Kumvetsetsa Kufunikira Kwakukulu motsutsana ndi Mbadwo Wotsogolera

demand generation vs lead m'badwo.png

Otsatsa nthawi zambiri amasinthanitsa mawu akuti m'badwo wofunira (mtundu wofunafuna) m'badwo wotsogolera (lead gen), koma si njira zomwezo. Makampani omwe ali ndi magulu ogulitsa odzipereka amatha kugwiritsa ntchito njirazo nthawi imodzi. Makampani nthawi zambiri amakhala ndi malonda timu inbound kuyankha kufunika anapanga zopempha zogulitsa ndi magulu ogulitsa ogulitsa kutenga nawo mbali pazitsogozo zomwe zapangidwa kudzera kutsogolera zochitika m'badwo.

Ngati kutembenuka kumatha kugwiritsidwa ntchito pa intaneti popanda kulumikizana ndi kampaniyo, kupanga zofunikira ndikofunikira pakuwongolera kuzindikira, kudalira, ndi ulamuliro pazogulitsa ndi ntchito zanu. Ngati kutembenuka kwanu kumafunikira kulumikizana kwamalonda, kukambirana, kapena kupitilira kwakanthawi kogulitsa, kutsogolera kutsogolera ndikofunikira kuti mukulitse ndikupeza oyenerera oyendetsa malonda omwe amalimbikitsidwa mpaka kumapeto.

Kodi Kukulira Kwakufuna Chiyani?

Kupanga zofuna kumapangitsa chidwi ndi chidwi pazogulitsa ndi ntchito za kampani. Cholinga ndikuti kuyendetsa bizinesi yotsekedwa ndi kulumikizana kocheperako ndi ogula kapena bizinesi yomwe mukukopa.

Pankhani yopanga zofunikira, mutha kukhala okakamira kwambiri pakuyendetsa chiyembekezo chazogulitsa ndikuzifikitsa mwachindunji kukutembenuka mtima.

Kodi Lead Generation ndi chiyani?

Mbadwo wotsogola umayendetsa chidwi kapena kufunsa pazogulitsa kapena ntchito. Cholinga ndi kusonkhanitsa kulumikizana koyenera kuti mumange ubale ndi kusamalira kufikira mutatseka ngati kasitomala.

Mukamatumiza njira zotsogola, mutha kukhala ankhanza kwambiri pakusonkhanitsa zambiri zamalumikizidwe kuti mumange chidaliro ndikukhala ndi chiyembekezo pakapita nthawi. Zachidziwikire, simufunanso kusokoneza kapena kuchepetsa chidwi cha omwe akutsogolera potseka bizinesi nanu. Yambani kutsogolo ndikofunikira - kumvetsetsa ngati kutsogolera kuli koyenera, kuli ndi bajeti yomwe ilipo, ili pafupi ndi lingaliro la kugula. Zogulitsa zazitali, zochitika zingapo, ndi malonda ogulitsa amafunikira njira yoyendetsera njira.

Njirayi itha kukhala yofanana kwambiri, ndipo machenjerero atha kukhala ofanana pakati pa njira ziwirizi. Mwachitsanzo, ndimathabe kutsatira mwamphamvu njira zosakira, zachitukuko ndi PR kuti ndikudziwitse ndikuyendetsa zomwe ndikufuna kapena zitsogozo. Nditha kukhala ndi infographic kapena whitepaper yomwe imathandizira kusamalira kutsogolera kapena kulimbikitsa lingaliro la kugula. Ngati ndikuyesera kupanga zitsogozo, komabe, nditha kugogomezera ukadaulo wa kampaniyo komanso momwe kukhalira ubale pakati panthawi yayitali kungakhale kwanzeru.

Kuchita bwino kapena kuyeza kungakhale kosiyana pakati pa njira ziwirizi, komabe. Chifukwa amafuna kupanga, Nditha kukhala wolunjika kwambiri pakufika kwa kutsatsa kwanga komanso zotulukapo zake. Chifukwa mbadwo wotsogolera, Nditha kukhala ndikuyang'ana kwambiri kuchuluka kwa ogulitsa oyenerera kutsogolera. Ngakhale gulu logulitsa likhoza kukhala ndiudindo pamalingaliro onsewa, ndi gulu logulitsa lomwe lili ndi udindo wotseka bizinesi ndi njira zotsogola. Gulu lotsatsa limangoyang'anira kuchuluka ndi zotsogola zomwe zaperekedwa.

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