Zochita 10 Zogula mu 2017… Ndi Chenjezo!

zojambula zosangalatsa

Ndikudziwa kuti ndi february koma sitili okonzeka kusiya zomwe zanenedweratu chaka chamawa. Kafukufukuyu pa zochitika za ogula kuchokera ku GlobalWebIndex ikuseketsa pamitundu yonse ndikusintha kwamachitidwe ogula.

The Zochitika 17 Report amachenjeza kuti chaka chino otchedwa kugwa zitha kufalikira kuchokera kuma media akulu akulu mpaka kuma mapulogalamu a mameseji pomwe akuwonjezera magwiridwe antchito - ndipo ogwiritsa ntchito amasiya kuchita nawo.

Kubwerera ku 2012, wogwiritsa ntchito intaneti pafupifupi anali ndi maakaunti atatu azama media / mameseji - tsopano chiwerengerochi chili pafupi ndi zisanu ndi ziwiri, kutanthauza kuti kubwera kwa ntchito zosiyanasiyana komanso zamtunduwu zakhudza momwe ma network amalumikizirana ndi media media. Katswiri wa GlobalWebIndex Trends Katie Young

Mu lipoti la masamba 60, CEO wa GlobalWebIndex a Tom Smith alemba za njira zisanu ndi chimodzi zofunika kutanthauzira nthawi ino - ndipo akatswiri ofufuza apeza njira 10 zofunikira kuwonera mu 2017:

  1. Mobile-Choyamba - "Malo oyendetsa mafoni" akuyandikira mwachangu, zopangidwa zomwe zimalephera kuyika mafoni omwe ali pachiwopsezo chophonya mwayi wawukulu ndikusokoneza ubale wawo ndi ogula achichepere.
  2. Padziko Lonse Lapansi - India, Philippines ndi Indonesia ali okonzeka kukhala misika yatsopano yama foni.
  3. Masewera Pompopompo - Kutsatsa kumatha kuyandikira pafupi ndi masewera - monga momwe owonera amapeza phindu. GlobalWebIndex data idawonetsa izi m'modzi mwa ogwiritsa ntchito anayi adawonera mtsinje wamasewera mwezi watha
  4. Facebook Marketplace - Msika wa Facebook ukhoza kuyamba, kuthana ndi kusiyana komwe kulipo pakati pa kafukufuku ndi kugula.
  5. Mavidiyo Achikhalidwe - An kuphulika kwa kanema Zomwe zili pazanema zikuthandizira kwambiri kutsatsa mu 2017.
  6. Marketing okhutira - Ogwiritsa ntchito apatsidwa mphamvu ndi kukwera kwa otsatsa-blocker ndi malo ochezera pa intaneti amakhala osatsegulidwa kutsatsa kosokoneza, kutanthauza kuti otsatsa malonda ndi otsatsa akuyenera kutenga njira yatsopano, kutibweretsa ife kufupi ndi ogulitsidwa ndi ogwiritsa ntchito, okonda kugwiritsa ntchito zotsatsa kuposa kale.
  7. Kuletsa Kutsatsa Kwapa Mobile - Kuletsa kutsatsa kwa mafoni kudzafalikira kuchokera ku Asia kupita Kumadzulo, kutanthauza kuti kutsatsa kwam'manja kudzafunika sinthani mameseji osokoneza pang'ono ndi zina zofunika.
  8. pafupifupi Zenizeni - Mobile itha kukhala yopambana kwambiri ngati Virtual Reality ndi Augmented Reality (VR & AR) imanyamuka ndi ogula - 40% mwa iwo awonetsa kale chidwi chogwiritsa ntchito mahedifoni a VR
  9. Snapchat - Kutha kumatha kuyambitsa kusintha kwaukadaulo kogwiritsa ntchito utamiza chala chake m'madzi ndi ziwonetsero za Snapchat - magalasi a magalasi omwe amalemba zosewerera makanema zomwe zimangosunga kukumbukira kwa Snapchat Memories. Chipangizocho chimagwiritsa ntchito mandala a 115 omwe amatsanzira momwe anthu amawonera.

Tsitsani Mitundu Yogulitsa 2017

zochitika zamakono 2017

Zokhudza Global Web Index

GlobalWebIndex ndi kampani yaukadaulo yomwe ili ku London yomwe imapatsa mbiri yakumvera m'maiko 40 kumakampani akuluakulu padziko lonse lapansi, mabungwe ogulitsa ndi mabungwe atolankhani.

Kampaniyo ili ndi gulu lapadziko lonse lapansi la ogula opitilira 18 miliyoni, lomwe limagwiritsa ntchito kuti lipange zidziwitso za 8,500 pamikhalidwe ya ogwiritsa ntchito intaneti padziko lonse lapansi. Otsatsa kuphatikiza Twitter, Google, Unilever, Johnson & Johnson, WPP, IPG ndi Omnicom Gulu amatha kusonkhanitsa mozama zamakhalidwe, malingaliro ndi zokonda za omvera kudzera pakuphatikiza ndi analytics deta pogwiritsa ntchito nsanja ya GlobalWebIndex.

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