Social Media & Influencer Marketing

"Makasitomala Choyamba" Ayenera kukhala Mantra

Kugwiritsa ntchito mphamvu zamatekinoloje ambiri otsatsa malonda omwe akupezeka ndikusunthika kwabizinesi, pokhapokha ngati mungakumbukire kasitomala wanu. Kukula kwamabizinesi kumadalira ukadaulo, izi ndizosatsutsika, koma chofunikira kwambiri kuposa chida chilichonse kapena pulogalamu yamapulogalamu ndi anthu omwe mukuwagulitsira.

Kudziwa kasitomala wanu pomwe sali munthu pamasom'pamaso kumabweretsa mavuto, koma kuchuluka kwama data omwe mungasewere ndi omwe amalonda savvy amatha kukhala ndi chithunzi chachikulu kuposa kale. Kutsata ma metrics oyenera ndikuwunika moyenera pazosangalatsa pa TV zimapangitsa kuzindikira makasitomala enieni Zosavuta kuposa kale ndipo zimathandizira kukulitsa kumvetsetsa kwamakasitomala anu.

Momwe Chiyembekezo cha Makasitomala ndi Ntchito Zasinthira

Makasitomala achita zoposa kudziwa momwe angapezere zinthu, makamaka ndikukula kwazanema. Ndipo, izi zatanthawuza kuti ziyembekezo zawo zakhala zovuta kwambiri. Izi siziyenera kuwonedwa ndi malonda chifukwa ndi mwayi winanso wopereka chithandizo kwa makasitomala ndi zokumana nazo, ndikuwonetsa mtundu wa kampani yawo.

Kusamalira makasitomala nthawi zonse kwakhala chizolowezi, ndi kafukufuku wina akusonyeza kuti 32% yamakasitomala amayembekeza yankho kuchokera ku mtundu mkati mwa mphindi 30, pomwe ena 10% akuyembekezeranso kena kena mkati mwa mphindi 60, kaya munthawi ya "nthawi yantchito" kapena usiku kapena kumapeto kwa sabata.

Mitundu yambiri yamatekinoloje opangidwa kuti athe kusanthula ndi kusanthula deta yathandizanso kwambiri, ndi ma analytics a webusayiti ophatikizidwa ndi kutsata kwachitukuko, nkhokwe za CRM, ndi ziwerengero zokhudzana ndi kutsitsa kapena manambala olembetsa. Kuchuluka kwa mitundu yosiyanasiyana yazidziwitso kumapereka mwayi pakutsimikizira makasitomala omwe akuyembekezeka ndikupanga makampeni anu molingana.

Izi ndizambiri kuyang'anira ndikusungabe, ndipo ndizomveka kuti chizindikiritso chimavutika kuti zonse zikhale bwino. Ichi ndichifukwa chake kuyika ukadaulo woyenera kulidi kofunika ndipo ndichifukwa chani kugwiritsa ntchito zida zamaukadaulo ndi mapulogalamu kunja uko ndizofunikira. Pofuna kuthandizira kasamalidwe ka deta yanu kuti makasitomala anu apindule ndi zinthu zotsatirazi ziyenera kukhala zofunikira kwambiri.

Kuwunika kwa Mpikisano

Kudziwa zomwe ochita nawo mpikisano akuchita ndikofunikira kwambiri kuti mupeze ufulu ndi zolakwika m'makampani anu. Mutha kusungitsa omwe akupikisana nawo pongotsatira kupambana ndi zolephera zawo mwakuya ndikukonda zomwe sanakonde omvera omvera.

Kutsata ochita nawo mpikisano ndi kuwerengetsa kumakupatsani mwayi wopeza momwe mukugwirira ntchito m'makampani anu ndikuyesetsa kukonza momwe zingafunikire. Mutha kusanthula mtundu womwewo wamiyeso kuchokera pazomwe ochita nawo mpikisano amachita monga momwe mumachitira nokha, kusanja masitepe achabechabe ndi zomwe mungapeze.

Kulingalira kwa Omvera

Pokhala ndi zambiri zokhudzana ndi omvera athu, palibe chowiringula kuti tisasinthe zomwe zili patsamba lathu ndikupereka zokumana nazo zapadera za makasitomala. Mu chitsanzo ichi cha zovala ndi mtundu wakunyumba Pambuyo pake ndizotheka kuwona momwe kumvetsetsa zofuna za makasitomala awo kumatha kuwathandiza kukonzekera ntchito zamtsogolo.

Kulingalira kwa Omvera

Izi zitha kuwoneka ngati zosasintha koma zilibe kanthu. Kuyang'anitsitsa zambiri za Sotrender, zikuwonetsa Next komwe komwe angatengeko kampeni yawo mtsogolo komanso mitu yomwe ingakhudze omvera awo bwino. Kukhala ndi chidziwitsochi ndikofunikira pakukonzekera kampeni yamtsogolo ndikuthandizira kuwonetsetsa kuti ali pabwino kwambiri pazokwatirana.

mankhwala Development

Kodi makasitomala anu amafuna chiyani? Mutha kudziwa zomwe mukufuna kukulitsa koma ndizomwe anthu amafuna? Ngakhale mayankho osafunsidwa kudzera pama media azanema atha kugwiritsidwa ntchito moyenera pakupanga zinthu ndipo mutha kusankha kuchita zina ndikuphatikizira makasitomala anu pakupanga zinthu.

Coca Cola adachita izi ndi awo Mtundu wa VitaminiWater monga iwo adagwira ntchito ndi fanbase yawo ya Facebook kupeza wina woti athandizire kukulitsa kukoma kwatsopano. Wopambana adapatsidwa $ 5,000 kuti agwire ntchito ndi gulu lachitukuko pakupanga kununkhira kwatsopano ndipo zidadzetsa milingo yayikulu yopanga ndi mafani opitilira 2 miliyoni a VitaminWater Facebook omwe akutenga nawo gawo pachitukuko cha malonda.

Kuzindikiritsa Okhudzidwa ndi Kutsata

M'magawo onse tsopano muli otsogola otsogola omwe amalemekezedwa kwambiri pagulu lapaintaneti. Makampani amalimbana kuti athe kulumikizana ndi otsogolerawa, kuthera nthawi yochulukirapo komanso ngakhale ndalama kuti athandize owalimbikitsa kutsatsa ndi kulimbikitsa malonda awo.

Pomwe opanga zazikulu ndi zazing'ono zikufunika kwambiri, bizinesi yanu iyenera kupeza omwe angateteze bizinesi yanu ndipo amafanana kwambiri ndi makasitomala anu. Ndi mantra ya 'kasitomala woyamba' muyenera kuyang'ana omwe angakulimbikitseni omwe amatanthauza kena kake kwa omvera anu ndipo atha kukhala othandiza kuwonjezera pazamalonda anu, m'malo mongoti "aliyense" wokhala ndi dzina komanso wotsatira wabwino. Kuzindikira otsogolera oyenera a mtundu wanu ndikofunikira kwambiri kuti muchite bwino mu luso lochenjera la Kutsatsa.

Mukufuna kuyika dzina lanu ngati lomwe makasitomala amanyadira kuliteteza, koma kuti mukwaniritse bwino muyenera kukhala osamala kasitomala. Ndikosavuta kwambiri kukulungidwa muukadaulo ndikuyiwala mawonekedwe amunthu pakutsatsa kwanu. Tekinoloje ilipo yothandizira ndikuthandizira popereka zokumana nazo zabwino kwambiri za kasitomala.

Dan purvis

Wodziwika ndi Brand Republic ngati m'modzi mwa otsogola a Top 50 UK Marketing and Social Media, a Dan Purvis ali ndi chidwi chobweretsa zomwe zili, kutsatsa ndi kugulitsa limodzi kuti agwirizanitse mabizinesi ndi omvera awo, kuti apereke mtengo wamalonda ndi ROI.

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