The Top Trends Shaping Digital Marketing
Ichi ndi chidule chachikulu pazambiri zomwe takhala tikuganizira ndi makasitomala athu - kusaka kwachilengedwe, kusaka kwanuko, kusaka mafoni, kutsatsa makanema, kutsatsa maimelo, kutsatsa kolipidwa, mibadwo yayikulu, ndi malonda okhutira ndizochitika zazikulu.
Ndizowona kuti muyenera kutsata ziwerengero zaposachedwa za malonda a digito ndi zomwe zikuchitika kwambiri kuti njira yanu yotsatsira digito ikhalebe yogwira mtima. Zochitika Zapamwamba Zisanu ndi ziwiri Zomwe Muyenera Kudziwa Pulojekiti Yabwino Yotsatsa Kwamagetsi ili ndi ziwerengero zingapo zotsatsa zomwe zitha kukhala malangizo othandizira kutsatsa malonda anu, kuphatikizapo kusankha kutalika kwa zomwe mumalemba muma blog ndi maimelo kapena kupanga njira zanu za SEO kukhala zothandiza.
Zamgululi
Malonda a digito akukula mosalekeza, ndi mayendedwe atsopano ndi matekinoloje omwe akubwera kuti athandize mabizinesi kufikira ndikuchita nawo omwe akufuna.
Zojambula Zapa digito
Serpwatch.io's infographic ndi positi yotsatizana nayo imakambirana zingapo zamalonda zama digito zomwe zikupanga tsogolo. Pogwiritsa ntchito deta yawo ndi zambiri, ndikufuna kuwunikira zomwe ndikukhulupirira kuti ndizofunikira kwambiri zomwe mabizinesi ayenera kudziwa:
- Timasangalala - Zapamwamba, zofunikira ndizofunika kwambiri SEO. The infographic ikugogomezera kuti 72% ya ogulitsa amakhulupirira kuti kulenga zofunikira ndiye njira yothandiza kwambiri ya SEO. Izi zikuwonetsa kufunikira kwa mabizinesi kuti akhazikitse ndalama zake popanga zinthu zofunika zomwe zimakopa omvera awo komanso zimathandizira kukweza masanjidwe akusaka.
- Zochitika za Mtumiki (UX) - Zokumana nazo za ogwiritsa ntchito zimakhala ndi gawo lalikulu pamasanjidwe a injini zosakira. Infographic ikuwonetsa kuti 38% ya ogwiritsa ntchito adzasiya kuchita nawo tsamba lawebusayiti ngati mawonekedwewo ali osasangalatsa kapena ovuta kuyenda. Kuti akweze masanjidwe osaka, mabizinesi amayenera kuika patsogolo UX pokonza mapangidwe awebusayiti, kusaka, ndi nthawi yolemetsa.
- Nzeru zochita kupanga (AI) - AI ikusintha malonda a digito pochita ntchito zokha, kusanthula deta, ndikupereka zomwe mumakonda. Zimathandizira mabizinesi kuwongolera zoyesayesa zawo zamalonda, kuchepetsa mtengo, ndikupanga zisankho zoyendetsedwa ndi data. Zida zoyendetsedwa ndi AI monga ma chatbots ndi makina ophunzirira makina akukhala gawo lofunikira panjira zamakono zotsatsa.
- Mobile-First Indexing: - Mndandanda wa mafoni oyamba ndi njira yomwe Google idayamba mu 2018. Ndi njira iyi, Google imagwiritsa ntchito kwambiri tsamba latsamba latsamba lolozera komanso kusanja. Monga momwe infographic ikuwunikira, 63% yakusaka kwa Google ku US kumapangidwa pazida zam'manja. Izi zikugogomezera kufunikira kwa mabizinesi kukhathamiritsa mawebusayiti awo kwa ogwiritsa ntchito mafoni kuti akweze masanjidwe osaka komanso luso la ogwiritsa ntchito.
- Kusaka kwanu - SEO yakomweko ndiyofunikira kwa mabizinesi omwe akufuna kukopa makasitomala ochokera kumadera ena. Monga momwe infographic ikufotokozera, 46% yakusaka kwa Google kuli ndi zolinga zakomweko, ndipo 97% ya ogwiritsa ntchito amasaka mabizinesi am'deralo pa intaneti. Kuyang'ana pa SEO kwanuko kungathandize mabizinesi kukonza kupezeka kwawo pa intaneti ndikuwonjezera kuchuluka kwamapazi.
- Kusaka kwa Mawu - Chifukwa chakuchulukirachulukira kwa zida zolumikizidwa ndi mawu, kusaka ndi mawu kukukhala chinthu chofunikira kwambiri pakutsatsa kwa digito. Pamene zida zogwiritsa ntchito mawu monga Amazon Echo ndi Google Home zikutchuka, kusaka ndi mawu kumakhala kofunika kwambiri pa SEO. Infographic imasonyeza kuti 50% ya zofufuza zonse zidzakhala zochokera m'mawu pofika chaka cha 2020. Kuti apitirire patsogolo, amalonda ayenera kukulitsa zomwe ali nazo kuti afufuze ndi mawu, kuyang'ana pa mawu okambitsirana ndi mawu osakira atalitali.
- Kuwonetsa Video - Makanema avidiyo akupitilizabe kukhala chida champhamvu chotsatsa, chifukwa amathandizira kukulitsa chinkhoswe, kutembenuka, ndi masanjidwe a injini zosaka. Makanema amoyo, makamaka, atchuka, kupatsa mabizinesi njira yapadera yolumikizirana ndi omvera awo munthawi yeniyeni. Malinga ndi infographic, kuphatikiza kanema patsamba lofikira kumatha kukulitsa kutembenuka ndi 80%, ndipo 62% yakusaka kwapadziko lonse kwa Google kumaphatikizapo kanema.
- Kusokoneza maganizo - Kutsatsa kwa Influencer kwatulukira ngati njira yabwino yofikira anthu omwe akuwafuna ndikumanga chidaliro chamtundu. Kugwirizana ndi olimbikitsa omwe ali ndi malingaliro ofanana ndikutsatira mokhulupirika kungathandize mabizinesi kukulitsa chidziwitso chamtundu ndikuyendetsa malonda.
- Mapulogalamu Otumizirana Mauthenga Pagulu - Mapulogalamu otumizirana mameseji ngati WhatsApp, Messenger, ndi WeChat akhala njira zolumikizirana zamabizinesi. Pokhala ndi mabiliyoni ambiri ogwiritsa ntchito mwezi uliwonse, mapulogalamuwa amapereka mwayi wapadera wolumikizana ndi makasitomala, kupereka chithandizo chaumwini, ndi kulimbikitsa malonda kapena ntchito.
- Augmented Zenizeni (AR) ndi pafupifupi Zenizeni (VR) - Tekinoloje za AR ndi VR zikusintha momwe makasitomala amalumikizirana ndi mitundu ndi zinthu. Zochitika zozama izi zitha kuthandiza mabizinesi kukulitsa chidwi chamakasitomala, kuwonetsa zinthu m'njira zatsopano, ndikupanga kampeni yosaiwalika yotsatsa.
Kuti akhalebe opikisana pakukula kwa msika wa digito, mabizinesi amayenera kutsatira zomwe zachitika posachedwa komanso matekinoloje atsopano. Mwa kukumbatira AI, kusaka ndi mawu, kutsatsa kwamakanema, kutsatsa kwamphamvu, mapulogalamu otumizirana mauthenga, kusaka kowoneka, ndi AR/VR, mabizinesi amatha kufikira omvera awo, kupititsa patsogolo kukhudzidwa, ndikuyendetsa kukula.
Infographic iyi, 7 Trends Pakampeni Yopambana Yotsatsa Pamakompyuta, imagwiritsa ntchito zomwe zikuchitika pamakampeni otsatsa a digito okhudza SEO, media media, kutsatsa makanema, kutumiza maimelo ozizira, kutsatsa kolipira, kutsatsa kwazinthu, ndi luntha lochita kupanga (AI).