Kuyika CMO Yanu Mukuyang'anira Kutsatsa Ukadaulo Kumapindulitsa!

ukadaulo wotsatsa

A kafukufuku watsopano wa Chief Marketing Officer (CMO) Council ndi Zamgululi zikuwonetsa kuti kusintha kwamakampani ndi kutsatsa kukugwirizana mwachindunji ndikukhala ndi njira yokhayo yoyendetsera ukadaulo wotsatsa wa digito ndikuphatikizira zomwe zimapangidwa kuchokera pakuchulukitsa kasitomala.

Mwachidule Fotokozerani Momwe Mumagwirizanitsira, lipoti latsopanoli likuwunikira momwe otsatsa akulu akupangira njira zamaukadaulo zadijito ndikuphatikiza ndikupeza phindu pakuchulukitsa magwero azidziwitso zamakasitomala. Mwa zina zazikuluzikulu, kafukufukuyu adawulula:

  • 42% ya ma CMO omwe ali ndi njira yawo yakutsatsa zimakhudza bizinesi kwambiri kuposa omwe amapatsa ena ntchito.
  • Ma CMO omwe ali ndiukadaulo wotsatsa wamalonda amathandizira kwambiri pazopeza zonse ndikuyamikira chilengedwe.
  • Theka la ma CMO omwe ali ndiukadaulo waluso pakutsatsa amatha kukwaniritsa zomwe makasitomala ambiri akuchita, ogwira ntchito komanso oyenera.
  • 39% ya ma CMO omwe ali ndiukadaulo waluso pakutsatsa kukwaniritsa kubwerera kwakukulu ndi kuyankha za kugulitsa ndalama.
  • 30% ya ma CMO omwe amayang'anira ndikuphatikiza ukadaulo bwino kwambiri kapena ali bwino powona mtengo wogwira wabizinesi, ndi 51 peresenti ya iwo kukwaniritsa zopereka zazikulu.

malonda-kuphatikiza-lipoti

The lipoti lathunthu likupezeka kutsitsa lero kwa $ 99. Chidule chovomerezeka chovomerezeka chitha kupezedwanso.

2 Comments

  1. 1

    CIO vs CMO ndi CMTO yomwe ili ndiukadaulo imakhala ndi ziwonetsero zambiri, momwe ziyenera kukhalira. Ndikuwona ma CMO ochepa kwambiri omwe ali ndi luso lofunikira, kapena chidziwitso chaukadaulo kuti athe kuyendetsa bwino okwana awo. Monga momwe mukunenera, chimodzi mwazinthu zazikulu kwambiri ndikuphatikiza. Zina ndizosamalira deta. Komanso, ndikuwona chatekinoloje yambiri ya CMO pamavuto / mwayi popanda kupanga mapangidwe ake, momwe zimakhudzira makasitomala, maluso amkati, kapena zofunikira pakukhutira. Kuperewera kwa anthu aluso ndizovuta kwambiri pakadali pano.

    Ndikuganiza kuti CIO itha kukhala mnzake wothandizana naye potengera izi. Kuyanjana ndi CMO kupereka malingaliro ndi chitsogozo cha kuchita bwino. Si nkhani yokhudza madera, m'buku langa. Bizinesi imapambana pamapeto pake, ndipo maudindo onse awiriwo apindula.

    Zabwino infographic ndi ziwerengero!

    Achimwemwe,
    Brian

    • 2

      Ndikugwirizana nazo, Brian. Ndikuganiza komwe ndimasiyana ndikuti CMO iyenera kukhala ndi chidziwitso chaukadaulo. Mwachitsanzo, woyang'anira magawidwe, safunika kumvetsetsa momwe angakonzere galimoto koma amatha kuyendetsa zinthu ndikuwonetsetsa kuti ogwira ntchito oyenera akwaniritsidwa kuti ntchitoyi ichitike. Chinsinsi chake, m'malingaliro mwanga, ndichakuti zolinga ndi zolinga za CIO sizimagwirizana nthawi zonse ndi CMO. Mwazomwe ndidakumana nazo, akatswiri omwe tidagwira nawo ntchito asunthira kuzinthu m'mabungwe ambiri chifukwa cholinga chawo chinali kukhazikika ndi chitetezo. Ngakhale izi ndizofunikira kubungwe, zitha kupezeka pofunafuna kukula komanso kugulitsa bwino. Nthawi zambiri zimadzafika pa funso loti ngati gulu lanu laukadaulo ndi angathe gulu… kapena a sindingathe kuchita gulu. Njira ina yothetsera izi ndikuti mukhale ndi kasitomala m'mabungwe anu… komwe CMO ndi kasitomala wa CIO ndipo akutenga nawo mbali pazoyeserera za CIO.

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