Kampasi: Zida Zothandizira Zogulitsa Kuti Mabungwe Agulitse Ntchito Zotsatsa za Pay Per Click (PPC).
kuthandizira malonda zida ndi zofunika kuti mabungwe kupereka antchito ndi chuma phula kasitomala katundu bwino. Mosadabwitsa, mautumikiwa akufunika kwambiri. Akapangidwa ndi kugwiritsidwa ntchito moyenera, amatha kupatsa mabungwe otsatsa pa digito zida zofunikira kuti apereke zinthu zapamwamba, zoyenera kwa omwe akuyembekezeka kugula.
Zida zothandizira kugulitsa ndizofunikira kwambiri pothandizira mabungwe kuyang'anira ndikuwongolera kayendetsedwe ka malonda. Popanda iwo, kutayika pakuchulukira kwa chidziwitso chokhudza msika wapano komanso njira zabwino zofikira ndi kufikira ogula ndikosavuta. Kugwiritsa ntchito imodzi mwa zida zophatikizira izi ndi njira yabwino kwambiri yolimbikitsira zoyesayesa zanu zamagulu otsatsa ndi ogulitsa - kuchotsa kulimbikira kwambiri komanso malo olakwika omwe amabwera pakutolera izi mwaokha. Pamene bungwe limagwiritsa ntchito nsanja yoyenera kuti lithandizire kugulitsa, limalola phindu lochulukirapo, monga:
- Kupulumutsa Nthawi: Chida chilichonse-chimodzi chimasonkhanitsa ndikupereka zidziwitso zofunikira kuti zidziwitse magulu ogulitsa ndi ogulitsa pogwiritsa ntchito mawu osakira olondola komanso masamba omwe akutsata kwambiri. Mabungwe atha kupanga ndalama zochulukirapo kapena ndalama zochulukirapo mu theka la nthawi yomwe zingatengere kusonkhanitsa ndi kusanthula detayi monga momwe zimakhalira kale.
- Kuchulukitsa Chidaliro: Gulu laogulitsa likadziwa ndendende zomwe ali nazo m'manja mwawo, zimakhala zosavuta kutseka mapangano mwachangu komanso moyenera - kulimbikitsa chidaliro ndi njira iliyonse.
- Zowonjezera ROIs: Mapulatifomu othandizira kugulitsa amapanga chidwi komanso kutengeka kwa malonda omwe angapangitse kuti gulu lizitha kutseka malonda ndikusintha zitsogozo, pamapeto pake kumabweretsa kuwonjezeka kwa ndalama zonse.
Komabe, si mapulogalamu onse othandizira malonda omwe amapangidwa mofanana - chidziwitso chochuluka sichikwanira kukonzekeretsa akatswiri ogulitsa mokwanira. Chida chothandizira malonda chimapatsa magulu zinthu zofunikira kuti apambane ndikulimbikitsa zokolola ndi zidziwitso zamagulu zomwe zimayendetsa bwino ntchito.
Ichi ndichifukwa chake tapanga White Shark Media's Kampasi nsanja, chida chathu chothandizira malonda. Pulatifomu yathu sikuti imangopereka zidziwitso zaposachedwa pazomwe zikuchitika m'makampani komanso zida zothandizira kupatsa mphamvu magulu ogulitsa koma idapangidwa kuti izitha kulipira pang'onopang'ono (PPC) kutsatsa, komwe nsanja zina zimakonda kutsamira pazoyeserera zotsatsa. Compass idapangidwa kuti ichepetse zolakwika, kuwonjezera phindu, ndikuthandizira gawo lililonse lazogulitsa za PPC.
Compass By White Shark Media
Kuchokera pakuwunika kokwanira kwa PPC ndi kukambirana mwanzeru zogulitsa mpaka kumalingaliro osinthika kwambiri komanso laibulale yayikulu ya 360, Kampasi imapereka zonse zomwe gulu lanu likufuna kuti lizindikire mwayi, kupititsa patsogolo kampeni yabwino, ndikutseka mapangano bwino.
Compass ndiye chida chanu chachikulu chomwe chidapangidwa kuti chipatse mphamvu magulu ogulitsa ndi otsatsa popereka zinthu zomwe zimathandizira kutsatsa kwa digito ndi kugulitsa:
- Zotsatira za PPC: Compass imagwira ntchito popereka zowerengera zamaakaunti a AdWords pompopompo, ndikuwunikira mipata yambiri yowonjezera kampeni. Chida ichi chimathandizira magulu ogulitsa panthawi yonse yamalonda, kupereka zogulitsa zapamwamba kuti zithandizire kutseka zambiri. Imakhudza kwambiri mndandanda wa zowunikira za PPC, kupereka zidziwitso zofunika kwa magulu ogulitsa, kuthandizira kuzindikira kusakwanira kwa kampeni, kupeza mwayi watsopano, ndikusintha kuzinthu zatsopano ndi zomwe zikuchitika. Compass imawonetsetsa kulowa muakaunti ya Google Ads kuti iwulule njira zakukula, kupulumutsa nthawi ndi zothandizira kuti mabizinesi aziyang'ana madera ena okulitsa.
- Zogulitsa Zokambirana: Compass imathandizira kulumikizana ndi akatswiri azamalonda a digito, kupereka maupangiri azamalonda omwe akuphatikizapo ziwonetsero zamoyo, njira zowunikira, njira zakukulira, ndi chithandizo cholumikizirana. Ntchitoyi ikufuna kupititsa patsogolo kutsekedwa kwa ma deal.
- Malingaliro Otembenuza Kwambiri: Gulu la Compass limapambana popanga malingaliro achidule, omveka bwino, komanso okopa; pogwiritsa ntchito chida chamkati chamalingaliro ndi ukatswiri watimu, Compass imapanga malingaliro otsatsa makasitomala ogwirizana ndi makasitomala okhala ndi ma template osinthika makonda. Malingaliro awa akuphatikiza kafukufuku wampikisano, kusanthula msika, ndi mapulani omwe angachitike, kuwonetsetsa kutembenuka mwachangu.
- 360 Collateral Library: Compass imathandizira magulu ogulitsa popereka mwayi wopeza laibulale yayikulu yamakalata osinthidwa, ogwira ntchito, komanso opangidwa mwaluso. Laibulale ya Collateral 360 iyi imakonzekeretsa magulu ndi zida zonse zofunika kuti akhazikitse PPC, SEO, ndi zinthu zapa media media panthawi yonse yotsatsa malonda a digito, kupititsa patsogolo zotsatsa.
- Mawu Ozama & Mwachangu: Compass imapereka zowunikira mwachangu kuti ziwone momwe akaunti ikugwiritsidwira ntchito, kuloza mwayi, ndikupereka malingaliro anzeru pamaakaunti otsatsa a digito. Gululi limaperekanso mafotokozedwe atsatanetsatane aakaunti kuti afufuze mwatsatanetsatane, ndikuwongolera kupita ku gawo lotsatira la malonda.
- Partner Portal Hub: Compass Partner Portal, yoyendetsedwa ndi wamkati CRM, imakulitsa mgwirizano pakati pa mabungwe popititsa patsogolo mgwirizano. Chida ichi chimathandizira kutsata zomwe zikuchitika, kupeza zofunikira pamipata yatsopano, komanso kufunafuna chithandizo chamalonda. Amaperekanso mwayi wopita kwa akatswiri kuti athandizidwe, kuonetsetsa kuti mgwirizano ukuyenda bwino.
Pamene nsanja zogulitsira zikuchulukirachulukira m'makampani, makampani amakhala pachiwopsezo chogwiritsa ntchito zida zomwe sizingakhale zothandiza. Mabungwe ayenera kuchita kafukufuku wawo komanso kusamala kuti asankhe nsanja yabwino kwambiri yamagulu awo. Akamaliza, mabungwe adzakhala ali m'njira yoti atulutse zotsatira zabwino mu nthawi yaifupi, zomwe zimapatsa nthawi yochulukirapo pazinthu - kuyika ndalama kwa makasitomala.