E-Commerce Yoyamba Kwa Amakasitomala: Ma Smart Solutions a Chimodzi Chimene Simungathe Kulakwitsa

Makasitomala-Choyamba Ecommerce Technologies

Nthawi yomwe mliri umayambira pa zamalonda wabwera ndikuyembekeza kosintha kwa ogula. Kamodzi kowonjezerapo phindu, zopereka zapaintaneti tsopano zakhala poyambira kasitomala pazogulitsa zambiri. Ndipo monga fanilo yayikulu yolumikizirana ndi makasitomala, kufunikira kwa chithandizo cha kasitomala kuli pafupi kwambiri.

Kusamalira makasitomala pa e-commerce kumabwera ndi zovuta ndi zovuta zatsopano. Choyamba, makasitomala panyumba amawononga nthawi yambiri pa intaneti asanapange zisankho zogula.

81% ya omwe adayankha adasanthula zogulitsa zawo pa intaneti asanaganize zogula. Chiwerengerocho chikuyimira kuwonjezeka kanayi kuchokera ku pre-mliri wa 20% yokha. Kuphatikiza apo, kafukufukuyu adapeza kuti ogula tsopano amakhala masiku pafupifupi 79 akusonkhanitsa zidziwitso pa intaneti asanasankhe chogulitsa kapena kampani pazogula zawo zazikulu. 

Source: GE Capital

M'dziko lomwe likulumikizana kwambiri komanso lofuna kudziwa zambiri, zomwe makasitomala amachita ayenela khalani woyamba kampani. Kubwerera ku 2017, pafupifupi 93% ya ogula ati kuwunika kwa pa intaneti kudakhudza zisankho zawo pakampani - ndi nthawi yochuluka m'manja mwathu komanso malonda ochulukirapo pazenera zathu, chiwerengerochi changowonjezeka. Ogulitsa sangathenso kusokoneza makasitomala awo pa intaneti. Kuonetsetsa kuti kulumikizana kwabwino, si njira yogulitsira, ndiye njira yopulumukira. Ndipo zakhala zofunikira kwambiri m'badwo wa COVID.

Pansipa pali njira zingapo zadigito zomwe wogulitsa aliyense amafunikira.

Chatekinoloje Yothamanga Bwino: Chifukwa Nthawi Ndi Chilichonse

Makhalidwe pa intaneti ndiwanthawi yomweyo. Titha kugwiritsidwa ntchito kukwera m'misika m'misika yayikulu, koma palibe amene akufuna kudikirira kuti athandizidwe. Izi zimabweretsa chopinga chapadera kwa ogulitsa e-commerce, omwe sangathe 'kutseka zitseko' nthawi ikamakwana 7 pm. 

Pofuna kuthana ndi nthawi yodikirira ndikuthana ndi zofuna zatsopanozi, ogulitsa akugwiritsa ntchito njira zochezera makasitomala. Ma chatbots amagwiritsa ntchito luntha lochita kuchita ndi makasitomala, kaya kudzera pamalemba, kutumizirana masamba, kapena pafoni. Kuchuluka kwa ma chatbots kudachulukirachulukira, popeza ogulitsa akuwona kuti kasamalidwe ka kasitomala kokhako kamachepetsa ndalama zawo. Ma chatbots amapereka njira zochepetsera ndalama, kukonza maoda kapena kubweza, ndikusamalira makasitomala omwe akufuna-onse osaphonya. 

Pachifukwa ichi, Lipoti laposachedwa kwambiri la Business Insider siziyenera kutidabwitsa. Adaneneratu kuti kugulitsa kwamakasitomala pamacheza padziko lonse lapansi kungafikire $ 142 biliyoni mzaka zitatu zikubwerazi. Anapezanso kuti pafupifupi 40% ya ogwiritsa ntchito intaneti kwenikweni amakonda kuyanjana ndi ma chatbots pazinthu zina zothandizira monga othandizira. 

Chatekinoloje cha Chidziwitso Chophatikizidwa: Muyeso Watsopano Wogula

E-commerce ndi yapadera chifukwa imatha kuchitika kulikonse. Makampani sangakhulupirire nthawi zonse kuti ogula akhala pakhomo pamaso pa oyang'anira okhwima omwe tsamba lawo lawebusayiti limawonetsedwa bwino. Nthawi zambiri, ogula amalumikizana ndi tsamba la mtundu wawo pafoni yawo pakati pa zochitika za tsiku ndi tsiku. Koma deta yomwe yasonkhanitsidwa ndi Statista Onetsani kuti 12% yokha ya ogula ndi omwe amaganiza kuti malonda awo a m'manja ndiosavuta. 

Kusunthika kumeneku kukuyambitsa kukopa kwatsopano kwa ogulitsa kuti apititse patsogolo makasitomala awo pazogulira zonse, ndipo zikafika pafoni, pali ntchito yoti ichitike. Koma ogulitsa omwe apitilizabe kuyika ndalama mu mayankho awo a CRM (kasamalidwe ka kasitomala) apeza kuti ali ndi mwayi wothetsera kufunafuna kwa nthawi iyi ya COVID. Ma pulatifomu a CRM ophatikizidwa amalola ogulitsa kuti azigwiritsa ntchito makasitomala awo munjira zonse, kuphatikiza zomwe amakhala m'sitolo ndi malonda awo pa intaneti, kulumikizana kwawo pa chatbot, zochitika zawo pazochitika zapa media, komanso zotsatira zawo pakukopa maimelo.

Sikuti izi zimangopereka mwayi wodalirika wamakasitomala, momwe deta yawo imasungidwira mosatekeseka pamagawo angapo olumikizirana, komanso imapindulitsanso popezanso chidziwitso chofunikira pamalo amodzi. Kupeza kwadzidzidzi kwa zochitika zingapo kungasinthidwe kukhala nsanja imodzi; maoda amadzazidwa mwachangu, zobweza zimakonzedwa moyenera, ndipo eni ake ali ndi zonse zomwe angafunse kuti athe kulimbikitsa kutsatsa kwawo.

Njira Yotsatsira Kutsata: Zomwe Tikudziwa Pakadali Pano

Pokhala ndi chidziwitso chochuluka, otsatsa digito akuyesa njira zingapo. Mwa njira zopambana pakadali pano kukhazikitsidwa kwa zenizeni zowonjezereka. Zowona zenizeni (AR) zimathetsa vuto lalikulu la nthawi ya COVID: ndingakhulupirire bwanji malonda ngati sindingathe kuwawona? Mwachangu, magulu anzeru otsatsa apeza yankho. Zochitika za AR zitha kufanizira mawonekedwe a mipando m'chipinda chochezera, kukula kwa penti pachimake, mthunzi wamilomo pamaso pamakasitomala. 

AR ikuchotsa malingaliro pa intaneti, ndipo ikupereka kale kwa ogulitsa bwino; ogulitsa okhala ndi zokambirana, zowonetsa za 3D zawonetsa kutembenuka kwapamwamba kwa 40%. Kupanga kubetcha kotetezeka komwe ogulitsa sakufuna kusiya ndi malonda awo apamwamba posachedwa, Statista akuti kuti msika wowona weniweni udzafika kwa ogwiritsa ntchito 2.4 biliyoni pofika 2024. 

Pomaliza, magulu otsatsa anzeru amadalira kwambiri kusintha kwamunthu monga njira yotsogola yotsogola, ndipo ndichoncho. Zamalonda a e-commerce amatipatsa chinthu chimodzi chomwe sitingathe kuchita m'masitolo: aliyense wogula pa intaneti amatha 'kuyenda' m'malo ena osungira. Kusintha malingaliro anu pazokonda kwa ogula pa intaneti kukuwonjezera mwayi kuti ogula apeze china chomwe chimawayang'ana mwachangu. Kupanga zopereka mwakukonda kwanu kumatanthauza kugwiritsa ntchito deta kuchokera pazogula zakale za asakatuli ndi zochitika zamasamba kulosera za kukoma kwawo; ntchito ina yomwe ikupezeka mosavuta kudzera muulamuliro wanzeru zopangira. Makonda anu adzakhala mzati wazamalonda a COVID, posintha mawonekedwe azomwe akuyembekeza. 

Ma chatbots, ma CRM ophatikizidwa, ndi mayankho anzeru amtunduwu atha kuthandiza akatswiri ogulitsa kuti azitha kuyang'anira malonda awo pa intaneti. Zowonjezera pazogulitsa pa intaneti zitha kupanga kutsatsa mwanzeru, ndipo ndalama ku AR zikuwoneka ngati zotetezedwa. Pamapeto pake, kasitomala nthawi zonse amakhala ndi mawu omaliza; Kupulumuka pambuyo pa COVID kumadalira ogulitsa omwe amaika kasitomala (weniweni) patsogolo. 

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