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CMO-on-the-Go: Momwe Ogwirira Ntchito A Gig Angathandizire Dipatimenti Yanu Yotsatsa

Avereji ya nthawi ya CMO yangopitirira zaka zinayi-wamfupi kwambiri mu C-suite. Chifukwa chiyani? Ndi kukakamizidwa kuti mukwaniritse zolinga zandalama, kutopa kukucheperachepera. Ndipamene ntchito ya gig imabwera. Kukhala CMO-on-the-Go kumalola Otsatsa Akuluakulu kuti akhazikitse ndondomeko yawo ndikuchita zomwe akudziwa kuti angathe kuchita, zomwe zimapangitsa kuti pakhale ntchito yapamwamba komanso zotsatira zabwino zapansi.

Komabe, makampani akupitiliza kupanga zisankho zovuta popanda kupindula ndi malingaliro a CMO, ngakhale ukadaulo wokulitsa ndalama zamakampani zomwe amabweretsa. Apa ndipamene ogwira ntchito pagulu la akuluakulu amayambira. Atha kukhala ngati CMO yama brand kwanthawi yayitali, kupulumutsa mtundu mtengo wolemba ganyu CMO yomwe ingakhalepo kwa zaka zochepa.

A kachigawo CMO gigi ndi yosiyana ndi kukhala mlangizi; kumaphatikizapo kuyanjana ndi C-suite ndi matabwa monga gawo la gulu, ndi kuphatikiza kwakukulu mu ntchito za tsiku ndi tsiku. Monga CMO yomwe ikutenga nawo gawo pazachuma cha gig, ndili ndi maudindo omwe amafanana ndi CMO yanthawi zonse. Ndimatsogolera magulu otsatsa kuti akwaniritse zolinga zanzeru ndikuwuza a CEO. Ndimachita izi pang'onopang'ono. Monga ambiri ogwira ntchito pazachuma, ndapeza ntchito kudzera pamalumikizidwe omwe ndidapanga pomwe ndinali panjira yachikhalidwe, kuphatikiza kukhala CMO wagawo la Abuelo's, The Cookie department ndi ena.

Chifukwa Ogwira Ntchito Yogwira Ntchito?

Limodzi mwamafunso omwe amafunsidwa pafupipafupi ndilakuti: Kodi ogwira ntchito ku gig amabweretsa chiyani kumadipatimenti otsatsa? Phindu limodzi lalikulu ndilakuti wogwira ntchito pagig amapereka zidziwitso zatsopano akalowa nawo gulu la ogwira ntchito nthawi yayitali. Kukonzekera uku kumapereka zabwino kwambiri padziko lonse lapansi - "maso atsopano" kuchokera kwa atsopano ndi chidziwitso cha bungwe kuchokera ku timu yanthawi zonse.

Malinga ndi PayScale, malipiro apakatikati a CMO ndi $168,700. Makampani ambiri, oyambitsa makamaka, sangakwanitse kubwereka munthu pamalipiro anthawi zonse, koma gig CMO imatha kubweretsa zaka zomwezo komanso utsogoleri pamtengo wotsika kwambiri. Ngati gulu lokhazikika lazamalonda likaniza chiyeso chochitira gig CMO ngati mlendo ndikuphatikiza wokhazikika pazosankha zonse zoyenera, kampaniyo ipeza phindu lonse la akatswiri odziwa zambiri komanso ochita bwino popanda mtengo wokwera.

Ubwino wina ndikuti makonzedwe a gig amatha kulola makampani ndi oyang'anira kuyesa-kuyendetsa ubale wokhazikika. Ngakhale ambiri ogwira ntchito zamagig (monga ine) amakhutira kugwira ntchito pamapangano ndikuyamikira kusinthasintha ndi kusiyanasiyana, ena angasangalale akubwera nthawi zonse kuti agwire ntchito yoyenera. Makonzedwe a gig amalola onse awiri kuti afufuze izi asanapange.

Malangizo a CMOs Akuyang'ana Kusintha

Ngati muli CMO ndipo mukuyamba kumva kutopa, itha kukhala nthawi kuti mufufuze momwe mungabweretsere luso lanu lotsatsa ku makampani pangano. Fikani kwa omwe kale munkagwira nawo ntchito ndipo muwadziwitseni kuti mumakondwera ndi ntchito ya gig. Musaiwale kuphatikiza ogulitsa pakufalitsa kwanu - amakhala ndi mawonekedwe amkati amabungwe angapo ndipo amatha kupereka zitsogozo pomwe otsogolera atuluka pampando.

Chimodzi mwazolepheretsa zomwe zatchulidwa pantchito yodziyimira pawokha ndi ndalama zosayembekezereka. Musanayambe kuchitapo kanthu, onetsetsani kuti mwakonzekera mavuto azachuma omwe amabwera chifukwa cha ntchito yodzipangira okha. Onetsetsani kuti mwakonzeka mwazachuma komanso m'malingaliro kuti mupite patsogolo panthawi yovuta. Katswiri wazamalonda akalowa m'chuma cha gig ndi maso otseguka, utha kukhala moyo wokhutiritsa komanso wopindulitsa.

Mabungwe akalandila zabwino zakulemba ntchito mabungwe otsatsa pawokha, ubalewo ungakhale wopindulitsa onse. Gig CMOs imatha kukupatsirani chidziwitso chatsopano, ukatswiri wotsika mtengo komanso zotsatirapo zabwino pamunsi. Komanso, wogwira gig amatha kusinthasintha, ntchito yopindulitsa komanso kutopa pang'ono.

Renae Scott

Wotsogola wopanga ma brand, wolimbikitsa omanga timagulu komanso mtsogoleri wamkulu wogwira ntchito ndiukadaulo wokulitsa malonda ndi phindu pamitundu yayikulu yamakasitomala munthawi yampikisano komanso kuchepa kwachuma. Zochitika pa Malo Odyera, Kulimbitsa Thupi, ndi Zinthu Zapaketi. Maluso olimba otsogola.

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