Pangani Zolinga Pamaso pa App App

mafoni analytics whitepaper

Anthu abwino ku Webtrends (kasitomala) atulutsa pepala lolembera lodabwitsa kuchokera kwa Director of Mobile Analytics, Eric Rickson. Kupanga Njira Yokhwima Pafoni ndi Kugulitsa amayenda kudzera pazizindikiro zazikulu zogwirira ntchito munjira yam'manja. Pambuyo pa mutu wa mafoni analytics, imodzi mwamagawo ofunikira omwe ndidapeza anali:

Nthawi zambiri, otsatsa amalumpha gawo lofunika kwambiri pofotokozera ndikukonzekera njira yamsika yam'manja, molunjika kumene kukulitsa ntchito m'malo mwake. Ambiri amalowa m'bwalo lam'manja ndi pulogalamu ya iPhone, kudutsa zala zawo, ndipo akuyembekeza kuti zikwaniritsa zabwino. Ena amatulutsa mapulogalamu am'manja pamapulatifomu onse akulu ndipo akuyembekeza kuti wina adzawagwiritsanso. Nthawi zambiri makampani amasindikiza pulogalamu kenako amawononga ndalama zawo kuyisamalira. Ndipo ena amasankha kuyang'ana pa intaneti chifukwa amakhulupirira kuti mapulogalamu azichita ngati dinosaur.

Takhala tikulemba zambiri za Mobile Marketing pano pa Martech. Monga sing'anga, ndi imodzi mwazomwe zikukula mwachangu koma zosafunikira kwenikweni. Makampani omwe akuukira mafoni akututa mapindu ake, komabe. Retailer eBay akwaniritsa ndalama zoposa $ 2.5 biliyoni pogulitsa kudzera m'manja mu 2010 ndipo akuyembekeza kuchulukitsa kuchuluka kwake mu 2011.

mafoni vs desktop

Onetsetsani kuti mwatsitsa pepala ili kuti liwongolere mozama pazitsulo zomwe otsatsa angagwiritse ntchito kuwunika ndikusintha njira zawo zamagetsi. Ndi Mapulogalamu opitilira 450,000 kunja uko, ndikosavuta kutayika pakusakanikirana. Kupanga njira yamafoni - ndikuukira nsanja ndi malangizo abwinoko kuposa kutaya ndalama zambiri kuti mupange pulogalamu yomwe palibe amene angafune, amafunikira, kapena samapindulitsa.

3 Comments

  1. 1

    Tithokoze, a Douglas chifukwa chondipangira pepala la Eric Rickson… kuwerenga kosangalatsa. Monga wopanga mafoni, ndili wokondwa kwambiri ndi kuneneratu kwa Stanley Kafukufuku wonena za ogwiritsa ntchito intaneti opitilira ogwiritsa ntchito desktop pofika 2014.

    Mukudabwa kuti ndi mapulogalamu angati omwe adzakhala atakhalako nthawi imeneyo?

    O, mawu anu a mapulogalamu 450,000 anali a App Store ya Apple - pali zambiri zomwe zikupezeka (posachedwa kuposa Apple!) M'sitolo ya Google, malo ogulitsira a Amazon, kuphatikiza ma RIM, Microsoft, ndi zina zambiri.

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