Ndani Ali Ndi Otsatira Anu Otsatira Pa Twitter?

kampani motsutsana ndi wogwira ntchito

Nkhani yosangalatsa pa New York Times ya momwe Phonedog akumasulira wogwira ntchito wakale kuti athe kufikira otsatira a Twitter pa akaunti yomwe adakhazikitsa ngati gawo lazofalitsa zawo.

Malinga ndi momwe ntchito ilili mdziko muno, ndikuganiza kuti PhoneDog ili m'manja mwawo… ntchito yomwe mumagwira nthawi yakampani nthawi zambiri anali ndi kampani. Komabe, malo ochezera a pa Intaneti ali nawo anasintha malingaliro ndi mgwirizano pakati pa makampani ndi netiweki zawo. Zimakhala kuti anthu amatha kuyimirira kumbuyo kwa chizindikirocho kuti alumikizane ndi netiweki. Tidaphunzira kudzera pakutsatsa, ma brand, ma logo, mawu ndi mwayi wina wothandizira. Vuto ndiloti malo ochezera a pa Intaneti tsopano amaika anthu kutsogolo kwa kampaniyo ndipo yolumikizana mwachindunji ndi chizindikirocho. Chikhulupiriro changa ndichakuti, chifukwa chikhalidwe cha anthu amasintha mayendedwe olumikizirana, zosintha zawo zimasinthanso.

Kuzindikira nthawi zonse kumakhala 20/20, koma kosavuta mfundo chikhalidwe TV zikadakhazikitsa izi patsogolo. Pomwe a Phonedog atha kupambana pankhondo yalamulo ngati ali ndi mwayi kapena ayi, chifukwa choti sanayembekezere izi munjira zapa media ndizolakwika. M'malingaliro mwanga, ndikukhulupirira moona mtima kuti mlandu wawo ulibe tanthauzo kutengera izi zokha. Ndikukhulupirira kuti nthawi zonse ndiudindo wa kampani kukhazikitsa chiyembekezo pantchito ndi umwini.

Noah Kravitz Chenjerani

Popeza palibe amene ali ndi mpira wamatsenga, muyenera kulingalira za izi ndi antchito anu ndikukhala ndi ziyembekezo zoyenera:

  • Ngati simukufuna antchito anu kutero omwe otsatira awo, mutha kuwapangitsa kuti azitha kuyang'anira ndikulankhulana pa akaunti yothandizidwa ndi kampani. Chitsanzo: M'malo mongowauza ogwira ntchito kuti azisamalira maakaunti awo, timawapatsa mwayi wopeza @mzuma_gallardo ndi Hootsuite ndi gawo lotetezedwa. Ndazindikira kuti anthu ena azikhala ndi dzina lakampaniyo, pomwe dzina lenileni pa akauntiyo ndi ogwira ntchito. Ndikukhulupirira kuti izi zimayembekezera chiyembekezo ndi omvera komanso kampani yomwe ili ndi akauntiyi.
  • Ndazindikira makampani ena omwe olemba anzawo ntchito adalembetsa ndi Twitter yokhala ndi chogwirizira ndi dzina. Mwachitsanzo, ngati ndimafuna kuti aliyense wogwira ntchito azikhala ndi akaunti yakampani… nditha kukhazikitsa @dk_doug, @dk_jenn, @dk_stephen, ndi ena otero. kutsatira kwakukulu pa akaunti yomwe pamapeto pake idasiyidwa!
  • Njira yomaliza, m'malingaliro mwanga, ndiye yabwino kwambiri. Lolani antchito anu kuti apange maukonde awo ndikuwasunga. Ndikudziwa kuti zakhumudwitsani izi, koma kupatsa mphamvu antchito anu kuti achite bwino ndi kwamphamvu. Ndimakonda kuti Jenn ndi Stephen onse amalankhula zambiri za DK New Media pamaakaunti awo. Ngati apanga otsatirawa modabwitsa, ndimawona ngati mwayi woti agwire nawo ntchito ndipo ndizowonjezera zomwe amabweretsa ku kampani yanga. Ndiudindo wanga kuonetsetsa kuti akusangalala ndipo nditha kuwasunga pano!

Zachikhalidwe zimayambira ndi anthu, osati kampani. Otsatirawa sanali otsatira a Phonedog… adayamikira zomwe zidapangidwa pamanja zomwe Noah Kravitz adatha kukula m'malo mwa Phonedog. Pomwe Phonedog mwina adamulipira Nowa, anali otsatira aluso a Nowa omwe adakopeka naye.

Mawu anga omaliza pa izi: Ndimadana ndi mawuwa omwe ndi Umwini zikafika pamakampani, ogwira ntchito ndi makasitomala. Sindikukhulupirira kuti kampani imakhala ndi wantchito komanso ilibe kasitomala. Wogwira ntchito ndi ntchito… ntchito yopeza ndalama. Makasitomala ndiwonso malonda… malonda a ndalama. Wogwira ntchito kapena kasitomala nthawi zonse amakhala ndi ufulu wochoka pamalire a mgwirizano wawo. Kampani ngati Phonedog yomwe imaganiza kuti omwe otsatirawa atha kupereka umboni wonse mdziko lapansi chifukwa chomwe ankamvera Nowa osati nkhani ya Phonedog.

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