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Infographic: Mndandanda Wanu Kuti Muwongolere Mtengo Wosintha

Martech Zone adagawana nawo zolemba kusinthika kwa msinkhu (CRO) m'mbuyomu, ndikupereka chidule cha njira ndi masitepe onse panjirayo. Infographic iyi yochokera ku timu ya Capsicum Mediaworks imapita mwatsatanetsatane, kupereka Mndandanda Wowonjezera Wosintha ndi nkhani yomwe ili m'munsiyi yomwe ikufotokoza ndondomekoyi.

Weretsani Mtengo Wanu Wotembenuka

Kodi Conversion Rate Optimization ndi chiyani?

Conversion Rate Optimization ndi njira yopangira anthu obwera kutsamba lawebusayiti kuchita zomwe akufuna, monga kugula chinthu kapena kulembetsa kalata yamakalata. Njira yowongolerera anthu otembenuka imaphatikizapo kumvetsetsa mozama za machitidwe a alendo. Mabizinesi amatha kusonkhanitsa zidziwitso ndikugwiritsa ntchito deta yotere kuti apange njira yolunjika ya CRO.

Nirav Dave, Capsicum Mediaworks

Bungwe lathu limayang'anira ndikugwira ntchito kuti lipititse patsogolo kusintha kwamakasitomala athu ngati gawo la njira zonse zotsatsira digito ... Madipatimenti otsatsa, makamaka munthawi zovuta zachuma, amakhala otanganidwa kwambiri ndi njira zotsatsira kotero kuti nthawi zambiri sakhala ndi nthawi yoti akwaniritse njirazo. Ichi ndi malo aakulu akhungu, mwa lingaliro langa, ndipo amanyalanyaza njira yomwe ili ndi imodzi mwazopindulitsa kwambiri pazachuma.

Momwe Mungawerengere Mtengo Wotembenuza

\text{Conversion Rate}= \left(\frac{\text{Makasitomala Atsopano}}{\text{Total Visitors}}\right)\text{x 100}

Tiyeni tiwone chitsanzo:

  • Kampani A sichita CRO. Amasindikiza zolemba zamlungu ndi mlungu zakusaka kwachilengedwe, amatumiza kampeni zotsatsa nthawi zonse, ndikusindikiza kalata kapena kuyika zomwe akuyembekezera paulendo wamakasitomala. Pa mwezi uliwonse, amapeza ziyembekezo za 1,000 zomwe zimasandulika kukhala otsogolera oyenerera 100, ndipo zotsatira zake zimakhala 10 zotsekedwa. Ichi ndi chiwongola dzanja cha 1%.
  • Kampani B imapanga CRO. M'malo mosindikiza zolemba zamlungu ndi mlungu zakusaka kwachilengedwe, amakulitsa zolemba zomwe zilipo patsamba lawo… Amagwiritsa ntchito zinthuzi kukhathamiritsa zotsatsa zawo, masamba otsetsereka, kuyitanira kuchitapo kanthu, ndi njira zina zapaulendo. Pa mwezi uliwonse, amapeza ziyembekezo za 800 zomwe zimasandulika kukhala otsogolera oyenerera 90, ndipo zotsatira zake zimakhala zotsekedwa 12. Ichi ndi chiwongola dzanja cha 1.5%.

Ndi kampani iliyonse, 75% ya makasitomala awo amakonzanso kapena kugula zinthu zina ndi ntchito zina chaka chilichonse. Makasitomala wamba amakhala kwa zaka zingapo. Kugulitsa kwapakati ndi $500 ndi mtengo wapakati pa moyo wonse (ALV) ndi $1500.

Tsopano tiyeni tiwone kubweza kwa ndalama (ROI).

  • Kampani A (Palibe CRO) - $5,000 mubizinesi yatsopano yomwe imawonjezera makasitomala 10 omwe amawonjezera $1,500 aliyense pa moyo wawo wonse… kotero $15,000.
  • Kampani B (CRO) - $6,000 mubizinesi yatsopano yomwe imawonjezera makasitomala 12 omwe amawonjezera $1,500 aliyense pa moyo wawo wonse… kotero $18,000. Ndiko kuwonjezeka kwa 20% kwa ndalama zonse.

Zachidziwikire, ichi ndi chitsanzo chosavuta koma chimapereka kumvetsetsa chifukwa chake CRO ndiyofunikira. Kampani B mwaukadaulo idafikira anthu ochepa koma idapeza ndalama zambiri. Ndingatsutsenso kuti, pochita CRO, Kampani B ndiyotheka kupeza makasitomala amtengo wapatali kuposa Company A. Cholinga cha CRO ndikuwonjezera mwayi woti apite patsogolo paulendo wawo wogula nthawi iliyonse. . Izi zimawonjezera ROI ya kampeni iliyonse zomwe mukuchita.

Kodi Ma Conversion Rates Ndi Chiyani?

Pafupifupi malo ogulitsira pa intaneti anali ndi 4.4% yosinthira zakudya & zakumwa, kutsatiridwa ndi Health & Beauty yokhala ndi 3.3% kutembenuka. Mawebusayiti ochita bwino adayesedwa mpaka 15% kutembenuka.

ziwerengero

Izi ziyenera kukupatsirani chithunzi chomveka bwino pamene mukusankha kugwiritsa ntchito kapena ayi kuti muwonjezere kutembenuka kwanu. Mfundo yakuti mukhoza kupeza pafupifupi 5 nthawi makasitomala ndi omvera omwe alipo akuyenera kukulimbikitsani kuti muphatikize kukhathamiritsa kwa kasinthidwe munjira yanu yotsatsira digito!

Mndandanda Wowonjezera Wosintha

Ndikukulimbikitsani kuti mudutse nkhani yonse yomwe Capsicum Mediaworks idalemba kuti itsagana ndi infographic yawo. Infographic imafotokoza mitu 10 yotsatirayi kuti ikuthandizireni kukhathamiritsa kwa otembenuka mtima:

  1. Kodi CRO ndi chiyani?
  2. Momwe mungawerengere kuchuluka kwa kutembenuka kwanu
  3. Kuyamba ndi CRO '
  4. Kumvetsetsa kuchuluka ndi kuchuluka kwa data
  5. Njira zosinthira kukhathamiritsa
  6. Kuyesa kwa kutembenuka (A/B).
  7. Njira zokometsera tsamba lofikira kuti musinthe
  8. Mapangidwe a tsamba la Centric kuti awonjezere kutembenuka
  9. Call-to-action (CTAs) yothandiza kuti muwonjezere zosintha
  10. Kufunika kolemba zoyeserera zanu za CRO.

Zitsanzo za Njira Zomwe Zimachulukitsa Ma Conversion Rates

Nazi zitsanzo za njira zomwe zili m'nkhaniyi:

  • Kutumiza kwaulere ndizofunikira pamasitolo apaintaneti. Zimayembekezeredwa ndi makasitomala. Mabizinesi amatha kulipira zolipirira zotumizira pamitengo yazogulitsa. Komabe, pewani mitengo yamtengo wapatali kwambiri. Makasitomala nthawi zonse amakhala akuyang'ana njira zina zotsika mtengo.
  • Ngolo yogulitsira iyenera kuwoneka nthawi zonse. Apo ayi, ogwiritsa ntchito sangathe kuchipeza.
  • Sinthani mitengo yanu yotembenuka ndi kugula ngolo kusiya mapulogalamu. Pulogalamuyi imatumiza chidziwitso cha imelo kwa makasitomala omwe asiya zinthu zomwe tsopano zangokhala m'ngolo zawo zogulira.
  • Khalani opezeka kuti muyankhe mafunso amakasitomala anu. Perekani chithandizo cha 24/7 pogwiritsa ntchito ma chatbots kapena mapulogalamu ochezera amoyo.
  • Onjezerani zokwanira ndi kuyenda kosavuta kupita tsamba lanu. Makasitomala anu asamavutike kuchita zinthu zosavuta.
  • Phatikizani zosefera zomwe zimalola ogwiritsa ntchito kusanja zinthu zanu kuti apeze zomwe akufuna.
  • Masiku ano, mawebusaiti onse amafuna kuti anthu alembetse, zomwe zingalepheretse anthu, kuwapangitsa kuti achoke pa webusaiti yanu popanda kugula. Lolani anthu kugula mankhwala popanda kulembetsa. Sungani mayina ndi ma adilesi a imelo okha.
mndandanda wa kukhathamiritsa kwa kasinthidwe

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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