Kuvomereza kwa Otsatsa a SEO

kuvomereza seo

Kukhathamiritsa kwa injini zakusaka ndi njira imodzi yotsatsira malonda, ndipo imatha kukhala yosokoneza komanso yopanga ngati chikwangwani choyimika magalimoto ku New York City. Pali anthu ambiri omwe amalankhula ndikulemba za SEO ndipo ambiri amatsutsana. Ndinafikira omwe akuthandiza kwambiri mdera la Moz ndikuwafunsa mafunso atatu omwewo:

  • Ndi njira iti ya SEO yomwe aliyense amakonda ndiyopanda pake?
  • Ndi njira iti yotsutsana ndi SEO yomwe mukuganiza kuti ndiyofunikiradi?
  • Pakadali pano, kodi nthano yayikulu kwambiri ya SEO ndi iti?

Mitu yambiri ikuwonekera ndipo pali kutsutsana pang'ono pakati pa akatswiri, chifukwa chake ndikulolani kuti mumve mfundo zanu, zomwe ndikuyembekeza mutenga nawo gawo pazotsatira pansipa.

Ndi njira iti ya SEO yomwe aliyense amakonda ndiyopanda pake?

Ndikuganiza kuti dziko la SEO lasinthiratu mochedwa. Pali njira zochepa chabe zomwe zimagwiritsidwa ntchito ndi magawo osiyanasiyana zomwe zilibe ntchito. Izi zati, ndikuganiza kuti njira imodzi yofalikira yomwe imafunikira kufa ndiyo njira yodziyimira payokha yopanda tanthauzo olemba alendo. Zambiri mwa zopemphazi sizinachitike bwino ndipo ndikuganiza kuti akapeza yankho, nthawi zambiri zimachokera kumalo omwe simukufuna kutumizirako alendo. Rand Fishkin, Moz

Nyumba yomanga. Zakhala zopusa kwa ine kuthera nthawi yochulukirapo pazolumikizana ndimapangidwe ndikupanga zomwe zili poyamba. Nthawi zonse ndakhala ndikunena kuti zikukhala ngati kukankha mwala wozungulira kukwera phiri. Ndi kuyesetsa, ikwera phirilo, koma mphamvu yokoka nthawi zonse imayiika komwe ikufunika. Pangani tsamba lanu kukhala labwino kuposa tsamba lina lililonse pa intaneti pamutu womwewo, kapena osasindikiza. Nthawi zonse imagwira ntchito. Palibe kuyesayesa kopanga zinthu pambuyo pake. Patrick Sexton, Dyetsani Bot

Pali zinthu zochepa zomwe ndizopanda pake; Chilichonse chili ndi malo. Ndizoti, kuwonjezera tsamba lanu ku cholembera chachikulu wotchedwa PR6links4U.biz tsopano wasamukira kudera loopsa. Ndimamva bwino kulangiza anthu kuti asawonjezere masamba awo patsamba lililonse lomwe lingalole kuti aliyense aziwonjezera zomwe akufuna popanda kuwongolera. Phil Buckley, Curagami

Mabulogu a Mndandanda. Sindingakhudze izi ndi mzati wa barge tsopano, koma pokhapokha pomwe pali zomangirira. Palinso zabwino zake, koma anthu amangofunika kuchoka pamaganizidwe kuti iyi siyinso njira yopezera maulalo. Andy Kumwa madzi, IQ SEO

Payekha, ine ndikuganiza izo malonda okhutira ndi njira yopanda pake - ikagwiritsidwa ntchito yokha (yang'anani, yankho lotuluka). Ndikuwona anthu ambiri atengera njira ya "kuyimanga ndipo abwera" pazomwe angakwanitse, pomwe amayika zomwe zili pamenepo kenako ndikungokhala pa bulu wawo akuyembekezera maulalo, magawo ndi zotsatira. Sizigwira ntchito monga choncho. Muyenera kukhala otanganidwa ndi momwe mumagulitsira zomwe zili patsamba lanu komanso, musanatulutse zomwe zalembedwazo, muyenera kuyika kafukufukuyu kuti asapeze zongopeka zokha, koma njira zosindikizira. Chimodzi mwazinthu zabwino kwambiri zotsatsa zomwe ndaziwona m'zaka zaposachedwa ndi kalozera wa Makasitomala a Labs kubera Google News, ndikukupatsani chitsogozo chachikulu chopeza olemba omwe adalemba mutu wanu m'mbuyomu ndipo angafunenso kutero. Ngati muphatikiza kutsatsa kwakanthawi kokwanira ndi kafukufuku woyenera, zitha kukhala zopanda phindu mpaka zamtengo wapatali. Tom Roberts

Ndinganene kuti Meta Keywords itha kukhala yopanda pake. Oyang'anira masamba ena amakondanabe pamalowo. Kwa Bing atha kubweretsanso phindu ku Google ndinganene kuti ndi lochepa kwambiri. James Norquay, Prosperity Media

Anthu ambiri amalumpha pa Njira yatsopano ya SEO, mosasamala kanthu kuti ndichifukwa choti chikunenedwa kwambiri, koma osaganizira kwenikweni za tsambalo ndi mtundu womwe akugwirako ntchito. Digital PR itha kukhala yothandiza kwambiri pazinthu zina kuposa zina, mwachitsanzo. Upangiri wanga nthawi zonse ndimayang'ana njira zonse zoyambirira koma kenako nkuchepetsa potengera zomwe zingabwerere pakampaniyo. Simon Penson, Zazzle

Sindinganene zimenezo rel = wolemba ilibe phindu, zikuwoneka kuti idzakhala yofunika kwambiri mtsogolomo, koma ndikuganiza kuti sichofunikira kwambiri pakadali pano. Ino ndi nthawi yomanga maziko, sininafike nthawi yowona zotsatira. Danny Dover, Wamoyo.com

Ndi njira iti yotsutsana ndi SEO yomwe mukuganiza kuti ndiyofunikiradi?

Ma SEO ambiri amanyalanyaza kuchita zinthu zomwe zimawapangitsa kukhala opanda cholumikizira, koma ndikukhulupirira pali phindu lalikulu maulalo opanda pake zomwe zingatumize anthu oyenerera. Rand Fishkin, Moz

Sindikutsimikiza yovutayi ndiye chiganizo choyenera chofotokozera izi koma kutumiza alendo ndi malo omwe, pamaso pake, adasankhidwa ndi Google ndi ena posachedwa. M'malo mwake, nkhaniyo siyikhala yolemba alendo, yomwe kwa ine ndi luso lopanga ndikugawana zokhutira ndi masamba ena, koma m'malo mwake "ma spammy" machenjerero omwe amangolembedwa ndi moniker yemweyo. Zakhala zikuchitika kuti kupanga zinthu zotsika mtengo, zosatheka kuwerengeka ndikulipira tsamba labwino kuti muzilumikize ndizolakwika sizoyenera kuchita ndipo ziyenera kuyimitsidwa, koma sizomwe akutumiza alendo, ndizopusitsa. Simon Penson, Zazzle

Mgwirizano wa alendo. Mosakayikira, kuchokera pamalingaliro omanga nyumba komanso owonera atsopano palibe chabwino. Ngati chifukwa chomwe mukuchitira ndicholumikizira chokha, musadandaule, koma ngati cholinga chanu ndikuphunzitsa ndikusangalatsa owerenga pamenepo mudzawona zotsatira zabwino zamabizinesi. Phil Buckley, Curagami

Pali ambiri pano, chifukwa chake ndikusankha yomwe ili ndi anthu okhala mbali zonse ziwiri za mpanda - ndipo ena apa! Chiwerengero cha Tsamba Kujambula ndi amodzi mwa madera omwe ali ndi malingaliro osiyanasiyana pakati pa omwe ali ndiukadaulo wa SEO world. Komabe, izi ziyenera kuchitidwa mosamala chifukwa simukufuna kuthana ndi mavuto Googlebot ikabwera kudzacheza. Pezani bwino, ndipo pali maubwino ena omwe mungakhale nawo. Andy Kumwa madzi, IQ SEO

Ndiyenera kunena kutumiza alendo, ndi imodzi mwanjira zamtengo wapatali kwambiri zopezera mtundu wanu ndi malingaliro anu pamaso pa omvera ambiri kapena ena omwe muli nawo kale. Momwe ndimagwirira ntchito wofalitsa nthawi zambiri ndimakhala ndi malingaliro oyipa okweza alendo ndi / kapena mapangidwe. Muyenera kubweretsa masewera anu a 'A', kapena yesani. Martijn Scheijbeler, Tsamba Lotsatira

Zowona, machenjerero onse omwe amadziwika kuti ndi chipewa chakuda, ngati zipewa ndizinthu zanu, zili ndi phindu linalake. Kupatula oletsedwa (Joomla plugin omwe akukugwirirani ntchito, ndikuyang'ana pa inu), mutha - ndipo muyenera - kuwona kufunikira kwa machenjerero onsewa, angakhale ma blog, maulalo olumikizana, kuwongolera kapena sipamu yabwino yakale . Chifukwa chomwe ma SEO ena amagwiritsabe ntchito machenjerero awa ndi chifukwa chakuti akugwirabe ntchito. Iwo akupangabe ndalama. Zachidziwikire, malowa pamapeto pake adzalangidwa koma ngati mungakonze bajeti yanu ndikubwezera ndalama, mutha kupezabe phindu.

Tsopano, ngati mukuganiza zopanga chizindikiro ndikutsatsa tsambalo ndipo mukufuna kugwiritsa ntchito njira ngati izi, muyenera kuwomberedwa. Ngati mukuganiza kuti mutha kuyika pachiwopsezo kupezeka kwa mtundu wanu pa intaneti pogwiritsa ntchito njira za SEO zomwe zingakuwoneni kuti mulandidwa komanso kuti mulibe nkhawa, muyenera kutuluka pamasewera a SEO palimodzi. Ndiwe wopusa, wonyozeka ndipo ulibe anzako. M'malo mwake, pezani kuyesaku ndikuchita patsamba lina mwinanso mwamagulu amitundu yonse mosiyana. Yesani njira zina poyesa. Yesani mtengo, masanjidwe, kuchuluka kwa magalimoto ndi zomwe akutsogolera. Munayika ndalama zingati? Nthawi yochuluka bwanji? Kodi zinali zoyenera?

Taganizirani izi ngati dipatimenti ya R&D - monga otsatsa, tili ndi ngongole ku kampani yathu kuti ifufuze njira iliyonse yomwe ingapangitse ndalama. Zingakhale kuti njira zina izi zitha kuchita izi. Kapenanso sangakhale opeza bwino pazachuma. Kapenanso akhoza kulephera palimodzi. Cholinga ndikuti muyese ndikuwona zomwe zikukuthandizani. Chotsani zolemba ndi malingaliro anu ndikupita pazambiri. Tom Roberts

Ngakhale ndizongokambirana chabe, ndikukhulupirirabe madomeni ofanana machesi (EMD's) ndi magawo amasewera pang'ono amakhala ndi phindu la SEO. Izi sizitanthauza kuti simungakhale patsogolo pa EMD ngati mulibe. Zimatanthauza kuti pali phindu lina ngati mungapeze EMD kapena PMD. Robert Fisher, Purezidenti, DrumBEAT Marketing

Ndinganene kuti nyumba yakumanga masamba madera otsika ndi kuwasandutsa masamba othandizira, ndi njira yomwe imagwirabe ntchito, ngati mbiri yolumikizayi ndi yoyera. Komabe oyang'anira masamba awebusayiti akamayikulitsa pamlingo waukulu Google amatha kuipukuta ndipo mumaona izi zikuchitika mobwerezabwereza. Komabe, mumamvera chisoni othandizira omwe akungofuna kupanga ndalama. James Norquay, Woyang'anira Mkulu, Prosperity Media

Iyamba kuwoneka ngati Adwords amathera ikukhudza kwambiri organic. Sindikuganiza kuti ndi yolumikizana mwachindunji koma zikuwonekeratu kuti ndandanda yanga ndi yolumikizana. Izi ndizosiyana ngakhale chaka chapitacho pomwe kulumikizana sikunamveka. Pamene Google ikuyamba kukakamizidwa kwambiri ndi zimphona zapa media media, ndizomveka kuti amasula malingaliro awo okhudzana ndi makoma amkati. Danny Dover, Wamoyo.com

Pakadali pano, kodi nthano yayikulu kwambiri ya SEO ndi iti?

Pali nthano zambiri zomanga nyumbayo zabwino, zapadera ayenera kukhala okwanira kuti athe kupeza masanjidwe. Sizomwe zakhala zikuchitika kwanthawi yayitali, ndipo zokwanira kukwawa ndikulembetsedwa sizitanthauza kukhala okwanira kusanja. Ngati simukupanga zotsatira zabwino kwambiri pa 10, chifukwa chiyani Google ikuyenera? Rand Fishkin, Moz

kuti positi mlendo wamwalira! Komanso SEO ikubwera. Kupanga omvera pamtengo pakusaka kwachilengedwe sikutha posachedwa ndipo ngati ndi zomwe SEO imachita ndiye kuti zikhala pano. Malangizo ofunikira kuti apambane atha kuphatikizanso maphunziro ena koma chidutswa chaukadaulo chidakalinso chofunikira kwambiri pakukweza ROI kuchokera pachiteshi. Simon Penson, Zazzle

Nthano yayikulu kwambiri ya SEO pamutu panga ndikuti SEO ndiyothandiza kwambiri kuposa kamangidwe ndi othandiza. SEO ndi gawo laling'ono lazomwe zimapangitsa kuti tsambalo ligwire ntchito, osati gawo lalikulu. Patrick Sexton, Dyetsani Bot

Wina akati 'SEO tsamba langa' tanthauzo lake ndikuti, Sindikudziwa momwe ndingakhalire wofunikira pa intaneti ndikusowa thandizo. SEO si kuyima pawokha kutsatira kenanso. Ngati muli ndi SEO munthu wanu silo kupita mbali, mbali zina zonse za kupezeka kwanu kwa digito zidzavutika. Chithunzithunzi cha SEO's Venn tsopano chikuchulukira olemba, zithunzi, ubale pagulu, makanema ndi R&D. Phil Buckley, Curagami

Kuti kugwiritsa ntchito mawu achinsinsi a Meta ndikopindulitsa kapena Kuchulukitsitsa kwa mawu osakira. Sankhani chilichonse mwa izi. Ma tag achinsinsi a Meta adalandilidwa kuchokera ku Google zaka zingapo zapitazo, ngakhale ena amati ali ndi phindu lochepa ku Bing - koma ndizochepa. Kupeza Keyword Density pomwe patsamba ndi inanso yomwe idataya zabwino zaka zingapo zapitazo, komabe pa maimelo a spammy omwe tonsefe timapeza kuchokera kumakampani a SEO 'apadziko lonse lapansi' awa, amalankhulabe za izi. Lembani tsamba lanu lodzaza ndi mawu osakira tsopano, ndipo mudzachita zoyipa zambiri kuposa zabwino. Andy Kumwa madzi, IQ SEO

Kuti simuyenera tsatani masanjidwe chifukwa ali makonda kwambiri masiku ano ndi zina zotero osadalira. Ma SEO angapo abwino adalemba za izi kuyambira pomwe 'sanaperekedwe' yakhazikitsidwa pazifukwa zomwe muyenera kuwatsata: onse amapereka kuwunika kwakukulu momwe mukugwirira ntchito mu injini zosaka. Ndikuvomerezana nawo, zimakupatsani chidziwitso chazomwe muli pamsika komanso zimatipatsanso chidziwitso chofunikira cha omwe mungapikisane nawo pamene tikuphatikiza izi ndi zoyeserera zathu zazikulu. Martijn Scheijbeler, Tsamba Lotsatira

kuti SEO ndi zonse zomwe mukufuna. Pali malingaliro wamba kuti mumalemba kampani yabwino ya SEO ndipo ikuthandizani kupanga madola mamiliyoni mkati mwa miyezi ingapo ndipo iyi ndiye nthano yodziwika kwambiri pamakampani athu. Ndikukhulupirira kuti kukula kwamabizinesi kumadalira pazinthu zingapo zomwe zikuphatikiza mtundu wa ntchito kapena malonda, mtengo wamtengo, kusintha pamsika, kutsatsa, ntchito zamakasitomala ndi zina zambiri. SEO ndi gawo limodzi chabe lazotsatsa. Moosa Hemani, SEtals

China chake chomwe ndimakhala ndikunena kwa anthu atsopano ku SEO ndikuti musakhulupirire zamtundu uliwonse. Izi sizikutanthauza kuti musatenge mawu a Google ngati uthenga wabwino komanso kuti musakhulupirire zolemba zilizonse za SEO zomwe mumawerenga. Chowonadi ndi chakuti, ambiri a SEO blog posts ndi omangika kwambiri. Zambiri ndizopeka, zambiri ndizopeka - ambiri a SEO mabulogu sakudziwa nthawi yoti atseke ndipo ambiri a iwo sangadziwe kudzichepetsa ngati atalumphira ndikuwamenya kumaso (mutha kupanga malingaliro anu ngati mukuwona izi ndizodabwitsa, kapena meta).

Kwa anthu ogulitsa mafakitale, ndikuganiza Author Rank ndi nthano chabe, momwe ambiri olemba mabulogu a SEO amakhulupirira kuti ingagwire ntchito. Upangiri wanga pangakhale kupeŵa phokoso lonse ndikupita kukawerenga zomwe Bill Slawski ndi a Mark Traphagen akunena pankhaniyi - pamenepo mukhala ndi chidziwitso choyenera osati malingaliro olakwika. Tom Roberts

Kuti anthu ambiri omwe amati kapena kampani yawo ndi a kampani yabwino ya SEO alidi. Makampani ambiri omwe amafuna kudziwa za SEO, amamvetsetsa 10 kapena 11% ya SEO. Robert Fisher, ng'oma Kutsatsa kwa BEAT

Nthano yayikulu kwambiri ya SEO mwina ndi anthu omwe amaganiza kuti amalipira $ 1 miliyoni PPC itithandizadi wanu SEO kampeni. James Norquay, Prosperity Media

Nthano yayikulu kwambiri ya SEO ndiyakuti SEO ndi yamoyo ndipo ikupita patsogolo. M'malo mwake, ndizovuta kwambiri kukhala ogwira ntchito ndi SEO kuposa kale. Tsiku lililonse, SEO ikukhala njira yotsatsa yotsika kwambiri. Danny Dover, Wamoyo.com

Kuti ngati mutachita PR kapena kutsatsa kwakanthawi ndikupeza maulalo amtengo wapatali amabwera opanda maulalo amtundu wa nangula. Ndi chidutswa chimodzi chokha cha SEO puzzle. David Konigsberg, Kutsata Kwabwino Kwambiri

Mayankho omwe ali pamwambawa asinthidwa pang'ono kuti amveke mwachidule komanso mwachidule.

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