Makhalidwe omwe Makina Oyendetsera Zinthu Onse Ayenera Kukhala Nawo Pakukonzekera Makinema Osakira

Kusaka Magetsi Opangira

Ndinakumana ndi kasitomala yemwe wakhala akuvutika ndi masanjidwe awo a injini zosakira. Momwe ndidawunikiranso Njira Yogwiritsira Ntchito (CMS), ndinayang'ana njira zabwino zoyambira zomwe sindinapeze. Ndisanapereke mndandanda kuti nditsimikizire ndi omwe amakupatsani CMS, ndiyenera kunena koyamba kuti PALIBE chifukwa choti kampani isakhale ndi makina oyang'anira.

CMS ikupatsani kapena gulu lanu lotsatsa kuti musinthe tsamba lanu ntchentche popanda kufunikira wopanga masamba awebusayiti. Chifukwa china chomwe a Njira Yogwiritsira Ntchito chosowa ndichakuti ambiri a iwo amasintha njira zabwino zowonjezerera tsamba lanu.

Oyeretsa a SEO atha kutsutsana ndi zina mwazinthu zomwe ndimakambirana pano chifukwa mwina sanganene kuti adasankhidwa. Ndingatsutsane ndi Guru Lonse Losaka, komabe, kusaka kwamainjini osakira ndikumva kwa ogwiritsa ntchito - osati ma injini osakira. Mukamapanga tsamba lanu bwino, ndalama zanu muzogulitsa zabwino, kulimbikitsa zomwe zili, ndikuchita ndi ogwiritsa ntchito… tsamba lanu lidzachita bwino pakasaka ka organic.

Makaniko a momwe wosaka zamafuta osaka amapeza, ma index, ndi udindotsamba lanu silinasinthe kwenikweni pazaka zambiri… koma kuthekera kokopa alendo, alendowo agawane zomwe muli nazo, ndipo makina osakira ayankhe zasintha kwambiri. SEO yabwino ndi kugwiritsa ntchito bwino kwambiri… Ndipo dongosolo loyang'anira zinthu ndilofunikira kuti muchite bwino.

Zoyeserera Zoyang'anira SEO Makhalidwe

aliyense Njira Yogwiritsira Ntchito ziyenera kukhala ndi zinthu zotsatirazi:

  1. Zosungira: Zosungira ndi SEO? Chabwino… ngati mutaya tsamba lanu ndi zokhutira, ndizovuta kusankha. Kukhala ndi zosunga zobwezeretsera zolimba ndi zosunga zobwezeretsera zowonjezerapo komanso pakufuna, zosunga zobwezeretsera pamalo ndikubwezeretsanso ndizothandiza kwambiri.
  2. Zofufumitsa: Ngati muli ndi zambiri zambiri mwadongosolo, kuthekera kwa ogwiritsa ntchito (ndi ma injini osakira) kuti mumvetsetse kuti utsogoleri wawo ndiwofunikira pamomwe amawonera zomwe mumalemba ndikuzilemba moyenera.
  3. Zidziwitso za Msakatuli: Chrome ndi Safari tsopano zikupereka zidziwitso zophatikizidwa ndi machitidwe. Wina akafika patsamba lanu, amafunsidwa ngati angafune kuti adziwitsidwe zomwe zasinthidwa. Zidziwitso zimapangitsa alendo kubwerera!
  4. KutsekaNthawi iliyonse tsamba likafunsidwa, kusanja kumatenga zomwe zalembedwazo ndikuphatikiza tsambalo. Izi zimatenga zofunikira ndi nthawi… nthawi yomwe imapweteketsa kukhathamiritsa kwanu. Kupeza CMS kapena wolandila wokhala ndi kuthekera kosungira ndikofunikira kuti mufulumizitse tsamba lanu ndikuchepetsa zofunikira pa seva yanu. Caching ikhozanso kukuthandizani mukakumana ndi magalimoto ambiri ... masamba osungidwa ndiosavuta kutulutsa kuposa masamba osasungidwa. Chifukwa chake mutha kulandira alendo ambiri kuposa momwe mungathere osasunga.
  5. Maulalo ovomerezeka a CanonicalNthawi zina masamba amafalitsidwa ndi tsamba limodzi lokhala ndi njira zingapo. Chitsanzo chosavuta ndi komwe dera lanu lingakhale nalo http://yourdomain.com or http://yourdomain.com/default.aspx. Njira ziwirizi patsamba limodzi zitha kugawaniza kulemera kwa maulalo omwe akubwera pomwe tsamba lanu silinaikidweko momwe zingakhalire. Ulalo wovomerezeka ndi chidutswa chobisika cha HTML chomwe chimauza makina osakira kuti ndi URL iti yomwe akuyenera kuyigwiritsa ntchito.
  6. Comments: Ndemanga zimawonjezera phindu pazomwe muli. Ingokhalani otsimikiza kuti mutha kusinthitsa ndemanga popeza pali matani ambiri kunja uko omwe amalemba nsanja za CMS kuti ayesere kupanga maulalo.
  7. Mkonzi Wokhutira: Mkonzi wokhutira yemwe amalola H1, H2, H3, zamphamvu ndi zolembedwa kuti zizikulunga pamanja. Kusintha kwazithunzi kuyenera kulola zinthu za ALT kuti zisinthidwe. Kusintha kwa ma anchor kuyenera kuloleza kusinthidwa kwa TITLE. Ndizomvetsa chisoni kuti ndi ma CMS angati omwe ali ndi owerenga osauka!
  8. Chiyanjano Chothandizira: A malingaliro othandizira okhudzana ndi netiweki yamakompyuta yomwe ili malo omwe imasunga zinthu zosasunthika kwanuko… kulola masamba kutsitsa mwachangu kwambiri. Komanso CDN ikakhazikitsidwa, zopempha zamasamba anu zimatha kutulutsa katundu kuchokera pa seva yanu NDI CDN yanu nthawi yomweyo. Izi zimachepetsa katundu patsamba lanu ndikuchulukitsa kuthamanga kwamasamba anu kwambiri.
  9. Kusamalira Kwambiri: Liwiro ndizonse zikafika pazakusaka. Ngati mukuyesera kusunga ndalama zochepa pakuchereza, mukuwononga kuthekera kwanu kuti muzitha kulembedwa ndikukhazikika pamainjini osakira.
  10. Kupanikizika Kwazithunzi: Zithunzi nthawi zambiri zimatumizidwa kumafayilo akulu osafunikira. Kuphatikiza ndi chida chazithunzi chochepetsera kukula kwa fayilo ndikusintha zithunzi kuti ziwonedwe bwino ndikofunikira.
  11. Kuphatikizana: Kuthekera kokulitsa magwiridwe antchito anu ndizotsogola zotsogola, kutsatsa maimelo, kutsatsa kwachangu, kutsatsa kwapa media media, ndi nsanja zina zomwe zimakuthandizani kupeza ndikusunga magalimoto.
  12. Zithunzi Zaulesi: Ma injini osakira amakonda zinthu zazitali ndi media zambiri. Koma kukweza zithunzi kumachedwetsa tsamba lanu kukwawa. Kutsegula mwaulesi ndi njira yodzaza zithunzi pomwe tsambalo likuwombedwa. Izi zimalola tsambalo kuti lizinyamula mwachangu kwambiri, kenako zongowonetsa zithunzi pomwe wogwiritsa ntchito afika pomwe amakhala.
  13. Otsogolera Otsogolera: Ma prospects atapeza nkhani yanu, amalankhulana bwanji ndi inu? Kukhala ndi opanga mafomu ndi nkhokwe yosunga zikhomo ndizofunikira.
  14. Mafotokozedwe a Meta: Makina osakira amatenga tsatanetsatane wa tsamba ndikuwonetsa kuti pamutu ndi ulalo patsamba lazotsatira za injini zosaka. Ngati kulibe mafotokozedwe a meta, makina osakira atha kutenga zolemba mosasinthika patsamba ... zomwe zitha kutsitsa mitengo yanu yolumikiza pazolumikizana zanu pamakina osakira ndipo zitha kupweteketsa kutsata kwa tsamba lanu. CMS yanu ikuyenera kukulolani kuti musinthe mafotokozedwe a meta patsamba lililonse patsamba lino.
  15. mafoni: Kusaka kwam'manja kukukulira kugwiritsidwa ntchito momwe mafoni am'manja ndi mapiritsi amalumikizidwira. Ngati CMS yanu siyilola tsamba lawebusayiti logwiritsa ntchito HTML5 ndi CSS3 (njira yabwino)… kapena kulozetsanso ku template yama foni oyenda bwino, simungayikidwe pazosaka zam'manja. Kuphatikiza apo, mitundu yatsopano yam'manja ngati amp mutha kuyika zomwe zili patsamba lanu bwino pazosaka zopangidwa ndi zida za Google.
  16. Mapepala: Mukasindikiza zomwe muli, CMS imayenera kutumiza tsamba lanu ku Google ndi Bing popanda kuchitapo kanthu. Izi zimayambitsa kukwawa kuchokera pa injini yosakira ndikupangitsa kuti zatsopano (kapena zosinthidwa) zizikongoletsedwanso ndi injini zosakira. Makina apamwamba a CMS atha kuyesanso makina osakira pokonza zomwe zili.
  17. Amawombola: Makampani amasintha ndi kukonzanso masamba awo. Vuto ndi izi ndikuti injini zosakira mwina zikulozera ulalo patsamba lomwe kulibe. CMS yanu ikuyenera kukulolani kuti mufotokozere anthu patsamba latsopano ndikuwongolera injini zosakira kuti apeze ndikuwonetsa tsambalo.
  18. Zolemba Zolemera: Ma injini osakira amapereka mawonekedwe a microdata achinyengo ndi chizindikiritso cha mkate patsamba lanu. Nthawi zambiri, izi zimayenera kugwiritsidwa ntchito pamutu womwe mukugwiritsa ntchito ndi CMS yanu kapena mutha kupeza ma module omwe amakulolani kuti muzigwiritsa ntchito mosavuta. Zolemera zazing'ono monga Schema ya Google ndi OpenGraph ya Facebook imathandizira zotsatira zakusaka ndikugawana ndipo ipangitsa alendo ambiri kudutsamo.
  19. Miyendo ya Robots.txt: Mukapita kuzu (adilesi yoyambira) ya domain yanu, onjezani loboti.txt ku adilesi. Chitsanzo: http://yourdomain.com/robots.txt Kodi pali fayilo pamenepo? Fayilo ya robots.txt ndi fayilo yololeza yomwe imafotokozera injini zosakira bot / kangaude / zokwawa zomwe madongosolo azinyalanyaza ndi zomwe akweremo. Kuphatikiza apo, mutha kuwonjezera ulalo wamapu anu momwemo!
  20. RSS Amadyetsa: Ngati muli ndi zina ndipo mukufuna kulengeza blog yanu, kukhala ndi RSS feed kuti musindikize zolemba kapena maudindo kumasamba akunja ndikofunikira.
  21. Search: Kutha kusaka mkati ndikuwonetsa zotsatira zofunikira ndikofunikira kwa ogwiritsa ntchito kupeza zomwe akufuna. Masamba azosaka zakusaka nthawi zambiri amapereka gawo lachiwiri kwa omwe akusaka kuti afufuze patsamba lomweli!
  22. Chitetezo: Kukhazikika kwachitetezo komanso kuchititsa kuti malo anu azikhala otetezeka aziteteza tsamba lanu kuti lisawonongedwe kapena kuyikidwapo. Tsamba lanu likakhala ndi nambala yoyipa, Google imakulembetsani ndipo ikudziwitsani motsutsana ndi Oyang'anira Masamba. Ndikofunikira kuti mukhale ndi mtundu wina wowunikira kapena zotetezera zophatikizidwa mu CMS yanu kapena phukusi lanu lamasiku ano.
  23. Kusindikiza Pagulu: Kukhoza kofalitsa zokha zomwe zili ndi mitu ndi zithunzi zabwino kumapangitsa kuti zomwe mumagawana zigawe. Zomwe zagawidwa zimabweretsa zomwe mumakonda. Kutchulidwa kumabweretsa kulumikizana. Ndipo maulalo amatsogolera kusanja. Facebook ikukhazikitsanso Zolemba Pompopompo, mtundu wofalitsa nkhani zonse molunjika pamasamba a mtundu wanu.
  24. Kugulitsa: Pomwe anthu omwe amawerenga zolemba mu RSS owerenga adagwa m'mbali mwa njira m'malo mogawana pagulu, kuthekera kogwiritsa ntchito zomwe zili patsamba lanu ndi zida zanu ndikofunikira.
  25. Kulemba: Makina osakira samanyalanyaza meta tag yamawu osakira, koma kuyika chizindikiro kumatha kubwera chothandiza - ngati palibe china chilichonse kukumbukira mawu osakira omwe mukufuna kutsata patsamba lililonse. Matagi nthawi zambiri amathandizira kupeza ndikuwonetsa zolemba zoyenera ndi zotsatira zakusaka patsamba lanu.
  26. Mkonzi Wopanga: Mkonzi wolimba wa template yemwe amapewa kugwiritsa ntchito magome aliwonse a HTML ndikuloleza HTML yoyera komanso yolumikiza mafayilo a CSS kuti akonze bwino tsambalo. Muyenera kupeza ndikukhazikitsa ma templates popanda kuchita chilichonse chofunikira patsamba lanu kwinaku mukusunga zomwe muli nazo popanda zovuta.
  27. Ma XemL Sitemaps: Sitemap yopangidwa mwamphamvu ndichinthu chofunikira kwambiri chomwe chimapereka makina osakira ndi mapa zakomwe zili, kufunika kwake, komanso kuti zidasinthidwa liti. Ngati muli ndi tsamba lalikulu, mapu anu akuyenera kupanikizidwa. Ngati sitemap idutsa 1Mb, CMS yanu iyenera kupanga mapu angapo kenako ndikuwalumikiza kuti injini yosaka iwawerenge.

Ndipita ndi nthambi pano ndikanena; ngati bungwe lanu likukulipiritsani zosintha zomwe zilipo ndipo mulibe njira yoyendetsera zinthu kuti mukwaniritse tsamba lanu… ndi nthawi yoti mutuluke m'bungweli kuti mudzipezere latsopano lolimba makina oyang'anira. Mabungwe nthawi zina amapanga masamba ovuta omwe amangokhala okakamira ndipo amafuna kuti musinthe momwe mungasinthire momwe mukufunira… zosavomerezeka.

5 Comments

  1. 1

    Chani? Palibe malingaliro enieni? Kodi kampani imadziwa bwanji CMS yomwe ikufunikira kapena momwe yankho lolimba lidzagwirire ntchito? Mndandanda wabwino, a Karr.

  2. 2

    Kondani mndandanda uwu! Uwu ndiye chitsogozo changa pomwe ndimayamba kugula za CMS. Ndakhala ndikupanga intaneti yonse ndekha, koma ndikufuna kuchepetsa nthawi yomwe ndimakhala ndikulemba nambala kuti ndizitha kuwonjezera nthawi yomwe ndimagwiritsa ntchito pokonza tsambalo. Kodi muli ndi malingaliro aliwonse pazomwe zikuluzikulu za DIY (WordPress, Joomla, etc.)?

  3. 3
  4. 4

    Chokhacho chomwe ndingawonjezere pano ndikuti nsanja yolemba mabulogu iyenera kuwonetsa ma tag a rel = "wolemba" ndikulola kulumikizana ndi Mbiri ya Google kuti zithunzi za wolemba ziziwoneka pazotsatira zakusaka.

  5. 5

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