Nzeru zochita kupangaMarketing okhutiraZamalonda ndi ZogulitsaZida ZamalondaKutsatsa Kwama foni ndi Ma Tablet

Zochitika Zoyankhulana pa Intaneti za 2021 Zomwe Zilimbikitse Bizinesi Yanu

Kupititsa patsogolo chidziwitso cha makasitomala kwakhala kosagwirizana ndi mabizinesi omwe akufuna kukopa ndikusunga makasitomala. Pomwe dziko lapansi likupitilizabe kupita kumalo opangidwa ndi digito, njira zatsopano zolumikizirana ndi madongosolo otsogola apamwamba apatsa mipata mabungwe kuti athe kukonza zomwe makasitomala awo akuchita komanso kusintha njira zatsopano zochitira bizinesi.

2020 yakhala chaka chodzaza ndi zisokonezo, koma zakhala chothandizira mabizinesi ambiri kuti ayambe kulandira digito - mwina ndikuwonjezera e-commerce pazopereka zawo kapena posamukira pa intaneti yapa kasitomala. Pokhala ndi anthu ambiri komanso mabizinesi omwe akuyenda pa intaneti, 2021 ikhala ndi chiyani pankhani yolumikizana ndi digito? Ndipo kodi makampani angatani kuti akonzekere zomwe zikubwera?

1. Tsogolo Ndilofulumira - ndipo Lapezekanso Pano

Amalonda akuyamba kuzindikira momwe kulili kosavuta kulumikizana ndi makasitomala kudzera pamapulatifomu ndi mapulogalamu. Ngakhale izi zidalipo kale m'mafakitale ndi mabizinesi osiyanasiyana, COVID-19 yafulumizitsa kufunikira kwa kulumikizana kwakutali, kulumikizana kwamafoni pakati pa makasitomala ndi mabizinesi. 

Ngakhale anthu ambiri ali, pa intaneti, nthawi yambiri yamafoni imagwiritsidwa ntchito kugwiritsa ntchito mapulogalamu ndi nsanja zamatumizi kupatula asakatuli okha. WhatsApp pakadali pano ndi nsanja yomwe imakonda padziko lonse lapansi.

Kuyambira Okutobala 2020, ogwiritsa ntchito mabiliyoni awiri amalowa pa WhatsApp mwezi uliwonse, kutsatiridwa ndi Facebook Messenger (ogwiritsa ntchito 1,3 biliyoni pamwezi) ndi WeChat (1,2 biliyoni ogwiritsa ntchito pamwezi). 

Statista

Chifukwa chake, makampani akuyenera kuyang'ana kwambiri kuti azindikire makasitomala awo omwe ali pama mobile, ndikupeza njira zowafikira pamapulatifomu. 

Pomwe anthu ocheperako amayendera malo ogulitsira njerwa ndi matope, kugwiritsa ntchito njira zapaintaneti zochitira bizinesi kudzawonjezeka, ndipo ndi izo, njira zolumikizirana pafoni. Kuti mabizinesi apindule ndi kulumikizana ndi mafoni, amafunikira njira zachangu komanso zothandiza kukhazikitsa njira zofunikira kuti zigwire ntchito. Makampani akufunafuna mayankho osavuta a plug-and-play omwe amathandizira makasitomala kulumikizana, kulumikizana, komanso kulipira ndi zovuta zochepa zotheka. Ma nsanja amtambo omwe amagwiritsa ntchito njira zolumikizirana ndi magwiridwe antchito amatsogolera pankhaniyi. 

2. Mauthenga Olumikizana Kuti Amange Ubwenzi

Ntchito zatumizirana mameseji kuti zithandizire kwambiri mu 2021. Pakati pa theka loyamba la 2020, 1.6 biliyoni uthengas adatumizidwa padziko lonse lapansi kudzera pamapulatifomu a CM.com - ndiye 53% yambiri kuposa theka loyamba la 2019.

Tapeza kuti mauthenga akhala olemera komanso othandizirana - salinso olungama mauthenga, koma zimakhala ngati zokambirana. Amalonda awona kuti makasitomala amayamikira izi kuyanjana kwanu ndimakonda kukambirana kwawo. 

Kupeza makasitomala atsopano kwakhala kovuta kwambiri chifukwa anthu ambiri akukhala kunyumba, kutanthauza kuti kuchuluka kwa anthu oyenda pansi sikungathandize poyendetsa makasitomala. Izi zipitilira mpaka 2021, ndikupangitsa kuti zikhale zofunika kwambiri kuti makampani azindikire kuti akuyenera kulimbitsa ubale wawo ndi kukhulupirika kwawo ndi makasitomala omwe adalipo kale. Mauthenga ophatikizana ndi makonda ndi njira yabwino kwambiri yoyambira kutero. 

3. Artificial Intelligence Kutsogoloku

Mabizinesi akayamba kulumikizana kwambiri ndi makasitomala awo kuti alimbikitse kukhulupirika, amathanso kupindula ndi makina osinthira - njira ina yofunika yolumikizirana ndi digito kuti ayang'ane. 

Nzeru zochita kupanga zimalola kuti mabizinesi akwaniritse ntchito zawo mwachangu komanso mosavuta ndikungodina batani. Ma chatbots atha kuyankhidwa kuti ayankhe mafunso, kupereka chidziwitso, kapena kufunsiratu. Kulumikizana kothandizidwa ndi AI kumagwiritsa ntchito ma algorithms kuti atenge mawonekedwe ndikuwayankha munjira yabwino kwambiri, kuwongolera njira zopangira bizinesi.

Ma Chatbots athandizira $ 142 biliyoni pamalonda ogula ogula ndi 2024, opitilira 400% kuchokera $ 2.8 biliyoni mu 2019.

Kusaka Mphungu

Pomwe mabizinesi amafunafuna njira zophatikizira kuti akwaniritse zosowa zawo, akuyenera kuyang'ana kulumikizana ndi omwe amapatsa ukadaulo omwe akufuna kukhala patsogolo pazomwe zikuchitika, kuti athe kupititsa patsogolo zopereka zawo, ndipo zomwe zitha kupatsa mayankho a AI phukusi limodzi losavuta.

4. Ndalama Zapita Pakompyuta

Kodi ndi liti pamene mudasinthana ndalama zenizeni ndi bizinesi? Ndalama zatsala pang'ono kutheratu m'miyoyo yathu, ndipo ngakhale kulipira makhadi kwachita gawo lofunikira pa izi, zolipira mafoni zakhala zikuwonjezeka. Masitolo ali ndi zosankha zomwe zimakupatsani mwayi wofufuza nambala ya QR kuti mulipire, mabanki ayamba kulola kuti ndalama zisamutsidwe ku manambala am'manja, ndipo zolipira pa intaneti zakhala zachilendo.

Mtengo wamsika wapadziko lonse wamalipiro apamtunda udzakwera kuchoka pa $ 1,1 biliyoni mu 2019 mpaka $ 4,7 biliyoni mu 2025. Pomwe ndalama zadijito zidzawonjezeka tikamapita ku 2021, makampani omwe atha kupereka zokumana nazo zolipirira makasitomala awo ndi omwe adzapambana.

Nzeru za Mordor

Izi zikunenedwa, tiyenera kukhala tcheru kuopsa komwe kumachitika chifukwa chogwiritsa ntchito intaneti. Ziwombankhanga ndizoopsa kwambiri, ndipo kufalikira kwawo kwawonjezeka limodzi ndi zolipira pa intaneti. Kuphunzitsa makasitomala ndi ogwira nawo ntchito zachitetezo cha chinsinsi ndichofunikira kuti ntchitoyi ipambane.

5. Ukadaulo Wothandizidwa Ndi Mawu

Zipangizo zanyumba zathandizira kwambiri kugwiritsa ntchito ukadaulo wodziwa kulankhula. Izi zimatsegula mipata yopangira luso la mawu achikhalidwe. Menyu yakusukulu yakale yolankhulirana yapawiri-pafupipafupi imatha kusinthidwa ndi ma chatbots ogwiritsa ntchito kwambiri, oyendetsedwa ndi mawu. Kodi mungaganizire kuyankhula ndi bot yomwe imakupatsirani yankho lolondola kapena ikulumikizani ku dipatimenti yoyenera, osazindikira ngakhale kuti simumalankhula ndi munthu? 

Izi zili ndi kuthekera kwakukulu kokulitsa kukhutira kwa makasitomala ndikuchepetsa ntchito ngati zingagwiritsidwe ntchito moyenera.

6. Njira Yophatikiza

Mliriwu wakakamiza anthu ambiri kuti azigwira ntchito kunyumba, ndipo tawona kuti malo opangira ma foni akusintha kukhala malo olumikizirana ndipo, nthawi zina, amangoyimira njira yokhayo yolumikizirana yomwe makasitomala amakhala nayo ndi sitolo. Pomwe izi zidachitika kale 2020 isanakwane, tsopano yafulumira, ndikupangitsa kulumikizana kumeneku kukhala kofunika kwambiri kuposa kale. Pofuna kuchepetsa nkhawa za 'malo olumikizirana' awa, mabizinesi ayenera kufufuza njira zina zolumikizirana zomwe angagwiritse ntchito popanga ubale ndi makasitomala.

Makampani akuyamba kuyang'ana kwambiri kugwiritsa ntchito mitundu ya haibridi, pomwe anthu ndi makina amagwirira ntchito limodzi moyenera. Izi zimapatsa makasitomala zabwino padziko lonse lapansi: anthu amamva chisoni, pomwe makompyuta amatha kuchita zinthu moyenera. Kutha kwathu kugwiritsa ntchito zabwino zamayiko awiriwa kudzangobwera bwino chaka chamawa. 

Kuonetsetsa Zomwe Zimakwaniritsidwa

Mabungwe omwe amasamalira makasitomala mosamala adzasiyana ndi phokoso ndikupambana makasitomala okhulupirika. Ngakhale pakhoza kukhala zosatsimikizika zambiri pakuyambika kwa 2021, chinthu chimodzi ndichachidziwikire: kuti mupereke chidziwitso chabwino, muyenera kudziwa makasitomala anu kuposa kale. Masiku ano, makasitomala ali ndi mphamvu zambiri komanso zosankha kuposa kale, kukupangitsani kukhala ndi udindo womvetsetsa ndikuvomereza zosowa zawo.

Mukadziwa makasitomala anu mokwanira, mutha kugwiritsa ntchito chidziwitsochi kuti musinthe momwe mungachitire chilichonse ndikugwiritsa ntchito mwayi wamakasitomala ndi kulumikizana kwa digito. 

Jeroen Van Glabbeek

Asanakhazikitsidwe CM.com monga ClubMessage mu 1999 limodzi ndi Gilbert Gooijers, Jeroen adaphunzira Technology Management ku University of Technology ku Eindhoven pakati pa 1997 ndi 2002. Mu 1998, adayamba ntchito yake ngati manejala wa projekiti ku Getronics PinkRoccade Civility.

Nkhani

Bwererani pamwamba
Close

Adblock yapezeka

Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.