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Chinsinsi cha Kumvetsetsa Ndi Kusintha Maulendo Ogula Ndi Nkhani

Wogulitsa aliyense amadziwa kuti kumvetsetsa zosowa za ogula ndikofunikira kuti bizinesi ipambane. Omvera amasiku ano ali ndi chidwi kwambiri ndi komwe amagula, mwina chifukwa ali ndi zosankha zambiri zomwe zilipo, komanso chifukwa amafuna kumva ngati malonda akugwirizana ndi zomwe amakonda.

Opitilira 30% amasiya kuchita bizinesi ndi mtundu womwe amakonda atangokumana ndi vuto limodzi.

PwC

Kukhulupirika kwa Brand kukadali kofunikira kwambiri, koma ndikovuta kuposa kale kuti tipeze momwe zilili pano. Njira yopambana kwambiri yopezera kukhulupirika ndiyo kudziwa bwino ogula. Bwanji? Pofufuza ndi kumvetsa makhalidwe a ogula, zosowa zawo, ndi zomwe akufuna.

Zomwe Ogula Angatiuze

Ngati mumvetsetsa zosowa ndi machitidwe a ogula, mutha kupereka zokumana nazo zambiri mwamakonda. Nkhani yabwino ndiyakuti ogula nthawi zonse amakuuzani zomwe akufuna. Kudzera mu data, mutha kuwona zambiri zokhudzana ndi machitidwe awo ndi zomwe amakonda. Mwachitsanzo, kodi amafufuza maphikidwe a zakudya zina? Kodi akugula mitundu ina ya mowa? Kodi akhala akusangalala ndi nyengo yachilimwe?

Kuwerenga machitidwe a ogula kungakuthandizeni kulosera bwino zomwe omvera adzachita mtsogolo. Njira zakale zogulira zamagulu ndi anthu zitha kukuthandizani kulosera molondola momwe ogula angagwirizane ndi mtundu wanu.

Koma sikokwanira kungosonkhanitsa deta yambiri. Kukhoza kwanu kugwiritsa ntchito deta moyenera kumadalira momwe mumasamalirira bwino kuti muthe kuzindikira zomwe mungachite. Kuneneratu molondola kumatanthauza kugwiritsa ntchito mbiri yakale limodzi ndi zomwe zachitika kuti ziwonetsere momwe ogula adachitira m'mbuyomu ndikulosera momwe angachitire panopa komanso mtsogolo.

Chifukwa Chake Nkhani Ndi Yofunikira Kuti Mumvetsetse Ulendo Wawogula

Zochitika zapadziko lonse lapansi - kaya ndi mliri wapadziko lonse lapansi, kupita patsogolo kwaukadaulo, kapena njira zogulira - zimakhudza kwambiri machitidwe a ogula. Kuwerenga machitidwe pogwiritsa ntchito data yanthawi zonse kumakuthandizani kumvetsetsa ogula munthawi yeniyeni, kumakupatsani mwayi wolosera molondola kwambiri.

Komanso, izi zimakupatsani mwayi wololeza makonda pakutsatsa kwanu. Pogwiritsa ntchito zomwe mukudziwa, mutha kuloza nthawi kuti musinthe zomwe ogula akukumana nazo ndikukhalabe pachibwenzi. Ndizokhudza ogula oyenera panthawi yoyenera ndi chidziwitso choyenera.

Ngati mutha kugwiritsa ntchito zolosera zam'tsogolo pamagawo osiyanasiyana aulendo wa ogula, mudzatha kugwirizanitsa mauthenga anu otsatsa kwambiri ndi zomwe ogula amafunikira. Mwachitsanzo, mutha kulosera zosowa za ogula pa e-commerce ndikupangira zinthu zomwe angafune posachedwa. Malingaliro awa amayika mtundu wanu patsogolo ndi pakati ndikupatsa mphamvu ogula kupanga zisankho zabwinoko zogula pa intaneti.

Kusintha makonda amphamvu, kapena kuganizira zakusintha kwa ogula, kudzapeza kukhulupirika. Izi zimalepheretsa omvera anu kusintha mtundu wina womwe umalonjeza kuwamvetsetsa bwino.

Momwe Mungagwiritsire Ntchito Contextual Data Kupanga Zomwe Ogwiritsa Ntchito Amakumana Nazo

Mwakonzeka kumvetsetsa bwino ogula ndi kupanga makampeni pogwiritsa ntchito makonda anu? Umu ndi momwe mungayambire:

  1. Khalani ndi zolinga zomveka bwino zamabizinesi - Kuti mupindule ndi zomwe mumasonkhanitsa, ndikofunikira kukhazikitsa zolinga zabizinesi zazifupi komanso zazitali. Kuthandizira luso lodziwiratu makonda pamayendedwe mkati mwa chaka chingakhale chitsanzo cha bizinesi yanthawi yayitali. Cholinga chabizinesi chachifupi chikhoza kuwoneka ngati kuchuluka kwa macheke papulatifomu ya e-commerce mu kotala imodzi. Ziribe kanthu zomwe zolinga zanu zingakhale, khazikitsani SMART zolinga zidzakuthandizani kuyeza momwe mukupitira patsogolo ndikusinthanso pakabuka zovuta zilizonse.
  2. Dziwani zambiri zomwe mukufuna ndikuwonjezera zomwe muli nazo - Zikafika popanga ulendo wokhazikika wa ogula, sizinthu zonse zomwe zimakhala ndi kulemera kofanana. Chifukwa chake, muyenera kukhala dala ndi momwe mukugwiritsira ntchito deta komanso zomwe mukutulutsa kuti ndikuuzeni za nthawi yoyenera ogula. Kukhala ndi zolinga zomveka bwino zamabizinesi kupangitsa kuti zikhale zosavuta kudziwa mtundu wa data yomwe mukufuna kuti mukwaniritse zolinga zabizinesi yanu. Kenako, mutha kugwiritsa ntchito detayo kukhathamiritsa ulendo wa ogula munthawi yeniyeni. Gwiritsani ntchito zomwe mumaphunzira za munthu panjira zingapo komanso magawo osiyanasiyana aulendo wawo.

    Kuchokera pamenepo, pezani njira zosinthira makonda a digito kuti muwapange kukhala amodzi ndi amodzi. Otsatsa nthawi zambiri amawona kutsatsa kokonda makonda ngati gawo lomwe likuwonjezeka. Ngati mukufuna kudziwa zambiri za omvera, komabe, muyenera kupanga magawo ambiri omwe mungawadziwe. Ngakhale magawo angakuwonetseni zambiri za omvera osiyanasiyana, chinsinsi chakusintha makonda ndikulumikizana kwambiri ndi anthu payekhapayekha - ndi zovuta zawo zonse ndi mbiri - kenako kugwiritsa ntchito chatekinoloje ndi AI kuti athe kugawa magawo.
  3. Ikani ndalama muukadaulo woyenera - Kuyika ndalama muukadaulo woyenera kudzakuthandizani kumvetsetsa bwino ogula ndi zomwe amafunikira kwambiri. Pambuyo pozindikira zomwe muyenera kusonkhanitsa komanso momwe mukufuna kuzisonkhanitsa, pezani ukadaulo kapena AI yankho lomwe lingakuthandizeni kusonkhanitsa ndikuyika ma data anu. Mwanjira imeneyi, mutha kugwiritsa ntchito deta yanu mokwanira. Kuyika ndalama muukadaulo wolondola kumathandizira kusinthiratu njira ndikuwonetsetsa kuti muli ndi maziko okhutitsidwa ndi ogula mosalekeza paulendo wa ogula. Dzifunseni mafunso oyenera kuti muwonetsetse kuti mukugulitsa ukadaulo woyenera:
    • Kodi panopa mumasonkhanitsa ndi kusanthula bwanji deta yomwe muli nayo? Kodi njirayi ingakwaniritsidwe bwanji?
    • Kodi yankho lanu la data limapitilira zoyambira? Kodi mayankho anu amakwaniritsa zosowa zanu zonse?
    • Kodi yankho lanu ndi scalable?
    • Kodi algorithm ikugwirizana ndi bizinesi yanu?

Kuti mupeze kukhulupirika kwa ogula munthawi ino yosankha ndikusintha, muyenera kuwonetsa omvera chisamaliro chowonjezera. Izi zimayamba ndikumvetsetsa ogula anu ndikupeza ndikugwiritsa ntchito deta yoyenera. Kusintha makonda amphamvu kumatha kukuthandizani kutsatira ndikulumikizana ndi ogula pamene akupita patsogolo pamaulendo awo. Athandizeni pamene akukonzekera kugula. Thandizani kusakatula kwawo. Adziwitseni kuti mumawamvetsa monga munthu, osati munthu chabe.

Diane Keng

Diane Keng ndi CEO komanso woyambitsa nawo Breinify, AI ndi injini yolosera zam'tsogolo yomwe imathandiza ma brand kutengera zochitika zamphamvu, zopindulitsa kwa ogula pamlingo waukulu. Diane ali pa Forbes'30 Under 30 paukadaulo wamabizinesi ndipo adawonetsedwa mu The Wall Street Journal, HuffPost, TechCrunch, OZY, ndi Inc. Magazine.

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