Kodi Kampani Iyenera Kulowera Pati pa Social Media?

malingaliro azama TV

Zambiri mwa zokambirana zathu mu Blogging Blog YogwirizanaINDIANA gawo linali pamene kampani iyenera kulowa pansi pa TV, momwe akuyenera kulowa m'masamba ochezera, komanso momwe ayenera kusamalira mbiri yawo pa intaneti. Polemba lero, ndikuti nditenge funsoli pamene.

Anthu ambiri anganene, lero! Tsopano! Dzulo! Ine sindiri. Ndikulangiza kuti zoulutsira mawu ndi mabulogu si njira yotsatsa, ndi njira yothandizirana. Sikuti mumangodzipereka pamsika kuti kudumpha pazinthu zaposachedwa kwambiri ndipo ogula adzakhamukira kwa inu. Zolinga zamankhwala zimatenga nthawi, njira ndi zida zoyenera (zida zonse ndi anthu).

tumiza dziwe lopanda kanthu

Chithunzi chochokera Zolemba Zonse.

Social Media imafunikira kuwonekera poyera komanso kutsimikizika komwe mabungwe ambiri samakhala nako. Makampani samangoyankha makasitomala okha - amayankha mpikisano, makampani, omwe akugawana nawo, ogwira nawo ntchito komanso chiyembekezo. Mwanjira ina, zoulutsira mawu zitha kukhudza dipatimenti iliyonse mu kampani yanu ndi ogwira ntchito paliponse. Muyenera kukhala okonzeka.

Ngati mukuganiza kuti mupambana potaya blog ya WordPress, mukulakwitsa. Mumakhala pachiwopsezo chodzipangitsa kukhala nawo manyazi pa intaneti kuti mudzakhala ndi nthawi yovuta kukumba kuposa momwe simunalowerere zala zanu konse. Lankhulani ndi katswiri wazama TV yemwe amamvetsetsa zida zosiyanasiyana pamsika ndi momwe mungapindulire ndi chilichonse kapena kuphatikiza zonse.

Muyenera kutengapo atsogoleri onse mgulu lanu - omwe omwe malingaliro amakampani. Ngati mulibe kumvetsetsa komanso kugula kuchokera pamwamba pa unyolo, mayendedwe ena onse adzalephera. Kuyika Kutsatsa komwe kumayang'anira njira yanu yapa media akuwapatsa makiyi a boardroom kwa iwo - mwina sangazindikire zomwe zingakhudzidwe ndi malonda, chithandizo cha makasitomala, kukhutira ndi makasitomala, kukhutira ndi zomwe akuchita, ndi zina zambiri.

Mgwirizano wamakampani amakampani Ndikunenanso, chiwopsezo chabizinesi yolowera m'malo azama TV ndikulephera ndichowopsa kuposa kusalowamo.

Kodi izi zikutanthauza kuti kampani siyiyenera kulowerera muma TV?

Ayi… koma ndikukhulupirira ichi ndichifukwa chake pakhala pali kukhazikitsidwa pang'ono zapaintaneti ndi mapangano monga Company Customact Pact. Kodi olemba panganoli akumvetsetsa kuti makampani ena sangakwanitse kusaina pangano ngati ili?

Ndizowopsa ndipo zimandikumbutsa azandale ambiri omwe ali panjira pompano - akulonjeza chilichonse pansi pano ndi zochepa zoperekera. Chowonadi ndichakuti makampani ambiri sangakhale ndi mgwirizano ngati uwu! Inemwini, ndikadakonda kampani yanga kuti isayine mgwirizanowo - koma ndikudziwa kuti omwe akugawana nawo masheya ndi utsogoleri anganyoze izi.

Kampani yanga siyiyika ngakhale atolankhani pazinthu zosweka chifukwa choopa mpikisano womwe ungasokoneze. Malire athu ndiothina, makasitomala athu ndi otchipa, ndipo mpikisano ndiwowopsa. Kuchedwa kukhalapo opaque itha kutipatsa zomwe tikufunikira kuti tigwire kasitomala wamkulu wotsatira mpikisano usanachitike. Chodzikanira: Sindikugwiritsa ntchito bwino njirayi koma ndimalemekeza zomwe gulu lathu limayendetsa. Kupatula apo, ndi ndalama zawo zomwe timatchova nawo njuga.

Kumbali inayi, chiwopsezo chosalowa pansi pazanema ndikuti mpikisano wanu kapena lanu makasitomala osakhutitsidwa (kapena choyipa… antchito) ndikufuna! Pali zitsanzo zabwino zamakampani omwe zinalepheretsa chiwonetsero chodzudzulidwa by kuvula zovala zawo zachinsinsi ndi kudumphira pankhondoyo.

Pambuyo pake, ndikukhulupirira (ndikhulupirira) makampani onse adzakakamizidwa kuti adziphatikize okha ndi mgwirizano monga Company Customer Pact. Ndikungodziwa kuti kwa makampani ambiri, si lero.

Pitirizani ku Gawo 2 la 3!

5 Comments

  1. 1

    100% amavomereza malinga ndi kugula kwakukulu kwa kampani, makamaka pamlingo wapamwamba, chimodzimodzi ndi mtengo wakulephera. Zimatengera mtengo wa PR kuti muchepetse cholowa chomwe sichinachitike mu media, ndipo ngati mavuto omwe achititsidwawo sanakonzedwe, amangobwereza mawonekedwe ena munsewu. Kumbali inayi, kugula kotereku, pachinthu chotsika mtengo polowera, ndikuwonekera kwakampani kotsika kumakhala kovuta kwambiri. Zimangowonekera pa radar, ndipo pomwe kupita patsogolo kumatha kuchitika, sikusintha kwa mtima ndi malingaliro mwanjira iliyonse. Osachepera zidzakhala, mpaka china chake chabwino kwambiri, kapena china chake choipa chichitike.

    Malinga ndi mgwirizano wa kampani yamakasitomala… maloya amatha kukhala ndi gawo tsiku lomwelo. Kodi mungaganizire za foni co, kampani ya inshuwaransi, kampani yaukadaulo wapamwamba, kapenanso wopanga kukula kwakatikati akuvomereza mawuwa, poganiza kuti akumvetsetsa tanthauzo la izi, osati kungomva chinthu chabwino choti muchite? Ili ndi kuthekera kwakukulu pamalingaliro… koma kutengera momwe aliri, lankhulani zambiri kwa woweruza milandu, wopikisana naye, onse pazachidziwitso, komanso kulemba anthu ntchito, ngakhale olemba ntchito ambiri.

    Pangano la kampani yamakasitomala si chinthu choyipa kwenikweni, koma zosayembekezereka ndizofunikira kwambiri, pokhapokha ngati zili zongolankhula pakamwa chabe.

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