Makampani osindikizira akuwoneka kuti akupita patsogolo pa mphamvu zamakalata a imelo kuti agwirizane ndi anthu ndikuyendetsa bizinesi. Choyamba, Axios idalengezanso mu Seputembala kuti ikukulitsa nkhani zawo zakumaloko ndikukhazikitsa makalata atsopano asanu ndi atatu okhudza mzindawu. Tsopano, Atlantic yalengeza kukhazikitsidwa kwa maimelo asanu atsopano, kuphatikiza pa ma imelo ena apadera opitilira khumi ndi awiri omwe ayamba kale kufalitsidwa.
Zomwe ofalitsa awa ndi ena ambiri amadziwa ndikuti makalata amakalata omwe amawalembera amapereka olembetsa ndendende zomwe akufuna: kufotokoza mwachidule mitu ndi nkhani zomwe amasamala zimaperekedwa mwachindunji kubokosi lawo.
Infodemic yapadziko lonse lapansi yachititsa kuti anthu azikhulupirirana m'magwero onse ankhani kuti alembe zotsika ndi zoulutsira mawu (35%) komanso zofalitsa zomwe zili nazo (41%) osadalirika; zofalitsa zachikhalidwe (53%) zidatsika kwambiri pakudalirana pazaka zisanu ndi zitatu padziko lonse lapansi.
As chidaliro pa malo ochezera a pa Intaneti chatsika kwambiri, ogula akufunitsitsa njira ina, ndi imelo ikugwirizana ndi biluyo. Popereka ubale wachindunji, wa 1:1 ndi olembetsa, osindikiza atha kugwiritsa ntchito imelo kuti adutse munthu wapakati ndikupereka zomwe mwakonda. Izi sizimangokwaniritsa zomwe ogula amayembekezera pazochitika zomwe zimamveka ngati zangopangidwira iwo okha komanso zimalola osindikiza kudziwa zambiri za zomwe olembetsa awo amakonda ndi zomwe sakonda podina, kuti osindikiza athe kuwongolera bwino zomwe zili.
Ngakhale ukadaulo wa automation wapangitsa kuti zikhale zosavuta kuti osindikiza agwiritse ntchito luntha lochita kupanga (AI) ndi kuphunzira pamakina kuti mumvetsetse zomwe olembetsa awo amachita - zomwe amadina, ndi zomwe sachita - ndikupereka zomwe akufuna, ndiye theka la nkhondo. Kupangitsa ogwiritsa ntchito kuti alembetse kumakhalabe chopinga, ngakhale pamakalata aulere.
Pakati pa nkhawa zachinsinsi, kugawana kapena kugulitsa deta yawo, ndi sipamu, ogwiritsa ntchito ena amazengereza, ndipo izi zimapangitsa kuti zikhale zovuta kuti osindikiza awatsimikizire kuti ndikofunikira kuti alembetse. Zachidziwikire, sizikunena kuti osindikiza akuyenera kupereka chitsimikizo pazinsinsi za data - ndizo zomwe zikuchitika masiku ano pa digito, osatchulapo zolamulidwa ndi lamulo. Koma ogwiritsa ntchito amafunabe kudziwa kuti adzalandira zofunikira, zofunikira.
Kusaina kwanthawi zonse kwawoneka ngati njira imodzi yothandiza kwambiri yotsimikizira kwa ogwiritsa ntchito kuti apeza zomwe akuyembekezera. Koma zofalitsa zambiri zikuphonya mwayi wofunika umenewu. Mlendo wosadziwika atha kudina pagawo linalake la webusayiti-masewera, mwachitsanzo, kapena china chake chachindunji monga NY Mets or Chicago Blackhawks tsamba la gulu-ndipo osindikiza amawapatsa mwayi wolembetsa imelo wamba. Uku ndikulakwitsa kwakukulu, komanso mwayi wosowa wowonetsa wogwiritsa ntchito momwe mungatulutsire makonda omwe akufuna.
M'malo mwake, ofalitsa ayenera kuyamba khazikitsani nkhani zolembetsa kuti ziwonetse luso lawo lokonda makonda - kutsimikizira olembetsa kuti apeza zomwe amayembekezera. Pogwiritsa ntchito kutsata zomwe zili mu AI, ngakhale zofalitsa zazing'ono zimatha kupereka zotsatsa zomwe zimakopa ogwiritsa ntchito ndikuwakopa kuti alembetse. Ndipo siziyenera kukhala zovuta. Mwachitsanzo, ngati wogwiritsa ntchito mosadziwika ayendera tsamba loluka pamalo opangira zinthu, m'malo mopereka chizindikiritso chanthawi zonse, m'malo mwake amauza kuti alembetse kuti alandire njira 12 zolukira zomwe zatumizidwa. Kapena wofalitsa wa dimba atha kupereka maimelo ake ang'onoang'ono okonza dimba kwa ogwiritsa ntchito omwe amayendera masamba okwera, kapena zomwe zili m'munda wamaluwa kwa iwo omwe amayendera tsamba la kompositi.
Ngakhale ndizosavuta kutsata zomwe zili kwa munthu wodziwika akangolembetsa ngati olembetsa ndipo mutha kuyamba kutsatira zomwe amachita, zimangotengera pang'ono kuti muwonjezere zambiri kuti muyambitse zokambiranazo - kupanga lingaliro la kulumikizana ndi wogwiritsa ntchito.
Mwa kuwonetsa kuthekera kopereka zomwe mwakonda, zosankhidwa mwamakonda pozipereka motere, osindikiza amatha kuthana ndi kukayika kwa olembetsa potsimikizira ogwiritsa ntchito atsopano kuti apeza zomwe akuyembekezera. Izi zimapanga chidaliro, chidaliro, ndi kukhulupirika, kulola ngakhale ofalitsa ang'onoang'ono kuti awonjezere zolemba zawo zamakalata ndi ndalama zochepa komanso khama, kupereka ROI yamphamvu komanso mtengo wabizinesi wakutsika.
