Maphunziro a Makina a Digito

Udacity Digital Marketer Training

Zolembazo zinali pakhoma pamakampani otsatsa digito pomwe mliriwu unkafalikira, kutsekemera kunayamba, ndipo chuma chinayamba kusintha. Ndinalemba pa LinkedIn m'masiku oyambirira kuti otsatsa amafunika kuti azimitse Netflix ndikudzikonzekeretsa zovuta zomwe zikubwera. Anthu ena adachita… koma, mwatsoka ambiri sanatero. Kuchotsedwa ntchito kukupitilizabe kudutsa m'madipatimenti azamalonda mdziko lonselo.

Kutsatsa kwapa digito ndi ntchito yosangalatsa komwe mungapeze otsatsa awiri osiyanasiyana omwe ali ndi maluso osiyanasiyana. Wina atha kukhala katswiri wazamatsenga yemwe amatha kupanga zojambula zowoneka bwino ndikulankhula bwino pazogulitsa kapena ntchito zamakampani. Wina atha kukhala katswiri waukadaulo yemwe amamvetsetsa ma analytics ndipo amatha kupanga makampeni otsatsa digito omwe amayendetsa malonda a kampaniyo. Kudutsana kwa maluso ndi tsiku logwirira ntchito lililonse la izi mwina sizingafanane konse… komabe akadali odziwa bwino ntchito zawo.

Ngati mukufuna kuwonjezera phindu lanu ku bungwe lomwe muli nalo kapena kudzikonzekeretsa kutsatsa kwanu kwapa digito, ndikukulimbikitsani kuti mudziphunzitse ukadaulo.

Kodi Makina A digito Ndi Chiyani?

M'malingaliro mwanga, otsatsa aluso kwambiri omwe ndidagwirapo nawo ntchito amamvetsetsa bwino njira zina ndi ma mediums, koma amamvetsetsa momwe mungagwiritsire ntchito ena mwina sangakhale ndi ukadaulo. Mwiniwake, ndikukhulupirira kuti ukatswiri wanga wotsatsa, zomwe zili, kusaka, komanso kutsatsa kwandipangitsa kukhala wotsatsa digito pazaka zambiri.

Gawo limodzi lomwe sindimayesa kuti ndili ndi luso ndi malonda ndi malonda a zamalonda. Ndikumvetsa zovuta koma ndikuzindikira kuti njira yophunzirira yomanga ukatswiri wanga ndi yovuta kwambiri panthawiyi pantchito yanga. Chifukwa chake, ndikafuna zothandizira zotsatsa, ndimalumikizana ndi anzanga omwe akugwira ntchito tsiku ndi tsiku munjira izi tsiku lililonse.

Kuti anati… Ndikufunikirabe kumvetsetsa momwe ndi nthawi yogwiritsira ntchito kutsatsa ngati gawo limodzi lamakampani otsatsa digito. Ndipo izi zimafunikira maphunziro otsatsa digito. Zingakhale zodabwitsa kwa ambiri a inu, koma ndimangokhalira kuphunzira, kupita nawo pa intaneti, ndikuwononga zomwe ndikufuna kuti ndikhalebe patsogolo. Makampaniwa amayenda mwachangu ndipo muyenera kupatula nthawi yokhalabe pamwamba.

Momwe Mungakhalire Wowonera Pamagetsi

Ndi pulogalamu ya Udacity ya nanodegree, opezekapo atha kuwona mwachidule zonse zofunika kuti akhale wotsatsa digito. Aphunzira kupanga zotsatsa, kugwiritsa ntchito zoulutsira mawu kukulitsa uthenga wanu, kupanga zomwe zapezeka posaka, kuyambitsa zotsatsa zotsatsa ndi kutsatsa pa Facebook. Kuphatikiza apo, phunzirani momwe malonda owonetsera ndi makanema amagwirira ntchito komanso momwe angagulitsire ndi imelo, ndikuyeza ndikuwongolera ndi Google Analytics.

Digital Marketer Training kuchokera Udacity

Maphunzirowa amatenga miyezi itatu ngati mudzipereka maola 3 pa sabata ndikuphatikiza:

  • Zofunikira Zotsatsa - Maphunzirowa, tikukupatsani maziko oti akuthandizeni kukonza ndikukonzekera njira yanu yotsatsa. Tikukuwonetsaninso kumakampani atatu omwe amapezeka mu pulogalamu yonse ya Kutsatsa Kwamagetsi monga zitsanzo za momwe mungagwiritsire ntchito zomwe mukuphunzira munthawi ya B2C ndi B2B.
  • Njira Yotsatsira Zinthu - Zomwe zili pachimake pazogulitsa zonse. Phunziroli, mumaphunzira momwe mungakonzekerere kutsatsa kwanu, momwe mungapangire zomwe zingagwire bwino ntchito kwa omvera anu, komanso momwe mungadziwire zotsatira zake.
  • Media Social Marketing - Social media ndi njira yamphamvu kwambiri kwa otsatsa. Phunziroli, mumaphunzira zambiri zamagulu azama TV, momwe mungasamalire malo anu ochezera, komanso momwe mungapangire zinthu zothandiza papulatifomu iliyonse.
  • Kutsatsa Ma Media - Kudula phokoso m'masamba ochezera kungakhale kovuta, ndipo nthawi zambiri, otsatsa ayenera kugwiritsa ntchito njira zolipirira zotsatsira kuti uthenga wawo ukhale wabwino. Phunziroli, mumaphunzira za mwayi wotsatsa wotsatsa pazanema komanso momwe mungachitire zotsatsa zomwe zimakhudza omvera anu.
  • Kusaka Magetsi Opatsirana (SEO) - Ma injini osakira ndi gawo lofunikira pazochitika zapaintaneti. Phunzirani momwe mungakwaniritsire kupezeka kwa makina anu osakira kudzera pazomwe zili patsamba ndi zochitika zina, kuphatikiza momwe mungapangire mndandanda wamawu osakira, konzani tsamba lanu la UX ndikupanga, ndikuchita kampeni yolumikizana.
  • Kutsatsa Kwama Injini Kusaka ndi Malonda a Google - Kukulitsa kuwonekera pazotsatira zamainjini osakira ndi gawo lofunikira pakutsatsa kwama digito. Kulimbikitsanso kupezeka kudzera pa Kutsatsa Kutsatsa (SEM) ndi njira yothandiza kukwaniritsa zolinga zanu zotsatsa. Maphunzirowa, mumaphunzira momwe mungapangire, kukhazikitsa, ndikukwaniritsa bwino ntchito yotsatsa pogwiritsa ntchito Google Ads.
  • Kutsatsa Kutsatsa - Kuwonetsa kutsatsa ndi chida champhamvu chotsatsira, cholimbikitsidwa ndi nsanja zatsopano monga mafoni, mwayi wamavidiyo atsopano, ndikuwongolera kwambiri. Phunziroli, mumaphunzira momwe kutsatsa kumagwirira ntchito, momwe imagulidwira ndikugulitsidwa (kuphatikiza pulogalamu yamapulogalamu), ndi momwe mungakhazikitsire kampeni yotsatsa posonyeza Google Ads.
  • imelo Marketing - Imelo ndi njira yotsatsa yabwino, makamaka pakusintha ndi kusungira kwaulendo wamakasitomala. Phunziroli, mumaphunzira momwe mungapangire njira yotsatsa imelo, kupanga ndikukhazikitsa maimelo, ndikuyeza zotsatira.
  • Yesani ndikukwaniritsa ndi Google Analytics - Zochita pa intaneti zitha kutsatiridwa, momwemonso zotsatira za kuyesetsa kwanu kutsatsa kwadijito. Phunziroli, mumaphunzira momwe mungagwiritsire ntchito Google Analytics kuwunika omvera anu, kuyeza kupambana kwa zomwe mwapeza ndikupanga nawo mbali, kuwunika kutembenuka kwa wogwiritsa ntchito zolinga zanu, ndikugwiritsa ntchito zomwezo kuti mukonze ndikukwaniritsa bajeti yanu yotsatsa.

Udacity's wotsatsa digito Maphunzirowa amaphatikiza mapulojekiti enieni ochokera kwa akatswiri amakampani ndi zomiza zomangidwa mothandizana ndi makampani apamwamba.

Alangizi awo odziwa zambiri amatsogolera maphunziro anu ndipo amayang'ana kwambiri kuyankha mafunso anu, kukulimbikitsani, ndikusungani munthawi. Mudzakhalanso ndi mwayi woyambiranso thandizo, kuwunikira mbiri ya Github, ndi kukhathamiritsa kwa mbiri ya LinkedIn kukuthandizani kupititsa patsogolo ntchito yanu ndikukhala ndi gawo lolipira kwambiri.

Pangani ndondomeko yophunzirira yosinthika mogwirizana ndi moyo wanu wotanganidwa. Phunzirani momwe mungayendere ndikukwaniritsa zolinga zanu pa nthawi yomwe ingakuthandizeni kwambiri.

Khalani Wowonera Wadijito

Kuwululidwa: Ndine wothandizana ndi Udacity's Digital Marketer Program.

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