Kulemba Mabungwe: Mafunso khumi apamwamba ochokera kumakampani

kulemba mabodza qna

cbdNgati pali chinthu chimodzi chomwe chimakubwezeretsani ku zenizeni, ndikukumana ndi mabizinesi amchigawo kuti akambirane mabulogu ndi media.

Mwayi wake ndikuti, ngati mukuwerenga izi, mumamvetsetsa mabulogu, media media, kusungitsa malo ochezera, kukhathamiritsa kwa injini zakusaka, ndi zina zambiri.

Kunja kwa 'blogoshere', makampani aku America akadalimbanabe ndikupeza dzina ladzikolo ndikupanga tsamba la webusayiti. Iwo alidi! Ambiri akuyang'anabe ku Classifieds, Yellow Pages ndi Direct Mail kuti atulutse mawu. Ngati muli ndi ndalama, mwinanso mungasunthe wailesi kapena TV. Awa ndi asing'anga osavuta, sichoncho? Ingoyikani chikwangwani, malo, malonda ... ndipo dikirani kuti anthu awone. Ayi analytics, kuwonera masamba, alendo apadera, masanjidwe, ma permalinks, ma pings, trackbacks, RSS, PPC, ma injini osakira, masanjidwe, maudindo, mayikidwe - ingokhulupirirani ndikupemphera kuti wina akumvereni, akuwonerani kapena akuyang'ana kampani yanu.

Izi ndizomwe zili patsamba lino osati zosavuta kwa kampani wamba. Ngati simukundikhulupirira, imani pafupi ndi dera lanu Misonkhano Yapaintaneti kwa oyamba kumene, Msonkhano Wachigawo Wotsatsa kapena chochitika cha Chamber of Commerce. Ngati mukufunadi kudzitsutsa, tengani mwayi wolankhula. Ndikutsegula maso!

Mafunso Khumi Olemekezeka Polemba pa Makampani:

  1. Kulemba ndi chiyani?
  2. Chifukwa chiyani tiyenera kulemba blog?
  3. Kodi pali kusiyana kotani pakati pa mabulogu ndi tsamba lawebusayiti?
  4. Kodi pali kusiyana kotani pakati pa mabulogu ndi tsamba la webusayiti?
  5. Amagulitsa bwanji?
  6. Kodi tiyenera kuchita kangati?
  7. Kodi tiyenera kulandira blog yathu patsamba lathu kapena kugwiritsa ntchito yankho?
  8. Nanga bwanji ndemanga zoyipa?
  9. Kodi anthu oposa m'modzi angalembetse?
  10. Kodi timayendetsa bwanji mtundu wathu?

Popeza ndinali nditatanganidwa kwambiri ndi ntchito imeneyi, ndinadabwa kwambiri nditangomva mafunso amenewa. Aliyense samadziwa za mabulogu? Wogulitsa aliyense sanakhazikike muma media media momwe ndimakhalira?

Nayi Mayankho Anga:

  1. Kulemba ndi chiyani?Blog ndiyachidule posungira masamba, magazini yapaintaneti. Nthawi zambiri, blog imakhala ndi zolemba zomwe zimasankhidwa mwapadera komanso zimasindikizidwa pafupipafupi. Positi iliyonse kumakhala ndi adilesi yapaderadera komwe mungapeze. Positi iliyonse imakhala ndi njira yoperekera ndemanga kuti ipemphe mayankho kuchokera kwa owerenga. Mabulogu amafalitsidwa kudzera pa HTML (tsambalo) ndi RSS amadyetsa.
  2. Chifukwa chiyani tiyenera kulemba blog?Mabulogu amakhalanso ndi matekinoloje apadera omwe amagwiritsa ntchito makina osakira komanso kulumikizana ndi olemba mabulogu ena. Olemba mabulogu otchuka amawoneka ngati atsogoleri oganiza m'mafakitale awo - kuthandiza kupititsa patsogolo ntchito zawo kapena mabizinesi awo. Mabulogu ndiwowonekera komanso amalumikizana - kuthandiza mabizinesi kuti apange ubale ndi makasitomala awo komanso chiyembekezo chawo.
  3. Kodi pali kusiyana kotani pakati pa mabulogu ndi tsamba lawebusayiti?Ndimakonda kufananitsa tsamba lawebusayiti ndi chikwangwani chomwe chili kunja kwa sitolo yanu ndipo blog yanu imagwirana chanza pamene woyang'anira akuyenda pakhomo. Mawebusayiti amtundu wa 'Brochure' ndi ofunikira - amakonza zinthu zanu, ntchito, mbiri ya kampani, ndikuyankha zonse zomwe munthu angafune kuti akhale ndi kampani yanu. Buloguyi iyenera kugwiritsidwa ntchito kuphunzitsa, kulumikizana, kuchitapo kanthu pakutsutsidwa, kuyendetsa chidwi ndi kuthandizira masomphenya a kampani yanu. Imakhala yopepuka pang'ono, yopukutidwa pang'ono, ndipo imapereka chidziwitso chaumwini - osati kutsatsa kokha.
  4. Kodi pali kusiyana kotani pakati pa mabulogu ndi tsamba la webusayiti?Mwina chinthu chofunikira kwambiri pabulogu ndikuti wolemba mabulogu amayendetsa uthengawo, osati mlendo. Komabe, mlendo amachitapo kanthu. Webusayiti imalola aliyense kuti ayambe kukambirana. Ndimakonda kuwona cholinga cha awiriwa mosiyana. m'malingaliro anga modzichepetsa, mabwalo samalowa m'malo mwa mabulogu kapena mosinthanitsa - koma ndawona kuyendetsa bwino kwa onse awiri.
  5. Amagulitsa bwanji?Zimatheka motani kwaulere phokoso? Pali matani olemba mapulogalamu komweko - onse omwe amakhala ndi mapulogalamu omwe mutha kuyendetsa pa blog yanu. Ngati omvera anu ndiochulukirapo, mutha kuthana ndi zovuta zapamtunda zomwe zingafune kuti mugule phukusi labwino - koma izi ndizosowa kwenikweni. njira zolembera mabulogu ndikuwaphatikiza ndi tsamba lanu lazogulitsa kapena malonda, ngakhale! Awiriwo amatha kuyamikirana bwino!
  6. Kodi tiyenera kuchita kangati?Kusinthasintha sikofunikira monga kusasinthasintha. Anthu ena amafunsa kuti ndimagwira kangati pa blog yanga, sindikuganiza kuti ndine wamba. Nthawi zambiri ndimachita zolemba ziwiri patsiku… imodzi imakhala yamadzulo pomwe inayo imakhala yolemba (yolembedweratu) yomwe imasindikiza masana. Madzulo ndi m'mawa uliwonse ndimagwiritsa ntchito 2 mpaka 2 maola ndikugwira ntchito pa blog yanga kunja kwa ntchito yanga yanthawi zonse.Ndinawona ma blog abwino omwe amatumiza mphindi zochepa zilizonse ndipo ena amatumiza kamodzi pa sabata. Ingozindikirani kuti mukakhazikitsa zoyembekezera ndi zolemba zanu zonse kuti muzisunga zoyembekezerazo, apo ayi mutaya owerenga.
  7. Kodi tiyenera kulandira blog yathu patsamba lathu kapena kugwiritsa ntchito yankho?Ngati mwakhala mukuwerenga zanga nthawi yayitali, mudzadziwa kuti ineyo ndimakonda kukhala ndi blog yanga chifukwa yosinthasintha komwe imandipatsa pakusintha kapangidwe kake, kuwonjezera zina, kusintha nambala yanga, ndi zina zambiri Kuyambira pomwe ndidalemba malowa, komabe, mayankho omwe adakwaniritsidwa athandiza kwambiri. Mutha kugwira ntchito ndi yankho lomwe mwalandira, khalani ndi dzina lanu, sungani mutu wanu ndikuwonjezera zida ndi mawonekedwe pafupifupi ngati mukukhala nokha. Banda koma mwachangu adasunthira ku yankho lomwe adagwiritsa ntchito WordPress. Ndinkafuna kukhala ndi 'gawo langa' ndikusinthanso tsambalo. Sindingakhumudwitse aliyense - ngakhale bungwe - kugwiritsa ntchito yankho ngati Vox, Typepad, Banda or WordPress kungoyambira ndi kuyesa.Mapulogalamu OphatikiziraNgati kampani yanu ndiyofunika kwambiri, nditha kuwona maphukusi angapo a Blogging 2.0 ngati Kuphatikiza!

    Compendium Software idayambitsidwa ndi abwenzi anga awiri abwino, Chris Baggott ndi Ali Sales, ndipo ndiye kusintha kwotsatira kwa mabulogu.

  8. Nanga bwanji ndemanga zoyipa?Anthu ena amakhulupirira kuti simungakhale ndi blog yowona mtima pokhapokha aliyense ndi aliyense atha kuyankhapo - ngakhale zitakhala zabodza kapena zonyoza. Izi ndizoseketsa chabe. Mutha kutuluka mu ndemanga palimodzi - koma mukutaya zomwe zili zofunikira kwambiri kwa ogwiritsa ntchito! Anthu omwe amapereka ndemanga pa blog yanu amawonjezera zambiri, zothandizira, ndi upangiri - kuwonjezera zonse zofunika ndi zomwe zili.Kumbukirani: Makina osakira amakonda zinthu. Zinthu zomwe ogwiritsa ntchito amapanga ndizosangalatsa chifukwa sizimakulipirani kanthu koma zimapatsa omvera anu zambiri! M'malo mokhala ndi ndemanga, ingolingani ndemanga zanu ndikukhazikitsa mfundo zabwino. Ndemanga yanu ikhoza kukhala yachidule komanso yosavuta, Ngati mukunena zowopsa - sindikutumiza ndemanga yanu! Ndemanga zoyipa zimatha kuwonjezera pazokambirana ndikuwonetsa owerenga anu kuti ndinu anthu otani. Ndimakonda kuvomereza zonse koma zopusa kwambiri kapena SPAM. Ndikachotsa ndemanga - ndimakonda kutumizira munthuyo imelo ndikuwauza chifukwa chake.
  9. Kodi anthu oposa m'modzi angalembetse?Mwamtheradi! Kukhala ndimagulu ndi ma Blogger mgulu lililonse mwazinthuzi ndizabwino. Nchifukwa chiyani kuyika kupanikizika konse pa munthu m'modzi? Muli ndi talente yonse - mugwiritseni ntchito. Ndikuganiza kuti mudzadabwitsidwadi ndi omwe ali mabulogu anu odziwika kwambiri komanso odziwika kwambiri (ndingalolere kubetcha kuti sangakhale otsatsa anu!)
  10. Kodi timayendetsa bwanji mtundu wathu?Mabulogu 80,000,000 mdziko lapansi okhala ndi mazana masauzande owonjezedwa sabata iliyonse… ndikuganiza chiyani? Anthu akulemba za inu. Pangani fayilo ya Google Alert Kwa kampani yanu kapena makampani ndipo mutha kudziwa kuti anthu akukamba za inu. Funso ndiloti mukufuna iwo kuwongolera mtundu wanu kapena inu kuwongolera mtundu wanu! Kulemba mabulogu kumapereka chiwonetsero chowonekera poyera chomwe makampani ambiri samakhala nacho bwino. Timati tikufuna kukhala owonekera, tikufuna kulimbikitsa kuwonekera, koma timawopa kufa. Ndi chinthu chomwe kampani yanu ingoyenera kuthana nacho. Kunena zowona konse, makasitomala anu ndi ziyembekezo zanu zazindikira kale kuti simuli angwiro. Mupanga zolakwa. Mudzalakwitsa ndi blog yanu, komanso.Ubwenzi wokhulupirirana womwe mumamanga ndi makasitomala anu komanso chiyembekezo chanu chitha kuthana ndi zovuta zomwe mungapange.

5 Comments

  1. 1

    Kulemba mabulogu sikophweka monga ndimaganizira, ndili ndi funso, ndikuchokera ku Venezuela, kulemba mabulogu kuno sikudziwika bwino kuti yahoo kapena Google… koma kukhala msika wabwino m'zaka zingapo, choncho tsopano ndikuyamba ndi blog yosavuta http://bajaloads.com (lolz ndili pamndandanda wotsatsa), ndikufuna kukulitsa mtundu wanga wa BajaLoads

    la.bajaloads.com
    nkhani.bajaloads.com
    Zambiri zaife

    (Baja = down in Spanish)… ndikupanga ma blogs mu Spanish, mlongo wanga azayendetsa blog, msungwana wanga wina, ndi mzanga wina wina ... onsewo mu Spanish… ndipo nthawi yomweyo ndimakhala kuwalengeza ku yunivesite, pamzere… paliponse osapanga spamming, funso ndi ili: kodi ndingapeze maudindo abwino a SEO ndikatumiza ndemanga ngati izi muma blog omwe ndimakonda? (popeza ndiyenera kupereka ulalo wanga ndikuwonetsedwa mu dzina langa)

  2. 2

    zabwino kwambiri positi. ndimangodabwitsidwa nthawi zonse ndikusazindikira kwa anthu ambiri. mukasambira pakatikati, mumaganizira kuti aliyense amadziwa. ndipo inde, zitha kukhala zowopsa kwa anthu omwe sadziwa zambiri za intaneti, samangolemba mabulogu. mulimonse, kusanthula kothandiza pamabizinesi ndi mabulogu.

  3. 3
  4. 5

    kotero osadandaula, ndimangonena zokhazokha ndikupanga "Corporation" yanga ku Venezuela, popeza ma blogs sadziwika bwino kuno 😛

    Ndimaganiza zopanga magawo ena monga:

    -nthawi.bajaloads.com
    -la.bajaloads.com
    -biz.bajaloads.com ndi;
    okolo.bajaloads.com

    Popeza onse amayendetsedwa ndi mlongo wanga, bwenzi langa komanso bwenzi lake (sindingawapatse ndalama zochuluka chonchi popeza ndipanga phindu langa ku US $ ndipo ndilipira ku Venbolivares).

    funso ndi ili, - Kodi ndimakhala bwino pa SEO ndikachita ndemanga pamabulogu odziwika ngati awa? (popeza ndiyenera kugawana ulalo wanga)

    Komanso ndili pamzere kuti ndikuthandizireni :-D, ngakhale nditalandira upangiri womwe mwapereka kwa olemba mabulogu ena,

    mtendere bro 😀

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