DialogTech: Kuyimba Kwa Attribution ndi Kutembenuka

Pamaso pa mafoni ndi zida zamagetsi, pomwe kutsatsa kwama digito kunali desktop ya 100%, kuperekako kunali kosavuta. Wogula adadina kutsatsa kapena imelo ya kampani, kuchezera tsamba lofikira, ndikulemba fomu kuti akhale mtsogoleri kapena kumaliza kugula.

Otsatsa amatha kumangiriza zotsogola kapena kugula kumalo oyenera otsatsa ndikuyesa molondola ndalama zomwe adzagwiritse ntchito pa kampeni iliyonse. Amangofunika kuwunika zonse zomwe zakhudzidwa kuti adziwe kufunika kwa njira iliyonse, ndipo atha kukonzekereratu phindu lawo poika ndalama pazomwe zikugwira ntchito ndikuchotsa zomwe sizili. CMO ikhozanso kuteteza molimba mtima bajeti yawo kwa CEO powonetsa momwe zimakhudzira ndalama.

Koma m'dziko lamasiku ano loyendetsa mafoni pomwe ogwiritsa ntchito ambiri amasintha poyimba foni, zovuta ndizovuta kwambiri - osati kungodziwa kumene kuyimbidwako, komanso zotsatira zake. Ma foni mabiliyoni amwezi pamwezi samayang'aniridwa ndi zida zambiri zotsatsira, ndikupanga bowo lalikulu pakutsatsa kwa otsatsa malonda amadalira kutsimikizira ROI ndikukweza ndalama. Izi zokhudzana ndi kutembenuka kudzera pakuyimba zimatayika kwamuyaya. Izi zitha kuphatikizira:

• Gwero lotsatsa lamalonda: Makanema apama foni, digito, kapena opanda intaneti omwe adayendetsa foniyo - kuphatikiza kutsatsa, kampeni, ndi kusaka mawu osakira - ndi masamba aliwonse patsamba lanu ndi zomwe zili patsamba lanu omwe akukuyimbirani musanayimbire kapena pambuyo pake.
• Zambiri za oyimba: Kodi amene akuyimbirayo ndi ndani, nambala yawo yafoni, malo awo, tsiku ndi nthawi yomwe adayimbirako, ndi zina zambiri.
• Mtundu woyimbira: Kodi wofunsayo anali ndi cholinga chotani - anali kuyitanitsa kapena mtundu wina (thandizo, HR, kupempha, kusokoneza, ndi zina zambiri)?
• Zotsatira zoyimbira ndi mtengo wake: Komwe kuyimbirako kunayendetsedwa, zokambiranazo zidatenga nthawi yayitali bwanji, zomwe zanenedwa pakuyitanidwa, ndipo ngati kuyitanidwako kumasintha kukhala mwayi wogulitsa kapena kupeza ndalama (komanso kukula kapena kufunika kwa mwayiwo).

Kupereka kwa mafoni ndiye vuto lalikulu kwambiri lomwe otsatsa omwe akuyendetsa deta amakumana nalo lero. Popanda izi, otsatsa sangathe kuyeza moyenera kutsatsa kwa ROI ndikukwaniritsa momwe angagwiritsire ntchito zomwe akutsogolera komanso ndalama. Kuphatikiza apo, otsatsa amalephera kuteteza molimba mtima bajeti kwa CEO. Mwachidule, dzenje lakuda limayika magulu otsatsa kukakamizidwa kuti ateteze kufunikira kwawo ndikuwononga makasitomala amakampani.

“Kuyimbirana mafoni ndi chimodzi mwazizindikiro zolimba kwambiri zogulira makasitomala. DialogTech imathandizira timagulu tamalonda ndi mabungwe kuti azitha kupititsa patsogolo ntchito zapa digito poyimbira makasitomala pogwiritsa ntchito njira zofananira za martech ndi njira zomwe amagwiritsa ntchito kale podina. ” - Irv Shapiro, CEO, DialogTech

DialogTech imagwira ntchito ngati mnzake pamakampani opitilira 5,000, mabungwe, ndi makampani omwe akukula mwachangu m'mafakitale osiyanasiyana. Makasitomala amakono akuphatikiza a Ben & Jerry, HomeFinder.com, Comfort Keepers, Terminix, okhala ndi milandu itatu yogwiritsa ntchito F5 Media, HotCorpndipo Malo Ophunzitsira Ogonera Magalimoto.

Pogwiritsa ntchito njira yolondola yolandirira mafoni ndi kupatsa ndi kutsatira kutembenuka, otsatsa amatha kupititsa patsogolo ntchito zofufuzira za AdWords ndi Bing kuti aziyendetsa osati mafoni okha, koma makasitomala ndi ndalama zambiri:

• Gwiritsani Ntchito Kutsata Ma Keyword-Level Kutsimikizira ndi Kukweza ROI: Mvetsetsani momwe kampeni yanu yosakira yolipira imayendetsera mafoni, kenako konzani mawu osakira, zotsatsa, masamba ofikira, malo, ndi masiku / nthawi zomwe zimayendetsa makasitomala (ndi abwino kwambiri).
• Oyimbira Njira Potengera Kuwona Kutsata Kwama Call: Gwiritsani ntchito deta yolondolera kuyimbidwa yomwe idalandidwa panthawi yakuyitanidwa kuti muziyendetsa aliyense woyimba bwino, ndikuwapititsa kwa munthu wabwino kwambiri kuti awasinthire kugulitsa. Ukadaulo woyendetsa mafoni ungayendetse oyimba munthawi yeniyeni kutengera zosankha zingapo, kuphatikiza komwe kutsatsa (mawu osakira, kutsatsa, ndi tsamba lofikira), nthawi ndi tsiku, komwe woyimbirayo ali, ndi zina zambiri.
• Unikani Kukambirana Kuti Mukonze PPC: Gwiritsani ntchito zokambirana analytics ukadaulo kuti muwone ngati omwe akukufunsani omwe mumalipira adagwiritsa ntchito mchira wanu wautali kapena mawu ena ofunikira, momwe amafotokozera zovuta zawo ndi mayankho omwe akufuna, ndi zina zambiri. Mutha kugwiritsa ntchito chidziwitsochi kukulitsa kapena kuwongolera kutsata mawu osakira ndikupanga kutumizirana maimelo kutsamba ndi kofikira kukhala kothandiza kwambiri.

Chidule cha DialogTech

Pulatifomu ya DialogTech yathetsa chimodzi mwazovuta kwambiri padziko lapansi lamasiku ano loyendetsa mafoni pochotsa bowo lakuda pakutsatsa magwiridwe antchito kuchokera pama foni obwera. Pomwe otsatsa amakumana ndi zovuta zowongolera osati kungotsogolera kokha koma ndalama, nsanja ya DialogTech imapatsa mphamvu otsatsa malonda ndi chidziwitso chazomwe amafunikira kuti athe kuyika ndalama molimbika pamakampeni oyendetsa mafoni, komanso ukadaulo wotembenuka wofunikira kutembenuza oyimba kukhala makasitomala. Ndiukadaulo woyitanitsa komanso ukadaulo wosinthira womwe umamangidwa makamaka kwa otsatsa omwe amagwirira ntchito kuyimba kulikonse ndipo atha kugwiritsidwa ntchito ndi - kapena osadalira - malo oyimbira bizinesi.

DialogTech imapereka:

• Zambiri zakumapeto mpaka kumapeto: Zambiri kuposa kutsatira kutsatira. Yankho lokhalo lomwe limauza otsatsa malonda momwe makampeni awo amayendetsera mayitanidwe amakasitomala, ngati mayitanidwe amasintha kukhala ogulitsa, ndipo bwanji - kutseka malire pakati pa dola yomwe idagwiritsidwa ntchito ndi dola yomwe adapeza.
• Ukadaulo wanthawi zonse: Yankho lokhalo la otsatsa kuti azitha kuyendetsa mayendedwe ndikusintha mayendedwe aliwonse munthawi yeniyeni, kuonetsetsa kuti aliyense woyitanitsa walumikizidwa nthawi yomweyo kwa munthu wabwino kwambiri kuti awasinthire kugulitsa.

DialogTech yapangidwa kumene SourceTrak ™ 3.0 - yankho loyambirira komanso lokhalo lokhalo lomwe lakonzedwa kuti likwaniritse zosowa, kuthekera, kudalirika komanso kukhazikitsa mosavuta kukhazikitsa makampani a Fortune 1000, mabungwe akuluakulu okhala m'malo osiyanasiyana komanso mabungwe ogulitsa omwe amagwira nawo ntchito.

Kuphatikiza pa SourceTrak 3.0, DialogTech yakhazikitsa njira zotsatirazi mu 2015, ndikupatsanso mphamvu Voice360 yake^® nsanja:

• SpamSentry ™ Spam Call Speed ​​kupewa: Njira yokhayo yomwe ingagwiritsire ntchito ukadaulo wotsata mafoni womwe umagwiritsa ntchito ukadaulo wopanga makina, womwe umayimitsa mafoni achinyengo ndi osafunikira asanafike ku kampani yogulitsa. SpamSentry imalepheretsanso mayendedwe a sipamu kuti asawoneke mu analytics kuti otsatsa amadalira kuti ayese magwiridwe antchito amakampeni otsatsa mafoni. Zina mwazofunikira: Werengani zambiri pa:
• DialogTech Yotsatsa Kwama foni: Njira yoyamba komanso yokhayo yotsatsa pakutsata, kuwongolera, ndikukwaniritsa kuyitanitsa kwamakasitomala otsatsa mafoni. Njirayi imaperekanso kwa otsatsa olondola kwambiri deta yamtengo wapatali yamawu ofotokozera pazowonjezera kuyimba kwa Google. Pamodzi ndi kuyimbira foni, zowonjezera zowonjezerapo zikuphatikiza: Kutsata kwamayitanidwe, Kukambirana kwa Insight kujambula ndi analytics, ndi kuphatikiza kuphatikiza wophatikizira wampikisano analytics deta yokhala ndi martech ndi adtech application kuti ikwaniritse bwino kampeni.
• LeadFlow ™ ya Pay-Per-Call: Njira yotsogola kwambiri, mayankho, ndi kasamalidwe kake komwe kumapangidwira kampeni yolipira. Mtsogoleri imapatsa otsatsa omwe akugwirizana nawo komanso magwiridwe antchito kuwongolera komwe mafoni amatumizidwa kuchokera kutsamba lililonse lotsatsa, zomwe zimawerengedwa kuti ndizotsogola, ndi zina zambiri.