Kuyitanira Kuchitapo - Zoposa Mabatani Angapo Patsamba Lanu

kulumikiza kuyitanitsa kuchitapo kanthu

Mudamvapo mawu ena opatsa chidwi, mawu okuluwika, ndi mawu a otsatsa omwe amapezeka kulikonse: ”M'nthawi yogulitsa malonda, kugwiritsa ntchito mafoni, kutsatsa kwapa digito, zomwe zili pafupifupi chilichonse. Pafupifupi otchuka monga HubSpotFilosofi Yotsatsa Yotsatsa ndichimodzi mwazomwe zimayambitsa: kuyitanitsa kuchitapo kanthu kapena CTA.

Koma mukufulumira kwanu kuti mupange zinthu zosavuta komanso pezani patsamba lanu! osanyalanyaza kukula kwa zomwe a kuyitana-kuchitapo kanthu alidi. Ndizoposa batani lothandiza - anzeru kapena ayi - lomwe limakhala mumaimelo anu, mabulogu ndi masamba ofikira ndipo limatenga ogwiritsa ntchito komwe mukupita.

M'kalata yatsopano, Upangiri wa Makina pakukweza zinthu, Element Three (abwana anga) adafotokozera momwe njira yolankhulirana - ndiyo kugwiritsa ntchito atolankhani omwe ali nawo, omwe adalipira komanso olipira - kulimbikitsa zomwe zili zofunika kwambiri kuti izi zitheke. Mu eBook, timafotokoza mwatsatanetsatane momwe zikwangwani za CTA ndi mabatani ndizofunikira kwambiri pazofalitsa.

Koma pali zambiri ku ma CTA kuposa mabatani ndi zikwangwani zokha. Pemphani kuti muphunzire zitsanzo zina zitatu zachinsinsi za komwe mungapangire zakupha kuti achitepo kanthu kuti mulimbikitse zomwe zili.

Lipirani Kuti Muzisewera

Ndizosadabwitsa kuti atolankhani omwe amalipira ndi njira yothandiza kuti muwone zatsopano pazomwe muli - pakuwunika kamodzi ndi kampani ya inshuwaransi yazaumoyo, E3 idawona kuchuluka kwamagalimoto pafupifupi 800% chifukwa chokwezedwa kokha! Koma pamene otsatsa akupitiliza kugwiritsa ntchito njira zolipiridwa - PPC, chiwonetsero, kukondwereranso komanso chikhalidwe - chinthu chimodzi chomwe sichimadziwika ndi uthenga.

Mauthenga anu otsatsa ndi chimodzi mwazinthu zofunikira kwambiri pakuyesetsa kwanu - kaya amangotumiza zotsatsa kapena kuwonetsa mauthenga. Kuphatikiza chilankhulo chenicheni - the werengani mores ndi dinani kuti muwone - mu mtundu wanu wotsatsa ndikofunikira kuti mupangitse kudutsako. Kupatula apo, muyenera kupeza zotsatsa musanatembenuke.

Ndiye Meta

Tili munthawi yakunyalanyaza zomwe anthu amagwiritsa ntchito pawebusayiti, monga mafotokozedwe a meta, maudindo a masamba ndi ma tags. Sikokwanira kuti Google yafotokozere momveka bwino momwe imagwiritsira ntchito zizindikilo izi kukhazikitsa mawebusayiti athu, koma zizindikilo zomwe sizinyalanyazidwazo zimathandizanso mochenjera pakusintha zomwe mukugwiritsa ntchito - komanso momwe mumadutsira.

[box type = "success" align = "" class = "" width = "90%"]Chinsinsi: Kugwiritsa ntchito moyenera sikulimbikitsa chizindikiro chanu cha SEO, koma kusapezeka kwa iwo ndi chisonyezo chotsimikiza kuti tsamba lanu silisamala ndipo liyenera kunyalanyazidwa ndi ma injini osakira. [/ Box]

Pafupifupi aliyense kasitomala ndi chiyembekezo chomwe chimabwera pakhomo panu chimakhala ndi vuto limodzi lomweli: deta yawo ya meta ndi yolakwika. Zotsekedwa = kusowa, motalika kwambiri, zokopera kapena zongolakwika. Chifukwa chiyani izi? Chifukwa zimakhudza kwambiri masanjidwe anu, kuchuluka kwamagalimoto, ndi kutembenuka kwanu.

Ndikudziwa zomwe ukunena. Bwerani, mkulu. Google yanena kale kuti sagwiritsa ntchito mafotokozedwe a meta pazosaka. Ndipo iwe ukanakhala ukulondola. Koma zomwe Google imaganizira ndikudina mitengo kuchokera pakusaka kwawo mpaka tsamba lanu - ndi ulamuliro umodzi wokha womwe muli nawo pamutu wanu ndi meta yanu ndi mafotokozedwe. Zizindikirozi ndizoyitanidwa momveka bwino kuti muchitepo kanthu pazomwe mukuyembekezera, omwe angadzayembekezere kutsambali ndi kugulitsa kwanu.

Komabe simukukhulupirira? Yesani izi kukula - pankhani ya kasitomala wa pulogalamu, Element Three idakulitsanso mitengo yodutsa (CTR) kuchokera ku Google kupita kumasamba awo ndi 15% - pokhapokha pakusintha ma meta ndi mafotokozedwe. Sizo zonse - nayi mndandanda wazinthu zisanu zazikuluzikulu zomwe zidakonzedwa ndi izi zokha
zosintha:

  • Dinani - bwino 7.2%
  • CTR - bwino 15.4%
  • Chiwerengero cha Alendo - bwino 10.4%
  • Chiwerengero cha Alendo Atsopano - bwino 8.1%
  • Mtengo Wophulika - bwino 10.9%

[box type = "note" align = "aligncenter" class = "" width = "90%"]Phunziro: lekani kunyalanyaza zomwe tsamba lanu limayang'anira - ngakhale zobisika za "meta". Zili ndi vuto kwa Google. Zili ndi vuto kwa ogwiritsa ntchito. Ziyenera kukhala zofunika kwa inu. [/ Box]

Chochitika Chachikhalidwe cha Zakachikwi

Chinsinsi chake ndichachikhalidwe - zolemba ndi zithunzi zokonda zambiri komanso zina zambiri kuposa omwe alibe.

Ndipo nsanja zaposachedwa kwambiri zapaintaneti zimakhala zoyendetsedwa ndi zithunzi, kuyambira Instagram mpaka Tinder.

Koma mumawononga nthawi yayitali bwanji mutatha kujambula chithunzi chabwino kupanga uthenga mofanana ndi zachinyengo? Kupanga changu ndi kuchitapo kanthu muma media anu ndikofunikira, ndipo CTA yolembedwa bwino iyenera kukhala poyambira, osati kumapeto.

Ganizirani zomwe mukufuna ogwiritsa ntchito, momwe mungafunire kuti achite, komanso nthawi yanji. Onetsetsani kuti izi zikugwirizana mwanjira ina - ziribe kanthu kuchuluka kwa zomwe mwalemba.

Zachidziwikire, mutha kupanganso zithunzi ndi makanema anu. Zithunzi zazinthu zatsopano, anthu amatsegula maphukusi, zinthu zowala zatsopano - mndandandawo umapitilira pazowoneka bwino.

Kanema amaperekanso mwayi wochulukirapo kuti mudzigulitse ku zomwe mukuyembekezera. Phatikizanipo zoyitanitsa momveka bwino muma signoffs anu amakanema ndi zabwino. Lolani ogwiritsa ntchito kudziwa kuti mumawakonda, mulipo ndipo mwakonzeka kuyankha.

Pitirizani Kukwera Komanso molimba

Pomaliza, kumbukirani kuti muli m'dziko loyenda. Zosavuta sizitanthauza zochepa - koma zimatanthauza phokoso lochepa pakati pa ogwiritsa ntchito ndi cholinga chachikulu. Gwiritsani ntchito mayitanidwe anu kuchitapo kanthu molawirira komanso pafupipafupi. Nthawi zambiri, timayika mabatani athu, mawu amachitidwe ndi zolipira zazikulu kumapeto kwa tsamba.

M'malo mwake, onetsetsani kuti quid pro quo ili kutsogolo ndi pakati - kapena pamwamba pa khola. Sungani uthenga wanu mpaka pomwepo. Gwiritsani ntchito ziganizo monga kuphunzira, kuwerenga, ndikuyimbira, ndipo pitani ku nyama zomwe mwapereka posachedwa. Mutha kugwiritsa ntchito malangizowa pazitsanzo zonse za CTA pamwambapa - zikwangwani, mabatani, kusaka kolipira (betani pazinthu zochepa - ngati simukupambana, sikuyenera kubetcha…), kuwonetsa komanso kupereka zotsatsa, kanema , kutumizirana mameseji, ndi zambiri zanu meta.

Tengani wolemba wanu kuti mukamwe, mupatseni mwayi woyenera, ndipo pitani kuntchito - gwiritsani ntchito mawu anu bwino. Kuyitanidwa kwanu kuchitapo kanthu ndipo makasitomala anu adzakukondaninso.

Mfundo imodzi

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    Zikomo @marketingtechblog ndi @dustinclark malangizo othandiza kwambiri. Gwirizanani makamaka ndi ndemanga zanu za meta patsamba lanu. Monga momwe mumadziwira data yanu ya meta (mwachitsanzo, wofotokozera webusayiti) ndiye mtundu wanu wotsatsa wotsatsa pa intaneti womwe umawonedwa kudzera pama injini osakira. Mwakutero iyenera kuyang'aniridwa bwino ndikukonzedwa ngati mawu apurezidenti. 🙂 Monga mukunenera, makampani ambiri sakhala opambana mwachangu. Ku Altaire tikugwira ntchito ndi otsatsa imelo pamakampeni awo amaimelo a Khrisimasi pakadali pano tikuthandiza kukonzekera ndikuyesa zonse zomwe zingachitike. Koma ngati masambawa sanakonzekere nawonso mwayi ungathe kuwonongedwa. Ndikudutsa maupangiri anu.

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