CRM ndi Data PlatformInfographics YotsatsaSocial Media & Influencer Marketing
Kusintha Big Data kukhala Actionable Kumvetsetsa
2013 itha kukhala chaka cha Big Data… Muwona zokambirana zambiri apa Martech Zone pazida zopezera, kuyang'anira ndikugwiritsa ntchito kuchuluka kwakukulu kwa deta.
Lero, Neolane ndi Direct Marketing Association (DMA) apereka lipoti laulere lotchedwa, Zambiri: Zokhudza Mabungwe Ogulitsa. Zotsatira zazikuluzikulu za lipotilo zikugawidwa kudzera pa infographic iyi.
Ripotilo lapeza kuti m'madipatimenti ambiri otsatsa alibe zida zokwanira kuthana ndi kuchuluka kwakachulukirachulukirachulukira ndipo akubwerera m'mbuyo pakukonzekera kukula kwakukulu. Zina mwazofukufuku:
- 60% alibe kapena sakudziwa ngati kampani yawo ili ndi njira yothanirana ndi zovuta za Big Data
- 81% amadzimva kuti ali okonzeka pang'ono kapena osakonzeka kwenikweni pokhudzana ndi malamulo ndi malamulo atsopanowa
- 50% akuti maluso akusintha, makamaka ndikukula kwa mayendedwe ochezera komanso mafoni