Ndizotheka Kuchepetsa Ndemanga Zosayenera

WachisoniNdikamalankhula, monga ndachitira lero, kwa anthu amabizinesi omwe akufuna kudziwa za mabulogu, awa ndi mawu omwe nthawi zambiri amatembenuza babu yamagetsi pamitu yawo.

Inde. Mutha kusinthitsa ndemanga. Inde. Palibe vuto kukana ndemanga yolakwika. Ndikupangira mabizinesi onse kuti azikhala ndi ndemanga zochepa. Ndikulimbikitsanso mabizinesi omwewo, kuti awunikire mwayiwo ndi chiopsezo chokhudzana ndi ndemanga zoyipa. Ngati ndikudzudzula kopindulitsa komwe kwachitika kapena kuthetsedwa ndi kampani yanu, kumakupatsani mwayi wabwino kuti muwonetse kuwonekera poyera ndikuwonetsa kuti simukumvetsera chabe, koma mukutsutsa zomwe alendo akutsutsa.

Ndizodabwitsa kuti tonse timakhala pansi ndikuwuza anthu momwe tikufunira kuti mabizinesi ndi omwe amatilemba ntchito akhale otseguka ... koma tikakhala kuti titha kuwonekera poyera, nthawi zambiri timaganiziranso. Ndikukhulupirira pali mulingo wazonse zoperekera ndemanga ndi zomwe zimapangidwa ndi ogwiritsa ntchito zomwe zimafunikira kuyang'aniridwa ndikuwunikidwa bwino:

  1. Kutanthauza Ndemanga

    Alendo ena amakhala opanda pake, onyoza, osuliza komanso / kapena onyoza. Ndikulimbikitsa bizinesi yanu kuti iyankhe anthu awa mwachindunji kuti athetse vutoli ndikuwadziwitsa kuti simulola zomwe zili patsamba lanu. Sindikuganiza kuti wina angadzudzule bizinesi ikachepetsa ndemanga zomwe zitha kuwononga bizinesi yawo. Sizokhudza kuwonekera pompopompo, koma ndikuteteza bizinesi yanu kuti ogwira ntchito anu apitilize kuchita ntchito zawo.

    Izi zati, osakana konse ndemanga ndikupitilira ngati palibe chomwe chidachitika. Ngati munthu ali ndi vuto lakunyoza patsamba lanu, adzakhala ndi kulimba mtima kukunyozani patsamba lawo. Mwayi wabizinesi ndikulankhula ndi munthuyo 'pang'ono'. Ngakhale simungathe kukonza vutoli, kuyesetsa kuti muchepetse vutoli kumakupindulitsani.

  2. Ndemanga Zovuta

    Alendo ena azidzudzula malingaliro anu, malonda kapena ntchito. Awa ndi malo otuwa pomwe mungasankhe kukana ndemanga ndikuwadziwitsa, kapena bwino - mutha kuthana ndi kutsutsidwa pagulu ndikuwoneka ngati ngwazi. Muthanso kulola kuti ndemanga izikhala ... nthawi zambiri anthu amasangalala kuti adatuluka ndikupita kwina. Nthawi zina, mudzatero mudabwitsidwe ndi kuchuluka kwa owerenga omwe adzakutetezereni!

    Ngati ndiwotsutsa, mwina mutha kukambirana ndi munthu yemwe akupita chonchi…

    Doug, ndalandira ndemanga yanu pamzera wolongosoka ndipo zidalidi zabwino. Sindingakonde kugawana nawo tsambali - ndikhulupilira kuti mukumvetsetsa - koma malingaliro anu amatanthauza zambiri kwa ife ndipo tikufuna kukufikitsani pagulu laupangiri wa kasitomala wathu. Kodi ichi chingakhale chinthu chomwe mukufuna?

    Pali mphotho ndi zotulukapo zobisa kusasamala. Ngakhale mukuganiza kuti mukuteteza blog yanu kuti isachitike, mumatha kusiya kukhulupirika ndi owerenga anu - makamaka ngati akupeza kuti mukupewa kusayanjanitsika. Ndikuganiza kuti ndizowoneka bwino koma nthawi zonse mumakhala otsogola mukamatha kuthana ndi vutolo, kapena kufotokoza moona mtima momwe mungapitirire.

  3. Ndemanga Zabwino

    Ndemanga zabwino nthawi zonse zimakhala ndemanga zanu zambiri…. ndikhulupirire! Ndizodabwitsa momwe anthu amasangalalira pa intaneti. M'masiku achichepere a intaneti, mawu omwe amagwiritsidwa ntchito polemba imelo yoyipa kwa munthu wina amatchedwa 'lamoto'. Sindinamvepo zambiri zakuti anthu 'amawotchedwa' koma ndikutsimikiza kuti zikuchitikabe.

    Vuto ndi 'kuyaka' ndikuti kupsa mtima kwanu komanso kusakhulupirika kwanu kuli ndi malo okhazikika paukonde. Intaneti sikuwoneka ngati iyiwala ... winawake, kwinakwake azitha kukumba ndemanga zanu zonyansa. Ndikutsimikiza kuti ndasiya gawo langa lazolakwika kunja uko, koma masiku ano ndimayesetsa kukhala ndi mbiri yabwino pa intaneti. Ndikukhulupirira kuti anthu ambiri (openga) amadziwa mbiri yawo pa intaneti masiku ano ndipo amayesetsa kuteteza izi.

    Case ndi A John Chow akuwulula wa maniacal, ngakhale wosazama, chiwembu cha blogger kuti agwiritse ntchito ndemanga kukankhira mwachinyengo bizinesi yake. John adagwira ntchito yayikulu yofufuza ndikuwonetsa kusakhulupirika kwa blogger yemwe akukambirana. Kutchula komwe John adalemba ndikwabwino… blogger iyi idawononga mbiri yake. John anangonena!

Panokha, ndakumana ndi olemba mabulogi omwe andiyatsa moto pazomwe ndimalemba. Izi zidali zodabwitsa, anthu ambiri sanasamale kuwadzudzula kwanga ... adayankha monyansidwa ndi 'flamer'. Kumbali ina ya ndalama, ndakhala ndi blogger (yemwe amadziwika bwino) yemwe adalumpha ngongole yake kwa ine pazomwe ndidamupangira. Amapewa bungwe lazopereka zopereka lomwe ndidamuyika.

Sindidzamutulutsa pa blog yanga ngakhale ndiyeso kwambiri. Ndimangokhulupirira kuti anthu adzandiyang'ana ngati wopezerera anzawo. Ndili ndi chikhulupiriro kuti apeza zomwe zidzamubweretse tsiku lina. Blogosphere imakonda kukhala yolumikizana yolimba ya abwenzi ndi anzawo omwe amasangalalirana. 'Odana'wo akuwoneka kuti ali pamphepete, ndipo' ziwombankhanga 'zili pafupi.

Osayika kwambiri pazosavomerezeka pa intaneti ... zoopsa zomwe zimadza chifukwa chowonekera poyera ndizochulukirapo ndi maubwino ochezera maukonde ndi zomanga ndi mbiri. Ndipo musaiwale kuti ndibwino kukana ndemanga zoyipa.

9 Comments

  1. 1

    Wolemba wabwino, Doug. Awa ndi malo otuwa kumene anthu ambiri samamvetsetsa. Cholinga chathunthu, ndichakuti mukhale anzeru (osanenedwa mosavuta kuposa momwe amachitira, ndikudziwa). Chifukwa chakuti * mumatha * kupereka ndemanga zochepa komanso kupewa zoyipa sizitanthauza kuti muyenera kuchita zachiwerewere ndikuyesa kufotokoza bwino za bungwe lanu, malonda anu kapena mtundu wanu.

    M'malo mwake, kuyankha ndemanga zotsutsa kumatha kukhala kwamphamvu kwambiri kuposa kungonena mawu osangalatsa. Ndizowona ndipo zimawonetsa nyonga ndi chisamaliro.

  2. 2

    Doug

    Sindikutsimikiza kutseka mtundu wa # 2, ndemanga yovuta ndiyabwino. Makamaka ponena kuti simukufuna "kugawana nawo tsamba lino - ndikhulupilira kuti mukumvetsetsa."

    Kunena zowona, ayi sindikumvetsa.

    Ndipo pempholo loti mulowe nawo Board ya Advisory Board - ndi chiyani chimenecho? Nthawi yopanga zomwe sizikutanthauza kanthu? Kodi ndi maimelo ati omwe angafunse funso limodzi mwezi uliwonse? Kapena ndi bolodi lenileni lomwe wina akuyenerera kukhala chifukwa cha ndemanga imodzi yoyipa? Ndikukayikira kuti ambiri atha kukhulupirira kuti 'kusankha' kotereku ndi njira yongochotsera ndemanga ndikuchita nayo.

    Ngati bungwe lichotsa ndemanga zowona mtima, zolembedwa bwino zomwe sizitanthauza "wankhanza", akuyenera kuyankhapo. Kupanda kutero ndikuteteza kwa defacto munthawi ino yowonekera.

    • 3

      Wawa Jonathan, ndikuganiza kuti timagwirizana, mwina sindinadzifotokozere bwino. Ndikulankhula za mabulogu amabizinesi osati mabulogu wamba. Pa bulogu yamakampani ndikukhulupirira kuti ndemanga iliyonse yofunikira iyenera kuwunikidwa bwino kuti isankhe ngati kuli koyenera kufalitsa ndemangayo.

      Ndemanga monga, "Ndimakonda zolemba zanu koma kodi mumadziwa kuti mutha kudutsa mawu achinsinsi pochita x, y ndi z?". Ndemanga yothandiza, komanso yothandiza, koma osafuna kuyitanitsa unyinji chifukwa zimaika bizinesi yanu pachiwopsezo.

      Gulu lolangizira makasitomala nthawi zambiri limakhala gulu la makasitomala 'odalirika' omwe mumawayendera pafupipafupi kuti muwone zomwe mwapanga ndi ntchito kuti akupatseni upangiri. Ngati muli ndi wina yemwe amatsutsa kampani yanu ndikukusiyirani mauthenga olimbikitsa patsamba lanu, muyenera kuwalembanso.

      Kaya mungatumize ndemangayi kapena ayi - ndikugwirizana nanu kuti, nthawi zambiri, kufalitsa zotsutsa ZOTHANDIZA kumatha kubweza pambuyo pake ngati bizinesi yanu ili ndi chikhulupiriro chokha chothetsera vutolo.

      Zikomo powonjezera pazokambiranazi!

      • 4

        Wawa Douglas

        Sindinganene kuti sindimagwirizana nanu, makamaka chifukwa cha chitsanzo chanu, koma ndikukayikira (osati malingaliro anu) amakampani omwe akuwoneka kuti akusangalala kwambiri kupatsa anthu mwayi wina wowalangizira ngati njira yowachotsera . Ndakhala ndikulowerera ndale ndipo ndimawona malingaliro ambiri opondereza-uthengawo mpaka kukhumudwitsa.

        Izi zikunenedwa, ndemanga zonyoza ziyenera kubwera ndi kufotokozera kwina. "Zogulitsa zanu zimayamwa" sizigwira ntchito.

  3. 5

    Ndikuganiza kuti mumafika pamtima pa nkhani ya "bata" polemba mabulogu. Zomwezo zimayendetsanso zomwe antchito anu anena m'mabulogu amakampani.

    Ndikuganiza pali mitundu iwiri ya "kuwonekera poyera" yomwe imachitika chifukwa cholemba mabungwe mwakhama:
    1. Zokambirana zenizeni ndi makasitomala anu.
    2. Makonda a PR mukalakwitsa.

    Yoyamba ndi phindu lenileni pakukweza mabulogu. Ndikosavuta kupeza mayankho kuchokera kwa ogwiritsa ntchito, mwina chifukwa anthu amakhala omasuka kulemba china chake pa blog yawo yomwe sangakhale omasuka kukuuzani pafoni kapena munjira zanu zoyankhira. Ndipo ngati mungayankhe mwachindunji mu ndemanga kapena pa blog yanu, aliyense amapambana.

    Chachiwiri ndi chomwe chikuwoneka kuti chikuwonongeka chifukwa chowonekera kwenikweni. Ngati mungavomereze kuti "Hei, tinalakwitsa pomaliza kutulutsa malonda athu" aliyense atakudzudzulani kale kuti mwapangapo kanthu, zikuwonekeradi bwanji? Ubwino waukulu ukuwoneka kuti anthu amakupeputsirani chifukwa ndi munthu weniweni amene amalemba blog, osati dipatimenti ya PR yopanda chiyembekezo. “Tinalakwitsa. Ndife anthu chabe. Sitife oyipa. Tinayesa. Tidzachita bwino nthawi ina. ”

    • 6

      Ndi mfundo yabwino kwambiri! Mwayi wokhala ndi blog yogwirizana ndi kutsogolera zokambiranazo ndipo osachitapo kanthu. Ndimagwira ntchito ndi bizinezi m'modzi yemwe anali ndi zotuluka za 2 posachedwa ndipo palibe mawu ake anali mu blog yawo.

      Ndasiya kuwerenga ma blog awo. Zinali zowonekeratu kuti sanafune kuti andiuze zakukhosi, amafuna kubisa nkhaniyi. Nthawi yabwino yoti atumizire ikadakhala panthawi yozimitsa kuti anthu adziwe kuti anali pamwamba pake. M'malo mwake, ataya chikhulupiriro chonse ndi ine.

  4. 7

    Doug - Ndemanga yabwino. Ndikukhulupirira ndi mtima wonse kuti kuwona mtima, kunyalanyaza, kuwona mtima, ndi zina zambiri zatsala pang'ono kukhala nkhani yotsatira yokhudza anthu komanso mabungwe omwe ali pa intaneti.

    Kutengera ndi zomwe ndakumana nazo, ndayamba kugwira ntchito ndi anthu pamutu wongoyang'anira zawo "zapaintaneti" kapena "zopangidwa zawo" pa intaneti, zomwe ndi gawo lazinthu zodabwitsazi. Kuwongolera mbiri sichinthu chatsopano, koma tili m'nthawi yocheperako ndipo makina osakira amatanthauza kuti zomwe zili - zowona kapena zowona - zitha kukhala kwamuyaya. Ma algorithm a Google, makamaka, amapatsa mwayi kutchuka, osati kudalirika komwe kumatha kubweretsa vuto kwa aliyense amene ali pagulu mokwanira kuti atenge chidwi ndi kuyankha.

    Mauthenga anga nthawi zonse amakhala ofanana: sungani tsogolo lanu pa intaneti. Pangani umunthu wanu wa digito, zomwe muli nazo. Ndipo - pankhani ya positi yanu yolola anthu KUTI asatumize ndemanga zomwe sizikutanthauza kuti ndi zowona kapena zowona - ndinganene kuti mauthenga athu amagwirizana bwino.

    Zikomo chifukwa cha positi.

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