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Clearbit: Kugwiritsa Ntchito Nzeru Zanthawi Yeniyeni Kuti Musinthe Makonda Ndi Kukhathamiritsa Tsamba Lanu la B2B

Otsatsa a digito amayang'ana kwambiri mphamvu zawo pakuyendetsa magalimoto kubwerera patsamba lawo. Amapanga ndalama zotsatsa pazama TV ndi ma mediums ena, amapanga zinthu zothandiza kuti azitha kuyendetsa bwino, ndikuwongolera tsamba lawo kuti likhale lopambana pakusaka kwa Google. Komabe, ambiri sadziwa kuti, ngakhale atayesetsa kwambiri, sagwiritsa ntchito bwino tsamba lawo.

Zowonadi, kuchulukirachulukira kwamasamba ndi gawo lofunikira kwambiri pakutsatsa kulikonse, koma sizitanthauza zambiri ngati obwera patsamba sadzidziwitsa (mwachitsanzo, polemba fomu). M'malo mwake, nthawi zambiri mumakhala ndi basi masekondi 10 kuti mukope chidwi cha mlendo asanachoke patsamba lanu. Ngati mukupeza anthu ambiri obwera patsamba koma mukukhumudwitsidwa ndi ochepa omwe amatembenuza kukhala otsogolera, ndi nthawi yoti masekondi angapo oyambirirawo awerengedwe - ndipo apa ndipamene makonda ndikofunikira. 

Kuyesera kulankhula ndi aliyense kumatanthauza kuchepetsa mphamvu ya uthenga wanu kwa omvera anu enieni. Njira yotsatsira makonda, kumbali ina, imapanga chidziwitso chabwinoko chomwe chimatsogolera kutembenuka mwachangu komanso maubwenzi olimba a chiyembekezo. Personalization kumawonjezera kufunika za uthenga wanu - ndipo kufunikira ndi komwe kumayendetsa Chiyanjano.

Tsopano, mwina mukuganiza nokha, Kodi tingatumizire bwanji mauthenga amunthu payekha kumakampani athu 100, 1000, kapenanso 10,000 omwe tikuwafunira pamlingo waukulu? Ndi zophweka kuposa momwe mungaganizire. 

Njira Zabwino Kwambiri Zosinthira Magalimoto Ambiri Pawebusayiti

Musanagwiritse ntchito malonda aliwonse okonda makonda anu, choyamba muyenera kupanga zisankho za yemwe mukufuna kutsata. Palibe njira yokwaniritsira aliyense payekha kapena omvera aliwonse. Yang'anani pa gawo lanu limodzi kapena awiri apamwamba, odziwitsidwa ndi mbiri yanu yabwino yamakasitomala ndi anthu otsatsa, komanso zomwe zimawasiyanitsa ndi unyinji.

Makhalidwe odziwika bwino a firmographic omwe amathandiza kusiyanitsa magawo omwe akuwatsata ndi awa:

  • Makampani (mwachitsanzo, ogulitsa, media, ukadaulo)
  • Kukula kwa kampani (mwachitsanzo, bizinesi, SMB, kuyambitsa)
  • Mtundu wamabizinesi (mwachitsanzo, e-commerce, B2B, capital capital)
  • Malo (mwachitsanzo, Northeast USA, EMEA, Singapore)

Mukhozanso kutengera kuchuluka kwa chiwerengero cha anthu (monga mutu wa ntchito) ndi zamakhalidwe (monga momwe masamba amawonera, kutsitsa zomwe zili, maulendo a ogwiritsa ntchito, ndi kuyanjana kwamtundu) kuti mupititse patsogolo gawo lozindikiridwa ndi ogwiritsa ntchito moyenerera ndi zolinga. Kumvetsetsa bwino alendo anu kumakuthandizani kuti muyambe kupanga maulendo awo ndikusintha moni wanu, kuyenda, ndi zopereka molingana ndi zomwe mukufuna.

Zedi, mwina mwapanga kale masamba otsikira pagawo lililonse, koma powonetsa mauthenga ogwirizana, kuyitanira kuchitapo kanthu, zithunzi za ngwazi, umboni wapagulu, macheza, ndi zina, mutha kulumikizana ndi malingaliro oyenera patsamba lanu lonse. 

Ndipo ndi chida chanzeru cha reverse-IP ngati Clearbit's Reveal Intelligence Platform, mumayamba bwino panjira yonseyi.

Clearbit Solution mwachidule

Clearbit ndi nsanja yanzeru yotsatsa ya B2B yomwe imathandizira magulu otsatsa ndi opeza ndalama kuti agwiritse ntchito zolemera, zenizeni zenizeni pamayendedwe awo onse a digito. 

Chimodzi mwazinthu zazikulu za pulatifomu ya Clearbit ndi Reveal - njira yoyang'ananso ya IP yodziwikiratu komwe mlendo wa webusayiti amagwira ntchito, ndikupeza zinthu zopitilira 100 zokhudzana ndi kampaniyo kuchokera papulatifomu yanzeru yanthawi yeniyeni ya Clearbit. Izi nthawi yomweyo zimapereka chidziwitso chochuluka pakusintha makonda - monga dzina la kampani, kukula, malo, mafakitale, matekinoloje ogwiritsidwa ntchito, ndi zina zambiri. Ngakhale asanapereke imelo yawo, mutha kudziwa omwe mukuchita nawo - kaya ndi akaunti yomwe mukufuna kapena kugwera mugawo linalake - komanso masamba omwe akusakatula. Ndi kuphatikiza kwa Slack ndi imelo, Clearbit imatha kudziwitsa magulu ogulitsa ndi opambana mukangoyembekezera zomwe mukufuna komanso maakaunti ofunikira afika patsamba lanu.

Ndi Clearbit, mutha:

  • Sinthani alendo ambiri kukhala njira: Dziwani omwe ali pa intaneti omwe ali oyenera kwambiri, pangani zokumana nazo zanu, kufupikitsa mafomu, ndikupindula ndi kuchuluka kwa magalimoto anu.
  • Ululani alendo anu osadziwika: Phatikizani data ya akaunti, yolumikizana, ndi intelligence ya IP kuti mumvetsetse kuchuluka kwa magalimoto anu ndikuzindikira zomwe zikuyembekezeka.
  • Chotsani mikangano ndikuwonjezera liwiro kupita kutsogolo. Fotokozerani mafomu, sinthani zomwe mwakumana nazo, ndikudziwitsani gulu lanu munthawi yeniyeni maakaunti apamwamba kwambiri akawonetsa cholinga.

Mosiyana ndi mayankho ena omwe amangopereka zidziwitso zotsatsa, Clearbit imapereka mawonekedwe 100+ kwamakampani opitilira 44M. Ndipo, mosiyana ndi mayankho otsekedwa, a "onse-in-one", nsanja yoyamba ya API ya Clearbit imapangitsa kukhala kosavuta kuphatikiza deta ya Clearbit ndi makina anu omwe alipo ndikuyigwiritsa ntchito pa stack yanu yonse ya MarTech.

Clearbit imaperekanso mtundu waulere wa izi ndi Lipoti la Weekly Visitor Report, lomwe limazindikiritsa makampani omwe amayendera tsamba lawebusayiti komanso masamba omwe adayendera. Lipoti la mlungu ndi mlungu, lothandizirana limaperekedwa ndi imelo Lachisanu lililonse ndipo limakupatsani mwayi wowerengera alendo anu ndi kuchuluka kwa maulendo, njira zogulira, ndi mawonekedwe amakampani monga mafakitale, kukula kwa antchito, ndalama, matekinoloje, ndi zina zambiri. Zomwe muyenera kuchita ndikuyika zolemba zopepuka patsamba lanu, zomwe zimalowetsa pixel (fayilo ya GIF) patsamba lililonse. Ndiye, nthawi iliyonse mlendo akatsegula tsamba, Clearbit imalemba adilesi ya IP ndikuifananitsa ndi kampani kuti mumvetsetse bwino ndikutembenuza katundu wanu wamtengo wapatali - kuchuluka kwa tsamba lanu. 

Yesani Lipoti la Clearbit Weekly Visitor Report KWAULERE

Kuchulukitsa B2B Webusayiti Yogwira ndi Clearbit

Kusintha Mwamakonda Webusaiti

Malo abwino oti muyambe kuyesa kupanga makonda awebusayiti ndi mitu yanu, zitsanzo zamakasitomala, ndi ma CTA. Mwachitsanzo, Lembani, kampani yogawana zikalata, idachita izi kwa omwe akufuna - oyambitsa, ma capitalist, ndi makampani amabizinesi. Omvera aliyense akafika patsamba la DocSend, amakhala ndi uthenga wawo wa ngwazi, mawu amtengo wapatali, ndi gawo lotsimikizira za chikhalidwe cha anthu okhala ndi ma logo akampani. Gawo laumboni wamunthu payekha lidabweretsa chiwonjezeko cha 260% pakugwidwa kwa lead kokha.

B2B Makonda Webusayiti Ndi Clearbit

Mafomu Ofupikitsa

Mukasintha masamba anu awebusayiti ndikuwatsimikizira alendo kuti azitha kukhazikika, pali nkhani yosintha anthu kukhala otsogolera. Mafomu okhala ndi minda yochulukirapo, mwachitsanzo, amatha kukhala chinthu chofunikira kwambiri, chomwe chimachititsa ogula kung'ung'udza ndikuthamangitsa - kapena kulipira ngongole kwathunthu.

Ili ndi vuto lomwe Nyanja, nsanja yamsonkhano wapaintaneti ndi makanema, idayitanitsa Clearbit kuti ithandizire kuthetsa. Zikafika pa fomu yawo yolembetsa yaulere, anali akuwona kutsika kwa 60%. Izi zikutanthauza kuti osakwana theka la alendo omwe adadina batani la "Yesani kwaulere" adamaliza kusaina ndikulowa mu radar ya gulu la Livestorm.

Fomu yolembera iyi idapangidwa kuti ithandizire kuzindikira omwe angakutsogolereni, koma panali magawo ambiri oti amalize (dzina loyamba, dzina lomaliza, imelo, udindo wantchito, dzina la kampani, makampani, ndi kukula kwa kampani) ndipo idachedwetsa anthu.

Kufupikitsa Mafomu ndi Clearbit Kuti Muwonjezere Zosintha za B2B

Gululi linkafuna kufupikitsa fomu yolembetsa popanda kutaya mbiri yofunikira. Ndi Clearbit, yomwe imagwiritsa ntchito maimelo kuti muwone zambiri zamabizinesi, Livestorm idadula magawo atatu kuchokera pa fomu yonse (mutu wantchito, makampani, ndi kukula kwa kampani) ndikudzaza magawo atatu otsalawo (dzina loyamba, dzina lomaliza, ndi kampani). name) mtsogoleriyo atangolemba adilesi yawo ya imelo yamabizinesi. Izi zasiya gawo limodzi lokha lolowera pamanja mu fomu, kukweza mitengo yomaliza ndi 40% mpaka 50% ndikuwonjezera 150 mpaka 200 owonjezera pamwezi.

Kufupikitsa Mafomu ndi Clearbit

Macheza Makonda

Kupatula mafomu, njira ina yosinthira kuchuluka kwa mawebusayiti kukhala otsogola ndi kudzera muzokumana nazo zamabokosi ochezera. Macheza apatsamba amakupatsani njira yaubwenzi yolumikizirana ndi omwe akukuchezerani patsamba lanu ndikudziwitsani zomwe akufuna munthawi yeniyeni. 

Vuto ndiloti nthawi zambiri simungadziwe kuti ndi ndani amene angakupatseni mwayi wokhala nawo pakati pa anthu onse omwe amayamba kucheza nawo. Ndikutaya nthawi ndi chuma - ndipo nthawi zambiri zimawononga ndalama zambiri - kupereka mphamvu zomwezo kuti zitsogolere zomwe sizikugwirizana ndi mbiri yanu yabwino yamakasitomala (ICP).

Koma bwanji ngati mutakhala ndi njira yolunjika pazokambirana zanu zamoyo pa ma VIP anu? Kenako mutha kuwapatsa zomwe mwakonda koma osawonetsa macheza kwa alendo omwe sanawonekere oyenerera.

Izi ndizosavuta kuchita pophatikiza Clearbit ndi zida zochezera monga Drift, Intercom, ndi Qualified kuti mukhazikitse macheza omwe amayamba kutengera deta ya Clearbit. Mutha kutumiza alendo omwe amafanana ndi ICP yanu yoyenera, monga mafunso, ebook CTA, kapena pempho lachiwonetsero. Kupitilira apo, mutha kuwonetsa woyimilira pamacheza kuti apereke chithandizo chamunthu payekha ndikuzindikiritsa mlendo kuti akulankhula ndi munthu weniweni (m'malo mwa bot). Mutha kusinthanso uthenga wanu kuti mugwiritse ntchito dzina la kampani yomwe mwabwera kudzacheza ndi zidziwitso zina pogwiritsa ntchito ma tempuleti a chida chanu chochezera ndi data ya Clearbit.

Chat Personalization ndi Clearbit

Kuti apatse omwe abwera patsamba lawo chidziwitso chabwino kwambiri, nsanja ya database MongoDB adakhazikitsa macheza osiyanasiyana: ziyembekezo zotsika kwambiri, ziyembekezo zapamwamba, chithandizo chamakasitomala, ndi omwe akufuna kuphunzira zaulere, anthu ammudzi, kapena Yunivesite ya MongoDB. 

Posiyanitsa zomwe zikuchitika pagawo lililonse, MongoDB idawona zokambirana zina 3x ndi gulu logulitsa ndikumeta nthawi yowerengera kuyambira masiku mpaka masekondi. Ngakhale fomu yolumikizirana patsamba la MongoDB m'mbiri yakale inali yoyendetsa zokambirana zogulitsa, macheza atulukira ngati gwero lalikulu la zokweza manja.

Zidziwitso Zogulitsa Nthawi Yeniyeni

Koma chimachitika ndi chiyani alendo akadzadzadza fomu kapena kukulankhulani ndi macheza? Ngakhale kuchedwetsa kuyankha kwakung'ono kungawononge misonkhano ndi mapangano atsopano.

Musanagwiritse ntchito Clearbit, Rada, kampani yomwe imapereka mayankho osavuta, achinsinsi-oyamba, adatsogola pasanathe ola limodzi lopereka fomu - ndipo izi zidawonedwa ngati zabwino! Kenako, Radar idayamba kugwiritsa ntchito Clearbit kudziwitsa obwereza pomwe akaunti yomwe mukufuna inali patsamba lawo - pomwe chidwi ndi zogula zidakwera kwambiri - kutsitsa nthawi yawo yothamangira mpaka mphindi zochepa kuchokera pomwe akaunti idagunda tsamba lawo. 

Kuti achite izi, adasankha alendo omwe angayambitse zidziwitso, kutengera tsamba, Salesforce, ndi data ya firmographic. 

Pangani Mwayi mu Salesforce ndi Clearbit

Kenako, zidziwitso zenizeni mu Slack (kapena m'mitundu ina ngati ma digests a imelo) zidawonetsa zambiri za kampaniyo, tsamba lomwe anali, komanso mbiri yawo yaposachedwa.

Zidziwitso zenizeni zenizeni kudzera pa Slack

Radar idakhazikitsanso zidziwitso panjira ya anthu onse - ndikutchulanso rep yoyenera kuti awadziwitse - kuti aliyense pakampani awone zomwe zikuchitika, kuchitapo kanthu, ndikuthandizira. Pakati pa ma emojis okondwerera, zidziwitso zimapereka malo atsopano ogwirizana kwa aliyense - osati wongoperekedwa - kuti athandizire kutembenuza kasitomalayo. Ndi kuthekera kowona akaunti patsamba lawo ndi Clearbit, kufikira nthawi yoyenera, ndikusungitsa msonkhano, Radar idapanga $ 1 miliyoni powonjezera.

Dziwani zambiri za Clearbit

Nick Wentz

Nick Wentz ndi ClearbitVP ya Marketing. Paudindowu, amathandizira Clearbit kufikira makampani a B2B omwe akuyesera kumvetsetsa makasitomala awo ndikuwongolera makina awo a digito. Ali ndi zaka zopitilira khumi zazamalonda, ali ndi ukatswiri wozama pakukula kofunikira komanso kutsatsa kwakukula.

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