Njira 7 Zotsimikizira Webusayiti ya Customer Centric

makasitomala centric

Ndikuwunikanso posachedwa mawebusayiti ena a CPG / FMCG ndipo ndidachita mantha bwanji! Awa ndi mabungwe omwe amakhala ndi ogula m'dzina lawo kotero akuyenera kukhala ogula kwambiri, sichoncho? Inde inde!

Ndipo ochepa mwa iwo amawoneka kuti amatenga momwe owonetsetsa amagwiritsira ntchito popanga masamba awo. Ochepera ocheperako mokwanira adandipangitsa kuti ndifune kubwerera patsamba lawo, nthawi ina iliyonse posachedwa!

Kuchokera pakuwunika kwanga masamba angapo, zikuwoneka ngati mabungwe ambiri amapanga masamba awo kuti agawane zinthu ndi makasitomala awo. Komabe, ndizambiri iwo akufuna kugawana nawo, osati zomwe makasitomala awo angafune kukhala nazo.

Izi zidandipangitsa kuti ndiganizire zomwe zingakhale zofunikira, malinga ndi kasitomala, kuti aziphatikiza patsamba lino. Nawu mndandanda wanga wazinthu zisanu ndi ziwiri, koma ndikulandila malingaliro anu kapena zowonjezera muma ndemanga pansipa.

Zinthu za 7 ZOFUNIKA kukhala patsamba

  1. Kapangidwe kowonekera komwe ndiko zosavuta. Muyeneranso kuphatikiza mapu a iwo omwe akufunikira thandizo lina kapena omwe saganiza bwino posaka.
  2. Kupeza maulalo olumikizana nawo, kapena zambiri zamakampani patsamba loyambira. Izi zikuphatikiza manambala a foni, imelo, ma adilesi apositi ndi misewu, ndi zithunzi zapa media. Muyenera kukumbukira kuti masiku ano, makasitomala nthawi zambiri amapita pa webusayiti kuti adziwe momwe angalumikizire mtundu kapena kampani. Chifukwa chake zikhale zosavuta kwa iwo.
  3. Mndandanda wazopanga zanu, zogulitsa ndi ntchito. Popeza makasitomala amaganiza zamagulu asanagawike, onjezerani zithunzi za iwo, pamodzi ndi zina zofunika monga paketi ndi zosakaniza. Onjezani malingaliro ogwiritsira ntchito, makamaka ngati pali zoperewera zilizonse, ndi zidziwitso zakomwe mungazipeze, makamaka ngati kugawa kuli koletsedwa. Izi ndizochepa zomwe mungaphatikizepo, koma zowonadi mutha kuphatikiza zina zomwe mukudziwa kuti zingakhale zosangalatsa komanso zofunika kuti makasitomala anu adziwe.
  4. Gawo lomwe likuwonetsa zambiri zamakampani, kuphatikiza oyang'anira ake - osati (okha) owongolera omwe siabwana. Ngati ndinu kampani yapadziko lonse lapansi, onjezerani madera omwe mumaphimba ndikupatseni zilankhulo patsamba loyamba. Ndondomeko yamakampani, malingaliro ake, malingaliro ndi chikhalidwe ndizofunikanso kugawana ndikuthandizira kupanga chithunzi chabwino ndi makasitomala. Ngakhale mukuyenera kukhala ndi gawo lazofalitsa nkhani kwa atolankhani komanso osunga ndalama, makasitomala nawonso amakonda kudziwa zomwe zikuchitika ndi zomwe amakonda, chifukwa chake onjezani gawo lazatsopano ndi nkhani zaposachedwa.
  5. Zofunika pamalingaliro amakasitomala. Tsambali liyenera kusinthidwa pafupipafupi ndikukhala ndi ma browser osagwirizana ndi zithunzi zapaintaneti. Popeza zithunzi ndi makanema ndichimodzi mwazinthu zotchuka kwambiri pa intaneti, ziphatikizeni kapena pemphani makasitomala anu kuti awonjezere zawozo.

Purina tsopano ndi tsamba lokondedwa kwambiri chifukwa cha zomwe limagwiritsa ntchito, pomwe limapanganso kutsatsa kwake kwaposachedwa kwa TVC ndikusindikiza. Anthu amakonda kuwonera, kuyankha ndi kugawana nawo zatsopano, chifukwa chake zimapangitsa kuti zikhale zosavuta kuti azichita ndikupempha kuti abwerere kudzatenga nkhani zatsopano.

  1. Gawo la FAQ lomwe lili ndi mafunso omwe amafunsidwa nthawi zambiri. Dera ili likufunikiranso kusinthidwa pafupipafupi ndi mafunso omwe akubwera muzosamalira ndi gulu la makasitomala.
  2. Zida monga kusaka, kulembetsa ndikulembetsa mafomu, ndi chakudya cha RSS kwa makasitomala anu ndikuyenera kuwonjezera, kuwathandiza kuti azipindula kwambiri ndi zomwe zili patsamba lanu. Kuphatikiza apo, kutsatira ndi kusanthula manambala kukuthandizani kutsatira komwe makasitomala anu amawona pafupipafupi. Izi zipereka chidziwitso chambiri kuposa chomwe chimapezeka pofunsa makasitomala anu mwachindunji, ndi magawo ati omwe amafunika kukonzedwanso kapena kusinthidwa.

Chitsanzo chabwino cha kudzoza

Chimodzi mwamawebusayiti abizinesi omwe ndidakumana nawo komanso chosangalatsa kwambiri kucheza nawo, ndi tsamba la Reckitt Benckiser. Zinandichititsa chidwi ndipo zimanditenga nthawi yayitali komanso m'malo osiyanasiyana. Mwachitsanzo, m'malo mwa mndandanda wazinthu zonse ndi ma logo awo, zimangowonetsa zomwe zimayitanitsa Mphamvu mzere womwe umawonetsedwa pashelufu yogulitsa kapena mzipinda zanyumba (Ndikuvomereza kuti zomvekera zidandikwiyitsa pang'ono, koma mutha kuzimitsa). Mutha kudina pa chithunzi cha malonda kuti mumve zambiri, gululi komanso zotsatsa posachedwa.

Kuitanira omvera kutenga nawo mbali kumalimbikitsa anthu kuti azidina pazinthu zonse kuti adziwe zambiri za iwo. Ndipo ziwonetsero zothandizirana ndi kampani ya Reckitt Benckiser, kudzera pakuwonjezera masewera ndi zovuta, zimangowonjezera chidwi, osati kwa ogula okha, komanso ogwira ntchito akale, amakono komanso omwe angathe kukhala ogwira nawo ntchito.

Onani tsamba lawo lawebusayiti lomwe lili pamwambapa ndikuliyerekeza ndi tsamba lanu. Kodi mungakonde kuthera nthawi yanji? Kodi tsamba lanu ndi logwirizana kapena logulira makasitomala? Kodi muli ndi zinthu zonse zisanu ndi ziwiri zotchulidwa pamwambapa patsamba lanu? Ngati sichoncho, ndi nthawi yoti muganizire kasitomala kaye.

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