Pangani Ubale Wosungitsa Makasitomala ndi Zinthu Zapamwamba

ubale wamakasitomala

Kafukufuku waposachedwa adapeza kuti peresenti 66 yamikhalidwe yogula pa intaneti imaphatikizaponso gawo lazomwe zimakhudzidwa. Ogulitsa akuyang'ana kulumikizana kwanthawi yayitali, kwamalingaliro komwe kumangopitilira mabatani ogula ndi zotsatsa zotsatsa. Amafuna kukhala achimwemwe, omasuka kapena osangalala akagula zinthu pa intaneti ndi wogulitsa. Makampani amayenera kusintha kuti agwirizane ndimakasitomala ndikukhazikitsa kukhulupirika kwakanthawi komwe kumakhudza kugula kamodzi.

Gulani mabatani ndi zotsatsa zotsatsa patsamba lapa media media zimaloza ogula kutengera chidziwitso chawo, monga kugula ndi kusakatula mbiri. Ngakhale makampani amakakamiza zokhudzana ndi ogula m'njira zosasunthika, njirazi nthawi zambiri zimachepetsa kuyanjana pamalonda (mwachitsanzo, "zopereka zabwino koposa" kutengera zomwe mwawona pa intaneti), osati ubale. Otsatsa amafuna zida zabwinoko zothandizirana mosadukiza. Kulongosola nkhani zapa Brand komanso zomwe zili ndi makonda anu zimatha kukwaniritsa maubale okhalitsa mwa kupangitsa zochitika zosiyana.

Kukwera kwa zinthu zapaintaneti komanso zamagetsi kwachepetsa nthawi yolumikizirana ndi anthu. Kutsatsa kwapaintaneti nthawi zambiri kumawonekera m'malo osatha, obwerezabwereza patsamba lomwe makasitomala amakonda pomwe amalola ma cookie, kupititsa patsogolo zomwe zingasokoneze. Ndipo kusasinthika kulikonse komwe kumachitika pa intaneti kumangokhala munjira imodzi (mwachitsanzo, kutsatsa imelo) pomwe makampani amayesetsa kukwaniritsa malonda "osasunthika" pomwe ogula omwewo awoloka njira.

Kuti pakhale chiyembekezo chilichonse chokwaniritsa bwino njira za omnichannel, ndikofunikira kuti njira zama brand zisinthidwe kuti ziwonetse zomwe zili ndi zopereka pazogulitsa zingapo zomwe zimatha kunena nkhani yosasinthasintha nthawi iliyonse yomwe ogula amachita nawo chizindikirocho.

Njira Zosinthira Makonda

Zikafika pakusintha kwanu, kuganiziranso zotsatsa zanu pazitsulo zonse ndiye gawo loyamba. Otsatsa akuyenera kudziwa zamtengo wapatali ndi zofunika kwa omvera awo ndikusintha zomwe zili munthawiyo komanso nkhani zawo. Zomwe makasitomala anu amayang'ana zimakhudza kwambiri zomwe mukusaka mumisika yonse yotsatsa.

Mwachitsanzo, ngati omvera anu akuyang'ana kusintha kwa mafashoni ndi mafashoni, ndikofunikira kuti zotsatsa zanu (kuyambira mafotokozedwe azinthu kupita kuzithunzi zenizeni) zigogomeze zomwe zimapangidwira mtsogolo. Izi zingatanthauzenso kuti mumayang'ana kwambiri njira zina kuposa zina. Gulu ili lingayamikire othandizira pazama TV, mwachitsanzo, kuphatikiza zinthu zapa media zomwe zitha kugwiritsidwa ntchito zitha kuthandiza kuti chizindikirochi chilimbikitse kulumikizana ndi ogula.

Tsogolo la kufotokozera nkhani zamalonda lili pakuphatikiza zomwe zili ndi njira zamalonda. Makampani omwe amafotokoza nkhani yanthawi yayitali amatha kuchita zambiri kuposa kungolimbikitsa kugula. Amatha kuthandizanso malingaliro amtundu wa anthu ndikupanga maubale potulutsa mawu. Kufotokozera nkhani zolondola pogwiritsa ntchito zomwe zili munthawiyo kumatha kukhala kulumikizana kofunikira pakati pa mtundu ndi makasitomala ake.

Momwe EnterWorks imathandizira njirazi

EnterWorks amalola ogulitsa ndi malonda kuyendetsa malonda ndi kukula kwa malire ndi zokakamiza, zosiyana ndi zochitika pogwiritsa ntchito lingaliro limodzi lokhala ndi ogulitsa, othandizira, makasitomala, ndi misika.

Pulatifomuyi imagwira ntchito pophatikiza zomwe zimachokera kuzinthu zamkati ndi zopezera (ma spreadsheet, masamba operekera katundu, nkhokwe zam'mbuyo, zithunzi kapena makanema) ndi makina apakati omwe amayeretsa ndikutsimikizira zonse. Zomwe zidasungidwazo zimathandizira kupanga zinthu zothandizirana zomwe zitha kugwiritsidwa ntchito pamakina onse azamagetsi komanso zakuthupi zochokera kumawebusayiti ndi mapulogalamu am'manja kupita kumakalata ndi kusindikiza makalata.

kasamalidwe ka master-data

Makamaka, nsanja yoyang'anira deta ya EnterWorks imaphatikizapo:

  • Kasamalidwe ka Master Data: Sinthani madomeni azogulitsa, kasitomala, mtundu, malo, ndi chida kuti makampeni anu akwaniritse zowunikira zingapo.
  • Mankhwala Information Management: Pangani ndikulemeretsa chidziwitso cha zinthu ndi zinthu malinga ndi malo akuthupi ndi malo ogwiritsira ntchito digito poperekera zopanda pake.
  • Zithunzi Zosintha Zambiri: Gwirizanitsani kapena onjezani mitundu yazosanja ndi mitundu kuti musiyanitse zopereka pazogulitsa momwe mtundu wamabizinesi ukusinthira m'magulu atsopano ndi misika

Kuwongolera zosunga zinthu ndizofunikira kwambiri pakukhazikitsa ubale ndi makasitomala. Koma kuti achite izi molondola, mabizinesi amayenera kuyika ndalama papulatifomu yotsogola yolumikiza deta ndi zomwe zili pamapulatifomu angapo kuti zithandizire owerenga. Makampani akamatha kunena nkhani yosasinthika yamakampani yomwe imadzutsa malingaliro abwino pakati pa makasitomala, amamanga kulumikizana kwakukulu ndipo pamapeto pake amalimbikitsa kukhulupirika kwanthawi yayitali.

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