Marketing okhutiraKulimbikitsa Kugulitsa

Momwe Kutsogola Kwadongosolo Kwamagetsi Kusinthira

Kutsogolera kutsogolera kwakhalapo kwakanthawi. Zowonadi zake, ndi mabizinesi angati omwe amakwanitsa kupeza bizinesi. Ogulitsa amachezera tsamba lanu, amadzaza fomu yofunafuna zambiri, mumatenga zidziwitsozo kenako mumaziyitana. Zosavuta, chabwino? Ehh… osati mochuluka momwe mungaganizire.

Lingaliroli, palokha, ndi losavuta. Mwachidziwitso, ziyenera kukhala zokongola kwambiri kuti zigwire zitsogozo zambiri. Tsoka ilo, sichoncho. Ngakhale kuti mwina zinali zosavuta zaka khumi zapitazo, ogula achita mantha kwambiri kusiya zomwe akudziwitsa. Kungoganiza kuti iwo (ogula) azilemba zidziwitso zawo mu mawonekedwe (ndi cholinga chopeza zambiri) ndipo adzaphulitsidwa ndi mafoni, maimelo, mameseji, makalata olunjika ndi zina zambiri. Ngakhale sizili choncho kwa mabizinesi onse, ena ali nawo ndipo adzawononga chiyembekezo ndi izi - ndipo ndizokhumudwitsa kwambiri.

Izi zikunenedwa, ogula ochepa ndi ochepa akudzaza mafomu otsogola.

Tsopano, ndikanena mafomu otsogola otanthauza static, ndikutanthauza mitundu yayifupi yomwe ili ndi malo pafupifupi 4-5 azomwe mungalumikizane nawo (dzina, nambala yafoni, imelo, adilesi, ndi zina zambiri) ndipo mwina gawo la ndemanga kuti mufunse funso mwachangu kapena kupereka mayankho. Mafomuwo samatenga malo okwanira tani patsamba (chifukwa chake siosangalatsa), koma samapereka chilichonse chofunikira kwa ogula mwina.

Nthawi zambiri, ogula amadzaza zambiri kuti athe kupeza zambiri (kuchokera ku bizinesi) mtsogolo. Ngakhale palibe cholakwika chilichonse ndi izi, zowonjezera zomwe makasitomala amafunsira zimasandulika kukhala malonda. Ngakhale wogula akulandila zomwe amafunsira, mwina sangafune kuti adzagulitsidwe pakadali pano - makamaka ngati akadali pagawo lofufuzira.

Mafomu otsogola otsogola akadali pano, koma amafa mwachangu kuti apange njira zosinthira njira zopangira digito. Mafomu am'badwo wotsogola (kapena nsanja m'malo mwake) akukhala opepuka komanso otukuka kwambiri kuti akwaniritse zofuna ndi zosowa za ogula - kupatsa ogula chifukwa choti apatse bizinesi yawo zambiri. Umu ndi momwe kuwongolera kotsogola kukusintha:

Momwe Kutsogola Kwadongosolo Kwamagetsi Kusinthira

Mafomu Othandizira Otsogolera Akukhala "Othandizira" ndi "Kuchita Nawo"

Mafomu otsogola otsogola ndi awa: ali static. Iwo sali okopa; ndipo moona, zimakhala zosasangalatsa. Ngati chikuwoneka chosasangalatsa (kapena choyipa kwambiri, sichikuwoneka chovomerezeka), mwayi woti ogula akulemba zidziwitso zawo ndi ochepa. Sikuti ogula amafuna kungoganiza kuti china chake ndi chosangalatsa kapena chosangalatsa chikubwera (ndipo ngati zonse zili zowala komanso zonyezimira, zitha kukhala), akufuna kuwonetsetsa kuti zomwe akugulitsa sizikugulitsidwa kwa ena kapena kugwiritsidwa ntchito mosaloledwa. Afuna kudziwa kuti uthengawu upita kwa omwe akuti upita.

Chimodzi mwazinthu zazikulu kwambiri zomwe zikuchitika kutsogolera mafomu ndikuti akukhala opusa, zokambirana zambiri komanso zokopa kwambiri.

M'malo mwa fomu yomwe imafunsa zambiri zokumana nazo, mafunso ena amafunsidwa - ndikupewa kunyong'onyeka, mafunsowa akuperekedwa m'njira zosiyanasiyana.

Mabizinesi ambiri ayamba kugwiritsa ntchito mindandanda yotsitsa, zosankha zingapo, ndipo ngakhale lembalo lenileni limadzaza kuonetsetsa kuti ogula amawasamalira. Kuphatikiza apo, mafomu otsogola akusintha kwambiri, ndipo mabizinesi tsopano atha kufunsa mafunso omwe angakhale osangalatsa kwa ogula. M'malo mongomva ngati kugwiritsa ntchito, mtundu watsopanowu umangokhala ngati kudzaza mbiri - yomwe ingatumizedwe kwa wamalonda yemwe angawathandize m'malo mongogulitsa kwa iwo.

Ogulitsa Akupatsidwa Mtengo Weniweni

Mukabwerera mmbuyo osachepera zaka zisanu, mudzakumbukira kuti mawonekedwe ambiri amadzaza ndi njira zokhazokha zopezera zambiri. Mutha kuyika zidziwitso zanu, mwina zina zamomwe mungakonde, mutha kugunda ndikudikirira kuti wina alumikizane nanu. Nthawi zina mumatha kulembetsa kalata yamakalata pamwezi kapena zina zotere - koma sizikhala zofunikira.

Posachedwa zaka zisanuzi, ndipo tsopano tikupeza kuti limodzi ndi mitundu ya static ikupita, kudzaza mafomu otsogola tsopano kwasinthana kwambiri. M'malo molandila yankho ngati "Zikomo polemba fomu yanu. Wina adzagwira ntchito posachedwa, ”ogula amathandizidwa nthawi yomweyo pazogulitsa / ntchito, kuchotsera, ndipo nthawi zambiri zotsatira zakuchedwa!

Chimodzi mwazinthu zatsopano zomwe alendo obwera kutsamba lanu akuyembekezera ndikuchita mafunso ndikulemba mayeso.

Chitsanzo chabwino cha izi chikhoza kukhala "Kodi ndi mtundu wanji wamagalimoto omwe mukuyenera?" kuwunika. Uwu ndi mtundu wa kuwunika komwe titha kudziwona tokha tikupereka kwa makasitomala athu agalimoto kuti kupanga zotsogola zatsopano zamagalimoto. Pawunikowu, kasitomala amayankha mafunso ena okhudzana ndi kugula / kuyendetsa galimoto. Akangopereka mayankho awo, zotsatira zawo amapangira iwo nthawi yomweyo. Kuti achite izi, zachidziwikire, ayenera kupereka manambala awo. Ngati wogula ali ndi chidwi chokwanira (ndipo tikuyembekeza kuti ali), alembera imelo yawo, ndipo apeza zotsatira zawo.

M'malo mopereka ndi kutenga mawonekedwe, mafomu otsogola ayamba kulumikizana; kuyambitsa kusinthana kofanana pakati pa wogula ndi bizinesi.

Wogwiritsa ntchito akamaliza kulemba kuti "Kodi ndi galimoto yanji yomwe ikukuyenererani?" kuwunika ndipo akuti ali ndi banja lalikulu, atha kupeza chiphaso choyesera kuyendetsa minibus. Kapenanso, mwina, atha kulandira mwayi wa $ 500 pagalimoto yabanja. Pankhani yopezera phindu kwa ogula, kuthekera kwake kumakhala kosatha.

Pogwiritsa ntchito ukadaulo mwachangu momwe zimakhalira, operekera mafomu otsogola ambiri amatha kutenga zidziwitso zomwe ogula amalowa nazo ndikusintha kukhala mwayi wofunikira kwambiri kwa ogula. Mafomu otsogolera salinso monga kale. Asintha kukhala chinthu chachikulu kwambiri kuposa zomwe otsatsa ambiri angaganize. Pomwe ukadaulo wotsogola ukupitilizabe kusintha ndikusintha, ma brand akuyeneranso kusintha njira zawo zowongolera!

Muhammad Yasin

Muhammad Yasin ndi Director of Marketing ku PERQ (www.perq.com), komanso Wolemba wofalitsa, ali ndi chikhulupiriro champhamvu pakutsatsa kwamakanema ambiri komwe kumapereka zotsatira kudzera pamawonekedwe achikhalidwe komanso digito. Ntchito yake yadziwika kuti ndi yabwino kwambiri m'mabuku monga INC, MSNBC, Huffington Post, VentureBeat, ReadWriteWeb, ndi Buzzfeed. Mbiri yake mu Operations, Brand Awareness, and Digital Marketing Strategy imapangitsa kuti pakhale njira zoyendetsera deta pakupanga ndikukwaniritsa njira zotsatsa zotsatsa atolankhani.

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