CMO-on-the-Go: Momwe Ogwirira Ntchito A Gig Angathandizire Dipatimenti Yanu Yotsatsa

Chief Marketing Officer

Nthawi yokhala ndi CMO yangopitilira zaka zinayi-Fupi kwambiri mu C-suite. Chifukwa chiyani? Ndikukakamizidwa kukwaniritsa zolinga zandalama, kupsyinjika mtima kukukhala pafupi ndi kosapeweka. Ndipamene ntchito ya gig imabwera. Kukhala CMO-on-the-Go kumalola Amalonda Akulu kukhazikitsa ndandanda yawo ndikungotenga zomwe akudziwa kuti angathe kuthana nazo, zomwe zimapangitsa ntchito yabwino kwambiri komanso zotsatira zabwino.

Komabe, makampani akupitilizabe kupanga zisankho zazikulu popanda kuthandizira malingaliro a CMO, ngakhale ali ndi luso lokulitsa ndalama zomwe kampani imabweretsa pagome. Ndipamene ogwira ntchito a gig-level amabwera kudzasewera. Amatha kukhala ngati CMO yama brand pakanthawi kochepa, kupulumutsa chizindikiritso mtengo wogwiritsira ntchito CMO yemwe azingokhala kwa zaka zochepa.

Kagawo kakang'ono ka CMO ndi kosiyana ndi kukhala mlangizi; Zimaphatikizapo kuyanjana ndi C-suite ndi matabwa ngati gawo la gululi, ndikuphatikizika kwakukulu pakuchita tsiku ndi tsiku. Monga CMO yomwe ndimatenga nawo gawo pazachuma cha gig, ndili ndi maudindo omwe amawoneka ngati a CMO wanthawi zonse. Ndimatsogolera magulu otsatsa kuti akwaniritse zolinga zawo ndikufotokozera a CEO. Ndimangochita izi pang'onopang'ono. Monga anthu ambiri ogwira ntchito zachuma, ndapeza ntchito kudzera pa netiweki ya omwe ndidayipeza ndili muntchito yodziwika bwino, kuphatikiza kukhala CMO yamagawo a Abuelo, The Cookie department ndi ena.

Chifukwa Ogwira Ntchito Yogwira Ntchito?

Limodzi mwa mafunso omwe amafunsidwa kawirikawiri ndi awa: Kodi ogwira ntchito gig amabweretsa chiyani ku madipatimenti otsatsa? Ubwino wake waukulu ndikuti wogwira ntchito gig amapereka malingaliro atsopano akajowina gulu la omwe akhala akugwira ntchito kwanthawi yayitali. Dongosololi limapereka zabwino kwambiri padziko lonse lapansi - "maso atsopano" kuchokera kwa omwe akubwera kumene komanso chidziwitso cha mabungwe ochokera ku timu yanthawi zonse.

Malinga ndi PayScale, malipiro apakatikati a CMO ndi $ 168,700. Makampani ambiri, oyambitsa kumene, sangakwanitse kulembera wina pantchitoyo nthawi zonse, koma gig CMO imatha kubweretsa zaka zomwezo zokumana nazo komanso utsogoleri pamtengo wotsika kwambiri. Ngati gulu lotsatsa lokhazikika limakana kuyesedwa kuti ligwiritse CMO ya gig ngati mlendo ndipo limaphatikizira omwe amangotenga nawo mbali pazisankho zonse zofunika, kampaniyo ipindula ndi akatswiri odziwa bwino ntchito popanda mtengo wokwera.

Ubwino wina ndikuti dongosolo la gig limatha kuloleza makampani ndi oyang'anira kuti ayese kuyendetsa ubale wokhazikika. Ngakhale ogwira ntchito gigi ambiri (monga ine) ali okhutira kwambiri kugwira ntchito pangano ndipo amayamikira kusinthasintha komanso zosiyanasiyana, ena atha kukhala osangalala kubwera nthawi yonse pazoyenera. Kapangidwe ka gigi kamalola onse kuti aziwona izi asanapange mgwirizano.

Malangizo a CMOs Akuyang'ana Kusintha

Ngati muli CMO ndipo mukuyamba kumva kutopa, itha kukhala nthawi kuti mufufuze momwe mungabweretsere luso lanu lotsatsa ku makampani pangano. Fikani kwa omwe kale munkagwira nawo ntchito ndipo muwadziwitseni kuti mumakondwera ndi ntchito ya gig. Musaiwale kuphatikiza ogulitsa pakufalitsa kwanu - amakhala ndi mawonekedwe amkati amabungwe angapo ndipo amatha kupereka zitsogozo pomwe otsogolera atuluka pampando.

Chimodzi mwazolepheretsa zomwe zatchulidwa pantchito yodziyimira pawokha ndi ndalama zosayembekezereka. Musanadumphe, onetsetsani kuti mwakonzekera kuchepa kwachuma komanso mayendedwe omwe amapezeka mosamala pa ntchito yodziyimira pawokha. Onetsetsani kuti mwakonzeka zachuma komanso mwamphamvu kuti mupite patsogolo munthawi yovuta. Katswiri wotsatsa akalowa mu chuma cha gig ndi maso, akhoza kukhala moyo wosangalatsa komanso wopindulitsa.

Mabungwe akalandila zabwino zakulemba ntchito mabungwe otsatsa pawokha, ubalewo ungakhale wopindulitsa onse. Gig CMOs imatha kukupatsirani chidziwitso chatsopano, ukatswiri wotsika mtengo komanso zotsatirapo zabwino pamunsi. Komanso, wogwira gig amatha kusinthasintha, ntchito yopindulitsa komanso kutopa pang'ono.

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