Kodi malo oyipa amapitilira bwanji alendo?

Misewu Yapaintaneti

ComScore yangotulutsa fayilo yake ya White Paper pa Cookie Deletion. Ma cookie ndi mafayilo ang'onoang'ono omwe masamba awebusayiti amatha kupeza kuti asungire zambiri pakutsatsa, kusanthula, analytics, ndi kuthandiza ndi ogwiritsa ntchito. Mwachitsanzo, mukasanthula bokosi kuti musunge zambiri zolowera patsamba lanu, zimasungidwa mu Cookie ndipo zimapezeka mukamadzatsegula tsambalo.

Kodi mlendo wapadera ndi ndani?

Pazosanthula, nthawi iliyonse tsamba lawebusayiti litayika, amadziwika kuti ndi mlendo watsopano. Mukabwerako, amakuwona kuti unalipo kale. Pali zolakwika zingapo panjira iyi:

  1. Ogwiritsa amachotsa ma cookie… zochulukirapo kuposa momwe mukuganizira.
  2. Wogwiritsa ntchito yemweyo amalowa patsamba lino kuchokera pamakompyuta angapo kapena asakatuli.

Malo atolankhani am'madera amatha kulipira otsatsa kutengera zomwe zachitika ngati izi. M'malo mwake, nyuzipepala yaku Indianapolis ikunena,

IndyStar.com ndi chapakatikati pa Indiana pa nambala 1 yapaintaneti ya nkhani ndi zidziwitso, kulandira maulendo opitilira 30 miliyoni, 2.4 miliyoni alendo apadera ndi maulendo 4.7 miliyoni pamwezi.

Ndiye zingatheke bwanji kuti cookie ichotse manambala a skew?

Zotsatira za phunziroli zikuwonetsa kuti pafupifupi 31% ya ogwiritsa ntchito makompyuta aku US amachotsa ma cookie awo achipani choyamba m'mwezi (kapena kuwachotsa ndi mapulogalamu), ndi ma cookie pafupifupi 4.7 omwe akuwonetsedwa patsamba lomweli . Kafukufuku wodziyimira pasadakhale wochitidwa ndi Belden Associates mu 2004, ndi JupiterResearch mu 2005 komanso Nielsen / NetRatings mu 2005 adatsimikiziranso kuti ma cookie amachotsedwa ndi osachepera 30 peresenti ya ogwiritsa ntchito intaneti pamwezi.

Pogwiritsa ntchito comScore US home sampuli ngati maziko, avareji ya makeke 2.5 osiyana adawonedwa pakompyuta iliyonse ya Yahoo! Kupeza uku kukuwonetsa kuti, chifukwa chofufutira makeke, makina owerengera seva omwe amagwiritsa ntchito ma cookie kuyeza kukula kwa malo ochezera atsambalo amatha kukweza chiwerengero chenicheni cha alendo obwera kudzafika mpaka 2.5x, zomwe zikutanthauza kukokomeza mpaka 150%. Mofananamo, kafukufukuyu adapeza kuti makina otsatsa malonda omwe amagwiritsa ntchito ma cookie kutsata kufikira komanso kuchuluka kwa kampeni yotsatsa pa intaneti ipitilira kufikira kwa 2.6x ndikupitilira pafupipafupi pamlingo womwewo. Kukula kwenikweni kwa kukokomeza kumatengera kuchuluka kwa kuchezera kwa tsambalo kapena kukhudzana ndi kampeni.

Kodi otsatsa akugwiritsidwa ntchito?

Mwina! Tengani tsamba ngati tsamba lanyumba yakomweko ndipo nambala ya 2.4 miliyoni imatsikira nthawi yomweyo kwa ochepera miliyoni miliyoni. Tsamba latsamba ndi tsamba lomwe limayenderidwanso pafupipafupi, kuti nambala imeneyo izikhala pansi pakepo. Tsopano onjezani kuchuluka kwa owerenga omwe amabwera patsamba lino kunyumba ndi kuntchito ndipo mukusiya nambala imeneyo ndalama zina zofunikira.

Izi ndizovuta kwa gulu lakale la 'eyeballs'. Ngakhale anthu ogulitsa nthawi zonse amagulitsidwa ndi manambala, masamba awo amatha kukhala ndi alendo ocheperako kuposa otsutsana nawo. Inde, palibe njira yeniyeni 'yothetsera' vutoli. Ngakhale ukatswiri aliyense wa intaneti yemwe ali ndi theka laubongo azindikira kuti ndi choncho, sindikuyesera kunena kuti masambawa akuchulukitsa manambala awo. Sikuti akungokokomeza ziwerengero zawo ndi cholinga ... akungonena malipoti am'mafakitale. Ziwerengero zomwe zimakhala zosadalirika kwambiri.

Monga ndi pulogalamu iliyonse yabwino yotsatsa, yang'anani pazotsatira osati kuchuluka kwa eyeballs! Ngati inu ndi poyerekeza mitengo pakati pa mitundu yazofalitsa, mungafune kuyeserera masamu mwachangu kuti manambalawo akhale ochepa kwenikweni!

5 Comments

  1. 1

    Mwina mtsogolomo china chake pamzere wa CardSpace chiziwunikira vutoli. Ngakhale, itha kukhala Big Brother. Tiyenera kudikira kuti tiwone.

  2. 2

    munanena, palibe njira yolondola yodziwira alendo obwera kutsamba lanu.

    makeke siodalirika ndipo tsopano anthu ambiri akugwiritsa ntchito kung'anima posungira kasitomala mbali.

    Koma kwa otsatsa, kuwona masamba ndizofunikira zonse. Ndizosavuta kudziwa molondola kuchuluka kwa nthawi yomwe malonda akuwonetsedwa 🙂

    Ndipo, mautumiki ambiri amawebusayiti ali ndi vuto lawo. Tsamba lamasamba amoyo monga statcounter liziwona owerenga ochepa panthawi imodzi.

    analytics ya google ndiyabwino pa izi, koma nthawi zina ndimayenera kudikirira masiku awiri kuti ndilandire lipoti laposachedwa

  3. 3

    "Avareji ya makeke 2.5 osiyana amawonedwa pakompyuta iliyonse Yahoo!"

    Kodi ogwiritsa ntchito Yahoo alipo angati pamakompyuta apanyumba? Eya, mwina mozungulira 2 kapena 3. Ndikudziwa kuti ndikusiya mkazi wanga nthawi zonse kuti nditha kuyang'ana akaunti yanga, kaya ndi Yahoo kapena Google, Schwab kapena tsamba lina lililonse.

    M'nyumba mwathu, timakhala ndi ma PC 4 ndi Mac intaneti pakati pa akulu awiri, chifukwa chake zimachitika ngati muli ndi kompyuta imodzi kapena ambiri.

    Ngati muli ndi tsamba latsambali ndi zolembera za seva yanu zothandiza, lembani mayina a ma adilesi aliwonse a IP. (izi zikuwonetsa kuchuluka kwa anthu omwe amagawana makompyuta / amakhala ndi ma dup account). Kenako pangani lipoti lomwe likuwonetsa kuchuluka kwa ma IP dzina lililonse. (izi zikuwonetsa kuti a) ips imakonzedwanso ndi ma isps ndi b) ogwiritsa ntchito amalowetsa m'malo a mulitiple. )

    Inde, nambala ya 2.5 ndiyolondola. Osati achinyengo, osakokomeza, chabwino. Palibe nkhani apa. Pitani patsogolo tsopano.

    • 4

      Nkhani yomwe idalembedwa sikunena za kulowetsa / kutulutsa malowa pokhudzana ndi ma cookie, ikunena za cookie kuchotsa ndi momwe zimakhudzira kuwonera masamba apadera. Yahoo! sichimachotsa ma cookie mukamalowa ndikulowa.

      Vuto ndiloti mabanja opitilira 30% achotsa makeke awo, chifukwa chake mumawonedwa ngati mlendo watsopano… osati banja lina. Chonde werengani nkhaniyi kuti mumve zambiri.

      Chitsanzo chanu ndichomwe ndimatchulanso positi yanga, kuti anthu ambiri amayendera tsamba lomwelo kuchokera pamakina angapo. Ndi ma PC anayi ndi Mac pakati pa akulu awiri, ngati mungayendere tsamba lomwelo pamakina onse, mutha kuwonedwa ngati 'alendo apadera' a 4, osati 2! Ndipo ngati mumachotsa ma cookie pafupipafupi monga 5% + ya anthu, izi zimatembenukira kwa alendo oposa 2.5 apadera.

      Monga ndidanenera, sindikukhulupirira kuti ndi zachinyengo… koma ndizokokomeza. Banja lanu limatsimikizira izi.

      Zikomo poyankha!

  4. 5

    Kuwerenganso nkhaniyi ndikuyankha kachiwiri…mukunena zowona. Poyamba sindinamvetsetse mfundo yanu. Zikomo chifukwa cholongosola.

    Izi zikunenedwa, gautam ndikulondola - anthu ambiri akugwiritsa ntchito ma cookie, ngakhale alibe chifukwa china chothandizira. Chinsinsi chodetsedwa: simungathe (mosavuta) kuchotsa ma cookie omwe adakhazikitsidwa.

    (Google's siziwunikira kwambiri. DoubleClick amatero…)

    Ngati masamba akufuna kubwera kwa otsatsa, amafunikira kuwonetseratu kuti kangati chinthucho chidawonedwa ndi ndani, ndipo liti.

    Popeza mafayilo amalo osakhala abwino pamenepo, adzafunika kukhala ndi zambiri pazosungidwa. Chidziwitso chachikulu kwambiri.

    Popeza izi sizichitika posachedwa, lingaliro labwino kwambiri, monga mukunena, ndikungoyang'ana pazotsatira!

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