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Kodi Kanema Imakhudza Chiyani Pa Kutsatsa Kwanu Pakompyuta?

Kanema wakhala chida chofunikira kwambiri pakutsatsa kwa digito, ndikupereka njira yolimbikitsira kuti ma brand azitha kucheza ndi omvera awo. Ziwerengerozi ndi zokhutiritsa ndikugogomezera kufunikira kophatikiza makanema munjira zotsatsa.

Zotsatira za Kanema Mwa Kutsatsa Channel

  • Kutsatsa: Makampeni olipidwa amawona kukwera kwakukulu kuchokera pakuphatikiza makanema. Kutsatsa kwamakanema kumatha kukulitsa chidwi ndi 22%, ndipo zikunenedwa kuti 54% yazotsatsa zonse za Google zizitengera makanema. 36% yodabwitsa ya ogula pa intaneti amakhulupirira zotsatsa zamakanema, zomwe zimapangitsa kuti anthu azikhulupirira kwambiri pogula zisankho. Kuphatikiza apo, kusangalala ndi zotsatsa zamakanema kumatha kukulitsa mwayi wogula ndi 97%.
  • Mitengo yosinthira: Kutembenuka mtima kumawonanso kukwera kwakukulu pogwiritsa ntchito makanema. Pafupifupi 71% ya ogulitsa akuti makanema amatembenuka bwino kuposa mitundu ina yazinthu. Ogwiritsa ntchito amafunafuna zambiri atawonera zotsatsa zamavidiyo, zomwe zikuwonetsa kukhudzidwa kwakukulu.
  • Nthawi Yokhala: Zikafika pakusunga alendo, makanema amakhala othandiza kwambiri. Mlendo wapakati pa webusayiti amathera nthawi yochulukirapo 88% patsamba lomwe lili ndi makanema. Izi zimakulitsa ma metrics okhudzana ndikupereka mwayi wowonjezera uthenga wanu wotsatsa.
  • Kutsatsa maimelo: Chikhalidwe chachikhalidwe cha kulumikizana kwa digito chimasinthidwa ndi makanema. Maimelo omwe ali ndi makanema amatha kukulitsa kuchuluka kwa kudina (CTR) ndi 2-3x. Otsatsa ambiri, 82%, amawona makanema kuti ndi othandiza kwambiri pamakampeni a imelo.
  • Search: Makanema amachulukitsa kwambiri kuchuluka kwa anthu kuchokera kumainjini osakira ndi 157%. Ichi ndi umboni wa mphamvu ya kanema SEO, monga injini zosaka zimayika patsogolo zomwe zimakulitsa luso la ogwiritsa ntchito. Kugogomezeranso kufunikira kwa kanema, kuwonjezera pa tsamba lanu kumatha kukulitsa mwayi wanu wopeza zotsatira za Google patsamba lakutsogolo nthawi 53.
  • Media Social: Pulatifomu iliyonse imawonetsa phindu lapadera mukaphatikiza kanema. Mwachitsanzo, mavidiyo pa Facebook ali ndi 135% yofikira kwambiri kuposa zithunzi, ndipo ma tweets omwe ali ndi mavidiyo amawona zochitika khumi kuposa zomwe alibe. Makanema a Instagram nawonso, 40% ya ogwiritsa ntchito akuti agula zinthu kapena ntchito ataziwona pa nkhani za Instagram.

Kudzipereka pakutsatsa kwamakanema ndikolimba, pomwe 96% ya ogulitsa adayikapo ndalama pakutsatsa makanema chaka chatha.

Kuphatikizira Kanema mu Zoyeserera Zanu Zotsatsa: Malangizo ndi Njira

  1. Yambani ndi Webusaiti Yanu: Onetsetsani kuti tsamba lanu loyamba ndi masamba ofunika kwambiri akuphatikizanso makanema omwe amafotokoza bwino zomwe mumagulitsa kapena ntchito zanu.
  2. Konzani za SEO: Gwiritsani ntchito mawu osakira mumutu wamakanema anu, mafotokozedwe, ndi ma tag kuti muwongolere mawonekedwe pama injini osakira.
  3. Gwiritsani ntchito Social Media: Sinthani mavidiyo pa nsanja iliyonse yapaintaneti, kugwiritsa ntchito makanema apapompopompo, nkhani, ndi zolemba pafupipafupi kuti muzichita ndi omvera anu.
  4. Limbikitsani Makampeni Olipidwa: Phatikizani kanema muzotsatsa zanu zolipira kuti muwonjezere kuyanjana ndi kukhulupirirana, zomwe zingapangitse kuti otembenuka akhale okwera.
  5. Phatikizani ndi Imelo: Ikani makanema mumakampeni anu otsatsa maimelo kuti muwonjezere ma CTR ndikusunga omvera anu kuti azichita zomwe mumalemba.
  6. Yezerani Magwiridwe Antchito: Gwiritsani ntchito analytics kuti muwone momwe mavidiyo anu akugwirira ntchito pamapulatifomu osiyanasiyana ndikusintha njira yanu moyenerera.
  7. Limbikitsani Kugawana: Pangani makanema ogawana nawo omwe owonerera atha kufalikira pamanetiweki awo, kutero ndikuwonjezera kufikira kwanu mwakuthupi.

Kanema sizochitika chabe; ndi njira yotsimikiziridwa yokhala ndi zopindulitsa zopezeka pachibwenzi, SEO, kupezeka kwapa media media, makampeni olipidwa, komanso kutsatsa maimelo. Makampani omwe sanapindulebe kutsatsa kwamavidiyo akuphonya mwayi wolumikizana ndi omvera awo ndikuwonjezera zotsatira zawo zamalonda pakompyuta.

Muyenera kuyamikira kuti omwe adapanga infographic iyi adaphatikizanso kanema… njira yabwino kwambiri yolumikizirana ndi ogwiritsa ntchito omwe amakonda makanema pomwe akukonzanso zomwe zili!

zotsatira zamavidiyo pakutsatsa kwa digito
Source: mawuEword

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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