Zochitika Pamwamba pa 5 mu Digital Asset Management (DAM) Zikuchitika mu 2021

Zochitika Pazoyang'anira Zachidwi

Kusunthira mu 2021, pali zochitika zina zomwe zikuchitika mu Digital Asset Management (DAM) mafakitale.

Mu 2020 tidawona kusintha kwakukulu pamachitidwe antchito ndi machitidwe ogula chifukwa cha covid-19. Malinga ndi a Deloitte, kuchuluka kwa anthu ogwira ntchito kuchokera kunyumba kuwirikiza kawiri ku Switzerland panthawi ya mliriwu. Palinso chifukwa chokhulupirira kuti mavutowa ayambitsa kuwonjezeka kwamuyaya kwa ntchito zakutali padziko lonse lapansi. A McKinsey adanenanso za ogula omwe akukakamira kukulitsa ntchito zama digito kapena njira zogulira, mpaka ku 2020 kuposa kale, zomwe zimakhudza makampani onse a B2B ndi B2C.

Pazifukwa izi ndi zina zambiri, tikuyamba 2021 mosiyana kwambiri ndi momwe timayembekezera chaka chapitacho. Ngakhale kupanga digito kwakhala kukuchitika kwazaka zingapo tsopano, pali zifukwa zoyembekezera kuti kufunikira kwakeko kungakulire chaka chotsatira. Ndipo ndi anthu ambiri omwe akugwira ntchito kutali - ndipo zogulitsa ndi ntchito zikugulidwa ndikuchitidwa pa intaneti mopitilira muyeso - tikuyembekeza kuwona kukula kwa zinthu zamagetsi komanso kufunika kothandizira mapulogalamu. Chifukwa chake, ndizosakayikitsa kuti Mapulogalamu a Digital Asset Management idzakhala gawo lofunikira pantchito yamabizinesi ndi mabungwe ambiri mchaka chikubwerachi.

Munkhaniyi, tiwona zomwe 2021 yasungira mapulatifomu a Digital Asset Management ndipo tilemba mndandanda wazomwe 5 zomwe tikukhulupirira kuti ndizodziwika bwino chaka chino. 

Njira 1: Kuyenda ndi kasamalidwe ka chuma cha digito

Ngati 2020 yatiphunzitsa chinthu chimodzi, kunali kufunikira kogwira ntchito mwamphamvu. Kukhala wokhoza kugwira ntchito patali komanso kudzera pazida zosiyanasiyana, kwakhala kopindulitsa koma kufunikira kwamabizinesi ndi mabungwe ambiri. 

Ngakhale nsanja za DAM zakhala zikuthandiza anthu ndi mabungwe kuti azigwira ntchito kutali kwa nthawi yayitali, ndizomveka kukhulupirira kuti omwe amapereka mapulogalamuwa azithandizira ntchito yayikulu kwambiri. Izi zikuphatikiza kukonza magwiridwe antchito angapo a DAM, monga kugwiritsa ntchito mafoni kudzera m'mapulogalamu kapena kuthandizira kusungidwa kwamtambo kudzera mu mgwirizano wa Software monga Service (SaaS). 

Ku FotoWare, tayamba kale kukonzekera ogula omwe akufuna kuyenda kwambiri. Kuphatikiza pakukulitsa chidwi chathu pa SaaS, tidakhazikitsanso pulogalamu yatsopano yam'manja mu Ogasiti wa 2020, kupangitsa magulu kuti azitha kugwiritsa ntchito DAM yawo popita kudzera m'manja awo

Njira 2: Kuwongolera Ufulu ndi Fomu Zovomerezeka

Kuyambira pomwe malamulo a EU GDPR adayamba kugwira ntchito mu 2018, pakhala pakufunika kowonjezeka kwamabizinesi ndi mabungwe kuti azisunga zomwe ali nazo ndi zovomerezeka. Komabe, munthu atha kupeza mabungwe angapo akuvutika kuti apeze njira zoyendetsera malamulowa moyenera.  

Chaka chatha tathandizira ogwiritsa ntchito ambiri a DAM kukhazikitsa mayendedwe antchito kuti athetse mavuto zogwirizana ndi GDPR, ndipo izi ziyenera kukhala zofunikira kwambiri mu 2021. Ndi mabungwe ambiri omwe akuyang'ana kasamalidwe ka ufulu ndi GDPR, timakhulupirira kuti mafomu ovomerezeka amakhala ndi malo abwino kwambiri pamndandanda wazofuna zambiri. 

Ogwiritsa ntchito 30% a DAM amawona kuyang'anira ufulu wazithunzi ngati imodzi mwamaubwino.

Zithunzi

Pogwiritsa ntchito mafomu ovomerezeka a digito, izi zikuyenera kukhala magwiridwe antchito amphamvu, osangotengera GDPR, koma mitundu ingapo ya ufulu wazithunzi. 

Njira 3: Kuphatikiza Kogulitsa Zinthu Pamagetsi 

Ntchito yayikulu ya DAM ndikusunga nthawi ndi khama. Kuphatikizana ndikofunikira kwambiri kuti DAM ichite bwino, chifukwa imathandizira ogwira ntchito kuti azitenga zinthu zawo papulatifomu pomwe akugwira ntchito zina, zomwe ambiri amachita zambiri. 

Makampani ochita bwino kwambiri akuchoka pamayankho ogulitsa okha, ndikuyika patsogolo omwe amapereka mapulogalamu m'malo mwake.

Gartner

Mosakayikira pali zabwino zambiri posankha ndi kusankha mapulogalamu m'malo momangika kwa ogulitsa m'modzi kapena awiri. Komabe, kuphatikiza koyenera kuyenera kukhazikitsidwa kuti makampani apindule kwambiri ndi mapulogalamu awo odziyimira pawokha. Ma API ndi mapulagini ndiye ndalama zofunika kwambiri kwa aliyense wogwiritsa ntchito mapulogalamu omwe akufuna kukhala ofunika ndipo apitiliza kukhala ofunikira kudzera mu 2021. 

Mu FotoWare, tikuwona mapulagini a Adobe Creative Cloud ndi Microsoft Office kutchuka kwambiri pakati pa otsatsa, komanso kuphatikiza kwa PIM dongosolo kapena CMS. Izi ndichifukwa choti otsatsa ambiri amayenera kugwiritsa ntchito zinthu zosiyanasiyana mosiyanasiyana ndi mapulogalamu osiyanasiyana. Pokhala ndi zophatikizira m'malo mwake, titha kuthetsa kufunikira kotsitsa ndikutsitsa mafayilo nthawi zonse. 

Njira 4: Nzeru zochita kupanga (AI) ndi Digital Asset Management

Imodzi mwa ntchito zowononga nthawi yambiri mukamagwira ntchito ndi DAM ndi yokhudza kuwonjezera metadata. Pogwiritsa ntchito AI - ndikuwathandiza kuti agwire ntchitoyi - ndalama zokhudzana ndi nthawi zitha kuchepetsedwa. Pakadali pano, ogwiritsa ntchito ochepa a DAM amagwiritsa ntchito njirayi.

Tchati cha Pie AI kukhazikitsa FotoWare Research

Malinga ndi Kafukufuku wamakampani a FotoWare kuchokera 2020:

  • 6% yokha ya ogwiritsa ntchito DAM anali atayika kale ndalama ku AI. Komabe, 100% ikukonzekera kuyigwiritsa ntchito mtsogolomo, zomwe ziwapangitse kukulitsa mtengo wa DAM yawo.
  • 75% ilibe nthawi yosankhika yomwe ntchitoyi idzachitike, kutanthauza kuti mwina akuyembekezera ukadaulo kuti upitilize kusintha, kapena mwina sangadziwe zomwe zingachitike pamsika. 

Kuphatikizidwa kwa wogulitsa wachitatu ndi wopereka AI, Imagga, ilipo kale mu FotoWare, ndipo tikukhulupirira kuti kuphatikiza kwamtunduwu kumangokulira kutchuka. Makamaka popeza ma AI akusintha mosalekeza ndipo azitha kuzindikira maphunziro ambiri nthawi ikamapita, ndikuchita izi mwatsatanetsatane.

Kuyambira pano, amatha kuzindikira ndikujambula zithunzi ndi mitundu yoyenera, koma opanga akugwirabe ntchito kuti apange luso lazithunzi, lomwe likhala gawo labwino kwambiri m'malo osungiramo zinthu zakale ndi tambirimbiri. Amathanso kuzindikira nkhope zawo pakadali pano, koma kusintha kwina kukugwirabe ntchito, mwachitsanzo pakagwiritsidwa ntchito mawonekedwe a nkhope, ndipo ziwalo zokha za nkhope ndizomwe zimawoneka. 

Njira 5: Blockchain Technology ndi Management Asset Management

Njira yathu yachisanu ya 2021 ndiukadaulo wa blockchain. Izi sizongokhala chifukwa chokwera kwa ma bitcoins, pomwe pakufunika kutsata chitukuko ndi zochitika, koma chifukwa tikukhulupirira kuti ukadaulo ukhoza kukhala wodziwika kwambiri m'malo ena posachedwa, DAM kukhala m'modzi wawo. 

Pogwiritsira ntchito blockchain kumapulatifomu a DAM, ogwiritsa ntchito amatha kuwongolera katundu wawo, kutsatira zomwe zasinthidwa. Pamlingo wokulirapo, izi zitheka - m'kupita kwanthawi - zitha kuthandiza anthu, mwachitsanzo, kudziwa ngati chithunzi chasokonezedwa kapena ngati chidziwitso chake chosinthidwa. 

Mukufuna Kuphunzira Zambiri?

Digital Asset Management ikupitilizabe kusintha, ndipo ku FotoWare timayesetsa kuyesetsa kudziwa zomwe zikuchitika. Ngati mungafune kudziwa zambiri za ife ndi zomwe tingakupatseni, mutha kusungitsa msonkhano wosavomerezeka ndi m'modzi mwa akatswiri athu:

Sungani Msonkhano ndi Akatswiri a DowWare DAM

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