Kodi Direct Response Copywriting ndi chiyani? Momwe Mungalembere Koperani Kuti Atembenuke

Kulemba Copy yomwe Imasintha

Zolemba zapakati sizingachite. Ndikupitilizabe kudabwitsidwa ndikamayang'ana mitu yosangalatsa kudzera pakusaka komanso kucheza koma ndikayamba kuwerenga nkhaniyi, imangokhala yosasangalatsa komanso yopanda chidziwitso. Mukapanga masamba awiri ofikira ndi zomwezo, ndikukutsimikizirani kuti imodzi yolembedwa ndi wolemba waluso ipangitsa chidwi chachikulu. Kumbali ina, ndikulakalaka kukhala wolemba waluso. Ndakhala ndikulemba zaka 10 ndikupitiliza kuphunzira.

Zotsatira zaposachedwa za Koeppel Direct, Kulemba Kwachindunji Mwachindunji: Kujambula Pakanema Kumasintha, amagawana zinsinsi zina za mayankho achindunji kudziko lonse lapansi. Phunzirani momwe mungapangire zoyeserera zakupha mosayembekezereka (DR) nthawi yomweyo, kapena momwe olemba anu omwe mumawakonda amagwiritsa ntchito zala zawo zamatsenga kutikita minofu yanu kukhala makasitomala abwino.

Kodi Direct Response Copy ndi chiyani?

Kuyankha molunjika ndi mawu omwe ali achindunji pamalingaliro amakopedwe kapena kutsatsa komwe mungafune kuchitapo kanthu. Kutsatsa kwachindunji kapena kutsatsa kwanthawi zonse kumakhala ndi mayitanidwe kuchitapo kanthu omwe amakhala ndi zotsatira zake posachedwa, zoyezeka. Zitsanzo ndi tsamba lofikira pomwe fomu imadzazidwa kapena batani-kuti-kuyitanitsa kumabweretsa kuyitanitsa. Masamba ofikira nthawi zonse amagwiritsa ntchito yankho lachindunji.

A Peter Koeppel akuwonetsa maupangiri asanu oyankha molunjika kuti muyambe:

  1. Sankhani zolinga zanu. Kodi mukugulitsa nsapato kapena mukufuna kuti wina apereke ndalama pazinthu zina?
  2. Konzani njira yanu. Kodi mungakwaniritse bwanji cholingacho? Yakwana nthawi yachidule yolenga!
  3. Konzekerani kuwonetsa kufunika kwanu. Nthawi zonse onetsani, musanene, phindu lomwe mukubweretsa patebulopo. Lembani mndandanda wazomwe mungapangire kusintha kwabwino ngati chandamale chikuchita zomwe mwapempha.
  4. Konzani milozo pa mndandanda wanu mwatsatanetsatane kuchokera pachofunika kwambiri pacholinga chanu choyambirira mpaka chochepa.
  5. Chepetsani. Chotsani mfundo zomwe sizothandiza kwenikweni.

Tsatanetsatane wa infographic gawo lirilonse pokonzekera, kulemba, ndikukwaniritsa momwe mungayankhire molunjika. Imafotokozeranso kukhathamiritsa kwa sing'anga lirilonse, osati kuyitanira kuchitapo kanthu. Peter amaperekanso zitsanzo zingapo za momwe kusintha kosavuta ku verbiage kumathandizira owerenga:

  • "Mwayi”M'malo monena kuti,“ Kamodzi pa moyo wanga wonse. ” Kodi ndi kamodzi kokha m'moyo wonse? Mwina ayi. Ngati ndi choncho, bwanji mukugulitsa kwa wina? Lowani nokha!
  • "Discover”M'malo mwa" Sindinawonepo kale. " Mukugulitsa kena kake, mwina mwaziwona, makamaka pachithunzi chojambulidwa ndi munthu yemwe analipo m'moyo weniweni.
  • "azidzipereka”Pa" Fulumira! " Ngakhale nthawi ingakhale yolimbikitsira, iyi imagwiritsidwa ntchito mopitirira muyeso kotero kuti ilibe mphamvu. Zopereka zomwe zikutha mu mphindi zochepa sizikupita.

Nayi infographic yathunthu, Kulemba Kwachindunji Mwachindunji: Kujambula Pakanema Kumasintha:

Kulemba Copy yomwe Imasintha

Mukuganiza chiyani?

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