwirizane ndi kusintha kwa SameSite kungakhale kopweteka pakalipano, ndipo kungadule ndalama za osindikiza, chowonadi ndikuchepetsa kudalira ma cookie wachitatu ndichinthu chabwino. Sikuti sikuti zimangokhala zopanda phindu pakutsata zomwe munthu akufuna, koma ogula akukayikira kwambiri. 

Kusintha tsopano kukhala njira yodalirika, yodalirika ngati imelo kuzindikira ndi kuwunikira ogwiritsa ntchito kumapereka yankho lokonzekera mtsogolo lomwe limayika ofalitsa kuyang'anira maubwenzi omvera ndi magalimoto, m'malo modalira kwambiri anthu ena.

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