Kuphunzira Ukadaulo Ndikofunikira Monga Woyang'anira CRM: Nazi Zina Zothandizira

Mabuku a CRM Technology ndi Zothandizira pa intaneti

Chifukwa chiyani muyenera kuphunzira maluso aukadaulo ngati CRM Manager? M'mbuyomu, kukhala wabwino Woyang'anira Ubwenzi Wamakasitomala munafunikira psychology ndi maluso ena otsatsa. 

Masiku ano, CRM ndimasewera apamwamba kuposa kale. M'mbuyomu, manejala wa CRM amayang'ana kwambiri momwe angapangire imelo kope, munthu wokonda kupanga zinthu zambiri. Masiku ano, katswiri wabwino wa CRM ndi mainjiniya kapena katswiri wazidziwitso yemwe amadziwa zambiri zamomwe ma tempuleti amawu angawoneke.

Steffen Harting, CMO wa Inkitt

Masiku ano, CRM ndimasewera osiyanasiyana. Kuti mukwaniritse kutsatsa kwanu pamlingo, manejala aliyense wa CRM akuyenera kudziwa magawo atatu. Izi zikuphatikiza ma analytics a data, kuphatikiza kwa makina, ndikudziwa zida zamalonda zotsatsira (komanso kuwunika kwa omwe akuchita msika pano).

Udindo Woyang'anira CRM

Izi zimafunikira chidziwitso chaukadaulo. Mulingo woyenera kwambiri wamakonda otsatsa omwe mukufuna kukwaniritsa, zoyeserera zapamwamba kwambiri zomwe muyenera kukhala nazo.

Kusintha kwamtundu waukadaulo nthawi zonse kumaphatikizira kuphatikiza mitundu yambiri yazidziwitso kuchokera kumagawidwe ogawidwa. Ichi ndichifukwa chake katswiri wodzigulitsa akuyenera kumvetsetsa momwe makinawa amalankhulirana wina ndi mnzake komanso momwe zosungidwazo zimasungidwa ndi kufupikitsidwa.

M'zaka zisanu zapitazi, ma CRM Managers omwe takumana nawo amagwiritsa ntchito mapulogalamu osiyanasiyana (Makasitomala Engagement Platforms, Customer Data Platforms, Promotion Management Systems, ndi zina) ndikugwira ntchito ndi gulu limodzi kapena angapo opanga mapulogalamu tsiku lililonse. 

Takhala tikuthandiza magulu adigito kubisa chipewa pakati pa opanga ndi otsatsa kwa zaka zisanu tsopano ndipo zomwe tazindikira tikakwera makasitomala mazana ndikuti otsatsa ochita bwino kapena Oyang'anira CRM ndi omwe amamvetsetsa ukadaulo.

Tomasz Pindel, CEO wa Voucherify.io

Mukamadziwa zambiri zaukadaulo, zimathandizanso kuti muzitha kugwira bwino ntchito yanu. 

Technology ili pamtima pa CRM.

Anthony Lim, Woyang'anira CRM ku Pomelo Fashion

Ngati mumvetsetsa momwe pulogalamu yomwe mukugwiritsira ntchito imagwirira ntchito, kuthekera kwake, ndi zolephera zake, mutha kuyigwiritsa ntchito momwe mungathere. Ngati inunso mukudziwa pang'ono za opanga mapulogalamu, ndikosavuta kufotokozera ndikukambirana zomwe mukufuna ndi gulu laukadaulo. Zotsatira zake, kulumikizana ndi gulu lachitukuko kumakhala kosavuta ndipo ntchito yawo imagwira bwino ntchito. Kulumikizana kwabwino kumafanana ndi kutumizira kachidindo komaliza komanso kuwononga nthawi ndi zinthu zina. 

Ngati mumadziwa pang'ono za SQL kapena Python, mutha kupezanso nthawi ndikudziyankhira nokha mafunso. Izi zitha kukhala zothandiza, makamaka ngati mungafune china chotsatsira ndipo opanga anu ali pakati pa sprint, ndipo simukufuna kuwasokoneza. Kuchita zinthu nokha kumatha kufulumizitsa njira yosanthula deta yanu ndikulola opanga anu aziganizira ntchito zazikulu zomwe akuyenera kuchita. 

Kudziwa chatekinoloje siyosiyanitsanso kwa Oyang'anira CRM; chinakhala chofunikira.

Ndi Maluso Ati Amatekinoloje Omwe Muyenera Kuphunzira Monga Woyang'anira CRM? 

Muyenera kudziwa malingaliro angapo ofunikira:

  • Kusungirako Deta - momwe deta imasungidwira, mbiri ndi chiyani, mtundu wa data ndi chiyani, ndipo chifukwa chiyani mukusowa schema? Kodi kusamuka kwa deta kuli kofunika liti, ndipo mtengo wake ukuyerekeza bwanji?
  • Kusagwirizana kwadongosolo - muyenera kudziwa momwe kusunthira deta kuchokera kusungidwe wina kupita kuntchito ina kuti muzitha kukonzekera ndikuchita ntchitozi ndi gulu lanu lokonza mapulogalamu.
  • Zosintha - Maziko a maseva ndi kutsatira kwa makasitomala pa intaneti. 
  • Kubwezeretsa - Kusintha kwa malonda ndi momwe zimagwirira ntchito. 

Chidule cha Toolkit ya MarTech:

Muyenera kuwunika mapu aomwe amakupangirani pakutsatsa ndi kumasula ndandanda. Muyenera kudziwa zomwe zingatheke komanso ngati okwanira pano ndi oyenera kapena ayi. Pamene teknoloji ikusintha, momwemonso mawonekedwe (ndi mitengo) ya omwe amapereka mapulogalamu osiyanasiyana.

Zomwe zinali zabwino chaka chatha mwina sizingakhale zofunikira chaka chino, mwina chifukwa zosowa zanu zasintha kapena chifukwa pali zosankha zambiri kapena mitengo yabwinoko yomwe ilipo pamtundu womwewo. Muyenera kukhala pamwamba pamatekinoloje atsopano ndi omwe akupatsani msika watsopano kuti mukwaniritse okwanira. 

Ngakhale mutadzipangira nokha, muyenera kukhala ndi chidwi chazinthu zatsopano kapena kulingaliranso kusinthana ndi wogulitsa wina ngati mitengo pamsika ikutsika ndipo sizopindulitsanso kusunga ndikusintha pulogalamu yanu. 

Zoyambira za SQL ndi / kapena Python:

Izi ndi zilankhulo zofunika kwambiri zomwe zimagwiritsidwa ntchito pakuwunika ma data zomwe zingakuthandizeni kuyankha nokha popanda kufunsa opanga kuti akuthandizeni. Kuphunzira zoyambira kungakuthandizeninso kulumikizana ndi omwe akutukula. 

Kodi Mungaphunzire Kuti Luso la Ukadaulo? 

  1. Gulu lanu - awa ndiye gwero labwino kwambiri lazidziwitso pakampani yanu. Okonza anu amadziwa zambiri za zida zomwe muli nazo, komanso njira zina. Ngakhale sangadziwe zamatekinoloje aposachedwa kunjaku, amadziwa zofunikira zonse zomwe muyenera kudziwa kuti mugwire nawo ntchito. Kukhala womasuka ndikufunsa mafunso kumakupangitsani kuti mukhale achangu, makamaka ngati mwangoyamba kumene kugwira ntchitoyi (kapena ku kampaniyi). 

Tsitsani Upangiri

  1. mabuku - zitha kuwoneka zachikale, koma pali mabuku angapo abwino kunja uko kuti muphunzire zoyambira pulogalamu ya CRM ndi CRM. Izi zitha kukhala mwayi waulere mukapeza laibulale (onani malaibulale a ku yunivesite, makamaka ku Business University kapena Marketing kapena department za IT). Ngati sichoncho, ngati muli ndi Kindle subscript (yomwe ikupezeka ku USA), mutha kubwereka mabuku ena pamutu wa CRM komanso mu dongosolo lanu lolembetsa. 

  1. Blogs - pali mabulogu ambiri operekedwa kuukadaulo wamaukadaulo a makasitomala (CRM). Nazi zina mwa zomwe ndimakonda:

  1. Magazini a pa intaneti - magazini a pa intaneti ali pakatikati pa ma blogs ndi mabuku, omwe amapereka chidziwitso chambiri komanso kuphatikiza otsogola otsogola.

  1. Makalasi apaintaneti - izi ndizothandiza makamaka ngati mukufuna kuphunzira zoyambira, SQL, kapena makalasi a Python akuyenera kukhala chisankho chanu choyamba. Pali zinthu zambiri zaulere zomwe mungagwiritse ntchito.

  1. Mawebusayiti owunikira mapulogalamu

  1. Podcasts - ngati mukufuna kumvera china chake paulendo wanu kapena mukumwa khofi wanu wam'mawa, ma podcast ndiabwino! Mutha kuphunzira china chake ndikukankhira ntchito yanu patsogolo osafunikira nthawi yowonjezera. 

  1. Kuwerenga ma doc - mutha kuphunzira zambiri powerenga zolemba za zida zosiyanasiyana zomwe mumagwiritsa ntchito kapena zomwe mungagwiritse ntchito. Pakapita nthawi, muphunziranso mawu ena ambiri okonza mapulogalamu kuchokera kwa iwo.
    • Mutu wanjira - kuchokera ku Salesforce ndichinthu chodabwitsa chaulere pa intaneti.

Chilichonse chomwe mungakonde kuyamba kuphunzira, chofunikira kwambiri ndikuyamba. Lankhulani ndi anzanu, lankhulani ndi omwe akutukula, musawope mbali yaukadaulo yazinthu. 

About Voucherify.io

Voucherify.io ndi pulogalamu yoyeserera yoyeserera yonse ya API yomwe imafunikira kuyeserera kosavuta kuti iphatikize, imapereka mawonekedwe ndi kuphatikiza, ndipo yapangidwa kupatsa mphamvu magulu otsatsa kuti akhazikitse mwachangu ndikusamalira bwino coupon ndi Kukwezedwa kwa makhadi amphatso, zopereka, kutumiza, ndi kukhulupirika. 

Kuwulura: Martech Zone ali ndi maulalo othandizira m'nkhaniyi.

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