Kugwiritsa Ntchito Utsogoleri Wa Chuma Chakujambula kuti Mukwaniritse Zolimbikitsa Anthu

onjezani chiwonetsero

Tili ndi makasitomala awiri pakali pano omwe ali ndi makasitomala mamiliyoni m'dziko lonselo. Zovuta zakukulitsa njira yapa media yolimbikitsa yomwe imalimbikitsa, kuyankha ndikuyankha kukula kwa netiweki si ntchito yaying'ono - ndipo yosatheka popanda kugwiritsa ntchito mayendedwe ndi zochita zokha.

Zomwe mabizinesi sakudziwa ndikuti zida zowongolera ndi mayendedwe azinthu zochepetsera kuthekera kopeza, kuvomereza ndikusindikiza zomwe zimapangidwa ndi ogwiritsa ntchito zilipo kale. Zosungidwa ndi ogwiritsa ntchito (UGC) ndizabwino chifukwa ndizabwino zomwe zimavomereza kampaniyo kuchokera pagulu lachitatu. Simunapite kukazipeza - zilipo kale muma TV!

Mtengo wokambirana, m'malo mwa MINI USA, amaphatikiza malo ochezera (monga Facebook, Twitter ndi Instagram), zida zogwirira ntchito ndi zolumikizira mtambo (monga IFTT.com), zida zogawana mafayilo (monga Dropbox) ndi pulatifomu yoyang'anira zinthu zama digito kuti muphatikize zomwe zili Laibulale yamphamvu kwambiri yadijito.

Lonjezerani Ntchito # 1

Makasitomala a MINI akupanga ndikugawana zithunzi ndi MINI yawo. Zithunzizi zimapezeka m'malo ochezera ambiri ndipo zimafunikira kuti zikhale zoyikika ndi kupangika kuti zizigwiritsidwa ntchito. BEAM imagwiritsa ntchito IFTT.com komanso kukulitsa kuphatikiza ndi Dropbox kuti muchepetse zomwe zimapangidwa ndi makasitomala powonera ma hashtag osiyanasiyana.

BEAM idakhazikitsa Widen DAM ndikupanga mayendedwe, pogwiritsa ntchito Lonjezani kuphatikiza kwa Dropbox, kuti mupeze zomwe zili mu Instagram, Facebook ndi Twitter ndikubwezeretsanso zomwe zili MINI pamakampeni angapo.

Lonjezerani Ntchito # 2

MINI imasowa malo oti eni ake a MINI atumize makanema pamipikisano. Mavidiyo awa akuyenera kuwunikiridwa ndi Gulu la MINI asanawonetsedwe patsamba lino. BEAM imagwirizanitsa zomwe makasitomala amapanga pamipikisano pa MINIUSA.com ndiyeno kenako amapereka zinthu zosiyanasiyana patsamba lake logonjera pagulu.

BEAM adagwiritsa ntchito Lonjezani API kulola kutsitsa makanema, ku njira yake ya Widen DAM, kuchokera MINIUSA.com. Mavidiyo amatumizidwa mwachindunji ku Wonjezerani DAM komwe amawunikiridwa kenako ma Widen's embed codes amagwiritsidwa ntchito pa MINIUSA.com pagulu lanyumba.

Kuwulura: Takhala tikugwira ntchito ndi Widen pama infographic ndi maimelo otsatsa malonda m'mbuyomu. Ndi anthu abwino omwe ali ndi malonda abwino kubungwe lililonse kapena kampani yamakampani yomwe imayenera kuyang'anira zinthu zadijito. Kuphatikiza pa milandu iyi, onetsetsani kuti mwawona infographic yawo, Business Case for Digital Asset Management kuti mumvetse zambiri.

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