Chiwerengero Chofunika Kwambiri pa CMO mu 1

kulimbikitsa makasitomala

Ngati muli ndi mwayi wotsitsa fayilo ya Phunziro la IBM Global Chief Officer Officer wa 2012, ndiyofunika kuwerenga! Ndipo mutha kutenga fayilo ya Kafukufuku wa CMO komanso!

Kuchokera ku IBM Global CMO Study ya 2012

Pambuyo pamafunso pamasom'pamaso ndi ma CMO 1,734, omwe akutenga mafakitale 19 ndi mayiko 64, tikudziwa kuti ma CMO akumva kutambasula, koma tidamvanso chisangalalo chachikulu mtsogolomo lotsatsa. Zokambirana izi ndi kuwunika kwathu mozama pazomwe taphunzira zikuwonetsa kufunikira koyankha pazinthu zitatu zatsopano:

  • The mphamvu kasitomala tsopano akuyang'anira ubale wamabizinesi
  • Kupulumutsa makasitomala ndichofunika kwambiri - ndipo machitidwe amabungwe ndiofunikira monga malonda ndi ntchito zomwe zimapereka
  • Kupanikizika kwa khalani ndi mlandu ku bizinesi sikungokhala chizindikiro cha nthawi zovuta, koma kusintha kosatha komwe kumafunikira njira zatsopano, zida ndi maluso.

Mkubwela kwa mafoni ndi mayanjano, mungaganize kuti atenga malo oyamba kukhala patsogolo pa ma CMO padziko lonse lapansi… koma mungakhale mukulakwitsa.

kulimbikitsa makasitomala

Sabata yatha ndimafunsa a Troy Burk, omwe adayambitsa a kampani yotsatsa yokha, ndipo ndidamufunsa zaudindo wawo pantchitoyo. Kuyankha kwake kunali kogwirizana ndi kafukufuku wa CMO:

Ubale umabwera ndalama zisanatanthauzidwe mu dikishonare ndi bizinesi. Yendetsani maubale ndipo mupeza ndalama. Kutsatsa Kwazinthu Zamakasitomala ndi njira yosiyana yowonera bizinesi yanu - magawo onse azomwe akumana nazo makasitomala. Kutsatsa kumachita gawo lofunikira pakuwonetsetsa kuti mapulogalamu ndi mapulogalamu oyenera (kugulitsa, kutsatsa, ndi kuchita bwino kwa kasitomala) onse akugwirira ntchito limodzi kuyendetsa chibwenzi ndi chiyembekezo / makasitomala abwino kuti awatsogolere muubwenzi, mosasamala kanthu komwe akuyang'ana.

Makasitomala Otsatsa Makina Otsatsa ndi Right On Interactive ndiye yankho lokhalo lomwe limapereka kuwonekera kwa bungwe komwe makasitomala awo onse ndi chiyembekezo chawo ali muubwenzi (kapena ulendo wamakasitomala). Kuchokera wokayikira kupita kwa kasitomala wokhulupirika. Mukuwawona onse ndikugwiritsa ntchito makina kuti mupititse patsogolo zina.

Ndizotheka kugwira ntchito ndi othandizira ndi kasitomala omwe ali pamwamba pazomwe zikuchitika!

Mfundo imodzi

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