Zachikhalidwe ndi Kupambana: Kudula vs Kuchulukitsa

kudula

kudulaZambiri zakugulitsa bwino zimakwaniritsidwa pazinthu ziwiri, kudula ndi kutalikitsa. Tikawona njira yakutsatsira ikumauma ndikupanga zotsatira zochepa, tikamachepetsa mwachangu… ndi bwino momwe njira yathu yonse imagwirira ntchito. Chimodzimodzinso, pamene tikuwona njira ikupanga zotsatira zabwino… timagwira ntchito molimbika kuti tipeze zotsatira.

Mwachitsanzo, ndimayesetsa kuchita izi tsiku ndi tsiku ndi blog. Ndikawona kuti ndizambiri zomwe Facebook amakonda koma osati zambiri za Twitter, ndimakankhiranso kumeneko. Ngati nditawona momwe angayankhire kudzera pa Twitter ndi Facebook, ndiyikankhira ku StumbleUpon. Ndikawona mutuwo ukukula kwambiri, ndilemba zambiri pamutuwu, mwina ndandanda a Malonda aukadaulo onetsani za izi, kapena konzekerani kanema.

Njira imodzi yomwe ndawona ikugwiradi ntchito pa blog ndikuphatikiza mitundu ingapo ya malonda infographics. Tsambali lakula pakati pa 10% ndi 15% m'miyezi ingapo yapitayo ndi zina zowonjezera. Zotsatira zake, tili ndi zidziwitso zomwe zakhazikitsidwa kwa iwo ndipo tsopano tikupanga ojambula kuti apange zathu. Chotsatira kwambiri momwe mafoni akukhudzira malonda apaintaneti linali lingaliro lomwe ndinali nalo nditawerenga pepala lolembera anthu… kotero sitinafunikirenso kufufuza!

Momentum ndichofunikira pakutsatsa njira zambiri, kotero kuti kutalikitsa kwanu njira yochulukira, zotsatira zabwino zamakampeni anu zimakhala zabwino. Sitimangowona izi pa intaneti, timaziwonanso sizili pa intaneti. Ngati malonda akumveka ndi omvera… monga Flo, Dona Wopita Patsogolo, tikuwona malonda angapo ndi Progressive Lady.

Sikuti amangogulitsa, mwina. Ndizowona m'moyo kuti tifunika kudula zoyipa ndikutalikitsa zabwino. Ndiyenera kusiya kadyedwe kanga ndikuphunzira momwe ndingawonjezere kuchita masewera olimbitsa thupi Ndikugwira ntchito, ndiyenera kudula makasitomala omwe samamvera kapena kupeza zotsatira, ndikugwira ntchito molimbika pakukulitsa ubale ndi makampani omwe amamvera ndikuchita bwino.

Kubwerera kutsatsa.

Makampani ambiri amadziwa bwino komanso amakhala omasuka ndi malonda ena kotero kuti samangodula… ngakhale akulephera. Ndikuganiza kuti ndi njira yachilengedwe ya otsatsa omwe amakhala omasuka ndi sing'anga. Malingaliro awo amangotseka kuzinthu zina. Otsatsa maimelo amadalira maimelo, osaka ofufuza amadalira posaka, amalonda otsatsa amalipira amadalira zotsatsa ... ndi bwalo loipa lomwe limangokhala pamakampeni olephera komanso ndalama zambiri zotayika.

M'malo mwake, otsatsa ambiri samvera analytics ndipo sazindikira ngakhale zomwe zikugwira ntchito kapena zomwe sizigwira ntchito. Satalikitsa kuyesetsa kwawo kudutsa njira. Kampeni iliyonse imayamba kuyambira pomwe palibe chisamaliro padziko lapansi. Izi zimawapangitsa kuti asagwiritse ntchito mwayi womwe anali nawo kale.

Malo ochezera a pa Intaneti amatipatsa njira yowonjezera lililonse kampeni. Monga David Murdico ndidayankhula za njira zotsatsira makanema pawayilesi yomaliza, tidayankhula za momwe zimakhalira zosangalatsa kukhala ndi gulu la mafani ndi omutsatira. Mukamakula malo ochezera a mafani ndi otsatira, mukusungitsa ndalama kuti mugwire bwino ntchito yanu yotsatira komanso njira yanu yotsatsa.

Mwakutero, kuwonongera ndalama kwa otsatirawa kukukulitsa ntchito yanu yotsatira… musanakonzekere kuti ikuchitika! Ngati muli ndi otsatira 100,000 omwe akumvera ndipo akupatsani chilolezo choti mulumikizane nawo, zingasinthe bwanji ntchito yanu yotsatsa yotsatirayi? Ndikukhulupirira kuti ndichinthu chomwe mukuchiganizira.

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