Kutolera Ngongole kwa eCommerce Startups: The Definitive Guide

E-malonda

Zotayika pamalonda ndizochitika m'mabizinesi ambiri, chifukwa chobweza, kulipira ngongole, kubweza, kapena zinthu zomwe sizinabwezeredwe. Mosiyana ndi mabizinesi obwereketsa omwe amayenera kulandira zochulukirapo monga gawo lazamalonda awo, oyambitsa ambiri amawona kuwonongeka kwa zotuluka ngati zovuta zomwe sizimafunikira chidwi. Izi zitha kubweretsa ma spikes otayika chifukwa cha kusayang'aniridwa kwamakasitomala, komanso kuchepa kwa zotayika zomwe zitha kuchepetsedwa ndi zochepa chabe. Muupangiri wotsatira tiunikiranso za zotayika, chifukwa zimachitika, ndi zomwe zingachitike kuti muchepetse.

Bukuli likhala lothandiza kwambiri ngati mumakhala pamsika wolimbana ndi kubweza ngongole kuchokera kwa ogula ndi ogulitsa omwe ali ndi ngongole koma samatha kulipira, ntchito yolipira pambuyo pake (kutsatsa, SaaS, ndi ena) osatha kulipiritsa makasitomala alibe kapena chida cholipirira chomwe chatha pa fayilo, kampani ya eCommerce ndi yolembetsa yomwe ikukonzekera kubweza ngongole ndi zopempha zobwezera ndalama kapena kasamalidwe ka ndalama ndi ntchito zandalama zomwe zikukumana ndi kubweza kwa ACH ndi zolipira zina zomwe zasowa.

Zotayika ndi Zomwe Zimachitikira

Mabizinesi opambana amakhala ndi makasitomala ambiri, ndipo ambiri amabwereza makasitomala. Bizinesi yayikulu imakopa makasitomala ambiri omwe amagula, kulandira zinthu ndi / kapena ntchito ndikunyamuka osangalala. Komabe, mtundu uliwonse wamabizinesi umakhala ndi zotayika zina. Ngakhale zambiri zitha kukhala dala, kafukufuku akuwonetsa kuti kuchuluka komwe sikukukula.

Mphamvu yogula zinthu pa intaneti yasintha kwathunthu mzaka khumi zapitazi. Kugula pa intaneti tsopano ndizofala. Kaya ndi kochapa zovala kapena buku latsopano, tili ndi makhadi athu osungitsa ngongole ndikusungitsa pakadina kamodzi, masamba omwe amafikira kuti muchepetse kukangana. Malo ogulitsirawa, kuphatikiza malamulo osavuta kubweza, opangidwa kukhala osavuta ndi kugula kotsutsana pang'ono, kumabweretsa kukhudzidwa kwa ogula ndikuwona kuti makasitomala akhoza kukana kulipira chifukwa mabizinesi amangovomereza izi. Kafukufuku akuwonetsa kuti 1% ya zobwezeredwa ndi kubweza chifukwa cha izi, osati chifukwa chachinyengo kapena kuba. Ndizosavuta, zimawoneka zopanda vuto, ndipo palibe kuyankhula komwe kumakhudzidwa ndi wamalonda.

Kutengera bizinesi yanu, zotayika zina zimayambitsidwa ndi chinyengo komanso kuba (ID Chargeback Gurus adayika chiwerengerocho modabwitsa 10-15% kuyelekeza ndi chinyengo chaubwenzi). Si zachilendo kuti ana azigwiritsa ntchito khadi ya kholo lawo osadziwa, komabe pali otanganidwa ena kunja uko, makamaka chifukwa chinyengo chamakhadi enieni chikuwonjezeka. Pakadali pano, simukadakhala mukuchita ndi kasitomala weniweni, koma winawake kugwiritsa ntchito zambiri zawo.

Kodi Kuwononga Ndalama Zimakhala Zambiri Motani?

Mabizinesi otenga nawo mbali ayenera kuganizira malire awo ndi zofunikira za omwe amapereka. Othandizira ambiri amafunikira zosakwana 1% pakubweza kumbuyo ndi ochepera 0.5% mu kubwerera kwa ACH. Mutha "kubisa" magawo oopsa, opindulitsa mu voliyumu yanu ngati chiwopsezo chanu chonse ndi chotsika, koma muyenera kuchisunga chonse. M'kupita kwanthawi, ngakhale chiwonongeko cha 1% chimapezekanso pakapita nthawi.

Kuteteza Kotsutsana ndi Kutumikira

M'dziko lomwe lili pachiwopsezo chazogulitsa, ndizodziwika bwino kuti nthawi yochuluka bwanji yomwe makampani amathera popewa ndikuzindikira zinthu zisanachitike, koma kungonyalanyaza kuchepa ndi kuthandizira pambuyo pochepetsa ndalama. 

Kutayika ndi gawo la bizinesi iliyonse, chifukwa kukhathamiritsa kotayika kumatanthauza kupewa kwambiri-mukuchotsa bizinesi yabwino. FraudSciences, komanso omwe amathandizira kupewa zachinyengo koyambirira, adatha kuthandiza amalonda pakuwonjezera bizinesi ndikulipira inshuwaransi. Muyenera kulingalira kuchuluka kwa bizinesi yomwe mukukana chifukwa cha zomwe ndizoletsa kwambiri, komanso zomwe mungachite ngati mutakhala ndi mitengo yotsika.

Ngati mukupereka chithandizo ndikungochotsa kwa makasitomala omwe salipira, mwina mumakhala ndi mitengo yotsika kwambiri. Muyenera kuganizira kuti ndi angati mwa makasitomala omwe mungapindule nawo poyesa kuthetsa ndalama zomwe zatsala ndikuwamvetsera. Ntchito yabwino yotayika pambuyo poyang'ana ikukhudzidwa ndi zomwe makasitomala amakumana nazo pothetsa mavuto amutumiki momwe angabwezeretse ngongole yomwe muli nayo. 

N'chimodzimodzinso ndi kutaya kwachinyengo. Ngakhale zina mwazinyengozi zilidi zenizeni, zambiri zimachitika chifukwa chakumvana kapena kusagwirizana pautumiki. Mukamapanga ndalama zoyendetsera ntchito zomwe zimayang'ana pakumvetsetsa kasitomala, mudzatha kukonza kusungidwa, kuphunzitsa gulu lanu momwe mungapewere kutayika bwino, ndi kulipidwa.

Masiku Oyambirira Oyambirira

Tikukulimbikitsani kuti mugwire ntchito zotayika m'nyumba m'masabata angapo oyambilira. Kugwira ntchito pazotaika nokha kuli ndi maubwino awiri:

  1. Popeza mukugwiritsa ntchito dzina lanu kuti mulumikizane ndi kasitomala, mumatha kuyanjananso ndi makasitomala osokonezeka ndikuwasunga.
  2. Kuchita ndi makasitomala okwiya kungakhale phunziro lofunika kwambiri pa bizinesi yanu, ndipo simukufuna kudalira ena kuti akupatseni mayankho koyambirira.

Pali zinthu ziwiri zoti muchite mutasowa:

  1. Yambani ndi ndondomeko yochira. Ngati kulipira kwa khadi kwalephera, yesaninso kubweza pambuyo masiku angapo. Ngati kulipira kwa ACH kulephera, lingaliraninso (njira yolipirira ACH ndiyosiyana ndikuyesanso kumakhala kovuta). Ngati muli ndi zida zopitilira imodzi zolipirira akauntiyo, kuyesera kulipiritsa. Izi zikuyenera kutsagana ndi kuyeserera kopepuka. 
  2. Start choyimira ndi omwe amakulipirani. Pakapita nthawi muphunzira mtundu wanji waumboni wofunikirako kuyimilira ndikukhala bwino pobweza zolipitsa. Mutha kufika mpaka 20-30% kubwerera pogwiritsa ntchito njirayi.

Pomwe Zoyeserera Zoyambirira Zakanika

Mabizinesi ambiri samanyalanyaza kugwiritsa ntchito mabungwe osonkhanitsa ngongole kuti athe kubweza. Makampaniwa adapeza mbiri yoyipa popitiliza kugwiritsa ntchito njira zamwano ndi UX yoyipa. Apa ndipomwe kusankha bwenzi loyenera ndikofunikira; Kugwira ntchito ndi kampani yaukadaulo yomwe imagwiritsa ntchito momwe ogwiritsa ntchito amatolera ngongole zitha kuthandizira mtundu wanu. 

Ntchito yosonkhanitsa ntchito kunja ingathandizire mtundu wanu popatsa makasitomala njira yothetsera zokhumudwitsa zawo asanapereke ndalama. Kwa makasitomala omwe amakana kuyankhula nanu, kupereka mkangano wamphamvu pakufunsa kuti mulipire ndiye njira yabwino kuti mumvetsetse chifukwa chomwe adasinthira kulipira kwawo poyamba. 

Izi ndizowona kwa omwe achitiridwa zachinyengo: kupatsa makasitomala njira yosavuta yodzifotokozera munthu wina nthawi zambiri kumathandiza kusiyanitsa omwe achitiridwa zachinyengo ndi ogula omwe apepesa ndipo kumawapatsa chitetezo ndikumvetsetsa.

Maganizo Otseka

Zogulitsa ndi gawo limodzi lochitira bizinesi ndipo zimafunikira chidwi. Kugwiritsa ntchito njira yosavuta m'nyumba ndi mnzanu wogwirira ntchito kunja kungakuthandizeni kulipidwa, kumvetsetsa kasitomala anu bwino, komanso kusintha kusungidwa.

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