Kusungidwa kwa Makasitomala: Ziwerengero, Njira, ndi Kuwerengera (CRR vs DRR)
Timagawana pang'ono za kupeza koma osakwanira posungira makasitomala. Njira zazikulu zogulitsira sizinthu zosavuta monga kuyendetsa zowongolera zambiri, komanso ndikuyendetsa njira yoyenera. Kusunga makasitomala nthawi zonse kumakhala kochepa poyerekeza ndi kupeza atsopano.
Ndi mliriwu, makampani adafowoka ndipo sanali ankhanza kwambiri pakupeza zinthu zatsopano ndi ntchito. Kuphatikiza apo, misonkhano yogulitsa anthu payekha komanso misonkhano yotsatsa idasokoneza kwambiri njira zogulira makampani ambiri. Pomwe tidatembenukira kumisonkhano ndi zochitika zenizeni, kuthekera kwamakampani ambiri kuyendetsa malonda atsopano kunali kolimba. Izi zikutanthauza kuti kulimbikitsa maubwenzi kapena kukweza makasitomala apano kunali kofunika kwambiri kuti ndalama zipitirire komanso kuti kampaniyo ipitirire.
Utsogoleri m'mabungwe omwe amakula kwambiri adakakamizidwa kuyang'anitsitsa kusungidwa kwa makasitomala ngati mwayi wopeza mwayi utachepa. Sindingathe kunena kuti inali nkhani yabwino… idakhala phunziro lowonekeratu lopweteka kumabungwe ambiri kuti amayenera kulimbikitsa ndikulimbikitsa njira zawo zosungira makasitomala.
Kusunga makasitomala ndikofunikira kwambiri kuti bizinesi ikuyenda bwino pazifukwa zingapo:
- Kutsika mtengo: Ndikotsika mtengo kusunga makasitomala omwe alipo kuposa kupeza atsopano. Kupeza makasitomala atsopano kungawononge ndalama zochulukirapo kasanu kuposa kusunga omwe alipo.
- Kukula kwa ndalama: Makasitomala omwe alipo amatha kugula mobwerezabwereza ndikuwononga ndalama zambiri pakapita nthawi, zomwe zimapangitsa kuti bizinesi ikule.
- Kutsatsa mawu pakamwa: Makasitomala okhutitsidwa amatha kutumiza anzawo ndi abale awo kubizinesi, zomwe zingapangitse makasitomala atsopano komanso kukula kwa ndalama.
- Kukhulupirika kwamtundu: Kusungidwa kwamakasitomala kwapamwamba kumawonetsa kuti bizinesiyo yamanga makasitomala okhulupirika omwe amakhulupirira ndikulemekeza mtunduwo.
- Mwayi wampikisano: Mabizinesi omwe amasunga makasitomala ambiri amakhala ndi mwayi wampikisano kuposa omwe alibe, chifukwa amakhala ndi ndalama zambiri komanso makasitomala okhulupirika.
Kodi Ndi Zotani Zomwe Zimakhudza Kusunga Makasitomala?
Pali zinthu zingapo zomwe zingakhudze kusunga makasitomala, ndipo zina zofunika kwambiri ndi izi:
- Makasitomala osakwanira: Makasitomala omwe amakumana ndi ntchito zosakwanira, monga kuyankha pang'onopang'ono, ogwira ntchito mwamwano kapena osathandiza, kapena chidziwitso cholakwika, amatha kusakhutira ndipo akhoza kusiya bizinesiyo.
- Ubwino wa malonda kapena ntchito: Makasitomala amayembekeza kuti zogulitsa ndi ntchito zikwaniritse zosowa zawo ndikuchita monga zalengezedwa. Ngati malonda ndi otsika kwambiri kapena ntchito sizikukwaniritsa zomwe amayembekeza, makasitomala amatha kuyang'ana kwina.
- Kupanda makonda: Makasitomala amayamikira zokumana nazo zanu, monga zokomera makonda anu, zotsatsa zanu, ndikulankhulana makonda anu. Mabizinesi omwe sapereka zokumana nazo zawo zitha kukhala zovuta kusunga makasitomala.
- Price: Makasitomala nthawi zambiri sakonda mtengo ndipo amafunafuna mtengo wabwino kwambiri wandalama zawo. Ngati ochita nawo mpikisano akupereka mitengo yotsika kapena mtengo wabwinoko, makasitomala angasankhe kusinthana ndi bizinesi ina.
- Mpikisano: Pamsika wampikisano, mabizinesi amayenera kulimbikira kuti adzisiyanitse ndikukhala osiyana ndi omwe akupikisana nawo. Ngati bizinesi ikulephera kupikisana bwino, zingakhale zovuta kusunga makasitomala.
- Kusintha kwa zosowa za makasitomala kapena zomwe amakonda: Zofuna zamakasitomala ndi zomwe amakonda zitha kusintha pakapita nthawi, ndipo mabizinesi amayenera kusintha ndikukwaniritsa zosowa izi kuti asunge makasitomala awo.
- Kusintha kwa opanga zisankho: Kubweza kumakhala kofala m'makampani masiku ano, ndipo opanga zisankho omwe adasankha malonda kapena ntchito yanu lero sangakhalepo panthawi yokonzanso. Nthawi zambiri timawona kusintha kwaukadaulo ndi ntchito zina (monga mabungwe) pakasintha utsogoleri m'bungwe.
- Kusatsimikizika: Kusatsimikizika pazachuma kapena zachuma kumatha kukhudza kukonzanso kwambiri chifukwa makasitomala anu angafune kutaya ndalama zina. Ndikofunika kuti nthawi zonse muzipereka ndemanga pamtengo womwe mukubweretsa makasitomala anu kuti musakhale pamwamba pa blog yodula.
Ziwerengero Zosungira Makasitomala
Pali ndalama zambiri zosaoneka zomwe zimadza ndi kusungidwa kwa makasitomala osauka. Nazi ziwerengero zina zomwe zikuyenera kukulitsa chidwi chanu pakusungira makasitomala:
- 67% ya makasitomala obwezera amawononga zambiri mchaka chawo chachitatu chogula kubizinesi kuposa miyezi isanu ndi umodzi yoyambirira.
- Powonjezera kuchuluka kwanu kosunga kasitomala ndi 5%, makampani amatha onjezani phindu ndi 25 mpaka 95%.
- Makampani 82% amavomereza kuti Kusungira makasitomala kumawononga ndalama zochepa kuposa kugula kwa makasitomala.
- Makasitomala 68% sabwerera ku bizinesi atakhala ndi zokumana nazo zoipa nawo.
- Makasitomala 62% amamva kuti zomwe akukhulupirika sizikuchita zokwanira perekani kukhulupirika kwamakasitomala.
- 62% ya makasitomala aku US asamukira ku mtundu wina chaka chatha chifukwa cha zosowa za makasitomala.
Kuwerengetsa Kusungira (Makasitomala ndi Dollar)
Ma metric osungira ayenera kukhala a KPI mu bizinesi iliyonse yomwe imadalira kukonzanso. Ndipo si kuchuluka kwamakasitomala chifukwa sikuti makasitomala onse amawononga ndalama zofanana ndi kampani yanu. Pali njira ziwiri zowerengera mitengo yosungira:
Mtengo Wosunga Makasitomala (CRR)
CRR ndi chiwerengero cha makasitomala mumasunga chiwerengero cha chiwerengero chomwe munali nacho kumayambiriro kwa nthawi (osawerengera makasitomala atsopano). Kuti muwerengere kuchuluka kwa kuchuluka kwa kasitomala, mutha kugwiritsa ntchito njira iyi:
Kumene:
- CE = chiwerengero cha makasitomala kumapeto kwa nthawi yoperekedwa
- CN = chiwerengero cha makasitomala atsopano omwe adapeza panthawi yomweyi
- CS = chiwerengero cha makasitomala kumayambiriro kwa nthawi imeneyo
Nawa njira zowonera kuchuluka kwamakasitomala:
- Sankhani nthawi yomwe mukufuna kutsatira. Izi zitha kukhala mwezi, kotala, kapena chaka.
- Dziwani kuchuluka kwa makasitomala omwe mudakhala nawo kumayambiriro kwa nthawi (CS).
- Dziwani kuchuluka kwa makasitomala atsopano omwe mudapeza panthawiyi (CN).
- Dziwani kuchuluka kwa makasitomala omwe mudakhala nawo kumapeto kwa nthawi (CE).
- Gwiritsani ntchito njira yomwe ili pamwambayi kuti muwerengere kuchuluka kwa kasitomala anu.
Mwachitsanzo, mutakhala ndi makasitomala 500 kumayambiriro kwa chaka (CS), mutapeza makasitomala atsopano 100 mkati mwa chaka (CN), ndipo mutakhala ndi makasitomala 450 kumapeto kwa chaka (CE), kuchuluka kwamakasitomala anu kudzakhala:
((450-100)/500) x 100 = 70%
Izi zikutanthauza kuti 70% ya makasitomala anu kuyambira kuchiyambi kwa chaka anali adakali nanu kumapeto kwa chaka.
Mtengo Wosungitsa Dola (DRR)
DRR ndi chiwerengero cha Ndalama mumasunga ndalama zomwe munali nazo kumayambiriro kwa nthawi (osawerengera ndalama zatsopano).
Kumene:
- ED = kutsiriza ndalama kumapeto kwa nthawi yoperekedwa
- NC = ndalama kuchokera kwa makasitomala atsopano omwe adapeza panthawi yomweyi
- SB = ndalama zoyambira kumayambiriro kwa nthawi imeneyo
Njira imodzi yowerengera izi ndikugawa makasitomala anu potengera ndalama zomwe amapeza, ndikuwerengera CRR pagulu lililonse. Makampani ambiri omwe amapindula kwambiri akhoza kukhala nawo otsika kasitomala posungira koma kusungidwa kwakukulu kwa dollar pamene amasintha kuchoka kumakampani ang'onoang'ono kupita kuzinthu zazikulu. Ponseponse, kampaniyo imakhala yathanzi komanso yopindulitsa ngakhale itaya makasitomala ang'onoang'ono ambiri.
Upangiri Wotsogola Kusungidwa kwa Makasitomala
Izi infographic kuchokera M2 Akugwira tsatanetsatane wa kusungidwa kwa makasitomala, chifukwa chiyani makampani amataya makasitomala, momwe angawerengere kuchuluka kwakusungira makasitomala (CRR), momwe mungawerengere kuchuluka kosungira ndalama (DRR), komanso kufotokoza njira zosungira makasitomala anu:
- Zodabwitsa - kudabwitsa makasitomala ndi zopereka zosayembekezereka kapena ngakhale cholembedwa pamanja.
- Zoyembekeza - makasitomala okhumudwitsidwa nthawi zambiri amabwera chifukwa chokhazikitsa zosayembekezereka.
- Kukwanitsidwa - kuwunika momwe ntchito ikuyendera yomwe imapereka chidziwitso pakukhutira kwa makasitomala anu.
- Feedback - funsani ndemanga za momwe makasitomala anu angasinthire bwino ndikugwiritsa ntchito mayankho omwe ali ndi vuto lalikulu.
- Kulankhulana - lankhulani mosalekeza zakusintha kwanu ndi mtengo womwe mumabweretsa makasitomala anu pakapita nthawi.
Makasitomala okhutiritsa pokhapokha sangakhale okwanira kuti akhale okhulupirika. M'malo mwake, akuyenera kukhala ndi ntchito yapadera yoyenerera kubwereza bizinesi ndi kutumizidwa. Mvetsetsani zomwe zimayambitsa kusintha kwamakasitomala uku.
Rick Tate, Wolemba wa The Pro Pro: Kupanga Makasitomala Abwino, Mofulumira, ndi Osiyana
Kuwulula: Ndikugwiritsa ntchito ulalo wanga waku Amazon wothandizana nawo m'buku la Rick Tate.