Zolemba Zosintha: End-to-End eCommerce Management for Brands and Retailers

Zolemba Pazowerengera Vender Scorecard

Ogulitsa njira zingapo amazindikira kufunikira kwa zinthu zolondola, koma ndimasamba zikwizikwi omwe amawonjezeredwa patsamba lawo tsiku lililonse ndi mazana angapo ogulitsa, ndizosatheka kuwunika zonsezo. Pazithunzi, malonda nthawi zambiri amakhala ndi zinthu zofunika kwambiri, zomwe zimapangitsa kuti zikhale zovuta kuti awonetsetse kuti mindandanda iliyonse ikadali yatsopano.

Vuto ndiloti ogulitsa ndi malonda nthawi zambiri amayesa kuthana ndi vuto lazinthu zopanda pake pogwiritsa ntchito njira imodzi. Atha kukhala ndi ukadaulo wa analytics womwe umapereka chidziwitso pamavuto ndi mindandanda yazogulitsa, koma sakupereka zida zothetsera zovuta momwemo. Mbali inayi, ena ogulitsa ndi malonda akhoza kukhala ndi syndicator yazinthu yomwe ili ndi zida zoyang'anira ndikusintha zovuta zazinthu, koma sizikuwonetsa mwachindunji chidziwitso chiti chomwe chikuyenera kusinthidwa komanso momwe mungasinthire.

Ogulitsa ndi zomwe amagwiritsa ntchito amafunikira ma analytics ndi kasamalidwe kazogulitsa kuti apatse makasitomala zomwe akufuna kuti athe kufufuza bwino ndi kugula zinthu pa intaneti. Content Analytics ndiye yankho loyamba komanso lomaliza kumapeto kwa eCommerce yophatikiza ma analytics, kasamalidwe kazinthu ndikufotokozera zonse papulatifomu imodzi, kupereka phindu kwa onse ogulitsa ndi ogulitsa awo.

Zolemba Zazogulitsa Zogulitsa: WogulitsaSCOR ™

VendorSCOR ™ ndi chida chomwe chimapatsa mphamvu ogulitsa kuti asungitse ogulitsa awo pazomwe akupanga patsamba lawo. Njira yoyamba komanso yokhayo yamtunduwu, VendorSCOR imalola ogulitsa kuti awonetse ogulitsa awo madera omwe amafunikira chisamaliro mwachangu ndikusintha, kukhathamiritsa tsamba la webusayiti ndikulimbikitsa kulumikizana kwathunthu ndi netiweki yonse yazopanga. Pazogulitsa makamaka, VendorSCOR imawathandiza kuwonetsetsa kuti masamba awo akugwirizana ndi zofuna zaogulitsa komanso makasitomala, zomwe zimapangitsa kuti makasitomala akhale okhulupilika komanso osintha.

Ndi VendorSCOR, ogulitsa amatha kutumiza makadi olipiritsa pamtundu wazogulitsa zawo sabata iliyonse, kuwathandiza kuwonetsetsa kuti zomwe amakhala nazo nthawi zonse zimakwaniritsa zomwe ogulitsa akugulitsa ndipo zimakwaniritsidwa bwino kwa ogula. Pogwiritsira ntchito kuchotsa deta pa intaneti, chidacho chimakwera tsambalo kuti mupeze mipata, zolakwika ndi zina zomwe zilipo, monga zithunzi zosowa, mafotokozedwe osavomerezeka azinthu, kusowa kwa ziwerengero ndi kuwunika, ndi zina zomwe zimakhudza kuchuluka kwa magalimoto ndikusintha. Chidacho chimathandizanso ogulitsa kusankhiratu pazomwe angakonze ndikuwunikira zomwe zingachitike kuti akwaniritse zomwe zili.

Zotsatira Zogulitsa Zogulitsa

Otsatsa akangomvetsetsa mavutowo ndi zomwe ali nazo komanso mwayi wowongolera, VendorSCOR imathandizira ma brand kupanga zosintha moyenera. Chida cholimba cha PIM / DAM cha Content Analytics chimalola kuti mabizinesi asunge ndikusintha zomwe zilipo, komanso awone momwe angagwiritsire ntchito bwino chida chilichonse posaka. Kuchokera pamenepo, zopanga zimatha kugulitsa mwachangu zomwe zili muzogulitsa zonse m'njira yoyenera, kuwonetsetsa kusasinthasintha komanso kulondola pamapulatifomu.

Powapatsa ogulitsa zida zomwe amafunikira kuti atsimikizire kuti tsamba lawo lili ndi zinthu zabwino kwambiri, VendorSCOR pamapeto pake amalola ogulitsa ndi ogulitsa kugwirira ntchito limodzi kuyendetsa malonda ndikupereka zokumana nazo zabwino za makasitomala.

makhadi ogulitsaTarget, m'modzi mwa oyamba kugulitsa kuti agwirizane ndi Content Analytics pamakadi a VendorSCOR, aganizira kwambiri za kugwiritsa ntchito chida kuti apange patsogolo nyengo ya tchuthi ya 2017. Ogulitsa, monga Target, akutembenukira kwa VendorSCOR kuti athandizire kuchepetsa kugula kwa omwe akuchita nawo, omwe ali nawo, ndipo koposa zonse, ogula.

Wogulitsa Zotsatsa ZamkatimuSCOR

Kuphatikiza zonse analytics ndi kasamalidwe kazinthu ndiye chinsinsi chopulumuka ndikupambana m'malo amakono opikisana nawo. Ngati ogulitsa sanapatse ogula zidziwitso zomwe angafunike kuti agule, amangopita kwa amene angafune. VendorSCOR sikuti imangoyang'anira zavuto, koma imaperekanso ogulitsa ndi malonda omwe amagwirizana nawo ndi mayankho osavuta komanso ogwiritsa ntchito kuti athe kukonza limodzi. Kenji Gjovig, VP wa Partnerships and Business Development ku Content Analytics

Kusanthula Kwazinthu Zamagulu: Chida Choyamba Chofotokozera Malonda

Makampani amadziwa bwino kuti ogulitsa amasintha mitengoyo osazindikira kwenikweni, koma popanda mapulogalamu anzeru kuti agwirizane ndi kuthamanga kwa maogulitsa, sangathe kudziwa kuti ndi ndani wogulitsa pa intaneti amene adasunthira mtengo koyamba komanso kuchuluka kwake.

Lipoti loyambirira la Mover Analytics limayang'anira mitengo yazinthu zofananira pamasamba ogulitsa angapo munthawi yeniyeni, kuzindikira ndikufotokozera momwe ogulitsa amasinthira mitengo yawo nthawi zambiri komanso omwe adasamukira koyamba. Monga kuwonjezera kosakanikirana ndi malipoti omwe akuphwanya malamulo a MAP ndi MSRP, First Mover Report imathandizira kuti mabizinesi azindikire ndikuwunika mwayi wopititsa patsogolo malire ndikuwonetsetsa mitengo yake pamayendedwe onse apa intaneti.

Phunziro la Mlanduwu: Mattel

Asanayanjane ndi Content Analytics, a Mattel anali atayang'ana kale kayendetsedwe ka omnichannel, koma analibe zida zogwiritsira ntchito zofuna za ogula zomwe zimafunikira kwambiri pa intaneti.

Pofuna kukonza malonda komanso kusunga ndalama zapaintaneti, a Mattel adatembenukira ku Content Analytics kuti apange njira zitatu za bizinesi yawo ya eCommerce, yomwe idaphatikizapo:

  • Kupititsa patsogolo zinthu zomwe zikugulitsidwa posintha mitu ndi mafotokozedwe azinthu, komanso kuwonjezera mawu osakira, zithunzi ndi makanema
  • Kuchepetsa pamitengo yosungira katundu pokhala ndi mawonekedwe enieni pofika nthawi yoti katundu atha
  • Kupititsa patsogolo njira zogulitsa zapakati pokhazikitsa njira zopangira malipoti ndi ma analytics kuti muthandize kumvetsetsa momwe mungagwiritsire ntchito mwayi wamabokosi ogula

Pothana ndi mfundo zowawa zitatuzi, Content Analytics idatha kukonza zomwe Mattel adakumana nazo. Mitundu yapadera inaphatikizapo:

  • Adakwaniritsa zomwe zili pamwamba pa ma 545 SKU, mpaka pomwe amalandila 100% pachinthu chilichonse cha Content Analytics 'Health Health Score ya chinthu chilichonse.
  • Kutsika kwa mitengo yotsika ndi 62% pakati pa Nov-Dec 2016
  • Kuchulukitsa kwamitengo yamasheya oyendetsa ndi 21%
  • Adapanga "Mattel Shop," njira yachitatu yogulitsira anthu kuti ateteze bokosilo pomwe Mattel anali atasowa, zomwe zimapangitsa kuti pakhale kufanana komanso kuwongolera zomwe makasitomala akuchita.

Mukamakumana ndi ma SKU masauzande ambiri mumayendedwe angapo, kukhala ndi zida zoyenera ndi zolumikizidwa pamalo amodzi kumatithandiza kudziwa komwe tingachedwetse kusintha. - Erika Zubriski, Wachiwiri kwa Wogulitsa, Mattel

Werengani Phunziro Lathunthu

Mitundu ina ndi ogulitsa akugwiritsa ntchito Kusanthula Kwazinthu onaninso Walmart, P&G, Samsung, Levi's, L'Oreal ndi ena ambiri.

Mfundo imodzi

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    M'mayiko otsatsa digito pali zida zambiri zamalonda zotsatsira zomwe zimatithandiza kukula mtsogolo. Zipangizo zamakono zotsatsa zimapangitsa zinthu kukhala zosavuta. Zambiri tili ndi zida za Buzzsumo, galamala ndi zina. Kwa Design tili ndi Lumen 5, zida za stencil ndi zina. Kwa HTML tili ndi litmus, inkbrush. Kutsatsa imelo tili ndi Mailchimp. Kwa Seo tili ndi Href, rankwatch, Keyword Planner etc. Pama analytics tili ndi Google analytics. Pazofalitsa zapa media tili ndi kulimbikitsa anthu pa Socio, pang'ono pang'ono, Poyang'anira polojekiti timachedwa, zida za google drive etc. Zida zonsezi zimagwira ntchito yofunikira pakutsatsa kwadijito.

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