Zotsatira Zamakasitomala Monga Zamkatimu: Momwe Dan Anton Adasinthira Bizinesi Yake ya SEO ku Ziwerengero 7 Zotsimikizira Umboni

phunziro nkhani

Kutsatsa kwazinthu ndizogwiritsidwa ntchito mopitilira muyeso, pofufuzidwa, mawu achinsinsi a KPI pakutsatsa omwe afika pamapeto ake omveka, eni mabizinesi akulemba pamitu yosasangalatsa kuti kugwirizana kapena kusunga tsamba lawo mwatsopano.

Zokhutira Sizitanthauza Kumapeto

Akhumudwa

Zaka zapitazo Google idakonda kusanja masamba akuluakulu okhala ndi zambiri. Izi zimapangitsa olemba mabulogu, othandizana nawo, komanso eni mabizinesi kutulutsa zotsatsa zazing'ono, ndi chiyembekezo chobwerera ku Google mtsogolo, magalimoto.

Tsopano, aligorivimuyo imakondetsa chidziwitso cha ogwiritsa ntchito ngati umboni pakukwera kwa Ma SERP amakhudzidwa kwambiri ndi momwe ogwiritsa ntchito amagwirira ntchito monga CTR (dinani pamlingo), Bounce Rate (ngati wina atuluka patsamba lanu nthawi yomweyo), ndi Dwell Time (nthawi yayitali patsamba / tsamba). Kusintha kumeneku kwadzetsa chisokonezo komanso chisokonezo pakati pa omwe ali m'mafamu ndi ma blogger a zombie omwe akumva kukhala okhutira ndi yankho pakuthana ndi malonda awo ochulukirapo komanso mavuto am'magalimoto, popeza amacheperachepera chifukwa chodzikongoletsa popanga zochulukira, mwa kuchitapo kanthu za misala ndi zachabechabe.

Nenani Nkhani Yomwe Silingayime: Zokhudzana ndi Kutembenuka

Moto wamsasa

Agogo amathanso kunena nkhani yomweyi mozungulira moto wamoto chifukwa nthawi yake yobereka ndiyabwino. Nkhani yabwino imalimbikitsa chidwi cha omvera ndipo imalankhula mwachindunji ndi chidwi chawo, yomwe ndi njira yowonekera, koma yosagwiritsidwa ntchito; muli chiyani kwa omvera? Cholemba chachikulu pamabulogu kapena chodulira chakale sichingapangitse anthu ambiri kuphika mkate, monganso momwe cholembera chazitali pamalamulo owerengera ndalama sichingapindulitsire makasitomala.

Zambiri, kapena maphunziro monga kutsatsa zotsatsa ndi njira yolakwika. M'malo mwake, tili ndi zambiri, tili ndi Ma 339 mamailosi odzaza ndi ma iPads sakanatha ngakhale kugwiritsa ntchito intaneti padziko lonse lapansi mu 2010, ndipo kuchuluka kwa chidziwitso kukuwonjezeka chaka chilichonse. Ziwerengerozi zikuwonetsa chifukwa chake njira zachikale zoyesera kuphunzitsa kapena kudziwitsa anthu ndikutsatsa kudzipha. Njira yabwinoko ndikuyankhula ndi a Kuwawa kwa chiyembekezo ndikuwonetsa kuti mutha kumuthandiza kuthetsa vutolo, kapena kuchepetsani vuto lawo.

Othandizana Nawo, Ambassadors A Brand, ndi Zokumana Nazo ndi Makasitomala

Kulengeza Kwazina

Liti Dan Anton choyamba adayamba kutsatsa pa intaneti amamvetsetsa mfundo za Og Mandino, kuti muwonjezere kufunika kwake muyenera kuchulukitsa kuyesetsa kwanu, ndipo ndi njira yanji yabwinoko kuposa kukhala ndi ena otsatsa katundu kapena ntchito zanu? Amadziwika kuti othandizana nawo kapena akazembe amtundu, makasitomala awa ndi okhulupirika chifukwa mwathetsa vuto lawo, ndikupitilira zomwe akuyembekeza. Zachidziwikire, ambiri adzafuna kulipidwa ndalama podzikulitsa pazogulitsa kapena ntchito zanu ndichifukwa chake nsanja monga JVzoo, Clickbank, Amazon, ndi ena alipo kuti apereke chilimbikitso chachuma kwa iwo omwe akufuna kulimbikitsa zabwino kapena ntchito zabwino.

Kuti ena athe kutsatsa malonda anu ayenera a) kugwira ntchito b) kukhala ndi malire a phindu kuti athandizire gulu "logulitsa". Otsatsa pa intaneti adayamba kupanga kafukufuku wawo, akuwonetsa momwe ma SaaS (mapulogalamu monga ntchito) amathetsera vuto lawo - makamaka kutsatsa pa intaneti. Tsopano, m'malo mongofufuza koyambirira kwa Dan ndi gulu lake, panali enanso mazana omwe amalankhula, akukambirana ndikulimbikitsa mtunduwo. Ngakhale Dan ataganiza zopanga mabulogu 10,000 okhudza kubweretsa anthu pa intaneti, sizingafanane ndi zikwangwani zenizeni zamakasitomala ndi malonda popanga chinthu cholimba, ndikuwonjezera maphunziro kuchokera kwa akatswiri odalirika, otsatsa intaneti.

Pakadali pano pali zotsatira zoposa 15,300 mu Google za BacklinksIndexer Review, komanso zoposa 4,500,000 za Crowd Search Me Review. Ndikofunika kuzindikira kuti nkhani zoyambirirazo ndizomwe zimalimbikitsa, kulimbikitsa ena kuti azilemba zomwe adalemba, ndikutsatiridwa ndi maumboni pamisonkhano yotchuka monga WarriorForum, BlackhatWorld, ndi anthu ena monga Terry Kyle ndi Jon Leger. Chitsanzo kanema ndi chithunzi pansipa:

Darren Shaw

Miseche, Hype ndi Mipata Yopezeka Zamtsogolo

miseche

Palibe amene akufuna kukambirana za zomwe zimawoneka ngati zakale, zosasangalatsa, kapena zopanda ntchito. Anthu ali anakopeka ndi opambana ndi zochitika zopambana. Gawo loyambilira lotembenuza zomwe Dan adapanga kuchokera pazogulitsidwa pa intaneti zinali kufotokoza nthano za kasitomala ngati kafukufuku wamaphunziro, kapena mawonekedwe ofooka, maumboni, omwe adalimbikitsa omwe adalumikizana nawo komanso ena omwe amalimbikitsa. Gawo lachiwiri likusonkhanitsa mphamvu zokwanira kuti lipindule ndi hype. Chidwi ndi kufulumira ndizofunikira kufikira anthu ambiri, monga awonera Shark Tank zotsatira, pomwe opikisanawo amawona malonda ambiri akukhudzidwa ndi chidwi cha ena pakuchita nawo ziwonetsero za TV.

Amadziwikanso kuti PR, kapena Public Relations, zimakhala zosavuta kupeza atolankhani, mukasindikiza, zomwe ndizodabwitsa kwambiri 22. Madera apamwamba ndi akatswiri monga Semantic Mastery, Mike From Maine, ndi Carl Radley onse adapempha zoyankhulana ndi Dan ku kambiranani pazogulitsa zake zomwe zikuwonjezeka pakufunika, zopitilira ziwerengero za 7 pachaka.

Kugwiritsa Ntchito Padziko Lonse Pobwereza Kupambana kwa SEO ya Dan Anton

Chiphunzitso ndikuchita

Osati mabizinesi onse omwe ali ndi mwayi wokhala ndi mwayi wothandizirana nawo kapena akazembe amtundu. Ngati mumagulitsa ma cookie, kuyeretsa kwa mano kapena ntchito zamalamulo ndiye kuti mumalandila ndalama zambiri, kapena mumangokhala pachilumba chotsutsana ndi mpikisano. Mfundo za momwe Dan adakwanitsira kukwera mwachangu zitha kugwiritsidwa ntchito pamachitidwe aliwonse abizinesi, ngakhale kutsindika kwambiri kuwunika kwamakasitomala, ndi kafukufuku wamilandu.

Mawu apakamwa agwidwa ndi kuwunika kwa digito, kulola mawu amakasitomala ndi zokumana nazo kuti akhale ndi moyo ndikukopa ena kwamuyaya. Sikokwanira kungokhala ndi ndemanga, popeza mpikisano womwe uli nawo; muyenera kunena nkhani kudzera muzochitika zokakamiza. Kumanani ndi Bob, anali ndi mano achikaso ndipo sanapite kokacheza zaka 5, ndipo pano ali pano ndikumwetulira kwake kwatsopano, ndipo adangokumana ndi chikondi cha moyo wake atawayikira azungu ake akunja. Zachidziwikire, izi zikutanthauza kuti mukuthandizadi anthu okwanira kuti apeze zochitika zenizeni, monga anthu opusa amatha kuwona bodza 90% ya nthawiyo. Tsopano kuwunika kumasandulika kukhala nkhani yofanananso. Sally anali ndi msonkhano waukulu kutchalitchi ndipo amafunikira ma cookies 500 Lolemba, ndipo palibe malo ena ophika buledi m'derali omwe anali okonzeka kumuthandiza, mpaka atalumikizana nafe "X". Malingana ngati mwathandiza kasitomala, ndipo zidapitirira zomwe amayembekezera atha kulola kuti mlandu wanu wapagulu uwaphunzitse bola ngati muwalemekeza komanso mopanda tsankho. Tsopano, bizinesi yomwe ili ndi "ndemanga" zomwezo sizingalumikizane mwakuya, pamunthu chifukwa ndi kampani yazamalamulo zisanu zokha, pomwe mudamuthandiza Joe kupeza ndalama zothandizira kulipirira ndalama zomwe amakwera.

Zokonda Kwathu: Onani Maofesi Athu Othandizira Pazidziwitso ndi Zakale

Kusintha Kwaumwini

M'dziko lomwe anthu ambiri amangokhalira kungogwiritsidwa ntchito ndi anthu osasamala, osasamala, popanda cholakwa chazokha chofuna kukutsimikizirani kuti akudziweni kuti ndinu eni mabizinesi osamalira kuthana ndi mavuto awo, osati kungochotsera zikwama zawo.

Kuyankha mafoni angapo omwe angakulimbikitseni kuti muchepetse chifukwa chokhumudwitsidwa kukuwonetsa kuyeserera kuchititsa kuti malonda azichitidwa komanso chidziwitso cha ntchito yamakasitomala. Ndiwo makampani omwe amasankha kuchita zosiyana, zaumwini, zomwe zikulandiridwa ndi malonda a ogula ophunzira masiku ano.

Izi zipangitsa kuti m'modzi mwa kasitomala wa a Dan Anton akukumana ndi malonda otsatsa digito, SEO ya Atlanta, komwe kasitomala aliyense amalandira kufunsa kwamavidiyo mwakukonda kwanu, 1 mpaka 1. Ndi kanema wachinsinsi, wopangidwira munthu m'modzi yekha. Chidutswa cha "zokhutira" chimatenga mpaka maola a 2 kuti apange, ndipo ndi mfulu kwathunthu. Lingaliro lowonetsa mwini wabizinesi chilichonse patsogolo popanda kulipira kapena mgwirizano umawopseza mabungwe ambiri azotsatsa, monga "chinsinsi" chikuwululidwa ndipo sadzakusowani, zomwe zimapangitsa kutayika kwa bizinesi, ndikuwononga nthawi.

Zoona zatsimikizira zosiyana. Kubwezeretsa mfundo zikuwonetsa mukamawonetsa momveka bwino komanso mopanda tsankho, osati kungonena, momwe mungasinthire chiyembekezo cha moyo pamlingo wokha, kuchuluka kwa kutembenuka ndi kuchuluka kwa zomwe mukugwiritsa ntchito zikuwonjezeka. Chithunzi pansipa ndi chithunzithunzi cha nthawi yomwe timathera powonera zokambirana zochepa, komanso kanema wamba. Zindikirani kuti nthawi yowonera yayitali kwambiri kuposa momwe mafakitale amagwirira ntchito Mphindi 4 ndi masekondi 12.

Yang'anani Nthawi

Kuphatikiza kwa kufunsira kwaumwini, umboni wamaubwenzi kudzera m'maphunziro, ndi malingaliro amomwe angapangire kutsatsa / bajeti zadzetsa kutembenuka kwakukulu, komanso kuwonjezeka kwa 150% pazogwiritsidwa ntchito poyerekeza ndi nthawi yayitali yamakampani.

Umunthu monga Zokhutira: Anthu Amachita Bizinesi ndi Anthu

akufunazo

Eni ake amabizinesi ambiri amawopa kuyika nkhope zawo kapena kunena malingaliro awo pamtengo, pazifukwa zomwe akufuna kupeza bizinesi yamtsogolo. Omwe amachita amapatsidwa mphotho, monga zikuwonekeranso potembenuza kutsogola kukwera 500% powonjezera kanema wotuluka patsamba lawebusayiti ya Atlanta SEO digito, kuyambira 1 kutsogolera tsiku mpaka 5, ndimlingo womwewo komanso kuchuluka kwa magalimoto. Kulumikiza, ngakhale pang'ono, kumakupatsani mwayi woti pomaliza pake azikukhulupirirani ndi bizinesi kudzera m'zochita, osati malonjezo opanda pake. Kanema yemweyu yemwe adalipo kale, kulumikizana kwa anthu asanachitike, anali kutuluka kubungweli osachitapo kanthu, chifukwa chamantha, kusatsimikizika, kapena ngakhale mphwayi. Pomaliza, zokhutira zikuyenera kulimbikitsidwa ngati kuyitanidwa kuchitapo kanthu.

Malangizo 5 Okuwonjezera Magalimoto patsamba Lanu Lophika buledi ndi njira yachikale yogwiritsira ntchito zotsatsa. Zolemba pamabuku a generic zidasinthidwa ndikuwunika, kufotokoza nthano (zochitika zamakolo), akazembe amtundu (othandizira), atolankhani, kusanja (kufunsira), ndi umunthu (kunena malingaliro anu amtengo ngati kuti ndi abwenzi odalirika kapena abale anu). Umu ndi momwe a Dan Anton adakulira kuchokera ku kampani yamapulogalamu amodzi mpaka kulembera akatswiri ambiri padziko lonse lapansi ndikuthandizira makasitomala masauzande ambiri, kulandira ziwerengero zopitilira 7 pachaka. Ngati mumakhulupirira zomwe mumachita, ndiye galimoto yanu yoti ikupatuleni kuchokera pagulu lakale.

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