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Tanthauzo laukadaulo ndi:

kugwiritsa ntchito kwa sayansi pamalonda kapena pamakampani

Kanthawi kapitako, ndinafunsa, "Ngati dipatimenti yanu ya IT ikapha zatsopano“. Linali funso lomwe linayankha yankho ndithu! Madipatimenti ambiri a IT ali ndi kuthekera kopondereza kapena kuyambitsa luso… kodi ma department a IT atha kulepheretsa kapena kuyambitsa zokolola ndi malonda?

Lero, ndinali ndi mwayi wokumana ndi Chris kuchokera Kuphatikiza. Zinali zokambirana zauzimu ndipo tinangopita pafupifupi mphindi 45 zapitazo kumene timafuna.

Chimodzi mwazosangalatsa zokambiranazo chinali kukambirana za yemwe ali ndi chisankho chogula nsanja kapena ntchito za SEO. Tonsefe tidapumira pomwe lingaliro ili lidagwera m'manja mwa woimira IT. Sindikufuna kuyipitsa akatswiri a IT - ndimadalira ukatswiri wawo tsiku ndi tsiku. Kulemba mabulogu kwa SEO ndi njira yopezera zitsogozo… a udindo wotsatsa.

Komabe, ndizodabwitsa kuti dipatimenti ya IT nthawi zambiri imayang'aniridwa ndi nsanja kapena njira zomwe zimatsimikizira zotsatira zamabizinesi. Nthawi zambiri, ndimawona zotsatira zamabizinesi (zatsopano, kubwerera pakubweza ndalama, kugwiritsa ntchito mosavuta, ndi zina zambiri) kutenga mpando wakumbuyo posankha zogula.

Potisankha kuti tikhale mabungwe awo olemba mabungwe, nthawi zambiri ndi dipatimenti ya IT yomwe imakhulupirira kuti atha kuchita kwaulere yankho la mabulogu. Blog ndi blog, sichoncho?

  • Osazitengera kuti zomwe sizinakonzedwe
  • Osazitengera kuti nsanja siyotetezeka, yokhazikika, yopanda zosamalira, yopanda ntchito, ndi zina zambiri.
  • Osazitengera kuti nsanjayi siyowopsya kwa mamiliyoni owonera masamba ndi ogwiritsa ntchito masauzande ambiri.
  • Osazitengera kuti kampani yomwe idapanga idagwiritsa ntchito madola masauzande mazana ambiri pakufufuza ndi chitukuko kuti zitsimikizidwe kuti njira zabwino ndikutsata injini zosaka zikuphatikizidwa.
  • Osazitengera kuti mawonekedwe osavuta kugwiritsa ntchito ndiosavuta kuti aliyense agwiritse ntchito, osafunikira maphunziro owonjezera.
  • Osazitengera kuti makina ali ndi makina kotero palibe chidziwitso cholemba ndi kugawa magulu chikufunika.
  • Osazitengera kuti ogwira ntchito athu amayang'anira momwe makasitomala athu akuyendera kuti athe kuchita bwino.
  • Osazitengera kuti nsanjayi imabwera ndi kuphunzitsa kosalekeza kuthandiza olemba mabulogu kukulitsa maluso awo ndikuwonjezera kubwerera kwawo pakapita nthawi.

Ndi SEO, nthawi zambiri pamakhala mkangano womwewo. Ine ndakhala ngakhale ndiri kutsidya lina la mkangano wa SEO, kukuwuzani inu izo simukusowa katswiri wa SEO. Jeremy adandikumbutsa za nkhaniyi… doh!

Mfundo yanga inali yakuti makampani ambiri ALI osakonza makina osakira ndipo akusowa magalimoto ambiri oyenera. Ngati adangochita osachepera, atha kuyika tsamba lokongola lomwe adawononga $ 10k patsogolo pa alendo ochepa. Izi zidalembedwera makampani ambiri omwe alibe mpikisano ndipo alibe kukhathamiritsa… anali pempho loti achite zochepa.

Kwa makampani opanga mafakitale opikisana, komabe, 80% yokonzedwa siyandikira. 90% siyokwanira. Kuti mutenge # 1 pamipikisano yayikulu pamafunika ukadaulo wamakampani ochepa padziko lapansi. Ngati muli patsamba lotsatila la zotsatira zosakira mpikisano, dipatimenti yanu ya IT siyikupangitsani # 1. Mudzakhala ndi mwayi ngati angakupezeni patsamba loyamba lazotsatira.

Simungaike dipatimenti yanu ya IT kuyang'anira gulu lanu logulitsa, komabe mudzawaika kuti aziyang'anira ukadaulo womwe ungalepheretse kampani yanu kupeza malonda. Ngati mugwiritsa ntchito ukadaulo pafupifupi… onetsetsani kuti mwasanthula mwayi ndi zabwino zake musanaganize kuti mutha kuzichita nokha!

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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