Momwe Mungagwiritsire Ntchito Ma Analytics Journey Akasitomala Kuti Akwaniritse Ntchito Zanu Zotsatsa Pakufuna Kwanu

Momwe Mungagwiritsire Ntchito Ma Analytics Journey Akasitomala Kuti Akwaniritse Ntchito Zanu Zotsatsa Pakufuna Kwanu

Kuti mukwaniritse amafuna kupanga Kuyesetsa kutsatsa bwino, muyenera kuwonekera pamagulu onse amakasitomala anu komanso njira zowunikira ndi kusanthula deta yawo kuti mumvetsetse zomwe zimawalimbikitsa pano komanso mtsogolo. Kodi mumachita bwanji izi? Mwamwayi, analytics yaulendo wamakasitomala imapereka chidziwitso chofunikira pamachitidwe anu ndi zomwe amakonda paulendo wawo wonse wamakasitomala. Malingaliro awa amakulolani kuti mupange zokumana nazo zabwino za makasitomala zomwe zimalimbikitsa alendo kuti akafike kumapeto kwa malonda anu.

Kodi ma analytics oyendera makasitomala ndiotani, ndipo mungawagwiritse ntchito bwanji kuti mukwaniritse njira zanu zotsatsa? Tiyeni tipeze.

Kodi Kusanthula kwamaulendo Amakasitomala ndi Chiyani?

Ma analytics oyendera makasitomala ndi ntchito yomwe imasanthula maulendo amakasitomala. Izi zimaphatikizapo kutsatira ndi kusanthula momwe makasitomala anu amagwiritsira ntchito mayendedwe osiyanasiyana kuti agwirizane ndi mtundu wanu. Imasanthula njira zonse - zomwe zikugwiritsidwa ntchito pano komanso mtsogolo - zomwe makasitomala anu amakhudza mwachindunji.

Njira izi zitha kuphatikiza:

  • Ma njira olumikizirana ndi anthu, monga malo oyimbira
  • Njira ziwiri zolumikizirana, monga kutsatsa kowonetsa
  • Ma njira omwe ali ndi makina onse, monga mafoni kapena masamba awebusayiti
  • Njira zogwiritsira ntchito chipani chachitatu, monga malo ogulitsa okha
  • Ma njira omwe amapereka chithandizo chamakasitomala amoyo, monga malo olowa nawo limodzi kapena macheza amoyo

N 'chifukwa Chiyani Ndikufunikira Kusanthula Kwamaulendo Amakasitomala?

Ngakhale maulendo amakasitomala akuchulukirachulukira, makasitomala amakono amayembekeza kuti machitidwe awo azamalonda ndi mtundu wanu - mumayendedwe angapo - azigwirizana ndi atsogoleri a CX monga Amazon ndi Google. Ngatiulendo wamakasitomala anu sakuyenda bwino panjira iliyonse, adzakhala osakhutira ndikupitilira wopikisana nawo. Komanso, kafukufuku akuwonetsa kuti zokumana nazo zabwino zamakasitomala kuyendetsa kukula kwachuma.

Kafukufuku akuwonetsanso kuti kuyang'anira kasamalidwe ka kasitomala sikokwanira kukonza magawo anu a CX. Kulephera kumeneku kumachitika chifukwa choti mayankho amangofunsidwa m'malo omwe ali paulendowu. Tsoka ilo, izi zikutanthauza kuti ndiulendo wokhawo womwe umagwidwa, wonamizira zomwe makasitomala anu akumana nazo.

Izi zosakwanira zimachepetsa kuthekera kwanu kukhala ndi chithunzi chathunthu komanso kuzindikira kolondola pamachitidwe anu otsatsa. Zimakusiyani inu pachiwopsezo cholimbikitsira zokumana nazo za makasitomala ndi kulumikiza zokumana nazo zamakasitomala ndi zotsatira zomveka zamabizinesi.

Ma analytics oyendera makasitomala ndi mlatho wapakati pa machitidwe amakasitomala anu ndi zotsatira zamabizinesi anu. Pulogalamu yamakasitomala yoyendera maulendo imathandizira bizinesi yanu kutsata, kuyeza ndikusintha zokumana nazo zamakasitomala pamaulendo angapo akanthawi ndi nthawi, kuphatikiza ulendo wonse wamakasitomala.

Kugwiritsa ntchito ma analytics oyendera makasitomala kumathandizira atsogoleri otsatsa ofuna kuyankha mafunso ovuta, monga:

  1. Nchiyani chimayambitsa machitidwe amakasitomala athu?
  2. Ndi machitidwe ati am'mbuyomu kapena maulendo omwe makasitomala athu adachita omwe adawatsogolera kuno?
  3. Kodi makasitomala athu amatenga njira ziti pamaulendo awo?
  4. Zotsatira zake zimakhala zotani kwa kasitomala aliyense kapena ulendo uliwonse?
  5. Kodi maulendowa ndi zotsatirazi zingakhudze bwanji ntchito zathu?
  6. Kodi zolinga za makasitomala athu ndi ziti?
  7. Kodi zolinga zawo zikugwirizana bwanji ndi zolinga zathu pabizinesi?
  8. Kodi timawonjezera bwanji phindu kwa kasitomala aliyense ndikuwonjezera mwayi wawo pakasitomala?

Kodi Phindu La Kusanthula Maulendo Amakasitomala Ndi Chiyani?

Ma analytics oyendera makasitomala ndi chinthu chofunikira kwambiri mu pulogalamu yoyendetsera bwino kasitomala. Ndicho chidutswa chomwe chimasanthula zambiri ndikukhala ndi chidziwitso chothandiza. Malingaliro omwe apezedwa kuchokera mu pulogalamu yamakasitomala iyi ndiofunika kwa makasitomala ndi mabizinesi chimodzimodzi. Umu ndi momwe.

  • Zochitika Zogulitsira Makasitomala (CX) - Kuzindikira komwe kumapezeka pofufuza mozama zaulendo wamakasitomala anu kumakuthandizani kuti mukwaniritse bwino njira iliyonse yophunzirira bwino.
  • Zotsatira Zosintha Zowonekera - Kuphatikiza apo, ma analytics omwe akupitilira amakupatsani mwayi wopitilira muyeso wotsatsa wotsatsa m'mayendedwe angapo ndikufotokozera ma KPI oyenera kuyeza ulendo uliwonse.
  • Kusanthula Kwama data Kuchokera Panjira Zochulukirapo ndi Ma Nthawi - Mukayang'ana maulendo amakasitomala m'misewu ingapo ndi nthawi, malo opweteka enieni amawonekera. Kuzindikira malo opwetekawa kumakuthandizani kuti muchitepo kanthu ndikukhudzanso maulendo amakasitomala anu.
  • Kodi Ndingatani Kuti Ndizigwiritsa Ntchito Maulendo Amakasitomala Makasitomala? - Ma analytics oyendera makasitomala amakonzedwa bwino ndi atsogoleri pamakasitomala, analytics, kutsatsa ndi CX. Atsogoleri awa amatengera nsanja kasitomala analytics nsanja kukonza njira zakutsatsa pakufuna kwawo komanso kuyeza magwiridwe antchito.

Magulu awa amakulitsa ma analytics oyenda makasitomala kukhala:

  • Sungani zambiri zaulendo wamakasitomala
  • Sinthani mawonekedwe amakasitomala ambiri
  • Unikani zochitika zosawerengeka pamaulendo ambiri owoloka
  • Dziwani zowawa za CX ndi zomwe zimayambitsa
  • Tsimikizani zowonjezera zowonjezera zaulendo wa kasitomala
  • Chulukitsani ndalama za CX 'ROI

Kupanga Mapu Amakasitomala Kusanthula Kwamaulendo Amakasitomala

Monga wotsatsa wotsatsa, mutha kukhazikitsa kale mapu amtundu wamakasitomala ndipo mukumva kuti imapereka chidziwitso chofanana ndi ma analytics oyendera makasitomala. Tsoka ilo, sizili choncho. Pomwe mapu oyenda amayang'ana kwambiri kuzindikiritsa kwamakhalidwe, kuwunika kwamakasitomala kumachulukanso ndipo kumaphatikizapo zochulukirapo.

  • Zithunzi Zosasunthika vs. Tsatanetsatane Wopitilira - Kupanga mapu aulendo kumangowonetsa zochepa chabe zaulendo wamakasitomala anu ndipo mulibe tsatanetsatane wofunikira kuyimira unyinji wa makasitomala anu ndi machitidwe awo apadera.
  • Malo Osasunthika motsutsana ndi Nthawi - Ma analytics amakasitomala amayendetsedwa ndi chidziwitso chanthawi, chomwe chimakupatsani mwayi wowona momwe maulendo amakasitomala amasinthira pakapita nthawi. Kutha kupitiliza kuyeza maulendo ovuta amakasitomala osiyanasiyana ndi malo olowera pamaulendo kumathandiza otsatsa kulosera zakupambana kwamakasitomala.
  • Kuyesa ndi Cholakwika vs. Kuyesa Kwanthawi Yeniyeni - Popanda kuwonekera pazomwe zachitika paulendo uliwonse wamakasitomala, mabizinesi amasiyidwa kuti ayese zowonjezera zatsopano paulendo wonse wamakasitomala. Sikuti izi zimangowononga nthawi ndi zinthu, zimatanthauza kuti otsatsa malonda azikhala akuyembekezera zotsatira zowerengeka zomwe sizikulongosola komwe kuli mavuto.

Ma analytics oyenda kwamakasitomala amapatsa otsatsa kuwonekera kuti awone momwe makasitomala amayankhira pakusintha kwamaulendo angapo okhudzana ndi nthawi. Kuphatikiza apo, ntchitoyi imathandizira otsatsa kuti ayese ndikuwunika momwe zinthu zikuyendera mogwirizana ndi kasitomala munthawi yeniyeni.

Mothandizidwa ndi kuphunzira pamakina ndi AI, ma analytics oyendera makasitomala amathandizira otsatsa kuti azindikire malo opweteka paulendo wonse wamakasitomala womwe umakhudza CX. Kuzindikira uku kumalola mabizinesi omwe amayendetsedwa ndi deta kuti aziika patsogolo mwayi wokhoza kukwera kwamakasitomala ndi kuyendetsa kukula kwachuma.

Mukufuna kupanga mapaipi ena 30-50% m'masiku 90?

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.