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Me-Commerce ndi Tsogolo la Retail

Zogulitsa zikusintha mwachangu - pa intaneti komanso pa intaneti. Pachikhalidwe, malo ogulitsa nthawi zonse amakhala ndi malire ochepera komanso kuchuluka kwakukulu kuti apange zotsatira zamabizinesi zomwe amafunikira kuti apulumuke. Tikuwona kutuluka kwachangu m'malonda masiku ano pomwe ukadaulo ukukulitsa kukula komanso kuchita bwino. Malo ogulitsa omwe sakugwiritsa ntchito mwayi akumwalira… koma ogulitsa omwe akugwiritsa ntchito ukadaulo ali ndi msika.

Kusintha kwa kuchuluka kwa anthu, kusintha kwaukadaulo, komanso kufunikira kwa ogula kuti azigwiritsa ntchito makonda awo akusintha njira yapaulendo wosankha makasitomala.

McKinsey pa Kutsatsa akuyala zomwe amakhulupirira kuti ndi zatsopano Zinayi za P Kutsatsa:

  1. Ponseponse - anthu amagula kulikonse komwe ali - kaya ali pabedi ndi piritsi kapena ali pakati pa chipinda chanu chowonetsera.
  2. Kutenga nawo mbali - anthu apanga ndikugawana mavoti ndi kuwunika pa intaneti zamakampani, zogulitsa ndi ntchito.
  3. makonda - Kutsatsa kwachikhalidwe ndi kuphulika sikugwiranso ntchito. Kulumikizana kwamalingaliro kudzera munkhani zofananira ndikuyendetsa kutembenuka.
  4. Zolembedwa - kugwiritsa ntchito mafoni, kafukufuku wapaintaneti ndi zida zothandiza anthu zikuthandiza ogula kuti azitha kuyang'anira kugula kwawo kudzera munjira zawo.

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Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.