Kulemba Mabungwe: Mafunso khumi apamwamba ochokera kumakampani

kulemba mabodza qna

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Ngati pali chinthu chimodzi chomwe chimakubwezeretsani ku zenizeni, ndikukumana ndi mabizinesi amchigawo kuti akambirane mabulogu ndi media.

Mwayi wake ndikuti, ngati mukuwerenga izi, mumamvetsetsa mabulogu, media media, kusungitsa malo ochezera, kukhathamiritsa kwa injini zakusaka, ndi zina zambiri.

Kunja kwa 'blogosphere', corporate America ikulimbanabe ndikupeza dzina lachidziwitso ndikuyika tsamba lawebusayiti. Iwo alidi! Ambiri akuyang'anabe ku Classifieds, Yellow Pages, ndi Direct Mail kuti amve mawu. Ngati muli ndi ndalama, mwina mumasamukira ku Wailesi kapena TV. Awa ndi asing'anga osavuta, sichoncho? Ingoikani chikwangwani, malo, zotsatsa… ndikudikirira kuti anthu aziwona. Palibe ma analytics, mawonedwe atsamba, alendo apadera, masanjidwe, ma permalinks, pings, trackbacks, RSS, PPC, injini zosaka, masanjidwe, ulamuliro, malo - ingoyembekezerani ndikupemphera kuti wina akumveni, aziwonera, kapena akuyang'ana kampani yanu.

Izi ndizomwe zili patsamba lino osati zosavuta kwa kampani wamba. Ngati simukundikhulupirira, yimani ndi msonkhano wapaintaneti wachigawo kwa oyamba kumene, Msonkhano wa Zamalonda wachigawo, kapena chochitika cha Chamber of Commerce. Ngati mukufunadi kudzitsutsa, tengani mwayi wolankhula. Ndizotsegula maso!

Mafunso Khumi Olemekezeka Polemba pa Makampani:

  1. Kulemba ndi chiyani?
  2. Chifukwa chiyani makampani ayenera kulemba mabulogu?
  3. Kodi pali kusiyana kotani pakati pa mabulogu ndi tsamba lawebusayiti?
  4. Kodi pali kusiyana kotani pakati pa mabulogu ndi tsamba la webusayiti?
  5. Amagulitsa bwanji?
  6. Kodi tiyenera kuchita kangati?
  7. Kodi tiyenera kulandira blog yathu patsamba lathu kapena kugwiritsa ntchito yankho?
  8. Nanga bwanji ndemanga zoyipa?
  9. Kodi anthu oposa m'modzi angalembetse?
  10. Kodi timayendetsa bwanji mtundu wathu?

Popeza ndinali nditatanganidwa kwambiri ndi ntchito imeneyi, ndinadabwa kwambiri nditangomva mafunso amenewa. Aliyense samadziwa za mabulogu? Wogulitsa aliyense sanakhazikike muma media media momwe ndimakhalira?

Nayi Mayankho Anga:

  1. Kulemba ndi chiyani? Mawu akuti blog ndi achidule chabe webusaiti, magazini yapaintaneti. Nthawi zambiri, mabulogu amapangidwa ndi zolemba zomwe zili m'magulu ndipo zimasindikizidwa pafupipafupi. Cholemba chilichonse chimakhala ndi adilesi yapaderadera komwe mungapeze. Positi iliyonse imakhala ndi njira yoperekera ndemanga kuti ipeze mayankho kwa owerenga. Mabulogu amasindikizidwa kudzera pa HTML (tsamba) ndi RSS amadyetsa.
  2. Chifukwa chiyani makampani ayenera kulemba mabulogu? Mabulogu amakhalanso ndi matekinoloje apadera omwe amagwiritsa ntchito makina osakira komanso kulumikizana ndi olemba mabulogu ena. Olemba mabulogu otchuka amawoneka ngati atsogoleri oganiza m'mafakitale awo - kuthandiza kupititsa patsogolo ntchito zawo kapena mabizinesi awo. Mabulogu ndiwowonekera komanso amalumikizana - kuthandiza mabizinesi kuti apange ubale ndi makasitomala awo komanso chiyembekezo chawo.
  3. Kodi pali kusiyana kotani pakati pa mabulogu ndi tsamba lawebusayiti? Ndimakonda kufananiza tsamba la webusayiti ndi chikwangwani kunja kwa sitolo yanu ndipo bulogu yanu ndikugwirana chanza pamene woyang'anira alowa pakhomo. Mawebusayiti amtundu wa 'Mabukhu' ndi ofunikira - amakonza zinthu zanu, ntchito zanu, ndi mbiri ya kampani yanu, ndikuyankha zidziwitso zonse zoyambira zomwe wina angafune zokhudza kampani yanu. Blog ndipamene mumawonetsa umunthu wa kampani yanu. Mabulogu ayenera kugwiritsidwa ntchito pophunzitsa, kulankhulana, kuchitapo kanthu potsutsidwa, kuyendetsa chidwi ndikuthandizira masomphenya a kampani yanu. Nthawi zambiri imakhala yocheperako, yosapukutidwa, ndipo imapereka chidziwitso chamunthu - osati kungotsatsa.
  4. Kodi pali kusiyana kotani pakati pa mabulogu ndi tsamba la webusayiti? Mwina chinthu chachikulu kwambiri pabulogu ndikuti blogger amayendetsa uthenga, osati mlendo. Komabe, mlendo amatha kuchitapo kanthu. Tsamba lawebusayiti limalola aliyense kuyambitsa zokambirana. Ndimakonda kuona cholinga cha awiriwa mosiyana. m'malingaliro anga modzichepetsa, mabwalo samalowa m'malo mwa mabulogu kapena mosinthanitsa - koma ndawona kuyendetsa bwino kwa onse awiri.
  5. Amagulitsa bwanji? Zimatheka motani kwaulere phokoso? Pali matani ambiri opangira mabulogu kunja uko - onse omwe amakhala ndi mapulogalamu omwe mutha kuyendetsa pabulogu yanu. Ngati omvera anu ali ambiri, mutha kuthamangira kuzinthu zina za bandwidth zomwe zingafunike kuti mugule phukusi labwinoko - koma izi ndizosowa. Kuchokera pamalingaliro akampani, nditha kugwira ntchito ndi tsamba lanu lawebusayiti kapena kampani yanu yachitukuko kuti muwonjezere njira zanu zamabulogu ndikuziphatikiza ndi tsamba lanu labulosha kapena malonda, ngakhale! Awiriwa amatha kuthandizirana bwino kwambiri!
  6. Kodi tiyenera kufalitsa kangati? Kuchulukana sikofunika monga kusasinthasintha. Anthu ena amafunsa kangati ndimagwira ntchito pabulogu yanga, sindikuganiza kuti ndine wamba. Nthawi zambiri ndimachita zolemba ziwiri patsiku… imodzi imakhala madzulo ndipo ina ndi positi yanthawi yake (yolemberatu) yomwe imasindikizidwa masana. Madzulo ndi m'mawa uliwonse ndimakhala maola 2 mpaka 2 ndikugwira ntchito pabulogu yanga kunja kwa ntchito yanga yanthawi zonse. Ndawona mabulogu osangalatsa omwe amatumiza mphindi zingapo zilizonse ndipo ena amatumiza kamodzi pa sabata. Ingozindikirani kuti mukangopanga ziyembekezo ndi zolemba zanthawi zonse muyenera kukhalabe ndi ziyembekezozo, apo ayi mudzataya owerenga.
  7. Kodi tiyenera kulandira blog yathu patsamba lathu kapena kugwiritsa ntchito yankho? Ngati mwakhala mukuwerenga kwanga kwa nthawi yayitali, mudzadziwa kuti ine ndekha ndimakonda kuchititsa blog yanga chifukwa cha kusinthasintha komwe kumandipatsa muzosintha zamapangidwe, kuwonjezera zina, kusintha kachidindo ndekha, ndi zina zotero. ma post awa, komabe, mayankho omwe ali nawo akwezadi bar. Tsopano mutha kugwira ntchito ndi yankho lolandilidwa, khalani ndi dzina lanu lachidziwitso, sinthani mutu wanu ndikuwonjezera zida ndi mawonekedwe pafupifupi ngati mukukhala nokha. Ndinayamba blog yanga Banda koma mwachangu adasunthira ku yankho lomwe adagwiritsa ntchito WordPress. Ndinkafuna kukhala ndi domeni yanga ndikusintha tsambalo mopitilira apo.
  8. Nanga bwanji ndemanga zoyipa? Anthu ena amakhulupirira kuti simungakhale ndi blog yowona mtima pokhapokha wina aliyense ndi aliyense angayimepo ndemanga - ngakhale itakhala yabodza kapena mwachipongwe. Izi ndi zopusa chabe. Mutha kusiya ndemanga zonse - koma mukutaya zomwe zimapangidwa ndi ogwiritsa ntchito! Anthu omwe amayankha pabulogu yanu amawonjezera zambiri, zothandizira, ndi upangiri - ndikuwonjezera zonse zofunika komanso zomwe zili. Kumbukirani: Makina osakira amakonda zomwe zili. Zopangidwa ndi ogwiritsa ntchito ndizabwino kwambiri chifukwa sizikukuwonongerani chilichonse koma zimapatsa omvera anu zambiri! M'malo mopanda ndemanga, ingoyang'anirani ndemanga zanu ndikuyika ndondomeko yabwino yopereka ndemanga. Malingaliro anu akhoza kukhala achidule komanso osavuta, Ngati mukunena zowopsa - sindikutumiza ndemanga yanu! Ndemanga zoyipa zimatha kuwonjezera pazokambirana ndikuwonetsa owerenga anu kuti ndinu anthu otani. Ndimakonda kuvomereza zonse koma zopusa kwambiri kapena SPAM. Ndikachotsa ndemanga - ndimakonda kutumizira munthuyo imelo ndikuwauza chifukwa chake.
  9. Kodi anthu oposa m'modzi angalembetse? Mwamtheradi! Kukhala ndimagulu ndi ma Blogger mgulu lililonse mwazinthuzi ndizabwino. Nchifukwa chiyani kuyika kupanikizika konse pa munthu m'modzi? Muli ndi talente yonse - mugwiritseni ntchito. Ndikuganiza kuti mudzadabwitsidwadi ndi omwe ali mabulogu anu odziwika kwambiri komanso odziwika kwambiri (ndingalolere kubetcha kuti sangakhale otsatsa anu!)
  10. Kodi timayendetsa bwanji mtundu wathu? Mabulogu 80,000,000 mdziko lapansi okhala ndi mazana masauzande owonjezedwa sabata iliyonse… ndikuganiza chiyani? Anthu akulemba za inu. Pangani fayilo ya Google Alert Kwa kampani yanu kapena makampani ndipo mutha kudziwa kuti anthu akukamba za inu. Funso ndiloti mukufuna iwo kuwongolera mtundu wanu kapena inu kuwongolera mtundu wanu! Kulemba mabulogu kumapereka mwayi wowonekera womwe makampani ambiri samasuka nawo. Tikunena kuti tikufuna kuchita zinthu poyera, tikufuna kulimbikitsa kuwonekera, koma tikuwopa mpaka kufa. Ndi chinthu chomwe kampani yanu ikuyenera kuthana nayo. Kunena zowona, komabe, makasitomala anu ndi ziyembekezo zimazindikira kale kuti simuli angwiro. Mupanga zolakwika. Mupanga zolakwika ndi blog yanu, inunso. Ubale wachikhulupiriro womwe mukumanga ndi makasitomala anu komanso ziyembekezo zanu zitha kuthana ndi zovuta zilizonse zomwe mumapanga.

5 Comments

  1. 1

    Kulemba mabulogu sikophweka monga ndimaganizira, ndili ndi funso, ndikuchokera ku Venezuela, kulemba mabulogu kuno sikudziwika bwino kuti yahoo kapena Google… koma kukhala msika wabwino m'zaka zingapo, choncho tsopano ndikuyamba ndi blog yosavuta http://bajaloads.com (lolz ndili pamndandanda wotsatsa), ndikufuna kukulitsa mtundu wanga wa BajaLoads

    la.bajaloads.com
    nkhani.bajaloads.com
    Zambiri zaife

    (Baja = down in Spanish)… ndikupanga ma blogs mu Spanish, mlongo wanga azayendetsa blog, msungwana wanga wina, ndi mzanga wina wina ... onsewo mu Spanish… ndipo nthawi yomweyo ndimakhala kuwalengeza ku yunivesite, pamzere… paliponse osapanga spamming, funso ndi ili: kodi ndingapeze maudindo abwino a SEO ndikatumiza ndemanga ngati izi muma blog omwe ndimakonda? (popeza ndiyenera kupereka ulalo wanga ndikuwonetsedwa mu dzina langa)

  2. 2

    zabwino kwambiri positi. ndimangodabwitsidwa nthawi zonse ndikusazindikira kwa anthu ambiri. mukasambira pakatikati, mumaganizira kuti aliyense amadziwa. ndipo inde, zitha kukhala zowopsa kwa anthu omwe sadziwa zambiri za intaneti, samangolemba mabulogu. mulimonse, kusanthula kothandiza pamabizinesi ndi mabulogu.

  3. 3
  4. 5

    kotero osadandaula, ndimangonena zokhazokha ndikupanga "Corporation" yanga ku Venezuela, popeza ma blogs sadziwika bwino kuno 😛

    Ndimaganiza zopanga magawo ena monga:

    -nthawi.bajaloads.com
    -la.bajaloads.com
    -biz.bajaloads.com ndi;
    okolo.bajaloads.com

    Popeza onse amayendetsedwa ndi mlongo wanga, bwenzi langa komanso bwenzi lake (sindingawapatse ndalama zochuluka chonchi popeza ndipanga phindu langa ku US $ ndipo ndilipira ku Venbolivares).

    funso ndi ili, - Kodi ndimakhala bwino pa SEO ndikachita ndemanga pamabulogu odziwika ngati awa? (popeza ndiyenera kugawana ulalo wanga)

    Komanso ndili pamzere kuti ndikuthandizireni :-D, ngakhale nditalandira upangiri womwe mwapereka kwa olemba mabulogu ena,

    mtendere bro 😀

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