Kusintha ndi Kuyankha Kuyankha Magalimoto Zotsatira Zotsatsa Kwazinthu

Kuyankha Kwantchito

Momwe amalonda amayankhira mwachangu komanso moyenera ndikuzolowera momwe ogwiritsira ntchito akupitilira wakhala chinthu chatsopano chazogulitsa. Malinga ndi 90% mwa otsatsa malonda 150 omwe adafunsidwa, kuyankha-kapena kutha kupeza, kumvetsetsa ndikuchitapo kanthu mwachangu pazoyankha, zokonda, ndi zosowa - ndikofunikira, ngati sizotsutsa, pakupereka mwayi wapadera wamakasitomala.

Otsatsa 16% okha ndi omwe amaganiza kuti mabungwe awo ali omvera kwambiri kwa ogula, polephera kusintha pazogulitsa, kulongedza, ntchito, ndi zokumana nazo kutengera zopempha zenizeni za ogula ndi mayankho.

Tsitsani: Kufunika Koyankha

Ripotilo limafotokoza momwe otsatsa malonda agile amachita ndi malingaliro ogula kuyendetsa kukula. Ndi zotsatira za kafukufuku wokwanira wopangidwa ndi CMO Council mogwirizana ndi Dongosolo Lodziwika Lazogulitsa la Danaher Corporation makampani, omwe ndiopanga zatsopano pakutsatsa ndi maunyolo ogulitsa zinthu.

Kafukufukuyu adafufuzira momwe mabungwe akuwonera pankhani yakuyankha makasitomala ndikupeza chidziwitso cha makasitomala ndi luntha kuti apereke chidziwitso choyenera munthawi yoyenera kudzera munjira yomwe kasitomala amasankha, kaya ndi cholumikizira chakuthupi kapena digito.

Nkhani Zapamwamba Zochepetsa Kutsatsa Kutsatsa

  • Kusowa bajeti kupita patsogolo pazowonjezera pafupipafupi pazokhudza thupi
  • Kusakhala ndi chidziwitso kapena luntha kuti apange masinthidwe kutengera momwe makasitomala amakhalira ndi machitidwe awo
  • Magulu ogwira ntchito kulekana Kutsatsa kuchokera pazogulitsa ndi ma CD
  • Ogulitsa sangathe kugwira ntchito mwachangu kapena kukumana ndi nthawi yofulumira

Pofuna kuthana ndi mavutowa, otsatsa akuganiza kuti kusintha kwachikhalidwe kuyenera kuchitika, kuphatikiza njira ndi zida zatsopano zosinthira mwachangu, popeza 60% ya omwe anafunsidwa amakhulupirira kuti kuyang'ana kwa kasitomala pazogulitsa kuyenera kuchitika kuti pakhale kupita patsogolo kulikonse .

Makasitomala amayembekeza kuti zopangidwa zizigwira ntchito pa liwiro la kuwala - ndiponsotu, ndizodziwika bwino kwa makasitomala kuchokera kuma brand ngati Amazon ndi Starbucks omwe atsimikizira kuti kuyankha mwachangu, makonda ndi nthawi yeniyeni (kapena pafupi ndi nthawi yeniyeni) zochitika za omnichannel ndizotheka pakukankha batani kapena dinani pulogalamu. Uku ndikumachita nawo liwiro la digito, ndipo kasitomala akuyembekeza kuyankha kofananako pazochitika zonse, mosasamala kanthu kuti njira ndi yakuthupi kapena digito. Liz Miller, Wachiwiri kwa Purezidenti Wotsatsa ku CMO Council

Pafupifupi, amalonda amamva kuti amatha kuyankha kapena kuyankha mayankho ogula, zopempha, malingaliro kapena madandaulo okhudzana ndi zotsatsa m'masabata osachepera awiri.

liwiro kuyankha

Magulu otsatsa malonda akuyembekeza kuthana ndi izi komanso 53% ya omwe anafunsidwa akuvomereza kuti cholinga chawo ndikupereka zosintha ndikusintha malo ogwiritsira ntchito masiku 14, 20% ya otsatsa akuyembekeza kuwona kusiyana kumeneku kungokhala 24 maola kuti apereke zosintha pazochitika zathupi.

Malinga ndi akatswiri ku Danaher Corporation-omwe mbiri yawo imaphatikizapo ma brand monga Pantone, MediaBeacon, Esko, X-Rite ndi AVT - ngati kuyankha pazanema kutasandutsidwa mwayi wopikisana nawo, mafunso ofunikira ayenera kufunsidwa ndikuyenera kuchitapo kanthu .

Malangizo Okulitsa Kuyankha Moyenera:

  1. Corral onse opanga: Kodi maguluwa akugwiritsa ntchito njira zawo tsopano? Kodi tingagwiritse ntchito imodzi kuti tichotse mtengo wa ena?
  2. Lumikizani matekinoloje owonekera pompopompo: Ndi matekinoloje angati omwe timagwiritsa ntchito kuti tibweretse kulumikizana kwathu kwa makasitomala athu akuthupi ndi digito? Zoyipa zakunyumba zili kuti?
  3. M'malo mongoyang'ana pa gawo limodzi la ntchito, ganizirani momwe tingachitire Chepetsani mtengo wonse wamtengo wapatali: Zingakhudze bwanji bizinesi yathu ngati nthawi yathu yogulitsa kulumikizana kwakuthupi ndi digito ikadakhala theka la lero?

Ndikutukuka kwaposachedwa kwambiri pakufalitsa kwa digito, mwatsoka, kuthekera kosintha makanema athupi kwakhala kotsalira. Anthu ambiri sakudziwa zomwe zingatheke mpaka ataganiza kuti zidzatero. Kupita patsogolo kwaukadaulo masiku ano kumalola atsogoleri amabizinesi kuti afunse kuthamangitsidwa, kuchita bwino kwambiri komanso kuwonekera poyera kwa anzawo ndi ogulitsa kuposa kale. Chomwe chimakhala champhamvu kwambiri pazogulitsa zapadziko lonse lapansi ndikuti ukadaulo wotere ukupezeka padziko lonse lapansi. Joakim Weidemanis, Gulu Loyang'anira komanso Wachiwiri kwa Purezidenti, Kuzindikiritsa Zogulitsa ku Danaher Corporation

Kodi Ndi Zinthu Zotani Zokhudza Kukhudzidwa Zomwe Zimalimbikitsa Kugula Zinthu?

Zomwe Mumafuna

Kafukufukuyu adachitika mchilimwe cha 2017 ndipo akuphatikizira zopereka kuchokera kwa oyang'anira akulu oposa 153. Makumi asanu ndi anayi mphambu anayi (54) mwa omwe amafunsidwa ali ndi udindo wa CMO, Mutu wa Zotsatsa kapena Wachiwiri kwa Purezidenti Wotsatsa, ndipo 33% amaimira malonda omwe amapeza ndalama zopitilira $ 1 biliyoni (USD).

Tsitsani: Kufunika Koyankha

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