Kusintha Kwama digito ndi Kufunika Kokuphatikiza Masomphenya Olingalira

Kusintha Kwama digito ndi Strategic Vision

Chimodzi mwazingwe zochepa zasiliva zamavuto a COVID-19 kumakampani ndikuthandizira kusintha kwama digito, komwe kwachitika mu 2020 ndi 65% yamakampani malinga ndi Gartner. Zakhala zikuyenda mwachangu chifukwa mabizinesi padziko lonse lapansi adalimbikitsa njira zawo.

Popeza mliriwu wasunga anthu ambiri kupewa kupezeka pamasom'pamaso m'masitolo ndi m'maofesi, mabungwe amitundu yonse akhala akuyankha makasitomala ndi ntchito zama digito zosavuta. Mwachitsanzo, ogulitsa ndi makampani a B2B omwe sanakhalepo ndi njira yogulitsa zinthu mwachindunji akhala akugwira ntchito nthawi yochulukirapo kuti athe kutulutsa maluso a e-commerce, pomwe nthawi yomweyo amathandizira makamaka ogwira ntchito kunyumba. Zotsatira zake, kugulitsa ndalama muukadaulo watsopano kwachuluka kuti ziziyenda limodzi ndi ziyembekezo zamakasitomala.

Ndikuthamangira kuti mugwiritse ntchito ukadaulo chifukwa ndi chinthu choti muchite nthawi zambiri sichinthu chanzeru kuchita. Makampani ambiri amagula ukadaulo wamtengo wapatali, poganiza kuti utha kusintha pambuyo pake kuti ukwaniritse mitundu yamabizinesi, omvera, ndi zolinga zamakasitomala, koma amakhumudwitsidwa pamseu.

Payenera kukhala dongosolo. Koma m'malo abizinesi osatsimikizikawa, kuyeneranso kukhala kwachangu. Kodi bungwe lingakwaniritse bwanji zonsezi?

Chimodzi mwazinthu zofunikira kwambiri, monga momwe bizinesi imagwirira ntchito digito, ndikuphatikiza kwa malingaliro olimba pa IT ndi kutsatsa ndi diso lakukula kwa digito. Popanda bungweli pamavuto ochepera, ukadaulo wambiri, ndikusowa zolinga zamabizinesi. Komabe pali malingaliro olakwika akuti kukhala wanzeru kumatanthauza kuti muchepetse njirayi. Si choncho ayi. Ngakhale bizinesiyo itayamba kale, sichedwa kuti musinthe zosintha kuti mukwaniritse zolinga zazikulu.

Kufunika Koyeserera-ndi-Kuphunzira

Njira yabwino yophatikizira masomphenya osinthika pakusintha kwa digito ndi kuyesa-ndikuphunzira malingaliro. Nthawi zambiri masomphenyawo amayamba kuchokera ku utsogoleri ndikupitilira malingaliro ambiri omwe angatsimikizidwe kudzera pakukhazikitsa. Yambani pang'ono, yesani ndi ma subsets, phunzirani mopitilira muyeso, limbikitsani, ndipo pamapeto pake mukwaniritse zolinga zikuluzikulu zamabizinesi ndi zachuma. Pakhoza kukhala zovuta zina kwakanthawi panjira - koma poyesa-ndikuphunzira, zolephera zomwe zimawoneka kukhala zophunzitsidwa ndipo bungwe nthawi zonse limakhala likupita patsogolo.

Nawa maupangiri ochepa oti muwonetsetse kuti mukusintha moyenera, komanso munthawi yake ndi maziko olimba:

  • Khazikitsani zoyembekeza momveka bwino ndi utsogoleri. Monga zinthu zambiri, thandizo lochokera pamwamba ndilofunikira. Thandizani otsogolera akulu kumvetsetsa kuti kuthamanga popanda njira kulibe phindu. Njira yoyeserera ndikuphunzira ithandizira kuti bungweli lifike kumapeto kwake kwakanthawi kochepa ndikupitiliza kulimbitsa masomphenya ake onse.
  • Gwiritsani ntchito njira zamakono zothandizira. Chimodzi mwazinthu zopambana zosinthira digito ndikukhala ndi njira zabwino zosonkhanitsira komanso kuwongolera, zida zothandizira kuyeserera ndikusintha kwamunthu, ndi ma analytics ndi luntha la bizinesi. Katundu wa martech akuyenera kuwunikiridwa kwathunthu kuti zitsimikizike kuti makina amalumikizidwa ndikugwira ntchito limodzi moyenera. Nkhani zaukhondo wama data ndi njira zolemetsa zopangira zovuta ndi zovuta zomwe zimadetsa njira zosinthira digito. Machitidwe akuyeneranso kukhala owopsa komanso osinthika kuti agwire ntchito ndi ukadaulo watsopano pomwe bizinesi ikusintha. Kuti akwaniritse izi, ma R2i omwe amagwirizana ndi Adobe monga mayankho awo apangidwa kuti azithandizana ndi matekinoloje ena apamwamba kwambiri munthawi ya martech, kulumikiza zambiri kuchokera kuzinthu zingapo kupita kuma pulatifomu apakati.  
  • Osatopetsa izi. Phatikizani pakapita nthawi. Mabungwe ambiri akuyimirira ukadaulo wawo wa digito koyamba, zomwe zikutanthauza kuti pali zambiri zoti muphunzire nthawi imodzi. Ndikwanzeru kuwononga ndalama zing'onozing'ono pang'onopang'ono, ndikudziwitsa kachitidwe kamene mukupita. Komanso mabungwe ambiri ali ndi mavuto azachuma, zomwe zikutanthauza kuchita zambiri ndi anthu ochepa. M'malo amenewa, mabizinesi oyambilira amayang'ana kwambiri zochita zokha kuti anthu omwe alipo azigwira ntchito zowonjezerapo phindu. Pokhazikitsa njira yapaukadaulo, bizinesiyo izikhala yothandiza kwambiri pamapeto pake kukwaniritsa zolinga zake.
  • Dziperekeni kukapereka malipoti mwezi uliwonse kapena kotala. Kuti ndondomekoyi igwire ntchito, payenera kukhala kuwonetseredwa pazomwe zikuphunziridwa komanso momwe zikukhudzira dongosolo lonse. Khalani ndi cholinga chokumana ndi utsogoleri wamakampani ndi mamembala ofunikira mwezi uliwonse kapena kotala, kuti mupereke zosintha, maphunziro, ndi malingaliro amomwe mungasinthire dongosolo. Kuonetsetsa kuti mukugwiritsa ntchito moyenera, kungakhale kwanzeru kukhalabe ndi mnzake wa digito. Ngati COVID-19 yatsimikizira chilichonse, ndiye kuti njira zolemetsa sizingatheke chifukwa pakachitika zochitika zosayembekezereka, mabungwe akuyenera kutha kuweruza mwachangu zomwe ziyenera kuyimitsa ndi zomwe ziyenera kusintha. Othandizana nawo omwe ali ndiukadaulo muukadaulo ndi njira zonse amamvetsetsa bwino momwe awiriwo amalumikizirana. Amatha kuthandizira kupanga mapulani osiyanasiyana omwe angakhale othandiza komanso othandiza miyezi itatu, miyezi isanu ndi umodzi, chaka, ngakhale zaka zitatu kuchokera pano.

Chaka chatha dziko lasintha - osati chifukwa cha coronavirus yokha. Zoyembekeza zamtundu wa digito zasintha, ndipo makasitomala amayembekezera kuchuluka komweko kwa chithandizo ndi chithandizo, ngakhale akugula masokosi kapena magalimoto a simenti. Mosasamala kanthu za bizinesi, makampani amafunikira zambiri kuposa tsamba lawebusayiti; Ayenera kudziwa momwe angatolere zidziwitso pamsika, momwe angagwirizanitsire zomwe zanenedwa, komanso momwe angagwiritsire ntchito malumikizowo kuti apereke zomwe makasitomala amakumana nazo.

Pochita izi, kuthamanga ndi malingaliro sizolinga zogwirizana. Makampani omwe amachita bwino ndi omwe samangokhala ndi mayesedwe komanso kuphunzira malingaliro komanso amakhulupirira anzawo omwe amachita nawo akunja komanso akunja. Magulu akuyenera kulemekeza utsogoleri wawo, ndipo otsogolera amafunika kuwathandiza moyenera. Chaka chatha chakhala chovuta kunena pang'ono - koma ngati mabungwe agwirizana, atuluka muulendo wawo wosintha ndi digito ali olimba, anzeru, komanso olumikizana kwambiri ndi makasitomala awo kuposa kale.

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