Kupambana Kwapaintaneti Kuyamba ndi CXM

Customer Experience Management imagwiritsa ntchito ukadaulo kuti upatse mwayi kwa aliyense wosuta kuti asinthe chiyembekezo kukhala makasitomala amoyo wonse. CXM imaphatikizaponso kutsatsa kwambiri, zokumana nazo mwakukonda kwanu, ndi dongosolo la kasamalidwe ka kasitomala (CRM) kuyeza, kuyesa ndikuwunika momwe makasitomala amagwirira ntchito.

Kusamalira Makasitomala

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Makampani 16% ali kuwonjezera ndalama zawo zotsatsa zama digito ndikuwonjeza ndalama zonse. Makampani 39% akuwonjezera ndalama zawo pakutsatsa ndi digito posinthitsa bajeti yomwe ilipo pakutsatsa kwama digito. Malinga ndi iwo ndi ziwerengero zina za a Lipoti la 2013 lochokera ku Society of Digital Agency, mphamvu yogwira nawo ntchito komanso kubweza ndalama zotsatsa malonda pa intaneti zimaposa zabwino zomwe zinali kale zotsatsa monga TV, nyuzipepala, zikwangwani kapena wailesi. Kukhala wokhoza kupanga mgwirizano wa 1-to-1 ndi makasitomala, oyembekezera komanso apano, kwasinthiratu malonda ndi malonda. Zonsezi ndizotheka kudzera mu CXM.

Chinsinsi cha Kupambana kwa CXM

  • Kukopa Makasitomala Atsopano patsamba Lanu - Pogwiritsa ntchito njira zotsimikizika zamalonda, makasitomala atsopano abweretsedwera patsamba lanu kudzera pa TV, SEO, mabulogu, makanema, mapepala, ndi mitundu ina yotsatsa.
  • Kugwiritsa Ntchito Oyendera Tsamba Lanu - Bweretsani uthenga wanu kukhala wamoyo kwa wogwiritsa aliyense kudzera pazokhutiritsa za alendo aliyense malinga ndi machitidwe awo. Izi sizingowapangitsa kuti awone uthenga womwe akufuna, koma makampani omwe agwiritsa ntchito njirazi awona kukula kwa ndalama ndikubwerera 148% pazogulitsa zawo. Phatikizani izi ndi njira yosavuta kugwiritsa ntchito, yolumikizirana komanso njira yamphamvu yolimbikitsira ndipo muli ndi maziko olimba okuthandizani kutsatsa ndi kutsatsa kuchokera.
  • Kukhazikitsa Salesforce CRM - Ntchito za CRM zimakhala ngati chinsinsi kwa anzeru onse amakasitomala, zomwe zimathandizira makampani kuti azitha kupeza zofunikira pakutsatsa ndikuwonjezera kugulitsa kwawo.
  • Kusunga Makasitomala ndi ziyembekezo - Pogwiritsa ntchito pulogalamu yogwira nawo ntchito kapena "touch", kusungidwa kwa makasitomala pakadali pano kudzakonzedwa. Kugwiritsa ntchito kutsatsa kwamakampani kuphatikiza makasitomala amakono pakutsatsa kwanu kopitilira muyeso ndi njira yopezera kusungidwa kwa makasitomala.

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