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Momwe Mungakulitsire Kukhudzika Kwa Chigawo Chimodzi Chazinthu Pabizinesi Yanu

Kukakamizika kwakukulu kokhudza malonda azinthu kumabwera chifukwa choganiza kuti tikufunika kupanga zidutswa zatsopano, malingaliro atsopano, ndi mawonekedwe atsopano nthawi zonse. Nthawi zonse tikayika vidiyo kapena positi yamabulogu, slate imasowanso kanthu, ndipo imabwereranso pagawo limodzi. Nthawi zambiri zikuwoneka kuti kukhala mtsogoleri woganiza kumatanthauza kukhala ndi malingaliro atsopano - ngakhale ogwetsa - nthawi zonse.

Koma iyi ndi nthano chabe. Pali malingaliro atsopano ambiri pansi pano, ndipo sizingatheke kuyembekezera ogulitsa kuti abwere ndi zinthu zapadera kwambiri mobwerezabwereza. Kuonjezera apo, omvera samatero ndikufuna kumva za mitu yatsopano yosatha. Munthu aliyense ali ndi maphunziro angapo omwe amayandama m'bwato lawo, ndipo zomwe akufuna ndikudziwitsidwa pamituyi momwe angathere.

Pakampani yanga, tadzionera tokha momwe gawo limodzi lingakhudzire zoyezeka, makamaka chikagawidwa mwadala ndikusinthidwanso. Kukulitsa zinthu ndizotsika mtengo kuposa kupanga zidutswa zatsopano tsiku lililonse; Maola otsatsa amapita patsogolo, ndipo zomwe zili mkati zimazama.

Kukonzanso zinthu zitha kukhala zopindulitsa ku njira yanu yotsatsa m'njira zingapo zofunika. Ikhoza kukupulumutsani inu ndi gulu lanu lamalonda nthawi, ndalama, ndi mphamvu chifukwa ogulitsa anu angaganizire kukumba mozama mu mutu umodzi m'malo motsindika kuyesera kulingalira malingaliro asanu atsopano Lolemba. Muthanso kukulitsa omvera anu pokonzanso ndikukonzanso zomwe mwalemba kuti zigwirizane ndi zosowa zapadera zamagulu osiyanasiyana. Komanso, muli ndi mwayi wophwanya tsamba loyamba lazotsatira.

Koma ngati mukufuna kupindula ndi kukonzanso zomwe zili mkati, choyamba muyenera kusankha kuti ndi zinthu ziti zomwe zikufunika kusamala kwambiri.

Momwe Mungasankhire Zigawo Zamkati Kuti Mugwiritsenso Ntchito

Pamene mukuganizira kuti ndi zigawo ziti zomwe zili patsamba lanu zomwe zimakonzedwanso kuti zigwiritsidwenso ntchito, kumbukirani izi:

  • Yang'anani ma metric omwe amawonetsa kufunikira kokulitsa. Ma metrics ena - monga kuchuluka kwa anthu omwe amatumiza, nthawi yomwe ali patsamba, ndi zomwe amagawana nawo - zitha kuwonetsa kuti ndi zinthu ziti zomwe zakonzeka kusinthidwanso. Ngati china chake chikuyamba kuwonedwa kale pamakanema, omvera anu akupeza kuti zomwe zili zofunika, zomwe zikusonyeza kuti mutha kufinya zotulukapo zambiri mukakulitsa kufikira.
  • Ganizirani nkhani zapanthawi yake komanso zokambirana zamalonda. Nkhani ndi zochitika zitha kukuwonetsani zidutswa zomwe zingakupindulitseni. Ngati malo onse atsopano akukamba za kusintha kwa digito, mwachitsanzo, ino ndi nthawi yoti mutulutse infographic yomwe mudapanga yomwe ikugwirizana ndi mutuwo. Sindikizanso m'malo omwe anthu akukambirana. Mutha kufunsanso anzanu omwe ali mu dipatimenti yogulitsa malonda kuti ndi mafunso ati omwe akubwera pazokambirana zawo ndi zotsogola kuti muwone ngati muli ndi zokhudzana ndi zomwe zitha kukhazikitsidwanso ndikutsitsimutsidwa kuti zikwaniritse zosowazo.
  • Sankhani zomwe mumakonda kwambiri. Ganizirani za zomwe muli nazo zomwe zili zapadera kwambiri, kaya ndi eni ake, template yomwe siingapezeke kwina kulikonse, kapena kungotengera zachilendo pamutu wolimbikitsidwa ndi ukatswiri wa kampani yanu. Sakani ndi Google kuti muwone ngati ena mdera lanu atulutsa kale zomwe zili ngati izi. Ngati sichoncho, pitilizani kuyikanso mphamvu zanu pakukonzanso ndi kukonzanso malingaliro apaderawo m'mawonekedwe angapo kuti mufikire anthu ambiri ndi kuzindikira kwanu.

Kuyang'ana pa Zomwe Zili M'kati mwa Kubwereza Zochita

Tiyeni tilowe mu chitsanzo chapadera cha kubwereza kuchokera kuseri kwa zochitika pa Influence & Co.

The Marketing KPI Tracker ndi chida chomwe timagwiritsa ntchito kutsata zowonetsa zamalonda ndi zogulitsa, kuwona momwe njira zosiyanasiyana zikugwirira ntchito (kapena sizikugwira ntchito), ndikupanga zisankho zazomwe zitsogolereni angagwiritsire ntchito.

Tracker iyi yatilola kusiya mipata munjira zathu. Tikhoza kuona, mwachitsanzo, kuti tifunikira kugwirizana ndi zoyesayesa za malonda ndi malonda, kukhazikitsa zolinga zomwe zimagwirizanitsa magulu onse awiri, ndi kuyesa kupita kwathu kwa mwezi ndi kotala ndi zolinga zomwe timagwirizanitsa.

Tracker iyi idayamba ngati njira yoti kampani yanga ipangire zotsogola zapamwamba kwambiri, kuyang'ana kwambiri zotsogola zomwe zimatha kusintha kukhala makasitomala abwino - njira yomwe idapangitsa kuti 47% ikwera mu malonda okhutira ROI.

Chifukwa tawona kuti tracker iyi ili yopindulitsa kwambiri m'madipatimenti angapo m'makampani athu - komanso chifukwa chotha kuwonetsa zotsatira zowoneka bwino kuchokera kuzinthu zotsatsa ndizovuta zomwe gulu lathu limamva - tinkaganiza kuti tracker ya KPI ingakhale yabwino kwambiri pazomwe zili. kukonzanso, chifukwa zitha kupereka phindu lenileni kumagulu angapo a omvera athu.

Chifukwa cha ndalama zomwe tapanga pokonzanso zinthu, tawona zotsatira za kukulitsa chinthu chimodzi m'mitundu isanu ndi itatu:

  1. Kampeni ya atolankhani: Tidawonetsedwa mu Business Insider chifukwa cha kampeni yomwe gulu lathu lamalonda latumiza. Chofalitsacho chinalemba chidutswa chofotokoza momwe angapangire otsogolera potsata malonda a KPIs. Chotsatira? Tili ndi mawonedwe a masamba 89 kuchokera pagawoli, ma fomu 57, ndi 31 zatsopano.
  2. Zolemba za alendo: Tinalozera tracker muzolemba ziwiri zoyenera za alendo. Polemba tracker ngati chida chothandizira pazambiri za alendo mu Entrepreneur, tinapanga mafomu 131 kuti tipeze mwayi wopeza tracker ndi 95 zatsopano.
  3. zolemba pamabulogu: Pa blog yathu, tidafufuza mozama munjira yoti tithandizire owerenga mabulogu athu ndikukopa alendo kuchokera pazotsatira zakusaka. Njirayi idatithandizira kupeza mawonedwe a masamba 27 kuchokera pakufufuza kwachilengedwe, komanso kutumiza mafomu 10 ndi njira ziwiri zatsopano.
  4. Mabulogu akuyitanitsa kuchitapo kanthu: Monga chowonjezera chotsogola muzinthu zina zamabulogu, taphatikiza ulalo wa tracker ngati kuyitanira kuti owerenga achitepo kanthu. Zotsatira? Kudina kwa CTA makumi atatu ndi kutumiza mafomu 22 kuti mupeze tracker.
  5. Zolinga zamankhwala: Tidagawana tracker ya KPI kudutsa LinkedIn, Twitter, ndi Facebook kuti tipeze anthu osiyanasiyana, kupeza kuchuluka kwa anthu m'masamba 117, kutumiza mafomu 34, ndi 28 zatsopano.
  6. Nkhani: Kuphatikizira kufotokozera mwachidule za tracker ku maimelo omwe atuluka kwa otsogolera ndipo munkhani yathu yapeza masamba 29 ndi zolemba 22 kuti mupeze mwayi wopeza tracker.
  7. Wothandizira Makasitomala ndi Wotsogolera: Tidawonetsa makasitomala ndi otsogolera omwe angafunike kuthandizidwa kuyeza kupambana kwa malonda ndikuwatumizira ulalo wachindunji kwa tracker (osagwirizana chifukwa tinali nawo kale zambiri). Izi zidatipangitsa kuti tiwonjezere phindu pamaubwenziwa, kuyika kampani yathu ngati mnzake wothandiza, komanso kuyambiranso ndikulera otsogolera.
  8. Ma Podcasts: Potchulapo tracker ya KPI pamafunso angapo a podcast, tidapatsa omvera chifukwa choti ayang'ane tsamba lathu ndikuchita nafe zokambiranazo zitatha.

Kuyang'ana Patsogolo

Monga momwe taphunzirira kutsata ndikuyesa njira zathu zomwe zili mkati kuti tiwone zomwe zikuyenda bwino, kuyeza zotsatira za kukulitsa zomwe zili mkati kungakhalenso kofunikira pakuwongolera kutsatsa kwanu ROI.

Khazikitsani chizindikiro cha zomwe zakonzedwanso, ndikukhazikitsa tsiku mtsogolomu pomwe mudzayang'ananso zotsatira za zomwe zalembedwazo kuti muwone momwe kuyesetsa kwanu kukulitsa kwayendera. Mwanjira iyi, simudzawononga maola osafunikira mukukonzanso zomwe zili popanda phindu lililonse; m'malo, mudzatha kugwira pamene repurposed kanema kumayambitsa kutsogolera oyenerera kusintha wogula Mwachitsanzo. Kutsata kungakupatseni chidaliro kuti mugwiritse ntchito nthawi ndi chuma munjira zomwe zimagwira ntchito.

Kuchulukitsitsa kwazinthu kumatha kukhala njira yotsika mtengo yotalikitsira moyo wazomwe mukulemba ndikukwaniritsa zotsatsa za ROI - ngati mungasankhe zidutswa zoyenera kuti muwonjezere. Yang'anani zomwe muli nazo ndi malingaliro awa kuti muvumbulutse kubetcha kwanu kopambana pakukulitsa zomwe zili.

Kuti mupeze zambiri pazolemba zanu:

Tsitsani Njira 18 Zomwe Mungakonzenso Chigawo Chimodzi Chazinthu

Kelsey Raymond

Kelsey Raymond ndi woyambitsa nawo komanso CEO wa Influence & Co., kampani yogulitsa zinthu zonse zomwe zimagwira ntchito pothandiza makampani kupanga njira, kupanga, kufalitsa, ndi kugawa zomwe zimakwaniritsa zolinga zawo. Makasitomala a Influence & Co amachokera ku zoyambira zoyambira mpaka kumtundu wa Fortune 500.

Nkhani

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