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Kodi Zolemba Zanu Zamabulogu Zizikhala Zautali Wotani pa SEO Impact (Pakalipano…)?

Kulemba zolemba zamabulogu ndi njira yabwino yokopa alendo atsopano patsamba lanu, kukulitsa masanjidwe anu akusaka, ndikukhazikitsa kampani yanu ngati mtsogoleri wazoganiza zamakampani. Koma Kodi zolemba zanu zabulogu ziyenera kukhala zazitali bwanji SEO zotsatira? Mu positi iyi yabulogu, tiwona kutalika koyenera kwa positi yabulogu, zinthu zomwe zimakhudza kutalika kwa positi yabulogu, komanso njira zabwino zolembera mabulogu ataliatali.

Kodi Kutalika kwa Post Kumakhudza SEO?

Inde… koma ndikufuna kutulutsa apa. Ngati ndifufuza pa Google pafunso losavuta… mwina, Kodi agalu amadya kaloti?, Ndikuganiza kuti ndizopusa kuti zotsatira zoyamba zosaka ndi mawu 2,030. Ichi ndichifukwa chake, pandekha, ndikukhulupirira kuti Google ili pachiwopsezo pokhapokha ngati itatulutsa makina ochezera oyendetsedwa ndi AI omwe amapereka mayankho ndi maumboni. SERP ndi mamiliyoni a zotsatira zamasamba. Malo ovomerezeka azinyama akuyenera kukhala ndi zolemba zamawu mazana angapo zomwe zimayankha funso mwachidule ndipo sizimawononga nthawi ya ogwiritsa ntchito.

Izi zinati…

Pali umboni wochulukirapo kuti kutalika kwa positi kumatha kukhala ndi zotsatira pa SEO. Algorithm ya Google zokondweretsa zolemba zazitali zamabulogu chifukwa zimakonda kukhala zodziwitsa komanso zomveka. Zolemba zazitali zimakondanso kukhala ndi ma backlinks ambiri komanso magawo ochezera, zomwe zingathandize kulimbikitsa masanjidwe a SEO.

Ndiwonjezera kuti ogwiritsa ntchito ali kutali amatha kusanthula tsamba lanu ndikupukuta kuposa momwe angasindikize pa ulalo wamkati kutsamba lina. Sindikufuna kumveka ngati ndikutsutsana ndi zinthu zazitali. M'malo mwake, ndikukhulupirira kuti nkhani yayitali, yokwanira yomwe imapereka chilichonse chomwe wosuta wanu akuyesera kupeza ndiyofunikira kuti muchite bwino.

Kodi Utali Wabwino Wotani pa Blog Post?

Zikafika pautali wa positi ya blog, palibe yankho lofanana ndi limodzi. Mitundu yosiyanasiyana ya zolemba zamabulogu zimafunikira kutalika kosiyanasiyana kuti zikhale zogwira mtima. Kutalika koyenera kwa positi ya blog kumadalira cholinga chake ndi omvera. Nthawi zambiri, zolemba zamabulogu ziyenera kukhala pakati pa 600 ndi 2,000 mawu kutalika. Kulemba mwachidule kwa mawu a 300-600 ndikokwanira kufotokoza mfundo, pamene positi ya mawu oposa 2,000 ikhoza kuphimba mutu wovuta kwambiri mozama.

Kutalika kwa positi yabulogu kumakhudzidwa ndi zinthu zingapo, kuphatikiza mtundu wa zomwe zili, cholinga cha positiyo, komanso omvera omwe cholinga chake. Mwachitsanzo, positi ya listicle ikhoza kukhala yaifupi kuposa yophunzirira mozama. Mofananamo, positi yolunjika kwa oyamba kumene ingakhale yaifupi kusiyana ndi yomwe imayang'ana owerenga odziwa zambiri.

Ndakhala ndikulangiza makasitomala anga kuti kutalika kwabwino kunali kokwanira kufotokoza bwino mutuwo… ndipo osatinso. Chifukwa chiyani? Chifukwa ndimakonda kukhathamiritsa zomwe mlendo wanga wakumana nazo kuposa kuyesa ma aligorivimu amasewera. Ngati ndikhala wocheperako koma ndikusintha kwambiri, zikhale choncho.

Kodi Avereji Yautali wa Blog Post ndi yotani?

Pafupifupi kutalika kwa positi yabulogu ndi mawu pafupifupi 1,000. Komabe, izi zimatha kusiyanasiyana malinga ndi mtundu wa zomwe zili ndi cholinga chake. Mwachitsanzo, zolemba za listicles ndi zofotokozera zimakhala zazifupi, pomwe maphunziro ozama ndi maupangiri amakhala aatali. Kuphatikiza apo, zolemba zomwe zimayang'ana oyamba kumene zitha kukhala zazifupi kuposa zomwe zimangoyang'ana owerenga odziwa zambiri.

Njira Zabwino Zolembera Zolemba Zamabulogu Aatali

Kulemba zolemba zazitali zamabulogu zitha kukhala zowopsa, koma siziyenera kutero. Nawa maupangiri olembera mabulogu ataliatali omwe angasangalatse owerenga anu ndikukuthandizani kuti mukhale apamwamba pazotsatira zakusaka:

  • Gwirani positi yanu m'magawo ang'onoang'ono, osagaya monga momwe ndidachitira ndi nkhaniyi. Gwiritsani ntchito timitu ting'onoting'ono ndi zipolopolo kuti zolemba zanu zikhale zosavuta kuwerenga.
  • Gwiritsani ntchito zowoneka kuti musokoneze mawu ndikukopa chidwi cha owerenga.
  • Phatikizani maulalo amkati kuzinthu zofananira ndi maulalo akunja kuzinthu zofunikira.
  • Phatikizani kuyitanira kuchitapo kanthu (CTA) kumapeto kwa positi yanu. Ndikofunika kukumbukira kuti kuyitanira kuchitapo kanthu kungakhalenso kupereka zokhudzana ndi zomwe zingathandize mlendo.

Ndikulangiza motsutsana ndi mitsinje yosatha ya kupanga zokhutira ndipo, m'malo mwake, ndikupanga laibulale yokhutira. Makasitomala athu amakhala bwino chifukwa cholinga chathu sichimangoyang'ana nthawi kapena kuchuluka kwa zolemba zomwe timapangira kasitomala, ndikufufuza mitu yomwe imawasangalatsa komanso yokhudzana ndi bizinesiyo… ndi maulamuliro akampani ndi chidaliro ndi omwe akuyembekezeka kukhala makasitomala.

Mabulogu anu asakhale ndi zolemba 1,000 zomwe zili mawu 2,000 chidutswa chokhudza kuphatikiza kwa mawu 5 omwe mukutsata. Blog yanu iyenera kuyang'ana kwambiri pakupereka phindu kwa zomwe mukuyembekezera komanso makasitomala kuti azindikire kuti mumawamvetsa, zovuta zawo, ndi malonda awo, komanso kuti muthe kupereka zinthu zanu ndi ntchito zanu kuwonjezera pa mtengo umene zomwe mukupereka. Tsamba lililonse labulogu liyenera kukhala lolunjika komanso mozama.

Kugwiritsa Ntchito Poyang'ana motsutsana ndi Algorithm Focus

Mmodzi mwa anzanga ali ndi a malo ogulitsa malonda, Msuzi wa Agent. Amagwiritsa ntchito nyuzipepala, mabulogu, ndi podcast zomwe zimayang'ana pazovuta ndi zabwino zomwe zimakhala zopambana pakugulitsa nyumba. Akambirana nkhani zamalamulo, ngongole za VA, kusamutsidwa kwabizinesi, misonkho ya boma ndi feduro, chuma chachigawo, masitepe apanyumba, kusuntha kwanyumba, ndi zina zambiri. Cholinga cha zomwe zili mkati mwawo sikupereka malangizo pafupipafupi omwe angapezeke kwina kulikonse; ndikupereka ukatswiri wochokera kuzinthu zamakampani zomwe zingathandize omwe akuyembekezeka komanso makasitomala awo kugulitsa bwino ndikukulitsa bizinesi yawo.

Koma si zophweka. Choyamba, ayenera kufufuza kuti tsiku la moyo wa wothandizira ndi chiyani komanso mavuto onse omwe amatsutsidwa. Kenako, amayenera kupanga ukadaulo wawo kapena kudziwitsa akatswiri ena kuti athandize ziyembekezo zawo ndi makasitomala awo. Ndipo akuyenera kuchita zonsezi pomwe akupitilizabe kupikisana ndi nsanja yawo.

Zotsatira zake ndizo laibulale yokhutira wakhala gwero lalikulu mkati mwa makampani ndipo iwo akumanga ubale wautali ndi omvera. Kwa ziyembekezo, akukhala chida chopititsira patsogolo chomwe amakumbukira bwino zomwe ali nazo. Kwa makasitomala, akuwathandiza kukhala opambana komanso osangalala ndi ntchito zawo.

Kutalika Kwazomwe Zili Mosiyana ndi Makhalidwe Abwino

Funsani olemba ambiri kuti atole nawo mawu kuti afufuze ndikulemba nkhani, ndipo yankho lake ndi lofanana:

Kodi mawu akuti kuwerenga ndi nthawi yomalizira ndi chiyani?

Yankho limandipha. Nazi zomwe funso liyenera kukhala:

Omvera ndi ndani ndipo cholinga chake ndi chiyani?

Pakadali pano, wolembayo atha kuchita kafukufuku woyambira pampikisano, zida, komanso mawonekedwe a omvera ndikubwerera ndikuyerekeza kumalizidwa kwa nkhani ndi mtengo wake. Sindisamala za kutalika kwa zinthu; Ndimasamala za zomwe zili mwatsatanetsatane. Ngati ndikusindikiza nkhani yokhudza mutu, ndikufuna kuyankha funso lililonse lokhudzana ndi zomwe zili. Ndikufuna kupereka zowona ndi ziwerengero. Ndikufuna kuphatikiza zithunzi, ma chart, zithunzi, ndi makanema. Ndikufuna kuti nkhaniyi ikhale yabwino kwambiri pa intaneti.

Ndipo tikasindikiza nkhani yathunthu, yofufuzidwa bwino yomwe ndiyabwino kuposa buku lina lililonse, kutalika kwa nkhaniyo kumakhala kotalika, inde. Mwanjira ina:

Ngakhale kutalika kwa zolumikizana kumalumikizana ndi kusaka kwainjini ndikusintha, sizitero chifukwa masanjidwe abwinoko ndikusintha. Kusintha kwamtundu wazinthu kumapangitsa masanjidwe abwino ndikusintha. Ndipo zakuthupi zabwino zimalumikizana ndi kutalika kwazomwe zilipo.

Douglas Karr, DK New Media

Poganizira izi, tiyeni tiwone kulumikizana (osati causation) kwa kutalika kwa zinthu, kukhathamiritsa kwa makina osakira, ndi kutembenuka mu infographic iyi kuchokera ku Capsicum Mediaworks, Momwe Kutalika Kwazinthu Kumakhudzira SEO ndi Kutembenuka. Zinthu zabwino kwambiri zomwe zimakhala ndi fayilo ya kuchuluka kwa mawu amakhala bwino, amagawidwa mochulukira, amakhala otalikirapo, amachita mozama, amachulukitsa kutembenuka, zitsogozo zoyendetsa, ndikuchepetsa mitengo.

Quality mawonekedwe ataliatali ndi ndalama zabwino… pakadali pano.

Momwe Kutalika Kwazomwe Kumakhudzira SEO ndi Kutembenuka

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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