Njira Zoyendetsedwa ndi Deta Pangani Zotsatsa za Jedi-Level Social

Jedi knight

Star Wars ikufotokoza Limbikitsani ngati china chake chomwe chimayenda zinthu zonse. Darth Vader akutiuza kuti tisapeputse izi ndipo Obi-Wan amauza Luka kuti imagwirizanitsa zinthu zonse pamodzi. 

Poyang'ana kutsatsa kwapa media media, ndizo deta zomwe zimagwirizanitsa zinthu zonse pamodzi, kukopa kulenga, omvera, mauthenga, nthawi ndi zina. Nazi maphunziro ochepa omwe angakuthandizeni kuphunzira momwe mungagwiritsire ntchito mphamvuzo kuti mupange kampeni yamphamvu kwambiri.

Phunziro 1: Yang'anani Pa Zolinga Zomveka

Cholinga chanu chimatsimikizira zenizeni zanu.

Gon Jinn

Kuyikira kumbuyo ndi chinthu chofunikira kwambiri pakampeni aliyense wopambana ndipo kusowa chidwi ndicho chifukwa chachikulu cholephera. Zomveka, zoyezeka zolinga zili ndi vuto ndipo nditero dziwani zenizeni zanu.

Mukasankha cholinga champikisano, gwiritsani ntchito zomwe zalembedwa patsamba lanu komanso njira zanu kuti muwone ngati zingatheke.

  • Ganizirani cholinga chanu: Pezani ma adilesi a imelo okwanira 1,000.
    • Unikani zambiri patsamba: Kutengera ndi mbiri yakale, tikuwona kuti zimatenga anthu 25 kuyendera fomuyi kuti atenge imelo imodzi. 
    • Sankhani zolinga zamtunda: Ngati anthu 25 = imelo imodzi, imatenga ma 1 patsamba latsambalo kuti mupeze maimelo 25,000.
    • Kuthamangitsani zochitika zina: Malo ambiri otsatsa ochezera ali ndi chida chowerengera chomwe chikuwonetsa ziwonetsero, kudina kapena kutembenuka. Ikani bajeti yanu mu zida izi kuti muwone ngati kufikira 25,000 kwama webusayiti ndikotheka.
    • Unikani ndikusintha: Ngati malo anu okhala ndi bajeti yanu, ndizabwino! Ngati njira yayamba, ikani zolinga zenizeni kapena onjezerani bajeti yanu. 

Phunziro 2: Sankhani Njira Yanu Mosamala

Kuopa kutayika ndi njira yopita kumdima.

Yoda

Otsatsa ambiri amapanga zisankho potengera lingaliro loti ngati samalengeza zotsatsa zawo kwa omvera ambiri, ataya mpikisano. M'malo mwake, kupeza Chabwino omvera ali ngati kupeza singano mu galactic haystack ndipo deta ikuthandizani kuti muwafikire bwino komanso mopanda ndalama.

Tsopano mumakhala ndi lingaliro la omvera omwe mukufuna kulengeza kwa iwo, koma muyenera kudziwa nthawi ndi malo abwino kuwafikira. Umu ndi momwe mungalolere kusankha kusankha:

  • Sewerani kulimba kwa netiweki: Malo onse ochezera a pa Intaneti ali ndi mphamvu zomwe zimakupatsani mwayi wofikira omvera m'njira zosiyanasiyana. Mwachitsanzo, LinkedIn, ndiyabwino kutsata mutu wa ntchito, ngati omvera anu ali akatswiri, mutha kupanga omvera a LinkedIn mosavuta kuti muwafikire. Komabe, ngati kampeni yanu ikuyang'ana kwambiri paukadaulo wina waukadaulo (nenani kuyenda mwachangu), mungafune kuwonjezera ndi zotsatsa za Twitter zomwe zimakupatsani mwayi wolunjika potengera zokambirana zomwe anthu ali nazo paukadaulowu chifukwa ali kale pamutuwu. .
  • Potsatsa, kukula amachita nkhani: Mu Ufumu Umenyedwa Kubwerera, Yoda adauza Luka kuti "kukula kulibe kanthu”Koma posatsa malonda, kukula kwake ndiye chilichonse. Nthawi zambiri, maiwe akuluakulu omvera amalola kuti malo ochezera a pa Intaneti azikunkha kudzera munjira yake yolondola kwambiri kuti athe kuthandiza anthu omwe angayankhe kutsatsa lanu. Omvera ocheperako amapereka zocheperako pazosintha izi, koma ndizotsika mtengo kwambiri ndipo zimatha kukuthandizani kuchita zinthu monga kampani kapena makampani akulozera. Kampeni iliyonse ndiyosiyana, chifukwa chake ukonde womwe mukuponya umasiyana.
  • Pangani omvera kupikisana: Muli ndi njira zingapo zokuthandizani kutsata omwe akuphatikiza mindandanda yamakasitomala omwe alipo, omvera omwe akukhudzidwa ndi ziwerengero za anthu / zofuna zanu. Tsopano m'malo modalira chombo chimodzi kuti muziyendetsa malonda, pitani pang'ono, omvera motsutsana wina ndi mzake ndipo mutha kudziwa kuti ndi iti yomwe ili yothandiza kwambiri kenako ndikusunthira kwina pambuyo pake potengera magwiridwe antchito. 

Phunziro 3: Dalirani Zambiri Osati Mwayi

Mwa zondichitikira zanga, palibe chinthu chonga mwayi.

Obi Wan Kenobi

Jedi akuwonekera mwayi chifukwa cha kuphunzitsidwa kwawo mwakhama komanso kudzipereka pakuphunzira momwe angadziwire zomwe ayenera kuchita komanso momwe amathandizira pa Limbikitsani amatsogolera njira yawo. Kwa otsatsa atolankhani, zambiri zimagwiranso chimodzimodzi panjira iliyonse yotsatsa, zomwe zimatipangitsa kupanga zisankho zophunzirira, osati mwayi.

Tsopano gawo lalikulu lakuchita kampeni ndikutsimikiza kuti ndi ziti zomwe zitha kugwiritsidwa ntchito polimbikitsa izi. Nthawi zambiri, izi zimabweretsa kusagwirizana pakati pa ogwira ntchito, koma zambiri zimawathetsa. Umu ndi momwe:

  • Khazikitsani poyambira: Zolengedwa zilizonse ziyenera kutsatira miyezo yamalonda, zikhale zogwirizana ndi zomwe zikulimbikitsidwa ndikukonzekera omvera. Unikani zomwe zidagwira ntchito m'mbuyomu kuti muwone zomwe zingagwire ntchito mtsogolo.
  • Yesani zonse: Nthawi zambiri, ma brand amayesa kutulutsa kampeni yawo mpaka chithunzi ndi uthenga umodzi. Kuopsa kwake ndikuti ngati zingagwire ntchito, simukudziwa chifukwa chake ngati zitalephera, simukudziwa chomwe munganene. M'malo mwake, yesani zithunzi / makanema osachepera anayi, mitundu yotsatsa inayi, mitu itatu ndi maitanidwe awiri (CTAs). Inde, izi zimatenga nthawi yayitali kuti zikhazikitsidwe, koma zimapereka chidziwitso chofunikira pazinthu zomwe zikugwira ntchito ndipo bwanji. 
  • Konzani chilichonse: Zapita kale masiku a makampeni ochezera. Mukamayambitsa, muyenera kusanthula masitepe a magwiridwe antchito tsiku lililonse sabata yoyamba komanso kawiri pa sabata zitachitika. 
    • Chotsani zithunzi, mauthenga kapena mitu yosagwira bwino ntchito. 
    • Kusintha kwa bajeti kuzithunzi, mauthenga kapena mitu yamitu yomwe ikuchulukirachulukira.
    • Ngati kampeni siyikugwira ntchito, izimitseni, pendani zosankhazo ndikuyesa kukonza m'malo mosiya bajeti ikhetse magazi.
    • Ngati mukuyendetsa kudina kambiri koma palibe amene akutembenuka patsamba lanu, onani tsamba lofikira — kodi mphamvu ndi uthenga wotsatsa umadutsa? Kodi mawonekedwe anu ndi atali kwambiri? Sinthani. Yesani. Bwezerani kampeni yanu kuti muwone ngati yathetsa vutoli.
  • Omvera ochepa: Pamakampeni ambiri, omvera anu amayikidwa m'manda pagulu lonse (singano yanu mu galactic haystack) ndipo ndiudindo wanu kupangitsa anthu kuti atuluke. Njira imodzi yochitira izi ndikuwongolera omvera anu kutengera magwiridwe antchito.
    • Ngati mayiko ena sakuyankha, chotsani pagulu la omvera anu.
    • Ngati kuchuluka kwa anthu kukuyankha pamitengo iwiri kuposa ya wina aliyense, sinthani bajeti kuti muwathandize.
    • Gwiritsani ntchito omvera pazokambirana ndikupanga mawonekedwe owoneka bwino. Mwachitsanzo, ngati mukuyambitsa kampeni ya Facebook pogwiritsa ntchito masamba obwezeretsanso tsamba lawebusayiti, pangani omvera omwe akuyimira anthu omwe akutukuka kwambiri. Kenako gwiritsani ntchito omvera awa kuti mumange omvera ngati anu ndikusintha zotsatira zanu kwambiri.

M'malo amdima timadzipeza tokha, ndipo chidziwitso chocheperako chimayatsa njira yathu.

Yoda

Chidziwitso chimafunikira komanso paziwonetsero zapa Jedi, data ndiye gwero lokhalo lazidziwitso. Kumbukirani kuti mukakhala ndi chidziwitso chochulukirapo mukakhazikitsa kampeni yanu yapa media, zotsatira zanu zidzakhala zabwino komanso zodziwikiratu.

Ndipo mphamvu ikhale ndi inu, nthawi zonse.

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